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Restaurateurs Use Site Contest to Name New NYC Eatery

The New Yorker: Name This Joint A couple of restaurateurs in the East Village of New York City have extended until February 23 their contest for the public to name their new restaurant. The winning submission will be awarded a cash prize of $2,500. To enter go to www.name-our-restaurant.com  [...]
Posted: Wednesday, February 11th 2004

Citysearch Put in Local Context

ClickZ: New Developments in Local Search, Part 5 Danny Sullivan continues his epic-length series on local search options and developments. This week, he writes about Citysearch, one of the continuing local search pioneers, and a property widely seen as on the market to be acqu  [...]
Posted: Wednesday, November 26th 2003

Local Search to Go South

IAR: BellSouth, LookSmart Offer Search Ads Atlanta-based BellSouth will offer the Real Search Engine Solutions package to customers in the Southeast. The paid inclusion listings will run across LookSmart's partners, which include Lycos, Road Runner, InfoSpace, CNET, Cox Interactive Media, Inktomi and 85 regional Internet service providers. Paid inclusion guarantees to advertisers that their pages will be indexed by the search e  [...]
Posted: Friday, November 21st 2003

Small Agency Puts Super Bowl Ad Design up for Bid on eBay

eBay: Super Bowl TV Commercial by Boone/Oakley 2003/11/11_mpp.html">Marketplace reports that a small ad agency, Boone/Oakley, put up a classified on eBay that begins:You are bidding on a strategically sound, creatively brilliant Super Bowl television commercial concept, from the creative minds of one of the hottest ad agencies in the country:   [...]
Posted: Tuesday, November 11th 2003

Net Sales Tax Bill Exempts Small Biz

Bizjournals.com: Net sales tax bill exempts small biz If other online small business owners like me out there are getting ulcers over the fear of having to implement the new Net sales tax, you can put away the Pepto Bismol. If you have less than $5 million a year in remote sales, you are exempt. The $5 million exemption was achieve with no help from Amazon.com, who  [...]
Posted: Thursday, October 23rd 2003

Yahoo's Small Biz Portal Sells Even Rivals' Services

IAR: Yahoo! Pushes Small-Biz Online Marketing Yahoo is pushing its small business marketing efforts by creating a marketing portal with many online services, including paid inclusion ad placements with rival web sites. Taking a more neutral approach, Yahoo hopes to become the interface through which small businesses do their online marketing, regardless of the sites ultimately employed.   [...]
Posted: Thursday, October 2nd 2003

We All Scream for Ice Cream...Coupons Online

DM News: Online Ads Churn Visits for Free Ice Cream 90 year old ice cream maker Brigham partnered with Boston.com to offer coupons for a free ice cream cone at participant stores for a week earlier this month, with impressive results: the campaign (called "The Scoop") netted   [...]
Posted: Monday, September 29th 2003

Small Sites Losing Foothold in Online Ad Market

New Media Age: Ad Spend Shift to Smaller Sites Fails to Hold Ground According to this analysis of IAB 2002 data, advertisers have reversed their trend of spending more money on smaller sites, and have shifted more spending back to large online media properties and portals. Martina Zavagno, of Adverblog, comments that the launch of Google's AdSense may turn the trend aroun  [...]
Posted: Thursday, September 11th 2003

Paid Listing Popularity Pushes Price Up

Wired: Keywords: To Buy or Not to Buy With the growing success of search engine marketing in the form of paid listings, prices have started to rise for services such as Overture and Google AdWords. Pushing the prices up are the millions of small web publishers such as Allan Dick, manager of a bathtub company called Vintage Tub and Bath, who saw an 18-fold increase in revenue since he started using keyword advertising. Shari   [...]
Posted: Friday, August 22nd 2003

Road Runner Blocks Spam, Small Businesses

CNET: Bystanders caught in spam cross fire In a drastic anti-spam maneuver, AOL's Road Runner cable Internet service started blocking mail that originates from private email servers running on top of major Internet services, whether it is legitimate mail or not. Following the increasingly popular trend that the AOL online service instituted earlier this year (creating much gnashing of teeth among legitimate small businesses r  [...]
Posted: Friday, August 22nd 2003

Small Web Advertisers Capitalize on Blackout

Wall Street Journal: Small Web Advertisers Dash as News Breaks (Sub. Req.) U.K.-based online data storage company Emergent Intranet saw a 40-fold increase in web site traffic following the purchase of keywords "blackout," "block out" and "power outage" for five cents per click through Google's AdWords. David Morison, owner and sole employee of Emergen  [...]
Posted: Monday, August 18th 2003

Yellow Pages Plight May Be Contagious

MediaPost: Yellow Pages Do Some Talking, Hope National Ad Fingers Start Walking Directory advertising, the term of art for yellow pages listings, even sounds like an online medium. Unfortunately, the similarities don’t end there. Both types of media are considered absolute musts for specific categories of advertisers. Both do a brisker business than outdoor or radio, or even cable television. The creative options leave a lo  [...]
Posted: Saturday, August 9th 2003

Tracking Email Campaigns on The Cheap

ClickZ: Tracking Results on a Budget This case study describes how a flower seed vendor used a service called ConversionRuler.com to track results from its email campaigns. Among other findings, it's interesting to note that even mailings that are weeks or months old still lead to sales.   [...]
Posted: Thursday, August 7th 2003

LookSmart Targets Small Businesses

ClickZ: LookSmart's Deep Listings Option For Small Businesses Danny Sullivan discusses LookSmart's expansion of their LookListings service that's been designed to better cater to small businesses. Previously, the deep listings were offered only to large companies. With Google and Overture attracting 100,000 and 87,000 advertisers respectively, it is perhaps understandable why LookSmart has decided to expand the customer rolls.   [...]
Posted: Wednesday, August 6th 2003

Yahoo Introduces SiteBuilder for Small Businesses

Press Release: Yahoo Small Business Introduces Yahoo SiteBuilder Yahoo just announced SiteBuilder, a Java-based client-side Web development tool aimed at small businesses. Isn't this something they should have come out with in 1997 or so? Moreover, there seems to be no mention of weblog functional  [...]
Posted: Monday, July 21st 2003

Looksmart Expands Paid Inclusion Service for Small Businesses

IAR: LookSmart Combines Small, Large Biz Products Press Release: LookSmart Announces New Generation of LookListings Looksmart has expanded its paid inclusion program for small businesses to include all the pages in their site (previously only their homepages were allowed in the program) by folding its small business service into its regular paid inclusion program for larger sites.   [...]
Posted: Wednesday, July 9th 2003

Infrastructure Engines Provides ISPs Ability to Target Local Ads

Sarasota Herald-Tribune: Coming Soon: Your Friendly Neighborhood Pop-up Ad Hometown newspaper reports on Infrastructure Engines, which has a patent pending on something you'd think would have already occured to someone else out there: an ad server specifically for ISPs that lets them serve ads for, among other things, local advertisers  [...]
Posted: Tuesday, July 1st 2003

Study - SEM and Small Businesses

Small Business Computing: Small Businesses Embrace Search Engine Marketing According to the Local Commerce Monitor study 17% partake in keyword or paid inclusion marketing.   [...]
Posted: Tuesday, June 24th 2003

SEM Cuts Into Yellow Page Advertising

Will Search Marketing Cut into Yellow Page Ad Spend? The old standby, Yellow Pages, is beginning to take a beating from search engines as more and more marketers realize the benefits of search engine marketing and shift more dollars into it. A recent seurvey of small and medium sized businesses by the Kelsey Group and OneStat show 43% use web si  [...]
Posted: Thursday, June 19th 2003

Web Marketing Like Mom Made

WebTalkGuys: Listen to Mom when it comes to Internet Marketing Part 1 Basic good advice on web marketing in this interview between Dana Greenlee, co-Host WebTalkGuys Radio, and James Maduk, author of "52 Secrets My Mom Never Told Me About Internet Marketing" and host of "Small Business Heroes Radio." Covers a lot of ground. Available both as transcript and audio files.   [...]
Posted: Monday, February 17th 2003

Domain Giant Moves into Email Marketing

DMNews: Register.com Offers E-Mail Marketing Services Domain name registrar Register.com Inc. is expanding its offerings online with an e-mail marketing service for small businesses looking to build their customer databases on a boot-string budget. A Constant Contact service will let small businesses build an e-mail database directly from its Web site. Roving Software, a Waltham, MA, provider of ready-made  [...]
Posted: Wednesday, January 29th 2003

AOL Launches Small Biz ISP

CNET: AOL Tailors Service to Small Businesses The article writes:The AOL for Small Business is essentially a version of AOL with more links to business-related services and content. AOL subscribers who request it will get a new welcome screen that offers stock quotes and links to services such as domain name registration by VeriSign, stock quotes and a small-business resource page.   [...]
Posted: Monday, November 11th 2002

Local Online Marketing Tips

A common sense 4-part online marketing plan for small businesses: get online locally, focus on content, get the word out, and don't get stale. WSJ Startup Journal: Use the Net to Leverage Your Local Marketplace.   [...]
Posted: Monday, October 14th 2002