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Small SMBs Still Don't Integrate Email with Social

GetResponse just published its latest "The State Of Email Marketing In SMBs. 2011 Report." One finding of note from the report, highlighted by Be Relevant, is that only 50% of the researched marketers integrate email with social media channel--"a surprisingly low result, given the recent in  [...]
Posted: Monday, February 6th 2012

Self-serve Ad Platforms' Growing Appeal

Small and mid sized advertisers are finding more choices available to them as platforms expand their self-serve platforms. Facebook The Kelsey Group points to Facebook opening its Ads API to all qualified developers as one example. Facebook has always collected much of its advertising revenues from small and mid-market businesses via   [...]
Posted: Thursday, February 2nd 2012

Digital Advertising's Fight for the Small Business

Increasingly small businesses are focusing more resources on digital advertising--and the providers are finally taking notice. Next year Twitter will be rolling out a self-serve ad product, aimed at small businesses.   Earlier this year,  Facebook   [...]
Posted: Tuesday, December 13th 2011

Top News: Strong December online spending | Three-screen ad traffic jam | 1M mobile apps

Mobile Commerce: Online spending stays strong in early December. Mobile Marketing: AT&T bumps against Google, Microsoft in three-screen ad sell. Soc  [...]
Posted: Monday, December 12th 2011

About that Twitter Self-Serve Ad Product

Twitter grabbed headlines with the announcement of its new look and features—aimed at both users and brand pages.  At the same press conference, Twitter CEO Dick Costolo and co-founder Jack Dorsey also said they would be rolling out the previously announced self-serve ad product early next year, according to a Tweet by Reuters.  [...]
Posted: Friday, December 9th 2011

B2B, B2C Social Marketing Practices Move Closer Together, But Still Remain Distinct

B2B social media marketing has lagged behind--far behind--its B2C counterpart. That, though, is beginning to change as more firms begin to explore the value a social B2B outreach can provide, especially as more tools come to market for this constituency and more research studies capture best practices. eMarketer has sized the growth of B2B social media marketing at $54 million in 2014, from $11 million in 2009. As companies experiment with such campaigns, though, they must   [...]
Posted: Tuesday, November 1st 2011

Businesses Lose Control of Their Info on Google Places

Businesses that place a heavy emphasis on Google Places listing in their web search strategies must take into account a startling change just introduced by Google. From now on, it announced, it will make a change to any data about the business if any user provides new information about that business they know -- or Google’s system identifies information from another source on the web that may be m  [...]
Posted: Friday, October 14th 2011

Another Vote for Corporate Websites - and Social Media Integration

Corporate websites (23%) are the clear leader in online lead generation, according to a new study by Demandbase. In it, the percentage of respondents citing corporate sites as their top lead source is 64% higher than the 14% citing email, the second-most-popular online lead source. In addition, respondents cited corporate sites at a rate more than seven times the 3% who cited socia  [...]
Posted: Thursday, September 29th 2011

SMBs: Before You Ditch that Website in Lieu of Facebook, Consider This

With limited resources, small and medium sized businesses usually find themselves choosing between two alternatives. In the case of online marketing, those choices often come down to maintaining a Facebook page or maintaining a robust website. Increasingly, it seems, firms are opting for the former -- a trend that will only accelerate as Facebook rolls out its online ad service for small businesses, with  [...]
Posted: Thursday, September 22nd 2011

The Battle for the SMB Online Advertiser

Small-and-medium-sized companies are finding more and more online ad options available to them - options that meet their need for local buyers and their stretched balance books. One category has been the daily deal market. Indeed, a case can be made that the proliferation of such deal offerings has whetted small business’ appetite for more online ad formats.   [...]
Posted: Friday, September 16th 2011

Top News: Yahoo's scarce advertisers | Beta620 | Android flaw and mobile ads

Online Ad Market: Yahoo attracting users, not advertisers. New York Times introduces Beta620, a public site for its experimental projects. The data-fueled display ad   [...]
Posted: Monday, August 8th 2011

Don't Abandon Yelp Et Al For Google Reviews

A change in the way Google displays local business information will mean some companies will have to recalibrate their approach to customer reviews - but not as drastically as one might expect. Briefly, late last week Google removed the customer reviews taken from other web sites such as Yelp for its Google "Pla  [...]
Posted: Monday, July 25th 2011

Search, Online Marketing Set to Change for SMBs with Google+

With the Google + members about to pass 18 million, the social media platform is gaining enough momentum that companies need to consider how to factor it into their operations sooner rather than later. This is true especially for small businesses, which may find that the platform can serve as a rudimentary stand in for more sophisticated online marketing tools. However, what Google + may give such companies with its   [...]
Posted: Wednesday, July 20th 2011

Top News: OpenX competes in display | HP Touchpad's Facebook apps | Exclusive Hulu content | Cyber protection for SMBs

Online Ad Market: OpenX takes on Google, others in online display ads. A look at AdKeeper. Mobile Computing: The HP Touchpad will   [...]
Posted: Tuesday, June 28th 2011

Should a SMB Abandon its Website for Facebook?

Small and medium sized businesses have limited resources for marketing and web development. So naturally the question arises: should it invest anything at all in its own website when commerce and marketing and customers all seem to be shifting to Facebook? One company, albeit a non profit publishing venture, went through that reasoning process and decided that yes, Facebook was the better choice. The Rockville Central blog - named after the Maryland city it covers - stopped publishing new co  [...]
Posted: Monday, June 27th 2011

Top Toolkit News: Overview Reports in Google Analytics | AdManager launches | Path-to-Conversion

Overview Reports in Google Analytics Overview reports in the new Google Analytics was reviewed this week by the site as part of its ongoing series of posts highlighting various elements in the new application. Each overview report consists of three sections. There's a timeline graph, some aggregate metrics, and a set of reports. In the new version, Google tweaked the graphs, giving   [...]
Posted: Tuesday, May 17th 2011

Free Interior Photography! Google Kicks Up Places' Competitiveness a Notch

Google is adding a new feature to its Places and Street View offering - Google Business Photos. The point is to give would-be customers a view of the interior of that restaurant or local shop for which they are searching. Perhaps of even greater interest to small businesses, Google’s professional photographers will take the 360 degree shots themselves, gratis. Local companies in select cities in the U.S., Japan, N  [...]
Posted: Thursday, May 5th 2011

Google Settles on Boost for SMB Ad Toolset

Google is reshuffling ad tools for small and medium sized businesses, with an eye, it seems to, more streamlined offerings and greater consolidation. It is sunsetting Tags, an pilot feature it introduced last year, which allowed SMBs to pay a flat monthly fee to promote themselves via bright yellow markers - the Tags - on Google. It is also   [...]
Posted: Monday, April 18th 2011

Top News: Google incorporates user feedback | Traffic down at post-paywall NYT | New Yorkers wants users to Like it on Facebook | Nokia launches new Symbian phones

Search: Google incorporates user feedback, rolls out quality site algorithm globally. In challenge to Google Places, Microsoft launches "Bing Business Portal" for SMBs. Publishing:   [...]
Posted: Tuesday, April 12th 2011

Facebook's Self-serve Ad Prices Steadily Rising; SMBs Step Up to Meet Them

Facbook’s ads rose 40% per click last quarter, a new report by Efficient Frontier finds - a rise that topped prices on the social networking site for the previous three months. It was Facebook's self-service ads that posted the strongest increase - not the premium ads on home pages, Efficent Frontier's senior director of business analytics Siddharth Shah,   [...]
Posted: Monday, April 11th 2011

Marketing Data RoundUp: Digital coupons grew 41% in 2010 | Moms and Their Smartphones | Customer reviews more important than SMBs' own websites

Digital Coupons Post 41% Growth in 2010 More than $1.2 billion in digital coupons savings was issued in 2010, representing 41% growth from the year before, according to data from Coupons.com's Digital Coupon Trends Report. Compared to growth metrics for cou  [...]
Posted: Wednesday, March 30th 2011

Top News: Groupon breaks relationship with ad agency that designed its Super Bowl ads | The AT&T-T-Mobile deal | Facebook acquires Snaptu, adds check-ins to events | NYT's pay wall years in the making

Agencies and Ad Departments: Groupon says it placed too much trust in agency that designed its Super Bowl ads. Mobile Computing: How the market values the AT&T-T-Mobile deal. Why AT&T’s deal for T-Mobile must be b  [...]
Posted: Monday, March 21st 2011

Top News: Google's search cleanup has major effect | Facebook's Like button now publishes full news feed | New online distribution channel for small biz ads | Google sees display as $200B biz

Search: Google's search cleanup has big effect. Google kills eHow competitors, eHow rankings up. Social Media: All of Facebook’s Like buttons on third-party sites now   [...]
Posted: Monday, February 28th 2011

Cutting Through the Hype Around Hyper Local Numbers

New research from MerchantCircle shows that local businesses are using social media sites - namely Facebook - to fuel their local online campaigns. Facebook has now surpassed Google (66%) as the most widely used marketing method amongst local merchants, and is almost tied with Google search (40%) as one of their top three most effective marketing methods,   [...]
Posted: Tuesday, February 22nd 2011

Marketing Data RoundUp: Social media priority for SMBs | Mobile retailing on strong growth trajectory

Social Media Marketing Priority for SMBs in 2011 An overwhelming majority of small business owners plan to spend money on their business in 2011, according to a new survey by small business community Manta. Seventy-seven percent (77%) plan to spend in 2011 even though 85% reported they implemented across-the-board cuts in 2010. Nearly half (47%) have prioritized marketing and sales as their top spend, with  [...]
Posted: Wednesday, January 12th 2011