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Mad Ravings of Busey Take GotVMail Viral

"Gary Busey on Business," an online campaign featuring TV star Gary Busey, appeared on the 'net this month, bringing brand awareness -- if not business -- to virtual phone systems vendor GotVMail. In each spot, Busy shares left-of-field business wisdom and anecdotal entrepreneurial insights:   [...]
Posted: Thursday, July 31st 2008

The Big Money Scores Infiniti, AmEx Sponsorships

The Big Money just scored its first two sponsors: Infiniti and American Express. The site, expected to launch in September, targets the business and finance crowd with "wit and irreverence," says Reuters. It will live on Slate.com, which is owned by The Washington Post -- whose online destination, WashingtonPost.com, enjoys the   [...]
Posted: Friday, July 25th 2008

CheckMEND Protects Retailers, Consumers from Stolen/Deceptive Item Auctions

Leveraging recent news that eBay was ordered to pay $61 million for auctions of counterfeit goods, a company called CheckMEND is offering its services to users of online retailers and auction sites. CheckMEND is an online property authentication firm. Clients search its database, which contains 100 million records of counterfeit and st  [...]
Posted: Thursday, July 3rd 2008

Lawmakers Shy Away from Online Ad Regulation

After a handful of hearings, the US House Small Business Committee decided not to regulate online advertising, preferring to let market forces play out, reports ClickZ. The committee listened to a number of witnesses, all of which argued that users decide which platforms succeed or fail over the internet. Asked point-blank about Google's dominance in the field, many witnesses stuck to their guns, asser  [...]
Posted: Friday, June 27th 2008

IAB President to Defend Role of Internet Advertising in Small Business

This afternoon President Randall Rothenberg of the Interactive Advertising Bureau (IAB) will testify at a House Small Business Committee Hearing, regarding how internet advertising affects small business growth. "Small business websites are the Mom & Pop grocery stores of the World Wide Web," he stated. "Just as the local retailer anchors a geographic community, these sites anchor communities of interest that span towns, cities, states, even nations. "They do this with their content -- an  [...]
Posted: Wednesday, June 25th 2008

Visa Helps Facebook Glean Small Business Ad Dollars

Credit card company Visa is giving small businesses a reason to try advertising on Facebook, reports The Seattle Post-Intelligencer. With help from agency AKQA, Visa is availing $100 in Facebook ad credits to the first 20,000 small businesses that download a Visa app, which enrolls them in its Facebook-based network. Google provides some software -- including ma  [...]
Posted: Tuesday, June 24th 2008

Monster Signs Monster Newspaper Deals

Monster has expanded its reach in the newspaper world to over 200 with just a handful of deals, reports Editor & Publisher. The job-listing site created co-branded destinations for 11 daily newspapers, including The Columbus Dispatch, the Milwaukee Journal Sentinel and The San Francisco Examiner. Eight other papers will build co-branded sites in the near fut  [...]
Posted: Tuesday, June 24th 2008

AP Takes Bloggers on in Copyright Fight; Arrington Boycotts It

The Associated Press is battling small online news sites -- in essence, bloggers -- that have "quoted too heavily" from its stories, reports the Guardian. The news site takes issue with bloggers that quote large excerpts from a news story, even if they link to the original article. Irene Keselman, the intellectual property governance coordinator for the AP, sent a letter to the Dr  [...]
Posted: Monday, June 16th 2008

Marchex Consolidates Ad Sales for Local Buying Ease

Local online ad shop Marchex hopes to ease the ad buying process by consolidating operations under one umbrella, reports ClickZ. "Adhere," the unified sales unit, combines Marchex's 100,000 proprietary sites and 200 partner sites. Adhere will be promoted to national brands interested in running geo-targeted campaigns.  [...]
Posted: Monday, June 9th 2008

Local Newspaper Sites Absorb Greatest Portion of Local Ad Dollars

A study from Borrell Associates shows local newspaper websites are getting the largest share of local ad spending among media companies, reports Editor and Publisher. The "What Local Media Sites Earn" report found local newspaper websites capture an average of 11.7 percent of local advertising dollars, amounting to over $2 billion. The highest earner in the top 200 papers   [...]
Posted: Friday, May 30th 2008

Office Depot Funnels Small Business Clients to AdWords

Office supply store Office Depot has partnered with Google to bring AdWords to small business customers. A co-branded portion of OfficeDepot.com will teach small businesses how to access certain Google products. The site will feature information on AdWords, the Google Apps suite and other enterprise offerings. Small businesses that register for AdWords from OfficeDepot.com will receive $50 in free advertisi  [...]
Posted: Wednesday, May 14th 2008

Industry Buzz & Snippets: 5/6/08

Ad Networks and Analytics: Rise in revenue from its ad network were just enough to offset drops elsewhere at AOL. Analytics platform Media6Degrees raised $2 million in financing from Coriolis Ventures. Blinkx is licensing a toolset called Advanced Media  [...]
Posted: Tuesday, May 6th 2008

Fox Interactive Creates DIY Video Ad Marketplace

Fox Interactive is adding self-service video ads to its menu of online ad options. The FIM AdStore will allow advertisers, especially small businesses, to find video producers and other talent needed to create a video spot. There will also be tools for developing banner ads. AdStore puts Fox Interactive in direct competition with other companies, like TurnHere, which offer similar services. It may also drive local ad dollars into the Fox coffers. Each local Fox TV station site will fea  [...]
Posted: Tuesday, May 6th 2008

Radio Sees Growth in Online Ad Dollars; Slump in Local Advertising

According to the Radio Advertising Bureau, off-air operations -- largely comprised of online executions for radio stations -- hit $1.68 billion in '07, up 10 percent from $1.52 billion the previous year. That adds up to just seven percent of the radio industry's $21.3 billion in revenue in 2007, but it was the only business segment to show growth. A report from Borrell Associates finds radio stations are still not cashing in efficiently on local advertisers. They received just 1.1 percent  [...]
Posted: Monday, April 28th 2008

Invested with Strength from Trade Pubs, BBN Chases Tech Advertisers

Four leading trade magazine publishers have banded to form yet another ad network. "BBN network" is comprised of Cygnus Business Media, Nielsen Business Media, McGraw-Hill and Reed Elsevier. Combined, the publishers reach 10 million users a month, including six million small business owners. BBN shall operate independently from its parent firms, using tools from 24/7 Real Media to manage inventory and campaigns. It is expected the network's hefty userbase will attract finance and tech ad  [...]
Posted: Tuesday, April 22nd 2008

Newspaper Sites Earn More in Local Online Ads than All Local Media Companies

Newspaper-owned websites earned $2 billion in local online advertising revenue in 2007, surpassing all local online media companies combined and accounting for 26.9 percent of the local online ad market, the Newspaper Association of America said, citing data from Borrell Associates (  [...]
Posted: Tuesday, April 15th 2008

Salesforce to Sell Google Apps; Microsoft Officially Challanged

Google and Salesforce have deepened their existing relationship, presenting a more formidable challenge to Microsoft's suite of productivity software. The partnership integrat  [...]
Posted: Monday, April 14th 2008

Yellow Pages Deliver Robust ROI for Advertisers

Yellow Pages, a $31 billion industry worldwide, continue to give advertisers large volumes of valuable customer leads -- and high ROI -- according to call-tracking data issued by the Yellow Pages Association (YPA), based on a study by CRM Associates,   [...]
Posted: Monday, April 7th 2008

Media, Information Industries M&A Value Up 5% in Q1

Mergers and acquisitions across the media and information industries continued at a strong pace in Q1 despite a turbulent economic environment: 202 transactions totaled $13.4 billion across the 11 sectors tracked by The Jordan, Edmiston Group, Inc. (JEGI), MarketingCharts reports. In total, deal value was u  [...]
Posted: Thursday, April 3rd 2008

Boston.com Taps Google, Shafts Axciom, for Search

The Boston Globe has dropped Axciom -- its previous search provider -- and will forthwith use Google to provide search on its site, reports ClickZ. Google replaces Acxiom as the dedicated provider of search for local business listings. The deal gives Boston.com -- the online home of The Boston Globe -- improved search listing pages, which can be sold as real estate. Globe staffers shall periodically sift through search  [...]
Posted: Tuesday, April 1st 2008

Borrell: Local TV Station Ad Revenue Continues Growth

A report from Borrell Associates finds ad revenue from local TV websites is growing, reports MediaPost. According to Borrell, revenue from ads on local station websites grew 72 percent in 2007, to reach $772 million. That growth is expected to continue with a slightly smaller 45 percent increase predicted for 2008. According to the report, advertisers who wouldn't  [...]
Posted: Monday, March 31st 2008

Directory Battle Heats up Between Yellowpages and Superpages.com

Due in part to new strategic partnerships, shifts took place among the top Internet Yellow Pages (IYP) sites in 2007, with Yellowpages.com Network becoming the IYP search market leader in Q4 2007, according to a comScore study of national IYP search activity, MarketingCharts   [...]
Posted: Tuesday, March 25th 2008

CEO Confidence Index Plunges to Five-Year Low

The Vistage CEO Confidence Index -- a measure of economic, market, and industry trends -- dropped four points from 4Q07 to 1Q08, hitting a five-year low of 72.0 amid concerns about the economy, said Vistage International, MarketingCharts reports. The Vistage CEO Conf  [...]
Posted: Friday, March 14th 2008

Jivox Rolls Out New Video Ad Creation, Targeting Tool

A new company named Jivox has introduced an online tool for small businesses to create and target web video ads. The Jivox AdSlate platform guides companies through the process of creating an online video spot. Advertisers can upload creative or select from an available catalog of assets to insert in templates. Then they can customize the contact information. Ad delivery can be customized along demographic lines and with a set timeframe and budget. The ads are inserted in videos on the sit  [...]
Posted: Monday, March 10th 2008

Microsoft Avails Online Enterprise Software to Small Biz; Strings Attached

To win ground lost against hosted, ad-supported competitors in the enterprise market, Microsoft is giving companies access to its online Exchange email program and SharePoint collaboration software. Access was previously limited to firms with over 5,000 employees. The services were first offered last year. Since then, companies like Google and Zoho have lured small and m  [...]
Posted: Monday, March 3rd 2008