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Yahoo Develops Self-Serve Display Ad Product

In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads. "Display advertising isn't just for the big companies, anymore," the product description reads. "Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a   [...]
Posted: Monday, June 22nd 2009

Mixpo Offers Low Risk Online Video Ad Trials

Local broadcasters and cable operators who want to try out online video but don't have the budget can now try their hand at online advertising using online video advertising company Mixpo’s services to test their video platform with very little risk involved, writes Bizreport. Mixpo aspires to help local broadcasters and cable operators create and deliver a  [...]
Posted: Thursday, June 18th 2009

Local Businesses Nonplussed by Sponsored Search

Almost 50% of the businesses that buy search ads directly from Google and other internet search companies don't come back the following year, according to research on local search advertising (via the Wall Street Journal). The study from research firm Borrell Associates and funded by Clickable –  [...]
Posted: Tuesday, June 9th 2009

Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit

A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them. On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.   [...]
Posted: Wednesday, May 27th 2009

OpenX Scores $10 Mil in Series C

OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million. Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open  [...]
Posted: Wednesday, May 27th 2009

Coupious Couples With Local Merchants for On-Demand Coupons

Coupious, a mobile marketing platform that delivers on-demand, location-based coupons to smartphone users, is testing out its service at Purdue University in West Lafayette, Indiana. After downloading Coupious from the App Store (for iPhone and iPod Touch) or the Android market (for T-Mobile G1s), smartphone users browse deals in their immediate location (or up to 50 miles away), identified using the phone's GPS technology. Once they find a  [...]
Posted: Friday, May 22nd 2009

SMBs Poised to Triple Site Spend

America's 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008. That's more than half the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift onlin  [...]
Posted: Wednesday, April 29th 2009

Amazon Pulls Plug on Paid Search Associates' Fees

As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com. The news was covered in the Amazon Associates FAQ section and is a permanent change. According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates   [...]
Posted: Monday, April 6th 2009

Marketers and SMBs Disconnect over Online Tactics

Despite a continued preference among small and medium-sized businesses (SMBs) for receiving marketing information via direct mail and in other traditional ways, major marketers to SMBs are cutting back on these tactics and switching to lower-cost, online marketing to save money, according to a study by Bredin Business Information (BBI). BBI, which surveyed both marketers and small businesses about their online and offline media preference  [...]
Posted: Monday, March 30th 2009

How-To: Optimizing Business Listings in Local Search

This month, a comScore study reported that search engines have become the primary resource for seeking local services. With that in mind, Search Engine Land listed some takeaways from SMX West, intended to help small and mid-sized businesses (SMBs) optim  [...]
Posted: Thursday, February 26th 2009

Data Vulnerability Plagues 44% of Retailer Wireless Devices

44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey,   [...]
Posted: Thursday, February 5th 2009

New Ad Network Targets SMB Buyers

Inflection Point Media has launched an ad network that zeroes in on potential buyers seeking particular products and services. The service combines search and behavioral targeting, relying primarily on ad-tags to identify users seeking business-related items, then serving ads from other sites based on their intent to purchase those items. According to CEO/founder Chris Hulse, 32 million unique visitors conduct such searches across its suit  [...]
Posted: Monday, January 26th 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

Westchester Children, Prison Inmates Take Lessons in Digital Literacy

Hoping to "[redefine] education in the digital age," the Jacob Burns Film Center has opened the Media Arts Lab in Pleasantville, Westchester County, New York. The complex of digital studios cost about $15 million to launch and will serve as an audiovisual department for schools. 8  [...]
Posted: Friday, December 5th 2008

With Oodle's Help, Facebook Moves in on craigslist Turf

Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato. Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar  [...]
Posted: Thursday, December 4th 2008

News Releases Not Just for Press, Serve Wide Variety of Functions

Press releases have historically been used by PR professionals to attract the attention of journalists and media outlets, but today's online news releases are now used by many types of marketers and small-business owners seeking to reach bloggers and customers, improve SEO results and drive website traffic, according to a  [...]
Posted: Wednesday, November 26th 2008

Corporate IT Spend Dives in 4Q08 and Beyond

An accelerating collapse in US business spending has now reached historic proportions - causing record pullbacks in corporate IT spending in both the current 4th quarter 2009 and going forward into next year, according to a survey from ChangeWave Research,   [...]
Posted: Wednesday, November 26th 2008

Affiliates: Commission, Product & Brand Most Crucial

The three most important things affiliates look at when deciding whether to join an affiliate program are the commission they will receive, the product being sold and the brand being promoted, according to a report from AffiliateBenchmarks, the affiliate research division of NETexponent, MarketingCharts   [...]
Posted: Thursday, November 20th 2008

Google Site Search Indexes On-Demand

Publishers making changes to their site content have the option of manually updating the site index, thus making new content immediately accessible via Site Search, following an update from Google. Site owners must visit the configuration screen for their Site Search and hit the "Index Now" button, and a fresh crawl will be done of the entire site. Data is then made available in re  [...]
Posted: Friday, November 14th 2008

Online Display Rates Down 27%; Small Sites Hurt Most

Online ad prices consistently declined in 2008, falling 21% since Q2 and 27% since Q1, with small sites and some verticals most affected by the faltering economy, according to the PubMatic AdPrice Index for Q3 2008,   [...]
Posted: Friday, October 24th 2008

85% Used Print Directory in Past Year; Yellow Pages Hold Steady

The majority (85%) of the US population turned to the printed Yellow Pages in the last year. Awareness remains strong, with 78% of consumers contacting an average of two businesses after using a directory, according to a study by Knowledge Networks on behalf of the Association of Directory Publishers (ADP), reports MarketingCharts.   [...]
Posted: Friday, October 24th 2008

Search Engines, Yellow Pages: Go-To Sources for Local Info

Total US searches have grown by 25% over the past year, but while consumers use a combination of online and offline resources to find local information, most of their purchases are still made offline, according to the second annual Local Search Usage Study from TMP Directional Marketing, conducted by comScore,   [...]
Posted: Wednesday, October 22nd 2008

Yahoo Search Integrates Citysearch, Zagat, Yelp, LinkedIn

Through a partnership with SearchMonkey, Yahoo Search now features local directory listings from Citysearch, Zagat, Yelp and LinkedIn -- in addition to Yahoo Local. SearchMonkey was designed to enable developers and site owners to integrate structured data into their search results -- provided they installed an application. Following this liaison, its local apps   [...]
Posted: Monday, October 20th 2008

Forbes.com Promises Reach, Frequency, Effectiveness -- to Premium Advertisers

With the launch of a new advertising program, Forbes.com is purportedly guaranteeing a combination of reach, frequency and ad effectiveness to its own premium advertisers. The "Total Guarantee" program is targeted to big spenders gone skittish out of economic concerns. To participate, advertisers must spend a minimum of $1 million over 90 days,   [...]
Posted: Wednesday, October 1st 2008

Ready-Made, Hosted Online Video Templates for SMBs

A partnership formed yesterday between ready-to-air ad provider Spotzer Media Group, and local business owner network MerchantCircle, give 600,000 small business owner (SMBs) access to scalable, affordable custom videos. Many local merchants cannot afford to promote via professionally-produced videos, be they short clips for the web or full-length TV spots, stated Darren Waddell, MerchantCircle's VP of Mar  [...]
Posted: Thursday, September 18th 2008