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Google Throws Retail Inventory into the Local Mix

Google has introduced a new application that lets mobile users search local retailers' inventory to see if a particular item is in stock. Only a handful of stores are participating - Best Buy, Sears, Williams-Sonoma and Pottery Barn among others - but even this limited number adds a new twist to the local search and ad markets. Essentially users type in the name of a product and the app pulls up the  [...]
Posted: Friday, March 12th 2010

Small Businesses Use Social Media to Pursue Customers

Small businesses are steadily increasing their adoption of social media to attract and retain customers at a relatively low cost, according to the Small Business Success Index. Small Biz Social Media Adoption Doubles Social media adoption by small businesses doubled from 12% in 2008 to 24% in 2009. The biggest expectation small business owners  [...]
Posted: Thursday, February 18th 2010

Mobile Micropayments Make 'Square' Deals

Square, a new venture launched by Twitter co-founder and chairman Jack Dorsey could turn the fledgling mobile-commerce space into a mainstream shopping arena. The company sells a tiny device that plugs into a mobile phone's headphone jack and scans swiped credit cards. With the device, a shopper can pay for a product and receive an invoice by email. The venture - which is currently being tested by the smallest of businesses - also has a tiny, altruistic compo  [...]
Posted: Wednesday, December 2nd 2009

Beyond News: Microsoft Aims Higher with Bing

Though Microsoft has made many well-publicized moves to officially promote Bing, the company has more quietly been taking other steps that could propel the #3 search engine to a bigger share of market - much faster than many industry watchers anticipated when the search engine was rolled out. Most notable in the news lately is Bing's "take-no-prisoners" approach to news content. According  [...]
Posted: Wednesday, November 25th 2009

SMBs Ramp Up, Tailor Email Strategies

Keeping email messages relevant, polling customers, leveraging social media and video functionality, and creating campaign landing pages are just a few of the ways small and medium-sized business (SMBs) can maximize their email marketing strategies. Though email is a fundamental communication tool for firms of every size, recent data suggests that SMBs - in particular - are getting set to step up their use. The Proof More than one-third (36%) of the smallest businesse  [...]
Posted: Tuesday, November 24th 2009

Industry Buzz & Snippets: 11/24/09

Ad Strategies: Apple iPhone ad succeeds where AT&T fails. Online Media Strategies: News Corp. joined by rivals weighing Google block. Google to   [...]
Posted: Tuesday, November 24th 2009

Small Biz to Bump up Email, SocNet Spend

Though the majority of US small businesses plan to increase their use of email marketing and social media in 2010, more than half say they won't do online banner advertising and nearly one-fourth won't do search engine marketing (SEM), according to a study by Vertica  [...]
Posted: Thursday, November 19th 2009

Industry Buzz & Snippets: 11/19/09

Ad Procurement: Three ways clients can push ad agencies to save money. Email Marketing: Managing email subscriber expectations during the holidays. Email   [...]
Posted: Thursday, November 19th 2009

SMBs Marketing Online: Yes or No?

Recent news coverage suggests that a growing number of small and medium-sized businesses (SMBs) are flocking to sites such as Facebook and MySpace to market their products and services.  But how profitable they find these networks - and the actual number of firms actually embracing social media - is still up for discussion.   Unfortunately, two recent studies on SMB adoption of social media marketing do little to clear up this confusion. A recent online survey by Internet2Go a  [...]
Posted: Wednesday, October 21st 2009

Inc. Magazine Releases List of 5000 Fastest-growing Private Companies for 2009

Inc. Magazine's annual list profiling the 500 and 5,000 fastest-growing private companies in America is out. Northern Capitol Insurance leads a list that includes companies from a host of industries ranging from advertising and financial services to health and software. This year's list also breaks down the winners by r  [...]
Posted: Friday, August 14th 2009

Yahoo Develops Self-Serve Display Ad Product

In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads. "Display advertising isn't just for the big companies, anymore," the product description reads. "Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a   [...]
Posted: Monday, June 22nd 2009

Mixpo Offers Low Risk Online Video Ad Trials

Local broadcasters and cable operators who want to try out online video but don't have the budget can now try their hand at online advertising using online video advertising company Mixpo’s services to test their video platform with very little risk involved, writes Bizreport. Mixpo aspires to help local broadcasters and cable operators create and deliver a  [...]
Posted: Thursday, June 18th 2009

Local Businesses Nonplussed by Sponsored Search

Almost 50% of the businesses that buy search ads directly from Google and other internet search companies don't come back the following year, according to research on local search advertising (via the Wall Street Journal). The study from research firm Borrell Associates and funded by Clickable –  [...]
Posted: Tuesday, June 9th 2009

Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit

A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them. On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.   [...]
Posted: Wednesday, May 27th 2009

OpenX Scores $10 Mil in Series C

OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million. Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open  [...]
Posted: Wednesday, May 27th 2009

Coupious Couples With Local Merchants for On-Demand Coupons

Coupious, a mobile marketing platform that delivers on-demand, location-based coupons to smartphone users, is testing out its service at Purdue University in West Lafayette, Indiana. After downloading Coupious from the App Store (for iPhone and iPod Touch) or the Android market (for T-Mobile G1s), smartphone users browse deals in their immediate location (or up to 50 miles away), identified using the phone's GPS technology. Once they find a  [...]
Posted: Friday, May 22nd 2009

SMBs Poised to Triple Site Spend

America's 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008. That's more than half the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift onlin  [...]
Posted: Wednesday, April 29th 2009

Amazon Pulls Plug on Paid Search Associates' Fees

As of May 1, 2009, web retail giant Amazon will cease paying referral fees to Associates that use pay-per-click programs on search engines to send traffic to amazon.com, amazon.ca or endless.com. The news was covered in the Amazon Associates FAQ section and is a permanent change. According to Amazon, the decision was made after an overall review of how the company invests its advertising resources. Only Associates   [...]
Posted: Monday, April 6th 2009

Marketers and SMBs Disconnect over Online Tactics

Despite a continued preference among small and medium-sized businesses (SMBs) for receiving marketing information via direct mail and in other traditional ways, major marketers to SMBs are cutting back on these tactics and switching to lower-cost, online marketing to save money, according to a study by Bredin Business Information (BBI). BBI, which surveyed both marketers and small businesses about their online and offline media preference  [...]
Posted: Monday, March 30th 2009

How-To: Optimizing Business Listings in Local Search

This month, a comScore study reported that search engines have become the primary resource for seeking local services. With that in mind, Search Engine Land listed some takeaways from SMX West, intended to help small and mid-sized businesses (SMBs) optim  [...]
Posted: Thursday, February 26th 2009

Data Vulnerability Plagues 44% of Retailer Wireless Devices

44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey,   [...]
Posted: Thursday, February 5th 2009

New Ad Network Targets SMB Buyers

Inflection Point Media has launched an ad network that zeroes in on potential buyers seeking particular products and services. The service combines search and behavioral targeting, relying primarily on ad-tags to identify users seeking business-related items, then serving ads from other sites based on their intent to purchase those items. According to CEO/founder Chris Hulse, 32 million unique visitors conduct such searches across its suit  [...]
Posted: Monday, January 26th 2009

26% of Small Biz Raises Ad Spend, Precipitating Online Growth

97% of US small business owners are concerned about the economy, but 26% nonetheless plan to spend more on advertising -- especially online. Another 60% plan to spend about the same as in 2008, according to a report from Ad-ology Research (  [...]
Posted: Thursday, January 8th 2009

Westchester Children, Prison Inmates Take Lessons in Digital Literacy

Hoping to "[redefine] education in the digital age," the Jacob Burns Film Center has opened the Media Arts Lab in Pleasantville, Westchester County, New York. The complex of digital studios cost about $15 million to launch and will serve as an audiovisual department for schools. 8  [...]
Posted: Friday, December 5th 2008

With Oodle's Help, Facebook Moves in on craigslist Turf

Online classifieds ad vendor Oodle is taking the reins on Facebooks's "Marketplace" application, according to Oodle CEO Craig Donato. Donato feels Facebook users and advertisers will benefit from Oodle's capacity to serve as a "weirdo filter" -- that is, to stalwartly protect both sides from having to deal with unsavory advertisers or content providers. Oodle will also use Mar  [...]
Posted: Thursday, December 4th 2008