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Lycos Relaunches Hotbot

Computer World: HotBot revs up with four search engines Terra Lycos SA will unveil a new version of its HotBot search site today that integrates catalogs from Google Inc., Fast Search & Transfer ASA, Inktomi Corp. and Teoma Technologies, offering search addicts a one-stop spot to find what they're looking for. The relevanc  [...]
Posted: Monday, December 16th 2002

The Shady World of Viral Marketing

Clickz: Surfing the Subviral Wave This is a very good article for a number of reasons, not least of which being that it uses my site, Drunk Guerilla, as one of its sources ;-) Sean Carton kicks off by discussing the fall out from a Guardian article on subviral marketing that falsely implied that certain "spoof" videos were actually autho  [...]
Posted: Monday, December 16th 2002

Identifying a Role for the Internet in Marketing

iMedia Connection: iMedia Summit Coverage, Continued A roundup of the latest from the iMedia Summit. Particularly interesting were Doug Weaver president of the Upstream Group comments on making ideas the driver. Online advertising can maintain an advertiser’s presence between campaigns: When major TV campaigns go dark, the advertiser can use online to hold the gains made. Online advertising  [...]
Posted: Monday, December 16th 2002

iMedia Summit Overview

iMedia Connection: iMedia Summit Coverage Much was discussed early this week at the iMedia Summit. Topics discussed were the importance of creative, the role of GRPs and RF, the future of the ad agency (it's about integration), advertainment, and one to one marketing. Out of this came a sense that there is a lot of hard work ahead yet there are more clearly defined directions than there hav  [...]
Posted: Thursday, December 12th 2002

IAB Introduces New/Old Ad Formats

Press Release: IAB Ad Sizes Committee Recommends New Larger Unit and Creates 'Universal Ad Package' MediaPost: Newly Proposed IAB Format Standards Snub Banners Silicon.com: Online Advertisers Get a New Uniform MSNBC: Bigge  [...]
Posted: Wednesday, December 11th 2002

The Changing World of Modern Marketing

McKinsey Quarterly: Living in a post-TiVo world MediaPost: McKinsey Urges Cooperation With TiVo In an encouragingly pro-online piece, the author discusses how interactive marketing offers the opportunity to decrease marketing inefficiencies, creating longer term value. This article is worth reading in full. Too many marketers still try to achieve mo  [...]
Posted: Monday, December 9th 2002

Interview With OMD's Jeff Minsky

iMedia Connection: Interview: OMD Digital's Jeff Minsky Minsky makes an important point regarding the role agencies may have to play in relationship marketing. iMedia Connection: How does the issue of relationship marketing tie into the future of online marketing? Minsky: ...Relationship marketing is a key integration into the sales process,   [...]
Posted: Monday, December 9th 2002

Rich Media Usage and Targeting Increase

MediaPost: MediaPost Advertising & Media Directory DoubleClick data reveals that more than 73% of all campaigns incorporated some form of targeting criteria in the third quarter. The fact that only one quarter of all ads served are run-of-network attests to a continued sophistication in the online planning process. Furthermore, keyword and key value remain the mos  [...]
Posted: Friday, December 6th 2002

More Advertising Optimism

Economist: High Hopes in Adland Excellent analysis of the sea change presently underway in the world of advertising. Expresses cautious optimism, saying the U.S. TV market just had a strong upfront sales cycle, which has bouyed the overall ad industry's spirits for Q4 (not to mention similar good news recent vis-a-vis radio ads: NYT piece  [...]
Posted: Thursday, December 5th 2002

Aussies Spamming their Friends

ZNET Australia: Australians overwhelmed by spam A leading researcher analysing the issue of spam in Australia said a survey she conducted earlier this year revealed that Australian employees were "most annoyed by chain e-mails" from family and friends. She said the Australian experience closely reflected the United States, where individuals typically received 1,500 chain e-mails a year  [...]
Posted: Thursday, December 5th 2002

Fox Spams Mobile Users to Promote Minority Report DVD

Media Guardian: Fox faces anger over Tom Cruise voicemail ads There is certainly a hint of irony here - promoting a film about intrucing futurist advertising by using highly intrucive futuristic advertising. Rupert Murdoch's Twentieth Century Fox is facing a furious backlash from film fans who have received unsolicited phone calls to promote the video and DVD of its Tom Cruise movie Minority Report.   [...]
Posted: Wednesday, December 4th 2002

Broadband to Rise Sharply in N.America

eMarketer: 18 M Broadband Users in North Am Kinetic Strategies estimates that as of Q3, there are 18.08 million residential broadband subscribers in North America -- a total that should rise to over 20 million by year-end.   [...]
Posted: Wednesday, December 4th 2002

The Future of Media Consumption

Online Journalism Review: OJR article: Future Shock: Mass Media, Editors to Vanish? December is a month filled with holidaze, year-end roundups -- and a time to gaze into the crystal ball. Not surprising, then, that we'd have a handful of articles in different media outlets about the future of journalism in the digital age. If there's a common thread to thes  [...]
Posted: Tuesday, December 3rd 2002

Nissan Follows BMW et al into Advertainment

Ad Age: Nissan Joins Short-Film Trend Nissan North America became the latest auto marketer in the U.S. to sponsor a short film with the debut of The Run. The 6.5-minute mini-feature promotes the Nissan 350Z sports car, and can be viewed online at www.Z.com or on DVD. A two-minute version broke on 5,500 screens in 450 theaters Nov. 29. Omnicom Group's Designory, Long Beach, Calif., and   [...]
Posted: Monday, December 2nd 2002

Streaming Media Follows Cable Model of Adoption

MediaLife: Just who listens to web radio - Call 'em streamies. Call 'em the medium's future. "Cable began as nothing more than a system that would make local signals more available. Then some smart cable broadcasters took independent systems and put them on cable'" says Rose, who is vice president and general manager of webcast services at Arbitron. "Webcasting is following t  [...]
Posted: Monday, December 2nd 2002

Porn's Lessons for New Media

On The Media: Sex and Technology I love the NPR weekend program "On the Media," and this week they dedicate much of the show to the ever-popular topic, Sex and the Media (what, is it sweeps week in public radio?). It includes segments on the 50-year anniversary of Playboy (interviews with Hugh Hefner and Gay Talese), political controversy over France's long tradition of broadcasting softcore porn and an interview with lead anc  [...]
Posted: Sunday, December 1st 2002

RadioShack Reverses Customer Data Collection Policy

Technology Marketing: RadioShack Stops Taking Names NPR: Radio Shack I heard this on NPR a few days ago but forgot to note it till this Technology Marketing piece reminded me. Interesting story: RadioShack, in what I think is a courageous shift in marketing strategy in this era of the oft-conflicting trends for pr  [...]
Posted: Friday, November 29th 2002

Lads Mag Runs 700k Ad

Revolution: Maxim serves high-bandwidth ad on-site Lads’ mag Maxim is serving a high-bandwidth ad (it loads behind the front screen) through its site in a way that filmic-quality ads can be shown without affecting download times. Maxim has placed a SubSite behind its host site (  [...]
Posted: Wednesday, November 27th 2002

The Next Internet Generation

MSNBC: Reaching the Next Generation It will be hard for the next generation to understand browsing large sheets of paper with tiny type for the precise automobile, job or apartment they seek: don’t you just type in what you want and the Internet brings back the exact items you’re looking for? Or music: why buy an entire CD for only a few songs you actually want to hear, when you   [...]
Posted: Tuesday, November 26th 2002

NAI publishes Web Beacon Guidelines

C|Net: Ad firms set rules for Web tracking bugs NAI: page, Press Release [PDF], Guidelines [PDF] The Network Advertising Initiative, a group of eight Web advertising technology companies, including DoubleClick and 24/7 Media, set industry standards that r  [...]
Posted: Tuesday, November 26th 2002

Time Inc. Considering AOL Exclusivity Deal

WSJ: America Online May Charge For Content From Time Inc. Slashdot: Time Warner Properties May Only Be Available Through AOL In a vote against the advertising supported online publications idea, we find the idea of cutting off all Time Inc. websites to the general public interesting. The discussions so far have looked at core  [...]
Posted: Tuesday, November 26th 2002

Budweiser to Run Advermovie on Actor's Website

AdAge: Short Film 'The Best Man' to Appear on Actor Kevin Spacey's Site Anheuser-Busch Cos. will debut a 7.5-minute short film, The Best Man, from Omnicom Group's DDB Worldwide, Chicago. The short will run by the end of the year on actor Kevin Spacey's TriggerStreet.com. Based on Budweiser's "True" campaign, The Best Man is linked to DDB's "Toast" spot for Bu  [...]
Posted: Monday, November 25th 2002

The New IAB: E-Advertising Beyond Portals

MediaPost: New IAB Board Reflects Industry Expansion We reported a few days ago about the appointment of the new board of the Interactive Advertising Bureau. MediaPost now follows up with a closer examination of how the new faces signal a broader recognition at this industry-leading assocition of the multi-faceted approach to onlin  [...]
Posted: Tuesday, November 19th 2002

@d:tech: Dayparting and the Connectivity of the Internet

IAR: Dayparting Can Boost Ad Campaigns Yahoo's chief solutions officer (OK, have we gone crazy yet with these CxO titles) spoke to the audience about the Internet as a supporting medium to others and the importance of dayparting. He said an advertiser like Budweiser might do a good job of reaching consumers at with TV and print; on the road with radio; and at play with outdoor advertising. However, when it come  [...]
Posted: Tuesday, November 19th 2002

Follow Up: Salon Ultramercials

Media Post: Salon Breaks New Ad Ground Salon: Test-drive Salon Premium Last week we covered Salon's new advertising format that gives users day pass access to premium content in return for viewing 4 full page ads. Today Media Post adds  [...]
Posted: Tuesday, November 19th 2002