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Signs of what's to come

Articles and advice about significant trends of what the future may hold for Internet marketing and media.

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Clothing as a Digital Marketing Medium?

Rock the Vote, a non profit organization set up to encourage youth to vote, will sell T-shirts embedded with QR codes that will help voters with the registration process. It will be selling the T-shirts throughout the 2012 elections via a partnership with social media platform PromoJam, Mobile Marketer writes. The campaign will be interesting to watch, not   [...]

Another Concept Car For Marketers to Consider

On display at SXSW is a concept car from General Motors that can stream video. It is the second-generation connected research Chevy Volt and while the market got a sneak peak at its connectivity at the Consumer Electronics Show earlier this year, advances have been made since then, USA Today reports. Now the Chevy Volt sports two modified Galaxy Tab tablets that support wir  [...]

Nike, Path Venture Makes Jogging Social

It is hard to imagine how the typically solitary exercise of jogging or running could be made social, but leave it to Nike and social journal Path to do so.  The two companies are partnering with the release of Path’s new app, in which users can log their running paths on a map and share their route with friends in real-time. "Then through your earphones comes a welcome sound," the Path blog says  [...]

Top News: iPad 3 | iWallet patent | Eye-controlled games

iPad 3: Apple's New iPad: 6 key features. Apple upgrades iPad with modest changes. New iPad's lack of a new name leaves Apple enthu  [...]

Top News: Mobile World Congress and smartphone trends | iOS security loophole | Groupon acquires Uptake

Mobile Computing: 5 smartphone trends at Mobile World Congress. More feds ditch BlackBerrys. Privacy: New Mozilla browser add-on visualizes who is tracking you online.   [...]

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Top News: Google lets users block PPC ads | Online privacy bill of rights | Boku

Ad Technologies & Vendors: Google launches blocking option for PPC ads. Convergence: KT reviewing network fees on Youtube, Internet TVs. Privacy: White House   [...]

Closing Bell: Google pay-TV pilot | Mobile privacy | Apple sandboxing delay

Signs of What's to Come: Google to launch pilot pay-TV program in Kansas City. 7 potential problems with Google's glasses. Privacy: Tech firms agree to   [...]

Top News: Facebook and iOS app discovery | Microsoft Office for iPad | Mozilla to challenge on mobile web

Social Media: Facebook seeks to improve iOS app discovery. Mobile Computing: Mozilla to challenge big players in mobile web. Microsoft Office for iPad: Separating   [...]

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Closing Bell: Google and IE privacy | SkyDrive and Windows 8 | Angry Birds teams with NASA

Privacy: Google bypasses IE privacy says Microsoft. Cloud Computing: Move over iCloud: Microsoft details extensive SkyDrive integration with Windows 8. Google seeks to   [...]

Indian Companies Experiment with Digital Ads in Taxicabs

A digital ad experiment is underway in India that could, if proved successful, migrate to other markets around the global. En Route Media and Buzzr.in are partnering to deliver ads to passengers riding in the private taxi service operator EasyCabs. They will be delivered on En Route Media’s recently launched digital network of smart screens in radio taxis. Buzzr.in touts itself as the first Indian deal s  [...]

Wolfram|Alpha Highlights Growing Popularity of Voice Search

Wolfram|Alpha has launched a new search service for which users have to pay. The price is minimal, at $5 per month, however it represents a major shift from the current search business model, which of course is free. The product Wolfram|Alpha is rolling out, its Pro version, is best suited for mathematical or scientific use, given that it can accept up to 60 different inputs—although one example the developer gave to the New York Times   [...]

Top News: Pinterest hits 10M monthly uniques | Amazon, Viacom close deal | Yammer closes $50M funding

Social Media: Pinterest hits 10 million monthly uniques faster than any standalone site ever. Why Facebook may not succeed in China. Mobile Marketing: How HTML5 is   [...]

The Impact of the PayPal Brand, Both Online and Off

Offering a PayPal option on a website can increase lifted average order value and reduce cart abandonment, writes Peter Borden at Monetate.com. Borden helped a client experiment with the PayPal button to see if it increased traffic. "Adding this simple reassurance to product detail pages not only lifted average order value by 1.03%, but it also reduced cart abandonment by 1.21%." Not a huge lift, he acknowledged  [...]

Top News: Yelp ads| Halliburton switches to iOS | Smartphone shipments rose 61% globally |

Online Ad Market: Opinions vary about the validity of Yelp advertising. Mobile Computing: Halliburton to   [...]

Cereal Boxes Make for Good Reading—And Digital Ad Displays

The average consumer checks out his or her cereal box 12 times, according to Mark Addicks, chief marketing officer for food giant General Mills, making it a very widely read medium. Not surprisingly General Mills sees opportunity in those numbers and is taking advantage of an array of ad technology to target consumers via this ubiquitous consumer good, according to USA Today.   [...]

Top News: Apple results | EU privacy laws have steep fines | Facebook trading

Business News: Stellar Apple results point to a good year ahead. Legal/Regulatory: EU commissioner unleashes draft data protection bill. Companies face   [...]

Top News: Google privacy ad blitz | Apple textbook tools | Look who's crowdsourcing

Privacy: Google tackles online privacy in unusual ad blitz. Signs of What's to Come: Apple to announce tools, platform to 'digitally destroy' textbook publishing. Big firms   [...]

Top News: 2011 email campaigns | Windows phone | Google search

Email Marketing: Promotional email campaigns reach record high in 2011. Mobile Computing: LG Chrome OS device could be in pipeline. Windows Phone: Microsoft's   [...]

Top News: CES Highlights | Medialets platform | Fragmented Android

CES Highlights: The Next Big Thing: Android in the home, and in the fridge. Razer's 'Project Fiona' gaming tablet concept is awesome. Hope to see the next iPad at CES? You   [...]

Ultrabook: Another Screen Size to Consider

With the slew of ultrabooks debuting at the Computer Electronics Show this week—some media reports put the number at 75—marketers have to consider the real possibility that yet another mobile computing format and screen size needs to be factored into their marketing strategies. While many of these products seem to be sporting a standard 14-inch screen, the varying uses and new functionality of the devices means extra care must be devoted in designing campaigns. Intel’s  [...]

Top News: CES | Google & Bing & SEO losses | Out My Window

CES: Consumer Electronics show has 2012's hot tech trends. CES not always the greatest guide for commercial success. Microsoft at CES 2012: Nothing to   [...]

Disgruntled Mobile Shoppers with Nowhere to Go

After the robust sales clocked in via mobile commerce this past holiday season, it is not surprising that m-commerce and m-payments have been identified as two breakthrough tech categories by a Chetan Sharma survey. Respondents believe that financial institutions such as Visa will drive the payments and commerce space, with operators, startups, and Google also influentia  [...]

Responsive Design Gains Traction with Mobile Developers

A few weeks ago, WordPress released 3.3, named "Sonny" in honor of the great jazz saxophonist Sonny Stitt. Its third major iteration, WordPress touts many new attributes to the upgrade: for the user there is a new drag-and-drop uploader, hover menus for the navigation, the new toolbar, improved co-editing support, and the new Tumblr importer. For developers, there is the new editor API, new jQuery version, better ways to h  [...]

Top News: AOL backs Appssavvy | Kindle Fire on track for huge monthly ad impressions | Facebook friends

Online Ad Market: AOL backs ad startup Appssavvy. Mobile Marketing: Kindle Fire on track for hundreds of millions of monthly ad impressions. Mobile Computi  [...]

Top News: Timeline goes live | Glam Media eyes IPO | The anti-Groupon

Social Media: Facebook Timeline goes live worldwide. Finance: Glam Media plans to file for an initial public offering. Groupon co-founders   [...]