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Digital M&A Deal Value Dives 61% in First Half 2009

There were 342 digital media M&A transactions in the first half of 2009. This represents a total of $4.2 billion in deal value, according to an analysis and report by digital M&A advisory firm Peachtree Media Advisors, MarketingCharts reports.   [...]
Posted: Thursday, July 9th 2009

GOOG Adds Creative Commons Filter to Image Search UI

Google has formally added a Creative Commons filter to Image Search. The options appear in Advanced Search, and enable users to filter for images they are permitted to reuse with attribution, modify or use commercially. In May, Yahoo added a Creative Commons license filter to its own Image Search -- but the filter o  [...]
Posted: Thursday, July 9th 2009

Half of Communicators Think Twitter's a Fad

More than half (54%) of professional communicators think Twitter is a fad and believe that the burgeoning number of users and tweets will eventually reach a plateau and likely decline, according to a poll by Rag  [...]
Posted: Thursday, July 9th 2009

Royalty-Sharing Deal Tosses Lifeboat to Internet Radio

SoundExchange, a nonprofit that collects royalty fees for copyright owners from digital radio services, reached an agreement with several pure-play webcasters that is an alternative to the unpopular rates established by the Copyright Royalty Board in 2007, MediaBuyerPlanner reports  [...]
Posted: Thursday, July 9th 2009

Zmags Makes PDF Pitches Socially Shareable

Zmags, which operates an Interactive Collateral Management service that enables traditional marketers to better reach online users, has released an update to its Publicator offering that automatically converts PDF-based marketing collateral into shareable digital material. Dititizable documents can include brochures, magazines, direct mail, and the like. PDFs are digitized and can be spread across networks like Facebook, Twitter,  [...]
Posted: Wednesday, July 8th 2009

Google Sites Shed 'Beta' Designation

Google has decided to take the "beta" label off its Gmail service, which has operated for five years and, since its April 2004 launch, now serves tens of millions of users, according to The New York Times. A "beta" designation indicates a product is in the final stages of testing. It typically occurs after an internal "alpha" product test and the release of a final v  [...]
Posted: Wednesday, July 8th 2009

Sprint Theater Kiosks Scan Phones, Print Popcorn Coupons

Sprint has unveiled kiosks in the lobbies of movie theaters where Sprint customers can scan a code from their phones to get coupons for popcorn and sodas. The campaign, in 500 theaters across the country, will continue through December, MediaBuyerPlanner writes. Cinema advertising is growing in popularity, and companies like Screenvision and National CineMedia are expanding t  [...]
Posted: Wednesday, July 8th 2009

Danoo Acquires IdeaCast from NCM

Location-based media network Danoo has acquired IdeaCast from National CineMedia, operator of the largest digital cinema network in North America for cinema advertising, for an undisclosed sum, reports MediaBuyerPlanner. The move helps consolidate the highly fragmented digital out-of-home industry, creating one of t  [...]
Posted: Tuesday, July 7th 2009

Forecast: Overseas Online Ad Spend to Hit $25 Billion by 2013

Internet ad spend will keep growing despite the recession, but the nature of the spend will transition from display ads to online alternatives, writes AdAge.  Total internet ad spending in the Europe, Middle East and Africa region will grow from $19.4 billion in 2008 to $25.2 billion in 2013, stated PricewaterhouseCoopers. But online display ads will decline, dropping to $4.8 billion from $5.1 billion ove  [...]
Posted: Monday, July 6th 2009

Bigger Ads Not Necessarily Better

Yesterday the Online Publishers Association announced that 37 members, including The New York Times, Forbes, ESPN, CNN and MSNBC.com, are planning to start running the new, larger ad units the organization introduced last March. With brands like Bank of America and Mercedes-Benz that reach about 68% of the total US internet audience, the formats have a strong launchpad. The three ad units are named and sized as follows: The Fixed Panel (336×700) - remains in v  [...]
Posted: Thursday, July 2nd 2009

Google to Target Users by FICO Score

Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive luxury goods and services than those with lower scores, writes Mashable. Google is launching the initiative in tandem with Compete, which has a database of about 2 million web users that agreed to provide info on their credit scores when they applied for a new credit   [...]
Posted: Wednesday, July 1st 2009

To Protect Economy, China Sets Limits on Virtual Currency

Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports. The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or  [...]
Posted: Wednesday, July 1st 2009

YouTube CTA Overlay Lets You Drive Users Elsewhere

Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite. Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video. TechCrunch   [...]
Posted: Tuesday, June 30th 2009

Urban Outfitters Mobilizes Brand

Specialty youth lifestyle retailer Urban Outfitters is extending its brand to mobile with help from mobile marketing content delivery solutions provider Acuity. Urban Outfitters will deploy Acuity solutions to manage activities such as text messaging and more in-depth mobile commerce (m-commerce),   [...]
Posted: Tuesday, June 30th 2009

Fortune-100 CEOs Remain Social-Media Hermits

America's top CEOs appear to be mostly absent from the social media community, according to an analysis by UberCEO. UberCEO found a total of two of 2009's Fortune-100 CEOs have Twitter accounts, none have personal blogs, 13 have LinkedIn profiles and only 19 have a personal Facebook page. UberCEO noted in a blog post that these results poi  [...]
Posted: Monday, June 29th 2009

PubMatic Launches Real Time Ad Price Prediction Tool

A tool called Ad Price Prediction - released by online ad revenue optimization service PubMatic - could help publishers predict the cost of an ad unit in real time. The predictions (pdf) are based on real time API pricing and machined algorithms. The tool has apparently already created a 70% increase on ad inventory for ten major publishers who participated in a beta trial of the unit,  [...]
Posted: Monday, June 29th 2009

Microsoft Launches Energy Management Tool

At the Edison Electric Institute conference in San Francisco yesterday, Microsoft Chief Research and Strategy Officer Craig Mundie announced the launch of a new online energy management software service allowing consumers to monitor and manage their own energy consumption online, writes the New York Times.  Microsoft spent the last two years quiet  [...]
Posted: Friday, June 26th 2009

Global Ad Forecast 'Finally Stops Tumbling'

Worldwide ad spend in measured media is expected to drop 5.5% to $417 billion in 2009 but will experience a mild recovery in 2010 with a decline of only 1.4%, or $411 billion, according to (pdf) the latest 70-country forecast report from GroupM.   [...]
Posted: Friday, June 26th 2009

Burst Vets Transparency Commitment with NAI Allegiance

Ad representation firm Burst Media has joined the Network Advertising Initiative (NAI), a gathering of online ad giants dedicated to transparency and user disclosure in behavioral advertising. The NAI is composed of companies like Google, Yahoo, Microsoft, AOL, and Fox Audience Network. Its objective is to act as a central body to police data use in the ad industry, as well as reward businesses that act responsibly. Late last year, the organization rel  [...]
Posted: Friday, June 26th 2009

AdSense for iPhone, Android Apps Goes Live Today

Today Google launches AdSense for Mobile Apps, which lets users develop programs for iPhone and Android, buttressed by text and image ads. Google began testing the program earlier this year on popular iPhone applications like Urbanspoon and Backgrounds. At the time, ads were text-based and featured one company, just below the browser bar. Clicking on an ad guided users to information about the advertiser; or, in  [...]
Posted: Thursday, June 25th 2009

Blackberry Combats iPhone Loyalty 'Stampede'

Four out of 10 Blackberry and other smartphone users say they would switch to Apple's iPhone as their next smartphone purchase. Meanwhile, only 14% of non-Blackberry smartphone users would switch to a Blackberry, according to a study from Crowd Science (  [...]
Posted: Thursday, June 25th 2009

'Cybercom' Ramps Up to Defend Military's Digital Networks

This week Defense Secretary Robert M. Gates began the process of developing the military's first-ever headquarters to defend the United States' government networks against cyber threats. Earlier this month, President Obama announced his intention to launch the first-ever cyber security arm to protect the nation's digital connections -- a matter he felt the previous administration failed t  [...]
Posted: Wednesday, June 24th 2009

Twitter to Share Shopping Tips, Add E-Commerce Angle

Todd Chaffee, a board investor for Twitter and general partner at Institutional Venture Partners, has suggested to The New York Times that the site may incorporate a means for advertisers to target customers by their desires in real-time -- then send direct messages proffering discounts and special offers. Conceptually, the microblogging service would wed e-commerce to the genero  [...]
Posted: Monday, June 22nd 2009

Yahoo Develops Self-Serve Display Ad Product

In a bid to draw the business of small, brick-and-mortar companies, Yahoo launched a self-service platform called My Display Ads. "Display advertising isn't just for the big companies, anymore," the product description reads. "Yahoo! My Display Ads offers an easy, affordable way to create banner ads and run them across the Yahoo! network in a   [...]
Posted: Monday, June 22nd 2009

Mobile Comes of Age in Tough Economy

In an economic environment where consumers are hyper-connected, more conscious, spending less, switching brands, and searching for deals online, mobile presents great opportunities for brands to turn browsers into buyers - especially for those buyers who still make unplanned purchases, writes AdAge. Marketers have been slapped in the face with ROI ever since online advertising made itse  [...]
Posted: Friday, June 19th 2009