Signs of what's to come
Articles and advice about significant trends of what the future may hold for Internet marketing and media.
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Wolfram|Alpha Highlights Growing Popularity of Voice Search
Wolfram|Alpha has launched a new search service for which users have to pay. The price is minimal, at $5 per month, however it represents a major shift from the current search business model, which of course is free. The product Wolfram|Alpha is rolling out, its Pro version, is best suited for mathematical or scientific use, given that it can accept up to 60 different inputs—although one example the developer gave to the New York Times [...]
Posted: Wednesday, February 8th 2012
Top News: Pinterest hits 10M monthly uniques | Amazon, Viacom close deal | Yammer closes $50M funding
Social Media:
Pinterest hits 10 million monthly uniques faster than any standalone site ever.
Why Facebook may not succeed in China.
Mobile Marketing:
How HTML5 is [...]
Posted: Wednesday, February 8th 2012
The Impact of the PayPal Brand, Both Online and Off
Offering a PayPal option on a website can increase lifted average order value and reduce cart abandonment, writes Peter Borden at Monetate.com. Borden helped a client experiment with the PayPal button to see if it increased traffic. "Adding this simple reassurance to product detail pages not only lifted average order value by 1.03%, but it also reduced cart abandonment by 1.21%." Not a huge lift, he acknowledged [...]
Posted: Tuesday, February 7th 2012
Top News: Yelp ads| Halliburton switches to iOS | Smartphone shipments rose 61% globally |
Online Ad Market:
Opinions vary about the validity of Yelp advertising.
Mobile Computing:
Halliburton to [...]
Posted: Tuesday, February 7th 2012
Cereal Boxes Make for Good Reading—And Digital Ad Displays
The average consumer checks out his or her cereal box 12 times, according to Mark Addicks, chief marketing officer for food giant General Mills, making it a very widely read medium. Not surprisingly General Mills sees opportunity in those numbers and is taking advantage of an array of ad technology to target consumers via this ubiquitous consumer good, according to USA Today.
[...]
Posted: Wednesday, February 1st 2012
Top News: Apple results | EU privacy laws have steep fines | Facebook trading
Business News:
Stellar Apple results point to a good year ahead.
Legal/Regulatory:
EU commissioner unleashes draft data protection bill.
Companies face [...]
Posted: Wednesday, January 25th 2012
Top News: Google privacy ad blitz | Apple textbook tools | Look who's crowdsourcing
Privacy:
Google tackles online privacy in unusual ad blitz.
Signs of What's to Come:
Apple to announce tools, platform to 'digitally destroy' textbook publishing.
Big firms [...]
Posted: Tuesday, January 17th 2012
Top News: 2011 email campaigns | Windows phone | Google search
Email Marketing:
Promotional email campaigns reach record high in 2011.
Mobile Computing:
LG Chrome OS device could be in pipeline.
Windows Phone: Microsoft's [...]
Posted: Thursday, January 12th 2012
Top News: CES Highlights | Medialets platform | Fragmented Android
CES Highlights:
The Next Big Thing: Android in the home, and in the fridge.
Razer's 'Project Fiona' gaming tablet concept is awesome.
Hope to see the next iPad at CES? You [...]
Posted: Wednesday, January 11th 2012
Ultrabook: Another Screen Size to Consider
With the slew of ultrabooks debuting at the Computer Electronics Show this week—some media reports put the number at 75—marketers have to consider the real possibility that yet another mobile computing format and screen size needs to be factored into their marketing strategies.
While many of these products seem to be sporting a standard 14-inch screen, the varying uses and new functionality of the devices means extra care must be devoted in designing campaigns.
Intel’s [...]
Posted: Tuesday, January 10th 2012
Top News: CES | Google & Bing & SEO losses | Out My Window
CES:
Consumer Electronics show has 2012's hot tech trends.
CES not always the greatest guide for commercial success.
Microsoft at CES 2012: Nothing to [...]
Posted: Monday, January 9th 2012
Disgruntled Mobile Shoppers with Nowhere to Go
After the robust sales clocked in via mobile commerce this past holiday season, it is not surprising that m-commerce and m-payments have been identified as two breakthrough tech categories by a Chetan Sharma survey.
Respondents believe that financial institutions such as Visa will drive the payments and commerce space, with operators, startups, and Google also influentia [...]
Posted: Friday, January 6th 2012
Responsive Design Gains Traction with Mobile Developers
A few weeks ago, WordPress released 3.3, named "Sonny" in honor of the great jazz saxophonist Sonny Stitt.
Its third major iteration, WordPress touts many new attributes to the upgrade: for the user there is a new drag-and-drop uploader, hover menus for the navigation, the new toolbar, improved co-editing support, and the new Tumblr importer.
For developers, there is the new editor API, new jQuery version, better ways to h [...]
Posted: Tuesday, December 27th 2011
Top News: AOL backs Appssavvy | Kindle Fire on track for huge monthly ad impressions | Facebook friends
Online Ad Market:
AOL backs ad startup Appssavvy.
Mobile Marketing:
Kindle Fire on track for hundreds of millions of monthly ad impressions.
Mobile Computi [...]
Posted: Tuesday, December 20th 2011
Top News: Timeline goes live | Glam Media eyes IPO | The anti-Groupon
Social Media:
Facebook Timeline goes live worldwide.
Finance:
Glam Media plans to file for an initial public offering.
Groupon co-founders [...]
Posted: Thursday, December 15th 2011
Closing Bell: Google's search advertisers | Microsoft Lync | 'Find My Face'
Search:
Meet Google's biggest U.S. search advertisers.
Mobile Computing:
Microsoft Lync mobile clients for iPhone, iPad, Android and Windows Phone ready to roll.
H [...]
Posted: Friday, December 9th 2011
Top News: Facebook subscribe button | Adware apps | Most expensive keywords
Online Ad Market:
New 'Adware' apps bug Facebook, Google.
Crisp Media acquires Smart Device Media.
Social Media:
Facebook [...]
Posted: Friday, December 9th 2011
Top News: Facebook timeline live in New Zealand | Yahoo updates Search BOSS | MoPub's games
Social Media:
Facebook timeline lands in New Zealand.
Search:
Yahoo updates Search BOSS with more developer tools.
Mobile Marketing:
MoPub to [...]
Posted: Wednesday, December 7th 2011
New York's Commuters Can Shop Toys R Us Via QR Code
New York commuters that wish to buy select toys from retailer Toys R Us this holiday season can try out the company's QR code-enabled virtual store, which is debuting on billboards located at the city's airports and 40 New Jersey transit stations. Commuters scan the QR code displayed next to the featured product, which takes them to a m-commerce enabled web portal, Mobile Commerce Daily [...]
Posted: Tuesday, December 6th 2011
Coke Campaign Combines TV, Mobile--and Users' Chok Swing
Coca Cola combined a television commercial with a mobile app and instant win promotion in a recent campaign. The result—the app was downloaded 390,000 times and Coke saw its brand revitalized in this Chinese city.
One likely reason behind the campaign's success was the novel "Chok" app, which worked akin to a Wii in that it turned the mobile phone into a remote controller. [video]
Users would then swing the phone whe [...]
Posted: Tuesday, December 6th 2011
China's Alibaba Group Moves to Become Next Social Networking Giant
Alibaba Group, China's e-commerce giant, is beta-testing a new social-networking-product. An Alibaba Group spokeswoman told Reuters the product will be called "Laiwang" and will be available on the PC and downloadable onto Android smartphones and iPhones.
Laiwang is said to be similar to the Google+ network.
China as Global Ad Growth Driver
Laiwang is the latest [...]
Posted: Friday, December 2nd 2011
Closing Bell: YouTube launches redesign | AT&T, Sprint confirm Carrier IQ | Hangouts' conference calls |
Online Video:
YouTube launches huge redesign.
Mobile Computing:
AT&T, Sprint confirm use of Carrier IQ rootkit software on handsets.
Motorola’s Droid Razr [...]
Posted: Thursday, December 1st 2011
Toyota Drives Car Closer to Its New Role of Online Marketing Channel
Toyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available to digital marketers.
Called the Fun-Vii, the concept car debuted at the Tokyo Motor Show this week. Its sleek exterior mimics the look of a smartphone, with both the exterior and interior able to be adjusted to fit the driver’s mood, PC Magazine [...]
Posted: Tuesday, November 29th 2011
Top News: Apple expands subscription to games | Another 5-inch Android tablet | How to seed branded videos
Gaming:
Apple expands subscription service to games.
Mobile Computing:
Lenovo also working on a 5-inch Android tablet.
Microsoft to [...]
Posted: Wednesday, November 23rd 2011
QR Codes Add Payment Capability to the Mix
Mobile shopping walls from which consumers can buy products. Billing statements rigged so consumers can wave a phone over the document and pay the amount owed. Takeout menus that include a payment option. All of these payment applications start off with the consumer scanning in a QR code.
Vendors, intrigued by this technology and the myriad [...]
Posted: Monday, November 21st 2011