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Fewer Ads Spell Trouble, Users Say

More than 48% of US adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business is likely struggling, according to a study from Ad-ology Research. At the same time, a majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business. The study "  [...]
Posted: Wednesday, May 20th 2009

'Net Spend Reflects Recession Resilience

Three-fifths of online consumers plan to spend equal (41%) or more (19%) money shopping online in the next 60 days than this time last year, according to an April study from Performics and ROI Research (  [...]
Posted: Thursday, May 14th 2009

Consumer Sentiment Rallies for 3rd Straight Month

Consumer sentiment in the US rebounded this month on reduced concern about current economic conditions and diminishing fears of job loss, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index (v  [...]
Posted: Tuesday, May 12th 2009

SMBs Poised to Triple Site Spend

America's 14.6 million small and medium-sized businesses (SMBs) were responsible for more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008. That's more than half the US total, according to a recently released report from Borrell Associates, which predicts these numbers will grow significantly as activities continue to shift onlin  [...]
Posted: Wednesday, April 29th 2009

Hampered by Debt, Zango Shuts Down

Controversial adware firm Zango was sold last week, following a bank foreclosure after its failure to honor over $44 million worth of debts. The company launched over a decade ago as 180solutions, after which it changed its moniker several times: 180solutions and Hotbar, before concluding its trajectory as Zango. Security firms -- to which it often conveyed threatening letters, and the occasional lawsuit -- gave it flak for installing potentially harmful a  [...]
Posted: Thursday, April 23rd 2009

Consumer Confidence Rebounds in April; Job Fears Persist

Reversing seven months of crumbling confidence, Americans' economic enthusiasm rallied this month as the RBC CASH (Consumer Attitudes and Spending by Household) Index hit 38.3, a 30.1-point jump from its dismal 8.2 March level and the first significant improvement since September 2008.   [...]
Posted: Monday, April 13th 2009

Ad Spend Falls Thru '09, Forecasts Slightly Better for '10

Ad spend is expected to drop 12% in 2009, but signs indicate a leveling-off in 2010, according to a recently released Media Business Report from Jack Myers.com Media Network. The Myers report predicts a double-digit drop in total ad spending in 2009, following a 4% decline last year. It also projects this decline to continue into 2010, with a 5% dip for the full year, albeit off of a smaller base, MarketingCharts   [...]
Posted: Monday, March 16th 2009

WPP Sales Leap in 2008; Digital Ads Prioritized

WPP saw sales jump 21% in 2008 - beating analyst estimates - and is forecasting a "recovery of sorts" for the advertising market in 2010. The fourth quarter was better than expected, thanks in part to growth in China and India, MediaBuyerPlanner reports. To weather the crisis, CEO Martin Sorrell is investing in digital ads and expanding into emerging markets. Ad spend will be weaker in the first half of this  [...]
Posted: Monday, March 9th 2009

Facebook Returns to Old Terms of Use

Bowing to pressures from the Facebook community, the social network withdrew a recent revision of its Terms of Use. The Terms, updated February 4, gave Facebook perpetual licensing rights to all content uploaded to the site, even after a user closes his account. It also included a clause enabling it to sublicense material. Revisions were brought out into the open   [...]
Posted: Wednesday, February 18th 2009

TargetSpot: Web Radio to Grow!

Online radio rep firm TargetSpot is growing, and it expects revenues will be up in 2009, according to the co-presidents of the company. Since TargetSpot merged with Ronning Lipset Radio last October, the number of listeners to its network of more than 1000 internet radio stations has seen double-digit growth. In December, TargetSpot pulled 15.3 million unique listeners - double that of Katz Online Network, its nearest competitor - and sales grew as well, with upfront billings up 72% compared   [...]
Posted: Tuesday, February 17th 2009

Media Industry Layoffs Higher than Avg; 'Net Companies Add 7% More Jobs

The advertising and media industry has cut 65,100 jobs since the recession began in Dec. 2007, according to AdAge DataCenter's analysis of figures released by the Bureau of Labor Statistics (via MediaBuyerPlanner). Media companies cut 41,000 US jobs, or 4.6% of staff, since the recession began -- while advertising/marketi  [...]
Posted: Tuesday, February 10th 2009

European Ad Spend on Positive Growth Trajectory

Forrester Research estimates that growth in European online ad spend will slow to 10% in '09, down from 30% annual growth in '07. The "European Online Advertising Through 2013" report is somewhat more optimistic than forecasts from other firms, including E-Consultancy, Enders Analysis and GroupM, which projected growth in the market under 10%, reports MarketingCharts.   [...]
Posted: Monday, February 9th 2009

Q3 Email Performance Stable; Click Rates Rise 28%

3Q08 saw stable email performance with a slight decrease in deliverability and an increase in average volume per client because of holiday-season campaigns, according to an analysis from Epsilon. Click rates, although up 27.6% from Q208, still remain lower than the same period in 2007, the research found (via Marketi  [...]
Posted: Friday, January 23rd 2009

NYT Scores Cash Infusion from One of World’s Wealthiest

Mexican billionaire Carlos Slim Helu is investing $250 million in The New York Times Co., the company said in a statement Monday. Mr. Slim, among the wealthiest men in the world, already owns 6.9% of the Times Company. He will invest the money in the form of six-year notes with warrants that are convertible into common shares; the company will use it to refinance its existing debt, writes The New York Times   [...]
Posted: Wednesday, January 21st 2009

Retail Outlook '09: Younger Shoppers to Spend More

Over two-thirds (69%) of US adults plan to spend less at retailers in 2009 than they did in 2008. But 58% of those ages 18-24 plan to spend the same or more, especially at mass merchants, according to results from the 2009 Consumer Shopping Intentions Study from Cavallino LLC.   [...]
Posted: Tuesday, January 20th 2009

In 2009, $0.88 of Every M&A Dollar Goes to Tech, Digital, Interactive Marketing

Mergers and acquisitions (M&A) deal value for media, information, marketing services and related technologies dropped to $33 billion in 2008. Meanwhile, activity in the sector suggested its "center of gravity" is shifting from large traditional media deals to mid-sized digital and data deals, reported (pdf) the Jordan, Edmiston Group, Inc. (JEGI) (  [...]
Posted: Monday, January 12th 2009

Change.gov Opens to Questions, Comments, 'American Stories'

Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered. The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged  [...]
Posted: Friday, December 12th 2008

Consumer Sentiment Improves, Expectations Up

Now that summer is nearly over, consumer confidence may be heating up, climbing 35 points to stand at 69.2, compared with 33.8 in August, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index (via Retailer Daily).   [...]
Posted: Tuesday, September 16th 2008

TiVo: Good Ads Don't Get Skipped!

Viewers are less likely to skip ads they consider relevant to them, reports TiVo (via AdWeek). The company just released its May 2008 data from PowerWatch, its second-by-second commercial audience measurement service. Data was gleaned from 20,000 TiVo users. Findings from the survey: All demographic segments time shift and fast-forward through commercials at a high rate.   [...]
Posted: Thursday, July 31st 2008

Flash Now Search Engine Friendly, Adobe Says

With the launch of a Flash-reading tool from Adobe, marketers can factor Flash into their SEO efforts, instead of compensating for the presence of Flash with extra text. Adobe, the creator of Flash Player, developed a product that interprets Flash applications for web crawlers, making it possible to index that data for searchers. The technology was released to Google and Yahoo. "This will open up millions of Flash files to search," said VP of marketing Michele Turner of Adobe (  [...]
Posted: Tuesday, July 1st 2008

Lawmakers Shy Away from Online Ad Regulation

After a handful of hearings, the US House Small Business Committee decided not to regulate online advertising, preferring to let market forces play out, reports ClickZ. The committee listened to a number of witnesses, all of which argued that users decide which platforms succeed or fail over the internet. Asked point-blank about Google's dominance in the field, many witnesses stuck to their guns, asser  [...]
Posted: Friday, June 27th 2008

Deep Breaths, All: Google Paid Search Clicks Rise

For the first time in months, comScore's report on Google's paid click performance contains good news, reports Fortune. Facing previously dire comScore stats, investors had begun worrying about Google's vulnerability to economic woe. Google's paid clicks rose 19.6 percent in April, co  [...]
Posted: Friday, May 30th 2008

TheWB.com to Stream Ad-Supported 'Network Classics'

Warner Bros. has resurrected the dormant WB as an online destination for watching classic shows, reports The New York Times. Two years ago, the WB TV network was killed and replaced by The CW -- which, like its predecessors, targets the teen market. TheWB.com shall feature ad-supported episodes of Frien  [...]
Posted: Tuesday, April 29th 2008

Yahoo Outpaces Google in Spending and Clicks

A study by RBC Capital show Yahoo outdoes Google in a number of categories, reports Reuters. According to the report, Yahoo beat Google in both dollars spent and click conversion of online ads in Q1 of 2008. Yahoo recently inked a tentative agreement whereby Google manages the sponsored listings on its search site. A  [...]
Posted: Wednesday, April 16th 2008

More Coupon Use Planned for Recession, Many Like Paperless

Tough times and technology advancements portend a renaissance of coupon use among shoppers. 67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession,   [...]
Posted: Tuesday, April 8th 2008