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Ebay Profits Sharply Up in Q4 2002

NYTimes.com: EBay Profits Rose Sharply in 4th Quarter Interestingly, they did their promotion with TV and focused their message on being a holiday marketplace for hard to find items. For the holiday season, eBay spent $14 million on its first major television ad campaign... [and] identified 20 toys that might be in short supply and promoted t  [...]
Posted: Friday, January 17th 2003

UK Online Advertising to Soar in 2003

Bloomberg: U.K. Internet Ad Spending Will Soar 46 Percent, Study Says Advertising spending on the Web in the U.K. will rise 46 percent this year from 2002, driven by increased Internet usage, according to a forecast by i-level, a media agency that specializes in Web advertising. The agenc  [...]
Posted: Wednesday, January 15th 2003

CMR Predicts Net Ads Up 7.4% in 2003

Press Release: CMR/TNS Media Intelligence Forecasts Moderate Rise In Overall Ad Spending For 2003... MediaPost: Rebound Continues CMR/TNS Media Intelligence (that's a heck of a brand, eh?) predicts that the Internet advertising market is going to grow by 7.4% in 2003. I'm pleased to see they predict growth. I'd even venture to say we may see low double-digits ag  [...]
Posted: Tuesday, January 14th 2003

MSN/IAB I-Marketing Best Practices Tour Free in 10 Cities

MSN Advantage Marketing: Interactive Marketing Best Practices Executive Briefing ExecutiveSummary.com: Rick to Speak in 10 Cities for MSN 'I-Marketing Best Practices' Tour... Okay, this could be seen as a grossly self-indulgent plug or a highly on-target opportunity significant value for readers, you decide. You may remember reading   [...]
Posted: Saturday, January 11th 2003

2002 E-Ads Year in Highlights

Internet.com: Interactive Marketing Hits the Comeback Trail A short, optimistic year-in-review from Internet.com's Advertising Report, hitting the following topics:Publishers Gain, AOL Loses Search is King Spam, Pop-Ups Gain Unpopularity Ad Units: Bigger, Flashier is Better   [...]
Posted: Thursday, January 2nd 2003

Online Holiday Shopping Up 39% Over Last Year

comScore put out a press alert today with this key paragraph:While 2002 is not over yet, online consumer sales (excluding auctions) are on track to post an estimated $74 billion for the year, reflecting growth of more than 39 percent versus 2001. This is particularly impressive, considering the fragile economy and one of the worst holiday retail seasons in recent memory. Just imagine how good it could get when the rest of the econom  [...]
Posted: Monday, December 30th 2002

AOL Drags Down Online Ad Revenue Increases

MSNBC: As AOL struggles, other sites score IAB Press Release: Internet Ad Revenue at $1.47 Billion According to IAB/PwC Q3 Estimate In a study just conducted by PricewaterhouseCoopers for IAB, Internet advertising rose 1% to $1.47 billion Q2 to Q3, the first positive growth in six quarters. But, even though  [...]
Posted: Thursday, December 19th 2002

Interactive Marketing Spend to Rise 23% in 2003

Media Guardian: Marketers turn backs on traditional advertising ElectricNews: Internet marketing predicted to rise c|net: Web advertising's glimmer of hope Marketers will increasingly move away from traditional media advertising in favour of cheaper alternatives such as direct  [...]
Posted: Wednesday, December 18th 2002

Online Consumer Spending Hits Record for Second Week Running

comscore: Consumers Again Break Online Spending Record, Reaching $2.2 Billion, Reports comScore Up from the $2 billion reported last week. comScore Networks, the standard in Internet behavioral measurement, today reported late-breaking e-commerce results for the holiday shopping week ending Dec. 13, 2002. Online cons  [...]
Posted: Tuesday, December 17th 2002

Sponsored Searches Drive up Yahoo's Ad Revenue

Revolution: Yahoo! reports leap in advertising revenues Silicon: "Yahoo!" things are looking up: CEO Internet company Yahoo! is predicting a 22 per cent jump in advertising revenues for the fourth quarter, on the back of an increase in sponsored searches. [...] The company said revenues were set to hit   [...]
Posted: Friday, December 13th 2002

Online Ad Spend to Rise 50% in 2003

Media Guardian: Initiative predicts 50% hike in online ad spend Initiative Media, the media buying giant whose clients include Unilever and Vauxhall, has predicted a 48% increase in internet advertising in 2003 following this year's crippling 16% drop. [..] "Recovery is expected in 2003 with the medium still in a healthy state. Adverti  [...]
Posted: Friday, December 13th 2002

Online Consumer Spending Hits Record Levels

comScore: Consumers Spent Record $2 Billion Online During Post-Thanksgiving Week Online consumer sales totaled $2.0 billion, an all-time weekly spending record, reflecting 34 percent growth versus last year’s post-Thanksgiving week. Spending on non-travel goods and services increased 38 percent versus year-ago to a record $1.4 billion, while travel spending increased 24 percent to $567 million. [..]   [...]
Posted: Wednesday, December 11th 2002

Cautious Optimism A-Go-Go

NYT: 2 Forecasts Should Project a Better Year Reuters: Ad forecasters predict U.S.-led rebound in 2003 London's ZenithOptimedia released a report today suggesting that the overall advertising recession has ended and 2003 will see small growth. Reuters cites Universal McCann's forecaster Robert Coe  [...]
Posted: Monday, December 9th 2002

The Changing World of Modern Marketing

McKinsey Quarterly: Living in a post-TiVo world MediaPost: McKinsey Urges Cooperation With TiVo In an encouragingly pro-online piece, the author discusses how interactive marketing offers the opportunity to decrease marketing inefficiencies, creating longer term value. This article is worth reading in full. Too many marketers still try to achieve mo  [...]
Posted: Monday, December 9th 2002

Yet More E-Ad Optimism

NYT: AOL's Problems Obscure Improving Outlook for Online Advertising I can't help it, I love reporting on these stories of optimism, particularly when the source is the likes of the NY Times. Much like the CNET piece I noted earlier in the week, this one says that despite AOL's troubles, the online advertising   [...]
Posted: Friday, December 6th 2002

More Advertising Optimism

Economist: High Hopes in Adland Excellent analysis of the sea change presently underway in the world of advertising. Expresses cautious optimism, saying the U.S. TV market just had a strong upfront sales cycle, which has bouyed the overall ad industry's spirits for Q4 (not to mention similar good news recent vis-a-vis radio ads: NYT piece  [...]
Posted: Thursday, December 5th 2002

AOL's Problems Do NOT Spell Industry Doom

CNET: Why AOL's Ad Woes Are Unique I was really glad to see this headline from CNET, as I was thinking of writing something saying exactly the same thing. All the media are picking up on the last few disastrous quarters for AOL and many are insinuating that much of the rest of the industry is heading the same way. Well, the bigger the  [...]
Posted: Tuesday, December 3rd 2002

Online Ad Spend Projected to Rise Next Year

eMarketer: Online Ad to Rebound in 2003 IAR: Online Ad Spending Due For Modest Growth According to eMarketer's projections, 2003 spending (in the US) will rise slightly to $6.70 billion, up from $6.38 billion this year. The expected bounce-back is due to a combination of factors, including traditional marketers devoting larger sli  [...]
Posted: Tuesday, December 3rd 2002

News of Salon's Death Slightly Exaggerated?

PaidContent: Salon Media Responds To Death Wishes Patrick Hurley, VP of business opperations at Salon Media Group, responds to stories in the media of late (particularly a story in the SF Chronicle) that has fueled recent speculation that Salon is about to breath its last gasp are, not for the first time, over hype  [...]
Posted: Tuesday, November 26th 2002

Neilsen Moniter-Plus Sees 3.8% Ad Spend Increase

MediaPost: Ad Spending Up 3.8% Through Q3 In another study on ad spending done by Neilsen Moniter-Plus, ad spending grew 3.8% through September 2002 compared to the same time period a year ago.Showing increases were local newspaper display ads (9.5%), network TV (7.9%), network radio (7.3%), Hispanic TV (4.3%), Spot TV (3.2%), Cable TV (3%), National Magazines (2.2%) and Spot Radio (2.1%). Internet reported a 1% drop  [...]
Posted: Tuesday, November 26th 2002

Ad Spending Up 6%, Net Spending Up 16% in 2003

PR: U.S. Advertising Market Predicted to Grow 6% In 2003 New Global Insight Study Forcasts Ad Revenue for 2002 Through 2006 IAR: Researcher: Net Ad Spending to Grow 16 Percent in 2003 Global Insight, announced the a forecast on advertising trends in the United States for 2002 through 2006, forecasting a 6% increase for 2003 in spending.   [...]
Posted: Monday, November 25th 2002

Online Ad Consolidation: OPA Says Big Pubs Doing Well

MediaPost: High-Quality Content Sites Report Substantial Ad Revenue Growth. A press release is also available. While the Interactive Advertising Bureau   [...]
Posted: Thursday, November 7th 2002

WebMD Reports Strong Q3

WSJ (subcription required): WebMD Posted Profit in the Third Quarter Yet another dot-com dispells the myth of doom, reporting $4.5 million in net profit on $200 million in revenue for the last quarter, an 8.1% revenue increase compared to the same time last year. Before you get your hopes up too much about what this means for online advertising, only $19.8 million of that revenue wa  [...]
Posted: Thursday, November 7th 2002

LookSmart Profile: How 2nd-Tier Dot-Com Survived the Bust

The Age (Auzie): LookSmart Bounces Back Brom the Dot-Com Crash Profile in the Australian zine The Age of founders of LookSmart (also Auzies) who tell how the firm has staid alive through the dot-com bust. CEO Damian Smith explains: ...[A]bout two years ago, we realised that the business we were in did not have a sustainable future.... We decided that the main value of the medium was not in   [...]
Posted: Wednesday, November 6th 2002

More Support For E-Ad Recovery / Recession

Business Week: What's New in Online Ads: Improvement IAR: Online Ads to Recover (a Bit) in 2003 MediaPost: Buyers Warn The Ad Recession Isn't Over ExecutiveSummary.com: Online Ads:   [...]
Posted: Tuesday, November 5th 2002