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TiVo: Good Ads Don't Get Skipped!

Viewers are less likely to skip ads they consider relevant to them, reports TiVo (via AdWeek). The company just released its May 2008 data from PowerWatch, its second-by-second commercial audience measurement service. Data was gleaned from 20,000 TiVo users. Findings from the survey: All demographic segments time shift and fast-forward through commercials at a high rate.   [...]
Posted: Thursday, July 31st 2008

Flash Now Search Engine Friendly, Adobe Says

With the launch of a Flash-reading tool from Adobe, marketers can factor Flash into their SEO efforts, instead of compensating for the presence of Flash with extra text. Adobe, the creator of Flash Player, developed a product that interprets Flash applications for web crawlers, making it possible to index that data for searchers. The technology was released to Google and Yahoo. "This will open up millions of Flash files to search," said VP of marketing Michele Turner of Adobe (  [...]
Posted: Tuesday, July 1st 2008

Lawmakers Shy Away from Online Ad Regulation

After a handful of hearings, the US House Small Business Committee decided not to regulate online advertising, preferring to let market forces play out, reports ClickZ. The committee listened to a number of witnesses, all of which argued that users decide which platforms succeed or fail over the internet. Asked point-blank about Google's dominance in the field, many witnesses stuck to their guns, asser  [...]
Posted: Friday, June 27th 2008

Deep Breaths, All: Google Paid Search Clicks Rise

For the first time in months, comScore's report on Google's paid click performance contains good news, reports Fortune. Facing previously dire comScore stats, investors had begun worrying about Google's vulnerability to economic woe. Google's paid clicks rose 19.6 percent in April, co  [...]
Posted: Friday, May 30th 2008

TheWB.com to Stream Ad-Supported 'Network Classics'

Warner Bros. has resurrected the dormant WB as an online destination for watching classic shows, reports The New York Times. Two years ago, the WB TV network was killed and replaced by The CW -- which, like its predecessors, targets the teen market. TheWB.com shall feature ad-supported episodes of Frien  [...]
Posted: Tuesday, April 29th 2008

Yahoo Outpaces Google in Spending and Clicks

A study by RBC Capital show Yahoo outdoes Google in a number of categories, reports Reuters. According to the report, Yahoo beat Google in both dollars spent and click conversion of online ads in Q1 of 2008. Yahoo recently inked a tentative agreement whereby Google manages the sponsored listings on its search site. A  [...]
Posted: Wednesday, April 16th 2008

More Coupon Use Planned for Recession, Many Like Paperless

Tough times and technology advancements portend a renaissance of coupon use among shoppers. 67 percent of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to use coupons during a recession,   [...]
Posted: Tuesday, April 8th 2008

Starbucks to Combat Brand Erosion with Loyalty Program

Feeling the pinch of the economy and encroaching low-cost providers like McDonalds, Starbucks is launching a loyalty program to bolster US sales, reports MediaBuyerPlanner. CEO Howard Schultz, the brand builder who recently returned from a seven-year break, intro  [...]
Posted: Thursday, March 20th 2008

Yahoo: $8.8B in Revenue by 2010

Yahoo has publicized company projections of $8.8 billion in ad revenue by 2010, reports The Associated Press. 2008 revenue is expected to reach $5.7 billion, then grow by 25 percent in 2009 and 2010. If revenue does hit $8.8 billion in the next two to three years, it would constitute a 70 percent increase over 2007 before advertising commissions are paid. Investors g  [...]
Posted: Wednesday, March 19th 2008

AOL Absorbs Top UK Social Network Bebo

AOL has purchased social networking site Bebo for $850 million in cash. The news follows rumors that Bebo was bought by a masked buyer for $1 billion. AOL was not included in the speculative list of buyers, which included Google, Microsoft, CBS, Viacom and Comcast. AOL called the Bebo purchase a step toward international growth. The social network spread its roots in the UK, Ire  [...]
Posted: Thursday, March 13th 2008

Study Rebuts comScore: Google Paid Clicks Up 47%

A new report shines a vastly different light on Google's recent performance than the comScore report that caused stocks to drop and hands to be wrung, reports Mediaweek. The SearchIgnite report reflects a 40 percent rise in ad revenue, with paid clicks up 45.7 percent. Those numbers come from a survey of 800 million impressions and 53 million clicks logged by Searchignite clients. That same  [...]
Posted: Monday, March 3rd 2008

Internet Ad Revenues Reach Record Highs in Q4, Full-Year '07

Internet ad revenues for 2007 are estimated to have reached $21.1 billion, a 25 percent increase over the previous record of nearly $16.9 billion for 2006, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), MarketingCharts   [...]
Posted: Tuesday, February 26th 2008

Organic Style Relaunches as Web-Only Pub

The new owner of Organic Style is relaunching the magazine as an online-only publication, reports Mediaweek. Rodale sold the title to Gerald Prolman in 2007, a year after shutting down the print publication. The online destination will launch at OrganicStyleMag.com and is scheduled to update quarterly. Ads will not appear on the site until the second "issue," presumably so the initial  [...]
Posted: Friday, February 8th 2008

Warner Music Digital Revenues Climbed 41% in '07

Warner Music Group's digital revenues rose 41 percent from 2006 to 2007, according to the record company's latest fiscal report. For Warner, 2007 marked the greatest US digital album share advantage over physical album share for any major music company. Revenue from digital music for the year totaled $132 million and represented 15.5 percent of total recorded music revenue.   [...]
Posted: Thursday, February 7th 2008

QuePasa Revitalized as Social Network

With new leadership in place, the QuePasa portal is relaunching as a social network site for Hispanics, reports Advertising Age. QuePasa has lost money in recent years but last fall raised $7 million. The fresh round resulted in part from its new chairman and new head of technology. The site will be ad-supported. But advertisers will not be actively courted until the site has improved its feature set. To maximize exis  [...]
Posted: Tuesday, February 5th 2008

Microsoft Targets VMware with Virtualization Plans

Observing the success Palo Alto's VMware has had with virtualization, Microsoft unveiled a suite of business services that separate applications from operating systems, ultimately reducing the number of servers businesses need to use. "Virtualization" makes it possible to harness the capabilities of multiple computers or servers from a single source. One popular virtualization solution is Parallels, which enables Mac users  [...]
Posted: Friday, January 25th 2008

Guitar Games Push Digital Music Sales

Music-oriented video games like Guitar Hero and Rock Band are helping boost sales of digital music. Released by MTV Networks and Harmonix two months ago, Rock Band players have downloaded over 2.5 million songs, according to Reuters. Activision's Guitar Hero III: Legends of Rock sold over 5 million songs since adding downloadable content in November. Gamers are reportedly mo  [...]
Posted: Tuesday, January 22nd 2008

Founder Schultz Returns to Top Spot at Starbucks

Founder Howard Schultz has been called to serve once again as CEO of Starbucks, reports Advertising Age. Schultz returns as the coffeehouse chain faces its first real wave of slowing traffic. It also faces increased competition from McDonald's, which is adding stand-alone coffee bars to locations, and Dunkin' Donuts. Schultz's first goal is to improve on the Starbucks experience, which has waned,   [...]
Posted: Wednesday, January 9th 2008

MSN Mobile Serves Up Display, Text Ads

Yesterday, display and text ads from companies like Jaguar and Paramount Pictures began appearing on the MSN Mobile portal. The ads were launched via Microsoft's Advertiser and Publisher Solutions Group, the fruit of its ScreenTonic SA acquisition. ScreenTonic provides Microsoft with "a platform specifically designed for managing and providing ads on mobile phones,"   [...]
Posted: Tuesday, December 11th 2007

Evo Connects Green Businesses with Jaded Buyers

Kermit is right. It's not easy being green. For spiritual Kermits, Evo has arrived -- to help green-leaning consumers make shopping decisions by making eco-friendly alternatives easily accessible. The site covers everything from food and clothes, to housewares and solar panels. The site's business model depends primarily on affil  [...]
Posted: Thursday, December 6th 2007

Researchers Compare Ancient Oral Tradition to Virtual Sheep-Throwing

From commenting on each other's "totem-like" walls to "friending" casual acquaintances, researchers see a resurgence to ancient patterns of oral communication, according to The New York Times. Blog posts, home-cooked videos, commenting, and micro-blogging are reportedly more like old ways of talking, than actual writing. "Orality is part  [...]
Posted: Monday, December 3rd 2007

Threadless.com's Retail Store Is a Great Brand Builder

Threadless started life as a T-shirt e-tailer with one unique twist: not only did users design the tees in a series of regular contests but other users voted on which ones should be produced. The e-tailer has now built a brick-and-mortar location in Chicago and has plans to build similar stores in Boulder and San Francisco,   [...]
Posted: Wednesday, November 21st 2007

With Fresh Content at Deficit, NBC Picks Up MySpace TV's Quarterlife

Marking the first time an internet series has been bought by a TV network, NBC picked up MySpace TV's web series Quarterlife. NBC will air the show from its first episode and tap into unaired episodes as well. New episodes are on hold due to the writer's strike, but there are "suggestions" NBC bought the show as a result of the strike: hard up for fresh content, the ne  [...]
Posted: Monday, November 19th 2007

AOL to Relaunch TV Portal with New Features

Now that streaming TV shows online is commonplace, AOL is relaunching its classic TV portal with new features, reports MediaPost. In2TV was among the first to stream TV shows -- not current fare but classic series episodes -- online. Now AOL has partnered with Warner Bros. to make not only classic TV, but newer shows, available through the portal. The relaunched  [...]
Posted: Tuesday, November 13th 2007

What Strike? Gametap's 'Sam & Max' Enters Second Season

While Hollywood writers vigilantly maintain their strike, computer game writers aren't skipping a beat. Telltale Games' Sam and Max series has entered its second "season" today with the launch of Ice Station Santa, according to Wired's Game|Life. Available in multiple episodes, the series launched on Turner's Gametap. It is also available directly from Telltale's   [...]
Posted: Friday, November 9th 2007