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Signs of doom

Articles about challenges to individual companies, sectors of Internet marketing industry or the fate of online media and marketing as a whole.

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AOL Ad Deals Questioned by SEC

WaPo: SEC Probing More AOL Advertising Deals Poor AOL can't catch a break. Now the SEC is suspecting them of the oldest trick in the book when it comes to fudging online ad sales -- you run my ads, and I'll run yours and we'll both pretent we paid each other:One of the largest ad deals under review by the SEC is a $100 million, four-year pact announced in late 1999 between AOL and Monster.com, the onl  [...]

Primedia Prime (e-)Media Guy Quits

AtNewYork: Primedia CEO Shown the Door Tom Rogers, CEO of Primedia, responsible for much of the company's money-losing Internet acquisitions, has quit over "differences regarding the future direction of the company."The departure of Rogers comes at a time when the online/offline publishing giant has been busy selling off many unprofitable units and mulling the sale of its flagship title Seventeen. Controlling share  [...]

NPR on Spam

NPR: Marketing Groups Urge Congress to Address Spam (Real Audio file) National Public Radio reported this morning on the growing pressure to address spam with legislation. The piece begins with an interview of the CEO of the NY ISP Panix, Alexis Rosen, who says that 80% of the email that crosses his network is spam, and that fighting it accounts for 12-15% of the company's gross revenue, "which at this point is signific  [...]

IM Spam

Ugh. I just got my first-ever piece of IM spam -- not surprisingly for porno. Anyone know how common this phenomenon is? Until now, I was under the apparently misguided impression that no one could send me IM (I use MSN Messenger) without my granting them permission to IM me. Is that a fallacy?   [...]

For Ex-Net Execs, Long Road to Recovery

NYT: Commute to Nowhere Very depressing story (long) in the NYT Magazine about unemployed executives in the NY area, which begins with a profile of Jeff Einstein, author of the early computer how-to books Einstien's Computer Guides, founder of "what industry experts consider the first interactive ad agency, Einstein & Sandom Inc.," and later a top exec at several leading hipster Silicon Alley agencies in the heyday of   [...]

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DMA's net.marketing Conf (May 5-7, Miami) Few Sign-ups So Far

DM News: Attendance Looks Grim for net.marketingThe DMA/AIM net.marketing Conference & Exhibition so far has a sparse exhibitor and attendee list. As of yesterday, the Direct Marketing Association had 12 exhibitors for the conference. Also, a source close to the DMA said there are only about 70 paid attendees registered for the show's panels, seminars and workshops.Too bad, I had enjoyed thi  [...]

Bye-Bye Nando Times

AP (via Boston.com): Nando Times and Sports Site to Shut Down Another pioneer throws in the towel. At least the pace of such closures isn't what it was in 2001 and 2002.The Nando Times and the Nando SportServer, two of the nation's pioneer news Web sites, will shut down within 90 days, their parent company said Friday.   [...]

War and Advertising

WSJ (via Yahoo): In Time Of War, Companies Rethink Marketing Push MediaPost: Advertisers Watch, Wait As War Clock Winds Down Guardian: War threat hits ad confidence Guardian: Local ads immune to war - Johnsto  [...]

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Nigerian Diplomat Murdered Over Spam Scheme

ZDNet UK: Fatal shooting linked to Nigerian email fraud Wow. As if Nigeria didn't have enough problems. Now, its government officials have to fear for their lives because of the notorious spam perpetrated by some of their countrymen.A Czech pensioner who had been defrauded by a criminal gang operating the notorious Nigerian email scam has been arrested on suspicion of shooting dead a Nigerian diplomat, according to repor  [...]

20% of Jobs to Go at Lycos

Reuters: Terra Lycos cuts more than 20 percent of U.S. staff Terra Lycos SA (nasdaq: TRLY - news - people) on Wednesday cut more than 20 percent of its staff in the United States as it continues to try to reduce costs, a company spokeswoman said. The Spanish Internet media giant, which has been grappling with the sharp slump in advertising spending, cut 147 jobs in the U.S. out of a staff of 64  [...]

AOL Prepares for $10 Billion Right Down

Media Guardian: AOL braced for £6bn charge Troubled US media giant AOL Time Warner is expected to write off around £6bn at the end of the month on top of the record £34bn charge it took last year, further increasing the strain on its balance sheet. The world's largest media company is to announce the charge as part of its fourth quarter results on January 29, with US analysts warning that it could af  [...]

Time Warner Destroys AOL's Prime Ingredient: Dirty Talk

New York Magazine: You've Got Sex The big attraction of AOL through all of its growth years has been not just ease but easy prurience. Its real selling point was that you could buy something perfectly respectable and get something very dirty -- it was the ultimate brown paper bag. In fact, the more respectable it got -- building up a critical mass of American families (wom  [...]

Interview With a Spam Queen

NPR Audio Stream: 'Spam Queen' Defends Direct Marketing Via E-Mail This is a follow up interview with Ms. Betterly who was recently profiled in the WSJ, labelled as a "Spam Queen." Whilst the interview is quite interesting, unfortunatley the interviewer does not properly challenge her. Ms. Betterly puts forward the defense that all the people   [...]

AOL's Problems Do NOT Spell Industry Doom

CNET: Why AOL's Ad Woes Are Unique I was really glad to see this headline from CNET, as I was thinking of writing something saying exactly the same thing. All the media are picking up on the last few disastrous quarters for AOL and many are insinuating that much of the rest of the industry is heading the same way. Well, the bigger the  [...]

AOL Bleak on Future of Advertising

AP: AOL Sees Ad Revenue Falling in 2003 MediaPost: Content King Again for AOL NPR: AOL Expects 50-Percent Drop in Ad Revenues (Real Audio file) AP reports:America Online will meet its previously issued 2002 financial forecast, but expects a drop of 40 to 50 percent in advertising and o  [...]

News of Salon's Death Slightly Exaggerated?

PaidContent: Salon Media Responds To Death Wishes Patrick Hurley, VP of business opperations at Salon Media Group, responds to stories in the media of late (particularly a story in the SF Chronicle) that has fueled recent speculation that Salon is about to breath its last gasp are, not for the first time, over hype  [...]

AOL Online Culls 15% of Staff

CNET: AOL trims online marketing staff America Online is eliminating about 90 positions in its interactive marketing division, sources close to the company confirmed Tuesday. The job cuts come a day after the company named a new executive vice president for that division, former USA Networks executive Lisa Brown. The cuts will be announced Tuesday, the sources said. The division has about 600 employees, after  [...]

Hot Women's Portal Suffers Ad Revenue Decline

IAR: Online Ad Slump Still Stymies iVillage Doug McCormick, iVillage's chief executive, extolled the company's reach in the lucrative women's demographic but admitted the advertising slump continued to hold iVillage back. "Advertising as a sector has yet to recover and newer companies like iVillage have not been spared," McCormick said. "The advertising market had its worst year since the G  [...]

The Idiocy of Marketers

Online Spin: Ignore at Your Peril We have telemarketing. We have windshield litter. We have spam. We have Pop ups. Now we have Guestbook spam as discussed in this OnlineSpin article by Tom Hespos. Have we as marketers gone crazy? Do we even care what the consumer thinks or wants? Do we even try to listen to our customers? Do we even care? Yes. No  [...]

Ad Revenue Down 20% on 2001

cnet: "Year starts slow for Web ads" "Web ad revenue totaled $2.98 billion for the first half of 2002, according to industry trade group Interactive Advertising Bureau and consultancy PricewaterhouseCoopers. That marks a 22 percent decline from the previous six months and a 20.8 percent drop for the comparable time frame in 2001. The quarterly survey, called IAB Internet Ad Revenue Report, showed sales in the sec  [...]

Upside Magazine Closes

The latest casualty, Upside magazine closes. SF Chronicle reports   [...]