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Online Love Analyzed

NYTimes.com: Love in the Time of No Time In this impossibly comprehensive article, Jennifer Egan examines the ins and outs of online dating. One quote of interest to marketing minds:"Like a lot of online daters I corresponded with, he doesn't have Internet access at home; his online activity occurs almost exclusively at work (he minimizes the screen when his boss walks by) or at Internet cafes on weekends."  [...]
Posted: Monday, November 24th 2003

Trojan U.K. Runs Racy Online Ads

TrojanGames: Judo (No Title) TrojanGames: Pelvic Power Lifting TrojanGames: The Precision Vault Trojan produced three :30 video comm  [...]
Posted: Thursday, November 20th 2003

U.K. More Magazine Launches Desktop Boyfriend

Digital Bulletin: More Magazine Gives Readers Instant Online Boyfriend Get your desktop boyfriendU.K. based More Magazine has launched a viral email campaign promoting a microsite where users can download a "desktop boyfriend," who will live o  [...]
Posted: Monday, November 10th 2003

Frederick's of Hollywood Navigates Treacherous Brand Waters

MarketingSherpa: Fredericks of Hollywood Tests PPC Campaigns & Landing Pages Testing: full-figured models do betterFrederick's of Hollywood had the sort of brand issue that would cause a marketing director nightmares. Worse, it had three of them. Some early web efforts w  [...]
Posted: Monday, November 10th 2003

Fleshbot Comes Online

Fleshbot Fleshbot, an erotica-oriented weblog, the latest would-be commercial blog offering from Gawker Media, went live today. The homepage, appearing at left, was surprisingly screenshot friendly. Gawker Media CEO Nick Denton appeared on my   [...]
Posted: Monday, November 10th 2003

Nick Denton Launches Porn Blog: Fleshbot

NickDenton.org: Fleshbot Fleshbot.com For anyone with doubts about blogs' ability to make money, Blogtrepreneur Nick Denton, CEO of Gawker Media, which publishes the popular commercial blogs Gawker and Gizmodo, announced the launch of Fleshbot, a   [...]
Posted: Tuesday, October 28th 2003

GM Learns Lesson in Global Branding

BBC: Buick 'Masturbation' Car Renamed The 2004 Buick Monkey SpankAdmittedly, we at MarketingWonk are not exactly masters of brand naming, but t  [...]
Posted: Saturday, October 25th 2003

Mobile Screen Phones Gain Chippendales

Technology Marketing: Chippendales Men to Spice Up Mobile Phones Hellooo.ClearSky Mobil Media will bring the beefcake male strippers of Chippendales to mobile phone features, such as screensavers, wallpaper and electronic greeting cards. Base  [...]
Posted: Thursday, October 23rd 2003

Dogpile Urges Students to 'Search Doggie-Style'

Internet.com: InfoSpace Aims for "Edgy" Dogpile seeks youngaudience, fourth legSearch site Dogpile is hoping to attract the college crowd and young adults to its search service with a new ad campaign that uses all the obvious doggie-related innuendo. The new campaign, launc  [...]
Posted: Wednesday, October 22nd 2003

Porn Pages Now Number 260 Million

IAR: Porn Pages Reach 260 Million A recent study by Internet filtering company N2H2 found the number of porn pages grew from 14 million in 1998 to 260 million in 2003. Seems there's no stopping this trend even as Microsoft attempts to do so by shutting down its chat rooms as was reported yesterday. Pornography is rooted in the basic human desire for sex, even if some porn is sick and twisted. Sex, or the need to   [...]
Posted: Thursday, September 25th 2003

Vanity Based Dating Site Launches

Vanity Date: Vanity Date Want me, click me With the tagline, "Survival of the Prettiest," Vanity Date recently launched, providing hot singles with what they really want in a date: an equally hot  [...]
Posted: Monday, September 15th 2003

Gee, It's Just Like a Commercial, But 'Real Life'

NY Observer: Bottoms Up Gawker: Model/Actress/Pusher Aren't men smart enough to spot a guerrilla marketing huckster shilling booze in the form of a gorgeous woman when they see one? Apparently not:It's not as h  [...]
Posted: Friday, September 5th 2003

Ford Uses Movie Spoof to Promote SportKa

The Evil Twin: Ford Sportka Ford's Evil TwinIn a viral spoof modeled after the movie, The Mothman Prophecies, Ford U.K. has launched a campaign called 'Evil Twin' to promote its new SportKa. In the spoof, the car, apparently tinged with evil, has been sighted playing evil tricks on innocent  [...]
Posted: Wednesday, September 3rd 2003

Senator and Porn Star-cum-Politician Both Sell Access Online

Reuters: Porn Candidate Offers Date to Big Donors Mary Carey  [...]
Posted: Wednesday, August 20th 2003

Kylie Lingerie Ad a Stealth Single Promo

Last year Kylie starred for free in an Agent Provocateur advert. The ad, orginally made for cinema, became a huge online hit. After that success, Kylie decided to move into the lingerie game, and has recently brought out her own label. Now this is where it gets interesting. The above video, which is being presented as a lingerie ad, is in fact a stealth marketing effort for Kylie's new single in the US. Its true purpose is given away by its length - two and a half minutes. This isn't an ad, it i  [...]
Posted: Wednesday, August 13th 2003

Absolut Success for Product Placement

Ad Age: Make-believe Ad on 'Sex and the City' Creates Real-Life Sensation It was enough to make elegant ladies across the country spit out their martinis in shock when HBO's "Sex in the City" featured this parody ad for Absolut Hunk  [...]
Posted: Monday, August 4th 2003

Sex Sells

Media Life: Long, glorious history of S*E*X* in advertising This is great interview with Tom Reichert, author of The Erotic History of Advertising, and professor of advertising at the University of Alabama. I think that it is absolutely criminal how little "erotic" advertising there currently is on the internet. At last a medium arrives that allows you to freely speak to red blooded girls and boys i  [...]
Posted: Tuesday, June 17th 2003

AOL Criticized for New Sexy Ad

WSJ (subscription required): America Online Launches Cheeky New Ad Campaign NY Post: Wall St. Not Wowed by AOL's Campaign The Post writes:On the heels of a $35 million marketing campaign and a new broadband offering, AOL got dinged yesterday as investors decided they weren't convinced either could help the company.   [...]
Posted: Tuesday, March 25th 2003

The Big PUMA Viral Thing

By now, you must all know about the Puma "Splooge Ads". Of course the ads are fake and PUMA is denying having anything to do with it but at the same time they fail to realize that it is the biggest intentional or un-intentional viral campaign in recent history. Of course no company wants that sort of image floating around "tarnishing" their brand, but the buzz is huge on this one. Take it while you can get it.   [...]
Posted: Thursday, March 13th 2003

Yahoo Ordered to Pull TV Ad Because the UK is Sad

Reuters: Yahoo ordered to pull "offensive" TV advert The TV spot promoting Yahoo UK's personal finance site featured a naked man tethered to a tree after a stag night prank. In the ad's closing scene, a second man approached the naked man wearing a suggestive expression on his face. The Independent Television Commission (ITC) made the uncommon decision to suspend broadcast of the ad after receiving 15 complaints fro  [...]
Posted: Monday, November 25th 2002