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60 Second Problem Solver: $13M for Sex.com! Is my domain name really that important?

It depends on your business model. If you have a product name by which you are known, then yes, it is better to have that name as your URL. It could even give you a boost competing against larger companies. Rob Monster, the Founder, Chairman and CEO of Epik.com, told Domain Name Journal recently that the SEO and content work necessary to promote an unobvious domain name can easily be t  [...]
Posted: Friday, October 22nd 2010

Top Industry News for 7-14-10: Old Spice man huge hit as he interacts with web

Campaigns & Creatives: Old Spice man connects with the Web. Search: Paid-search spending on the rise. Mobile Marketing: Jumptap tries to capitalize on A  [...]
Posted: Wednesday, July 14th 2010

13 Words Marketers Should Avoid on Facebook

More and more interesting facts about social media users emerge as entrepreneurs, university scientists and marketers slice and dice the data that is   [...]
Posted: Friday, June 25th 2010

Industry Buzz & News: 02/23/10

Measurement & Analytics: Millennial says TapMetrics buy to serve advertisers by helping developers. Ad Technologies: Google revamps DoublClick, puts own name on it. Social Media: Facebook campaign may   [...]
Posted: Tuesday, February 23rd 2010

Industry Buzz & Snippets: 02/19/09

Smartphones: Apple bumps 3G download cap to 20MB. AT&T to offer Android smartphone. Sprint 4G handset to launch by summer.   [...]
Posted: Friday, February 19th 2010

Ad Retouching Gets Legal Once-Over in UK and France

Hoping to improve self-esteem problems experienced by girls and women that feel pressure to live up to images of digitally altered counterparts, British and French lawmakers are pushing for laws that force advertisers to disclose when retouching is used on models. "When teenagers and women look at these pictures in magazines, they end up feeling unhappy with themselves," said British Parliament member Jo Swinson of the Liberal Democratic Party (  [...]
Posted: Monday, September 28th 2009

Top SocNet Games: MySpace Mobsters vs. Facebook Farmers

MySpace users continue to favor Mobster and mafia-themed role-playing games, while a growing interest in farming games appears to be taking hold on Facebook, according to a July analysis of top games played on both social networking sites by InsideSocialGames.com. The analysis indicated that during the past month there has been significant change on both the MySpace and Facebook gaming charts, including significant gains in t  [...]
Posted: Tuesday, August 4th 2009

1 in 5 Teens Sends Sexually Explicit Pics Over 'Net

One in five teen girls (22%), nearly as many teen boys (18%) and one-third (33%) of young adults say they have electronically sent, or posted online, nude or semi-nude photographic or video images of themselves, according to (pdf) a survey by The National Campaign to Prevent Teen and Unplanned Pregnancy and CosmoGir  [...]
Posted: Wednesday, January 7th 2009

Nearly Half of Women Would Give up Sex Before Internet

Some 65% of US adults say they cannot live without internet access, and nearly half of women (46%, vs. 30% of men) would rather give up sex for two weeks than give up the web for the same amount of time, according to a study conducted by Harris Interactive and sponsored by Intel Corporation.   [...]
Posted: Monday, December 22nd 2008

Depressed Dow Drives Americans into Arms of Online Dating

A handful of online dating sites are reporting activity spikes following September's global financial crisis. "On days when the US Dow Jones industrial went down [...] by more than 100 points, more people were likely to log in and spend more time on the site," stated Senior Research Scientist Gian Gonzaga in an interview with Reuters. "People seek out companionship in times of stress. Studies repeatedly show   [...]
Posted: Wednesday, December 10th 2008

Viewers Love Fey as Palin, Mostly on the Web

Tina Fey's portrayals of Alaskan Gov. Sarah Palin on Saturday Night Live have been seen more on the web than on TV, according to a survey by Solutions Research Group. The survey shows 51 percent of viewers that saw at least one of the skits watched it on the internet. About 23 percent watched on YouTube; 17 percent watched on NBC.com, and 4 percent saw the skit on Hulu.com. Following the   [...]
Posted: Friday, October 3rd 2008

To Bait Young Political Enthusiasts, Mochila Enlists Obama Girl

To compel Gen-Y voters to follow election news on its content distribution channels, Mochila formed a partnership with Barely Political, a racy political site that owns the Obama Girl brand. Obama Girl -- played by Amber Lee Ettinger -- became an internet star last year with her video "I Got a Crush ... on Obam  [...]
Posted: Thursday, July 17th 2008

SI.com Enjoys Record Year, Due in Part to Swimsuits

Sports Illustrated's website is receiving record traffic, thanks to content from its annual swimsuit issue segment, which hit the site on February 12. SI.com's internal stats say the section generated 5.4 million unique users, a 41 percent increase from last year. In the last ten days, users averaged 31 page views per person, up 35 percent from 2007. The web component of SI's swimsuit issue has become an event in itself.   [...]
Posted: Monday, February 25th 2008

Taco Bell, SI Team for Faux Photo Campaign

Taco Bell has teamed with Sports Illustrated for a campaign centred around the magazine's popular Swimsuit Issue. The campaign drives audiences to DirectDaniella.com, which hosts videos of model Daniella Sarahyba in a variety of settings. Visitors can use their mouse to take pictures of her from the videos. Photos can be emailed to friends. SI and Taco Bell promoted the site with online ads on MTV.com and ESPN.com, as well as other sites with a large male audience. Taco Bell also ran in-st  [...]
Posted: Thursday, February 14th 2008

Appropriately, Moniker Auction Draws Porn Domain Seekers to Vegas

Those looking to stock up on porn-related domain names, may want to hit Las Vegas for a large-scale auction for adult URLs. On Tuesday, January 15th, Moniker will hold an auction of 2,000 adult-oriented domain names, part of the Internext Expo in Las Vegas. Bidding will be open to attendees. Those who cannot attend may bid on a corresponding online auction. Domains available will be both n  [...]
Posted: Monday, January 7th 2008

'Green Monday' Sets New Record with $881MM in Holiday Online Sales

"Green Monday," coined by eBay to describe the second Monday in Dec. as the heaviest online spending day of the season, may well live up to that claim: US retail e-commerce on Dec. 10 totaled $881 million (up 33 percent vs. last year) - and a record as the heaviest online spending day ever, comScore said (  [...]
Posted: Monday, December 17th 2007

Canadian Adult Site Reaps Harvest from Facebook User Data

An Ontario-based adult entertainment company that conducts business under the name SlickCash has received legal complaints from Facebook, which asserts SlickCash "hacked" the social network's computers and tried accessing the personal information of users, reports The Globe and Mail. While it is not evident which information was eventually gleaned, court  [...]
Posted: Monday, December 17th 2007

Penthouse Purchases Myriad Social Network Communities

Penthouse Media has bought Various Inc. and subsequently the 25 social networking sites it operates, reports The New York Times. The purchase came at a price of $500 million for sites primarily geared toward allowing members of niche communities find each other -- in the romantic sense. Sites include GradFinder, which connects college graduates, and BigChurch, which targets people looking for those   [...]
Posted: Wednesday, December 12th 2007

Adult Network Leaves AdBrite for Etology, Drags Clients Along

Online ad exchange Etology has just signed a multi-year agreement to power AVN Media Network's ad platform. The relationship is mutually exclusive. Etology unseats AdBrite as AVN Ads' ad-serving partner. AVN Media Network serves over 4,000 adult entertainment sites. It brings 1,268 pre-registered clients to Etology's stable. AVN Ads 2.0 launched on 3 December. Publisher revenue share has increased from 70 percent to 75 percent, and phone and online chat support have been added. Adver  [...]
Posted: Friday, December 7th 2007

RJ Reynolds Cuts Flame on Femme-Stick Print Campaigns

Having long braced itself against snowballs of negativity following its sexy, sultry Camel No. 9 print campaigns, RJ Reynolds has announced its decision to cease print advertising in '08. Spokeswoman Jan Smith called the cut "an effort by the company to enhance and sharpen the effectiveness and efficiency of its marketing programs." Industry spectators, including Steve Hall at Adrants,   [...]
Posted: Friday, November 30th 2007

WallStreet.com Hits Auction with High Hopes, Leaves with Little Else

After speculation that it might move for at least $10 million, WallStreet.com failed to attract many suitors at the end of its debut auction on Friday. WallStreet.com's alleged reserve price of $4 million to $5 million was left unmet, with the highest bid coming in at $3 million,   [...]
Posted: Monday, October 15th 2007

Mobile Broadcast TV to Hit 120MM Users by 2012

Nearly 120 million mobile users in over 40 countries are may have broadcast TV services by 2012, compared with less than 12 million in 2007. And DVB-H will serve as the dominant transmission standard, according to a new report from Juniper Research, writes   [...]
Posted: Monday, October 1st 2007

When Polled, UK Women Prefer Shapely Figures to Slim Ones

A survey conducted by YouGov plc found British women prefer the figures of Catherine Zeta-Jones and Charlotte Church to those of Kate Moss and Victoria Beckham. The survey was conducted among 1,000 UK women over the ages of 18, between the 5th and 7th of September. The data was weighed as a representation of the population at large. 38 percent of women polled would be more comfortable with Zeta-Jones' buxom figure, with 8 perc  [...]
Posted: Monday, September 17th 2007

Beckham Boosts Traffic to US Soccer Site to over One Million

Worldwide traffic figures to mlsnet.com, the official website of the leading US soccer league, attracted just over one million unique visitors in July - up 117 percent on the previous year - due in large part to the US arrival of former England captain David Beckham, who was signed by the LA Galaxy at the start of the year,   [...]
Posted: Tuesday, September 4th 2007

Jockey Starts Catchy Underwear Virus

Jockey has created a pair of microsites to remind people to buy new underwear, reports Brandweek. It's hoped that the humorous approaches taken on StopSquirming.com and JockeyUnderWars.com will appeal to young people who might not put much thought into underwear. The first site features e-cards to send to f  [...]
Posted: Friday, August 24th 2007