Industry Buzz & Snippets: 4/24/08

Ad Networks and Analytics: Adap.tv launched OneSource, the first "universal" video ad platform for multi-site video publishers. Broadband Enterprises has signed on as the exclusive provider of video overlay ads to ScanScout. Behavioral targeting firm Phorm could run afoul of online security firms if they decide Phorm's cookies are adware. So far, no one has made that claim. Gorilla […]

Posted: Thursday, April 24th, 2008

Top Online Ad Networks Led by AOL's Platform-A in March

Each of the top online ad network delivered ads to at least half the US internet audience in March - with leader Platform-A reaching 91 percent - according to comScore, which also notes the emergence of a series of audience-specific niche ad networks, MarketingCharts reports. Below, the March findings released by comScore: Top 15 Ad Networks Among the […]

Posted: Wednesday, April 16th, 2008

Number of Social-Network Users in Latin America Doubles in '07

The number of social network users in five major Latin American countries (Argentina, Brazil, Chile, Colombia and Mexico) more than doubled from Jan. '07 to to Jan. '08 - it was up 103 percent - according to an Analytics 2.0 analysis, using comScore data (via MarketingCharts). During the same period, the number of US Hispanic […]

Posted: Friday, April 11th, 2008

Industry Buzz & Snippets: 4/10/08

Ad Networks and Analytics: TargetSpot added eight stations to its lineup, including FoxNews Radio. aCerno is a new network of e-commerce sites that targets ads based on past purchasing behavior. The ads are served based on what the person is expected to buy next. Agencies and Execs: Richard Kirshenbaum of kirshenbaum+bond is launching a talk show on Plum.tv called […]

Posted: Thursday, April 10th, 2008

Influential Online Hispanic Consumers: Super 'E-fluentials'

Influential online consumers ("e-fluentials") among Hispanics use the internet to connect with friends and family, as well as share views about products and brands — often in higher proportions than other e-fluentials, according to a Burson-Marsteller study, writes MarketingCharts. Below are key findings from the study. Online Interaction High "Hispanic-fluentials" spend more time interacting with others online […]

Posted: Thursday, April 3rd, 2008

To Reach Hispanic Boomers, Advertisers Must Look Beyond Language

Hispanic Boomers (born between 1946 and 1964) represent about 10 percent of the US Boomer segment — over 7 million consumers — but cannot be segmented by language alone, a Focalyst study concludes (pdf), MarketingCharts reports. "Marketers need to look beyond language and understand the demographic, attitudinal and behavioral differences within the Hispanic Boomer market […]

Posted: Thursday, March 27th, 2008

TNS: US Ad Expenditures Up Just 0.2% in 2007

The US advertising market continued to sputter at the end of 2007, finishing the year with measured spending of $148.99 billion, up 0.2 percent from 2006, according to TNS media intelligence, MarketingCharts writes. Fourth-quarter expenditures fell 0.1 percent from a year earlier, TNS said. "As a whole, the ad market remains stalled and is being […]

Posted: Wednesday, March 26th, 2008

Online Shopping by Minorities Up Sharply in Five Years

Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically in the past five years, according to (pdf) a report from The Media Audit, MarketingCharts writes. "The 88 markets surveyed for this report have an aggregate adult population of approximately 145 million, and 58 million of those adults are members of a minority," said […]

Posted: Tuesday, March 25th, 2008

Industry Buzz & Snippets: 3/20/08

Ad Networks and Analytics: A partnership with SpotXChange may enable YuMe to increase ad inventory and opportunities for publishers in its network. Federated Media, the ad network founded by John Battelle, raised $30 million in funding. ADSDAQ, the online buying and buying platform, launched the Agency Trading Desk, enabling advertisers to review how well ads perform and resell […]

Posted: Thursday, March 20th, 2008

CNET, Univision Mesh for Spanish-Language Microsite

Spanish-language broadcaster Univision and tech review site CNET are partnering to bridge their audiences. The two are building a microsite featuring Spanish-language technology and gadget reviews. The venture enables CNET to earn credibility among Spanish audiences and gives Univision inroads to an increasingly tech-savvy Hispanic population. Univision will sell advertising on the co-branded site, with revenue split […]

Posted: Monday, March 17th, 2008

6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up

Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) — writes MarketingCharts. The report, "Mobile Access to Data and Information" (pdf), […]

Posted: Friday, March 7th, 2008

Study Profiles Consumers Most Influenced by Sponsored Links

Nearly one in 10 consumers surveyed (9 percent) are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11), writes MarketingCharts. Advertisers are allocating more dollars to sponsored links, and understanding who is influenced by them has become a […]

Posted: Thursday, March 6th, 2008

Hyundai Kicks off Campaign Geared To Hispanics

Hyundai has launched a multichannel ad campaign geared toward Spanish-speakers, an effort to boost its meager 2.7 percent share of Hispanic car sales. The "Descubrelo tu mismo" ("Discover it for yourself") campaign by LatinWorks/Austin launched early this month. "Second Chance," a TV spot, features a man reflecting on how he would take life more seriously during an […]

Posted: Thursday, March 6th, 2008

Social Network Sonico Quietly Sweeps South America

Launched in August 2007, Buenos Aires-based Sonico is the latest social network to build a userbase of millions. The site targets the South American market and has over 8 million users, according to TechCrunch. Available in Spanish, Sonico recently launched a Portuguese version to better address the rest of South American users. According to Alexa, the site […]

Posted: Tuesday, February 19th, 2008

QuePasa Revitalized as Social Network

With new leadership in place, the QuePasa portal is relaunching as a social network site for Hispanics, reports Advertising Age. QuePasa has lost money in recent years but last fall raised $7 million. The fresh round resulted in part from its new chairman and new head of technology. The site will be ad-supported. But advertisers will not […]

Posted: Tuesday, February 5th, 2008

Batanga Purchases Hispanic Ad Network HispanoClick

Hispanic ad network HispanoClick has been purchased by Batanga, a publisher that also targets Hispanics. Batanga, which offers online music coverage and hosts live streaming events, says this is the first time a Hispanic publisher has ever bought an ad network. HispanoClick reaches over 5.6 million monthly unique users. It has worked with over 800 other publishers […]

Posted: Monday, February 4th, 2008

Mobile Search Used by 46MM Users in 3Q07

46.1 million mobile data users in the US used mobile search functions in the third quarter of 2007, according to a Nielsen Company report examining the mobile search behavior of wireless subscribers, reports MarketingCharts. More than 5,700 mobile search users who use at least one mobile data service were surveyed for the Nielsen Mobile report. Among […]

Posted: Tuesday, January 22nd, 2008

Three in Ten US Mobile Users Recall Seeing Mobile Ads

More than three in ten mobile users - some 78 million US consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts. More than 250 million Americans are mobile phone users, and SMS (text) […]

Posted: Monday, January 14th, 2008

TNS: 4.2% Growth in US Ad Spending in 2008, Internet to Pass Radio

Total US measured ad spend is projected to rise 4.2 percent in '08, with a gain of 3.6 percent in the first half of the year, followed by a 4.7 percent increase in the second half, according to the full-year forecast released Monday by TNS Media Intelligence, reports MarketingCharts. Moreover, internet's share of ad spend is […]

Posted: Wednesday, January 9th, 2008

Wal-Mart to Deploy Multi-Ethnic Three Kings for 12 Days of Christmas

At Wal-Mart stores with a large Hispanic consumerbase, don't be startled to find three multi-colored holiday entities bearing candy and gifts for children after Christmas. Those would be Wal-Mart's ethnicity-neutral Three Kings. Called the Epiphany in the Catholic church, many Latin American countries don't exchange gifts until Jan. 6, the 12th day of Christmas. This is when […]

Posted: Thursday, December 20th, 2007