Radio One Buys Minority Social Networking Hub

Radio One has acquired Community Connect for $38 million in an effort to gain access to the latter's network of personal interest users. Community Connect operates three large niche social networks: BlackPlanet.com, MiGente.com and AsianAve.com, which serve a combined user figure of over 23 million. Community Connect monetizes the sites with banner ads and stand-alone deals, […]

Posted: Tuesday, April 15th, 2008

Number of Social-Network Users in Latin America Doubles in '07

The number of social network users in five major Latin American countries (Argentina, Brazil, Chile, Colombia and Mexico) more than doubled from Jan. '07 to to Jan. '08 - it was up 103 percent - according to an Analytics 2.0 analysis, using comScore data (via MarketingCharts). During the same period, the number of US Hispanic […]

Posted: Friday, April 11th, 2008

To Reach Hispanic Boomers, Advertisers Must Look Beyond Language

Hispanic Boomers (born between 1946 and 1964) represent about 10 percent of the US Boomer segment — over 7 million consumers — but cannot be segmented by language alone, a Focalyst study concludes (pdf), MarketingCharts reports. "Marketers need to look beyond language and understand the demographic, attitudinal and behavioral differences within the Hispanic Boomer market […]

Posted: Thursday, March 27th, 2008

Online Shopping by Minorities Up Sharply in Five Years

Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically in the past five years, according to (pdf) a report from The Media Audit, MarketingCharts writes. "The 88 markets surveyed for this report have an aggregate adult population of approximately 145 million, and 58 million of those adults are members of a minority," said […]

Posted: Tuesday, March 25th, 2008

6 in 10 Use Non-Voice Mobile Apps, Cellphones Hardest Tech to Give up

Some 62 percent of adult Americans have either accessed the internet with a wireless connection away from home or work, or used a non-voice data application like a cell phone or personal digital assistant (PDA), according to a Pew Internet Project study (via MediaPost) — writes MarketingCharts. The report, "Mobile Access to Data and Information" (pdf), […]

Posted: Friday, March 7th, 2008

Study Profiles Consumers Most Influenced by Sponsored Links

Nearly one in 10 consumers surveyed (9 percent) are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch's Simultaneous Media Survey (SIMM 11), writes MarketingCharts. Advertisers are allocating more dollars to sponsored links, and understanding who is influenced by them has become a […]

Posted: Thursday, March 6th, 2008

1/3 Are Receptive to Mobile Ads - If It Lowers Their Phone Bills

23 percent of US mobile subscribers (58 million people) say they have seen mobile advertising in the previous 30 days. Half of mobile data users (51 percent, or 28 million people) who recall seeing a mobile ad say they responded to the ad in some way, according to a Nielsen study, MarketingCharts reports. However, just 10 percent […]

Posted: Thursday, March 6th, 2008

Research Recap of 2008 Academy Awards Released

94 percent of the 32 million Americans that watched this year's Oscars watched the live telecast. Some 2 million recorded the event on DVR and watched it later in the same evening, according to Nielsen, which released a research recap of the event, writes MarketingCharts. Demographics Of the Academy Awards viewers… 86 percent were white. 7 percent were Hispanic. 7 percent […]

Posted: Tuesday, March 4th, 2008

Gay, Lesbian Insurance Habits Profiled: More Likely to Buy Auto Insurance Online

Gays and lesbians are twice as likely as heterosexuals to purchase automotive insurance online, according to a study of auto, life and homeowner/renter insurance by Harris Interactive in conjunction with Witeck-Combs Communications, MarketingCharts writes. Below, findings from the study. Auto Insurance One in six (17 percent) of gays and lesbians said they purchased their primary automotive insurance online, […]

Posted: Friday, February 22nd, 2008

New Media Influences Purchases, Particularly among Minorities

Advertisers are well advised to pay more attention to what customers say influence their purchases — particularly new media options, which are growing fastest in wielding influence, according to BIGresearch, MarketingCharts reports. While traditional media still rank on top in purchase influence, many are declining and some are showing double-digit losses in influence over the previous […]

Posted: Thursday, February 21st, 2008

Bloggers: Younger, More Educated, Ethnically Diverse

Bloggers are younger and better-educated, but earn less than the general US adult (18+) population. They are also more likely to be single, male, and actively engaged in new media, according to a study by BIGresearch, MarketingCharts reports. Of users that blog occasionally or regularly (26 percent of those polled): 53.7 percent are male. Nearly half (44.7 percent) are […]

Posted: Thursday, February 14th, 2008

Affluent African Americans Make Impact on Consumer Economy

African Americans are crucial to the consumer economy, with a population of 39 million and buying power of $892 billion — a figure expected to exceed $1.1 trillion in 2012 — according to a Packaged Facts study, reports MarketingCharts. That increase equates to cumulative growth of 28.4% during the forecast period. Below, additional findings from the study. Those […]

Posted: Tuesday, February 12th, 2008

Mobile Advertising Alters Voter Attitudes, Behaviors

Considering Super Tuesday hasn't settled who will run for US President on the Democratic or Republican ticket, mobile advertising may be an effective way for candidates to change voter attitudes and voting behavior, according to a report from Limbo, reports MarketingCharts. A January SMS advertising campaign the firm conducted for Democratic presidential candidates Hillary Clinton and […]

Posted: Thursday, February 7th, 2008

Obama Leads in Online Buzz, Favorite Sites by Visitors' Party Affiliation Issued

In the weeks (January 1-29) preceding Super Tuesday (today), Barack Obama drove the largest share of blog discussions* among presidential candidates still in the running, accounting for 0.59 percent of the total, while rival Hillary Clinton ranked a close second, according to Nielsen Online, MarketingCharts reports. Online buzz about candidate Clinton accounted for 0.51 percent of […]

Posted: Tuesday, February 5th, 2008

Batanga Purchases Hispanic Ad Network HispanoClick

Hispanic ad network HispanoClick has been purchased by Batanga, a publisher that also targets Hispanics. Batanga, which offers online music coverage and hosts live streaming events, says this is the first time a Hispanic publisher has ever bought an ad network. HispanoClick reaches over 5.6 million monthly unique users. It has worked with over 800 other publishers […]

Posted: Monday, February 4th, 2008

Nielsen Issues 2008 Guide to the Super Bowl

The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US — the NFL's Super Bowl — scheduled for February 3 in Glendale, AZ, MarketingCharts reports. Below, some key findings from Nielsen. Online Super Bowl 2007 advertisers […]

Posted: Friday, February 1st, 2008

Mobile Search Used by 46MM Users in 3Q07

46.1 million mobile data users in the US used mobile search functions in the third quarter of 2007, according to a Nielsen Company report examining the mobile search behavior of wireless subscribers, reports MarketingCharts. More than 5,700 mobile search users who use at least one mobile data service were surveyed for the Nielsen Mobile report. Among […]

Posted: Tuesday, January 22nd, 2008

Three in Ten US Mobile Users Recall Seeing Mobile Ads

More than three in ten mobile users - some 78 million US consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts. More than 250 million Americans are mobile phone users, and SMS (text) […]

Posted: Monday, January 14th, 2008

BET Joins Ad Network Launchers

Black Entertainment (BET) has watched as others launched ad networks of their own. Now it wants to join those ranks. The BET Digital Media Group is creating an ad network including sites covering music and lifestyle news, and information that reaches BET audiences. No mention is made of the network's reach, but 30 sites have been […]

Posted: Wednesday, January 9th, 2008

PR Newswire Joins Hispanic News Market

Press release distributor PR Newswire has bought a trinity of companies that target Hispanic online audiences: Hispanic PR Wire, LatinClips and Hispanic Digital Network. The company now seeks means to drive traffic to the content it supports — including press releases, videos and written work. It is presently considering pay-per-click options from Google, Yahoo and MSN.

Posted: Friday, January 4th, 2008