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Articles and advice about global trends of Internet marketing and media.
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
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Consumers Want More Mobile Web Service and App Choices, Control
Some 80 percent of consumers would prefer a service provider that gives them more choice in the applications and services available on their mobile device, according to a study titled "Go mobile, grow" from IBM's Institute for Business Value, MarketingCharts [...]
Posted: Friday, May 23rd 2008
Shoppers Primed for a New World of Shopping Experiences
Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping experience innovations foreseen by shoppers, finds a TNS Retail Forward study, MarketingCharts reports.
[...]
Posted: Monday, May 19th 2008
Mobile IM Use May Overtake SMS, Mobile Email
SMS (texting) and mobile email may well be overtaken by mobile instant messaging (MIM), according to a TNS Global Telecoms Insight (GTI) survey of 17,000 consumers across 30 countries, MarketingCharts reports.
Globally, 11 [...]
Posted: Tuesday, April 29th 2008
Churn Happens as Marketers Fail to Leverage Customer Data, Analytics
Lack of customer data sharing, integration and insight is undermining competitiveness, retention rates, revenue and profitability among global marketers, according to a new study from the Chief Marketing Officer (CMO) Council, writes MarketingCharts.
Conducted in late 2007 and early 2008, the [...]
Posted: Wednesday, April 16th 2008
Top Canadian Web Rankings Issued for February
Having taken top position in Canada for the first time in January, Google Sites maintained that lead in February, according to comScore World Media Metrix data, [...]
Posted: Tuesday, April 1st 2008
Internet Surpasses TV in Australia, Mobile Approaches Saturation Point
In 2007, internet use in Australia surpassed TV watching for the first time -- 13.7 hours per week vs. 13.3 hours.
Also, mobile use quickly approached saturation, according to Nielsen Online's 10th Australian Internet and Technology Report, writes MarketingCharts. [...]
Posted: Friday, March 28th 2008
Microsoft Gives OpenSocial the Cold Shoulder; Ties Deals with Five Social Networks
On the same day Yahoo declared plans to join OpenSocial, Microsoft announced interoperability deals with five social networks.
Yesterday Microsoft signed five separate agreements with social networks that will allow users to share contact data with its Windows Live platform. The networks are: Facebook, Bebo, Hi5, Tagged and L [...]
Posted: Wednesday, March 26th 2008
Wikipedia Seeks Fresh Revenue Trails to Blaze
Wikipedia, a non-profit website run by the Wikimedia Foundation, ranks seventh of the top 10 most popular websites in the US. It is second in popularity among the most popular social media sites in the UK. It contains over 2 million articles written by an army of volunteers.
But the site now struggles with steps for growth: Should it continue to operate on donations -- which basically keep its [...]
Posted: Monday, March 24th 2008
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Download Clickatell's 'How-To' guide & start implementing your own mobile campaigns today!iGoogle Gadget-Maker: Now in 42 Languages
Google has announced its iGoogle Gadget Maker is now available in all 42 Google-supported languages.
iGoogle is the name of Google's customizable homepage, accessible in the upper right-hand corner of Google.com when users are logged into GMail.
Last year iGoogle gave non-programmers the ability to cre [...]
Posted: Thursday, March 20th 2008
EBay to Ditch ValueClick, Move Affiliate Program In-House
As of April 1, eBay plans to sever ties with ValueClick's Commission Junction, which pays web publishers to drive bidders to eBay stores. eBay shall replace the service with its own Partner Network, according to the auction site. The move affects eBay sites around [...]
Posted: Tuesday, March 18th 2008
Carat: 6.0% Global Ad Spend Growth in 2008, 4.9% in 2009
Carat issued revised forecasts for global advertising expenditures in 2008, lowering them marginally, to 6.0 percent from 6.2 percent in September last year.
Aegis's media-buying unit also published forecasts for 2009 and issued separate data on Canada, Central and Eastern Europe and th [...]
Posted: Tuesday, March 18th 2008
Copyright Holders, Japanese ISPs Lay Smack Down on Piracy
After an increase in complaints from the entertainment and software industries, four major Japanese ISPs have agreed to work with copyright holders to fight piracy.
Under the agreement, copyright holders will use "special detection software" to track down illegal file sharers, then alert ISPs, according to TorrentFreak.
ISPs will then send out warning emails, then interrupt file s [...]
Posted: Monday, March 17th 2008
Facebook Colonizes Asia, Sets Sights on Germany
While Facebook activity plateaus in the US and Britain, the social network shows no sign of slowing its conquest of other countries.
According to comScore, the percentage of monthly unique visitors coming from the US dropped from 76 percent at the start of the year to 35 percent at the end. And the percentage from North America and Canada dropped from 96 percent at the st [...]
Posted: Monday, March 3rd 2008
Google Becomes 'de jure' Search Engine for Opera Mobile Browsers
Google is has become the default search engine for Opera mobile web browsers, which include Opera Mobile and Opera Mini.
According to Opera, Opera Mini users view some 1.7 billion pages per month, most of which comes from search in its browser.
Opera's mobile browser also has marketing merit, having recently been upgraded to include [...]
Posted: Thursday, February 28th 2008
Skype Announces 100 Billion Minutes of Successful Calls
Skype has served 100 billion minutes worth of Skype-to-Skype calls, according to the company's blog.
The service offers free Skype-to-Skype voice and video calls and has been around for 4.5 years.
In 2005 Skype was purchased by eBay, which [...]
Posted: Friday, February 22nd 2008
Android Prototype to Debut at EU Mobile Show
Next week at the Mobile World Congress in Barcelona, British chip designer ARM will unveil a prototype mobile phone based on Google's Android, Reuters reports.
T-Mobile and Taiwan's High Tech Computer Corp. are also expected to debut Android ph [...]
Posted: Friday, February 8th 2008
'YahooSoft' Would Make Web Powerhouse, Just Not in Search
In the wake of the announcement that Microsoft has made an unsolicited bid to buy Yahoo, Hitwise's Bill Tancer examines the top web properties of the two companies, as well as Google's, breaking [...]
Posted: Monday, February 4th 2008
US Tops New Tech Usage Ranking
The US, Sweden and Japan have topped a ranking that measures how well countries are using telecommunications technology to boost their social and economic standard of living.
The Connectivity Scorecard was created by London Business School professor Leonard Waverman, which measures countries across 30 indicators, according to Reuters.
Similar rankings gauge how much a country sp [...]
Posted: Thursday, January 31st 2008
875MM Consumers Shopped Online, Up 40% in 2 Years
Over 85 percent of the global online population has used the internet to make a purchase, increasing the market for online shopping by 40 percent in the past two years, according to the Nielsen Global Online Survey on internet shopping habits, [...]
Posted: Wednesday, January 30th 2008
Amazon Music Store Goes International in '08
Having signed the Big Four record labels, Amazon announced its MP3 music store will go international later this year.
Because the songs have no digital rights management (DRM) protection and are playable on any music unit, Amazon believes music [...]
Posted: Tuesday, January 29th 2008
Microlender Kiva Runs Out of Loan Recipients
Kiva, a nonprofit site that organizes microloans for entrepreneurs in developing countries, has run out of people to lend to.
In toto, Kiva brought in $19.5 million worth of loans from 220,000 lenders, reports The New York Times.
Though it may seem risky to dole $450 out to a r [...]
Posted: Tuesday, January 29th 2008
Sony Ericsson Signs Deals with 10 Music Labels
Sony Ericsson has closed deals with 10 music labels, adding 5 million tracks to its PlayNow service, which allows users to download music onto their mobile phones, reports Reuters.
The mobile maker signed deals with Sony BMG, Warner Music Group, EMI, The Orchard, IODA, The PocketGroup, Hungama, X5Music, Bonnier Amigo, and VidZone.
Sony said PlayNow is available in 32 countries. [...]
Posted: Tuesday, January 29th 2008
Ad Spend to Increase Nearly 7% to $479B in '08
Global ad spend in measured media will reflect 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007's 6.0 percent YOY increase, according to GroupM's This Year, Next Year study, writes MarketingCharts.
That forecast growth rate is unchanged from GroupM's [...]
Posted: Monday, January 28th 2008
Digital Music Sales Near $3B, Don't Offset Low CD Sales
Music sold online and via mobile rose from zero to an estimated $2.9 billion -- or 15 percent of industry sales -- in the last five years, making music more digitally advanced than any entertainment sector besides games, according to a report from the international music industry, writes MarketingCharts.
[...]
Posted: Monday, January 28th 2008
Apple Releases iTunes Movie Rental Service, DVD-Free Laptop
Yesterday Steve Jobs of Apple announced the availability of movie rentals on iTunes.
Touchstone, Mirimax, MGM, Lionsgate, Newline, Fox, WB, Disney, Paramount, Universal, and Sony are on board. Weeks ago, only Fox was reported to be involved.
The rental service launches in the States this week and will be international later this year. Movies are priced at $2.99; new releases cost [...]
Posted: Wednesday, January 16th 2008


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