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Search engine marketing

Articles and advice about search engines, search marketing, search-related text ads and search optimization.

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Top News: iPad 3 | Silverpop acquires CoreMotives | Google tablet

iPad 3: New iPad 32GB, 4G version cost 9% more to produce. Retina display-friendly apps for the iPad. New iPad   [...]

Closing Bell: Google's semantic search | Kindle for iPad | Kevin Rose

Search: With semantic search, Google eyes competitors. Mobile Computing: Kindle for iPad app now optimized for new high-resolution display. People: Di  [...]

Google Steps Up Enforcement of Ad Quality Policies

Google has announced it has made improvements to ensure ads comply with its policies. It has: Improved “query watch” for counterfeit ads by widening its monitoring of sensitive keywords and queries related to counterfeit goods. Developed a new “risk model” to detect violations. Implemented a faster manual review process  [...]

Google Embraces Semantic Search (Some More)

An article in the Wall Street Journal Thursday morning dropped a bombshell on the search community. Google, it reported, plans to shift its search methodology to a semantic focus, radically realigning not only impact how consumers will view search but also how advertisers can expect their ads to be served up. The Journal says that Google wil  [...]

Top News: Google refreshes search | SEO scholars program | iPad 3 pros and cons

Search: Google gives search a refresh. SEO Scholars education program getting results. Mobile Computing: New iPad: A   [...]

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Bing Promotes Itself with Adam Lambert Twitter Campaign

Microsoft has booked American Idol alumni Adam Lambert to give a live performance at the Bing Lounge in Portland, Oregon on March 25th. As part of the promotion, Bing is offering an exclusive meet and greet access to one Twitter follower and guest at the show. To win, users have to retweet specific tweets from the @Bing handle to be entere  [...]

Google Continues its Google+ Integration

Google+ Hangouts is being integrated with Google’s online suite of document, presentation and spreadsheet editing software, Google Docs. Google has been incorporating its social network across all of its products since Google+’s launch. Education, the Workspace This particular move, however, is a particularly interesting combination as it could have offer collaboration benefi  [...]

Closing Bell: Google+ mobile gets refresh | Apple subpoenaed | Intel and pay TV

Mobile Computing: Google+ mobile site gets UI refresh, now more like its app siblings. iPad mini coming later this year, Samsung exec says. Legal/Regulatory: Apple said to be   [...]

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The Quickly Changing Role of Apps on Facebook

Facebook is allowing third-party app developers to include tags of friends and locations, via the release of several new application programming interfaces. That means, explains All Facebook, that Facebook users will be able to add location and information via a single post, as well as improve the ability to search for places and read posts with location. For example, an app used to share your favorite meals can n  [...]

Siri's Impact on Voice Search and What Google Plans to Do About It

iOS has grabbed 60% of mobile traffic share, according to comScore December data—a fact that has led  Barclays Capital’s Anthony DiClemente to theorize that Siri will eventually erode Google’s mobile search market share, via intoMobile. Right now most of the traffic is customers using iOS devices to search using Google. But as Siri takes a bigger role in iOS, it will tap Bing, Wolfram Alpha and ot  [...]

Top News: Privacy talk at SXSW | Apple out of iPads | CNN to acquire Mashable?

SXSW: At CNET's SXSW 'big data' panel, sparks fly over privacy. Mobile Computing: Apple runs out of new iPads for Friday delivery. Nokia likely to   [...]

Consumers Like Search Engines. Until They Start Tracking

New research from the Pew Internet & American Life project shows the conflicting emotions consumes have about search engines--and the difficulties online advertisers can face as they target advertising in this channel, or try to use the data to make personalized offers, which, as separate surveys have found, consumers actually like. The Pew survey asked how respondents feel about search engines and ot  [...]

Closing Bell: Google Play | New mobile ads | Guide to AdWorlds display

Mobile Marketing: Former Apple executive plots next wave of mobile ads. Online Content: Introducing Google Play: All your entertainment, anywhere you go. Mobile Computing: Clues to Apple's po  [...]

Google Sweetens Privacy Pot And/Or Unifies Desktop-Mobile Experience with New Search Function (Take Your Pick)

Google has introduced a so-called new local search experience that allows signed-in users to access the same information on the mobile devices as they had been viewing on the desktop in the past day, via the Recent icon. Users need to have Web History enabled and be logged into Google when doing their search. But Why? Of course, this could just be yet anot  [...]

Top News: More about iPad 3 | Disney on YouTube | New tech coverage at Bloomberg

Mobile Computing: iPad 3 will have 4G LTE networking. Super-sized Android apps can reach 4GB. Convergence: Disney Channel content hits YouTube.   [...]

Top News: Google plans Siri-like assistant | Square iPad, analytics | Apple apps surpass 25B downloads

Search: Google planning Siri-like 'Assistant' for later this year, says report. Mobile Payments: Targeting merchants, Square debuts register iPad app and analytics; now processing $4B in payments per year.  [...]

Closing Bell: Facebook mobile ad breakthrough? | Precision Health Media ad network | 7 steps to measure SEO

Mobile Marketing: Analysis: Facebook seeks breakthrough in mobile ad market. Online Ad Market: Facebook pushes ads that want to be liked, not tolerated. Search: 7 steps to   [...]

Top News: Google Wallet Expands | Zynga platform | Facebook seesk larger credit line

Mobile Payments: Google: Wallet expanding to 10 more Sprint devices this year. Gaming: Zynga and the perils of becoming a platform. Search: Is SEO really SEO   [...]

Top News: Facebook ad growth | Foursquare plans | Tablet reading now the norm

Social Media: Substantial growth in ads is on the way to Facebook. Foursquare CEO plans to take on Yelp with new social recommendations. Delicious founder   [...]

Top News: Mobile World Congress and smartphone trends | iOS security loophole | Groupon acquires Uptake

Mobile Computing: 5 smartphone trends at Mobile World Congress. More feds ditch BlackBerrys. Privacy: New Mozilla browser add-on visualizes who is tracking you online.   [...]

Top News: Mounting minuses at Google+ | Mobile World Congress | AT&T's plan for developers

Social Media: The mounting minuses at Google+. Mobile Computing: Mobile World Congress: Best of day one. AT&T’s solution to   [...]

Google Improves Image Search

Google has tweaked its image search functionality to make it, well, more visually appealing. It has also made it easier for users to surf, adding preview functionality—users can hover their mouse over related search links and an image preview of the first three images for the query appear. Google   [...]

Top News: DNT | Apple acquires Chomp | Google+ Circles added to Google Voice

Do Not Track: Firms embrace Do Not Track for targeted ads only. Social Media: Google adds Google+ Circles to Google Voice. Mobile Computing: Apple   [...]

Bing Debuts Linked Pages

Social and search have taken another step toward each other: Bing is rolling out a new feature for users called Linked Pages. Calling it a way to let users have more control in how they show up on Bing, Linked Pages lets the user link websites related to him or her in search results. "Now your friends looking for you   [...]

Top News: Facebook and iOS app discovery | Microsoft Office for iPad | Mozilla to challenge on mobile web

Social Media: Facebook seeks to improve iOS app discovery. Mobile Computing: Mozilla to challenge big players in mobile web. Microsoft Office for iPad: Separating   [...]