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MSN Continue Paid Inclusion Deal with Inktomi

CNET: Inktomi extends deal with MSN Inktomi has lengthened its arrangement to provide search results for Microsoft's MSN Web portal, quashing speculation that the software giant would scrap the deal out of competitive concerns. Earlier in February, Microsoft extended its agreement for Inktomi to provide Web search services through December 2005, according to a Feb. 14 filing with the Securities Exchange Commissi  [...]
Posted: Friday, February 21st 2003

Yet Another Interview With LookSmart

eMarketer: LookSmart Looks Ahead Whoops. Robert posted this earlier this morning, and I summarily deleted it, mistaking it for the same interview with LookSmart's VP of marketing Dakota Sullivan that I posted yesterday. After deleting it, I saw, in an open window of the pre-deleted piece, tha  [...]
Posted: Friday, February 21st 2003

LookSmart VP Answers Tough Questions on What Next

High-Search-Engine-Ranking.com: Interview With Dakota Sullivan of LookSmart Web Rank CEO Kalena Jordan interviews LookSmart VP Dakota Sullivan on tough questions about what is next for this second-tier player in the wake of Yahoo's acquisition of Inktomi,   [...]
Posted: Thursday, February 20th 2003

Geotarging Search

CNET: Web search finds local angleOne software company aims to make searching for local businesses on the Web more intuitive, especially on future Web-enabled mobile devices. Metamend, based in Victoria, British Columbia, this week introduced new technology that helps businesses feed data on their physical location to Web search engines. That data is s  [...]
Posted: Monday, February 17th 2003

Google Buys Blogger

Dan Gillmor's Scoop: Google Buys Pyra: Blogging Goes Big-Time KABOOOOOM!!! For anyone out there who still doesn't get blogging, you're about to: Google just bought Blogger.com. Wow. Blogtrepreneur Nick Denton believes the deal portends improvements for Google News.   [...]
Posted: Sunday, February 16th 2003

Introducing Google Village

Whatever way you look at it Google's significance seems destined to grow. Google Village is the latest Google dedicate resource to cross my radar, and it is an absolute gem - nano-publishing at its very best. If you are listed in Google, you live in the Google Village. This site explores what is in the Google Village, the particular biases that are built into the system, and the issues to do with Googles editorializing, such as censorship  [...]
Posted: Friday, February 14th 2003

Overture Extends Relationship with MSN Japan

IAR: Overture Inks Search Pact with MSN Japan Paid search leader Overture Services (Quote, Company Info) announced on Thursday a deal with MSN to provide commercial search results for its Japan properties, as Overture continues its push abroad. The exclusive deal follows a six-month test agreement between MSN calls for Overture to provide paid search results for both MSN Search Pane, a search feature on Microsof  [...]
Posted: Thursday, February 13th 2003

Surf's Down as Direct Navigation Becomes More Prominent

Websidestory Press Release: ...Direct Navigation Is Most Popular Method For Delivering Users To Web Sites eMarketer: Direct Nav More Popular Than Online Searches? The argument for first to market wins all was partially based on a theory that once people had found their place on the web they'd settle. The  [...]
Posted: Tuesday, February 11th 2003

Winners of Clickz Marketing Excellence Awards Announced

Clickz: And the Winners Are... You can view the winners and runners up here. In brief. Product of the Year: Macromedia Flash MX E-Mail Innovation of the Year: Habeas Best Ad-Serving Software Solution:   [...]
Posted: Monday, February 10th 2003

Overture Profit Margin Slips, Minimum Bid Price Rises

CNET (via BusinessWeek): Overture profits down as costs spike You know you have arrived but perhaps should be afraid you're about to leave when BusinessWeek starts reporting on your problems (picking up CNET's story): paid placement text search ad network Overture reported yesterday its fourth quarter revenue was up, but profit margins are getting slimmer as their distribution partners are taking a bigger chunk. So   [...]
Posted: Friday, February 7th 2003

Overture Expands Europe Deal With AOL

CNET: Overture amplifies AOL Europe deal Overture Services said Wednesday it has expanded its deal to provide pay-for-placement search results for AOL Europe's Web sites, a move that intensifies the company's competition with rival Google. AOL Europe, a division of media giant AOL Time Warner, will now use Overture's commercial search results in Web directories for its U.K., French and German sites. When  [...]
Posted: Wednesday, February 5th 2003

Yahoo Testing New Paid Listing Format

ZDNet: Yahoo! tests new search layout Not wanting to miss out on the Paid Listing trend, Yahoo is testing an expansion of it's search result paid listing layout. Yahoo! is testing a new layout for search results that packs more paid listings onto a page, a move that could increase its revenues and provide a big boost for its paid search partner  [...]
Posted: Wednesday, February 5th 2003

DayParts and SEM

Clickz: The Lunchtime Effect Dayparts are one way of selecting out the premium inventory and going beyond the average -- potentially doubling your effective SEM marketing budget. A significant percentage of SEM inventory is sold in auction-style environments. The auction environment may sometimes make your blood boil; however, there are positive aspects to it. The real-time nature of Overture, Google, and other   [...]
Posted: Wednesday, February 5th 2003

FindWhat.com Reports Results Well Above Expectations

NaplesNews: FindWhat bucks dot-com doldrums FindWhat.com of Fort Myers posted fourth-quarter profits of $2.7 million, or 14 cents a share, up from $1.6 million, or 8 cents during the same period in 2001. The annual performance stood out, as well, with the company reporting earnings of $10.7 million, or 56 cents a share, com pared with a loss of $347,455, or 2 cents a shar  [...]
Posted: Wednesday, February 5th 2003

Overture Lands ESPN.com

IAR: Overture Sews Up ESPN.com With Inktomi's Help Paid search leader Overture Services (Quote, Company Info) announced a two-year deal to provide paid listings results on ESPN.com, while Inktomi will handle its Web and site search. The exclusive deal calls for Overture to return up to seven paid search results on ESPN.com's search site that will appear in custom boxes. The paid listings will be part of an overh  [...]
Posted: Tuesday, February 4th 2003

Google PageRank Explained

Searchengine Blog: Interview with Chris Ridings One of the reasons that PageRank is so hard to explain and understand is because it is analogous to something we all do all the time without thinking about it. Consider I want to buy a new DVD player, I might ask a group of friends what the best DVD player to buy is. Now some of them are going to give me names of DVD players, but some of them are go  [...]
Posted: Saturday, February 1st 2003

The Best of Search

Search Engine Watch: 2002 Search Engine Watch Awards Based on nominations and voting by SEW members the awards cover pretty much all aspects of the search engine world, ranging from Paid Placement to News Search. This list provider a very interesting point in time overview of the search scene.   [...]
Posted: Thursday, January 30th 2003

Overview of the Pay Per Click Scene

PromotionData: Paying Per Click, Getting the Most Out of Overture, Google and Others ñ Part 1 Great rundown of the basics, detailing who the main players are, how they work etc. Thereís a lot of pay per click options. If you had the inclination and the time (not to mention very little life to speak of) you could find hundreds of them. Donít bother. Here are the top ones: Overture, Google AdWords, Findwhat, 7Search,  [...]
Posted: Thursday, January 23rd 2003

SEM in 2003

Search Engine Blog: The State Of Search Engine Marketing, 2003. Google rules the roost A nice discussion of the issues facing SEM in 2003. This year should certainly be interesting, with the Google, Overture, Yahoo, MSN, and AlltheWeb all likely to be involved in some serious wheeling dealing. Two trends that many interviewees acknowledged, besides the potential and popularity of this marketing channel, were that search  [...]
Posted: Tuesday, January 21st 2003

Is it Possible to Steal Website Domains on Google?

High Rankings Advisor: Hijacked Site or Google Mistake? Here's a friday teaser for you - what on earth is going on here? am the Webmaster for seasidegolf.com. We have been number one or two in Google for our keyword phrase for almost 3 years now. I checked Google today and to my surprise someone copied my entire web site and the   [...]
Posted: Friday, January 17th 2003

Espotting Signs Two Part Deal with FAST

Press Release: FAST and Espotting Media Strike European Search Distribution Agreement FAST, a leading developer of search and real-time alert technologies, and Espotting Media, Europe's largest pay-per-click advertising network, today announced a two-part European agreement where Espotting will offer FAST web search results with its paid listings, as well as provide paid listings on AlltheWebô, FA  [...]
Posted: Wednesday, January 15th 2003

Difficulties Ahead for Google?

Business Week: Google's Gaggle of Problems Slashdot: Honeymoon Over For Google? A detailed article looking at the different challenges currently facing Google. Whilst the information here is accurate, it is presented in a negatively biased context. Personally I don't buy the doom and gloom scenario where Google turns into another Altavista  [...]
Posted: Tuesday, January 14th 2003

Gator Targets Search Engine Market

cnet: Search engines get "Gatored" Ummh. I'm not exactly sure what to make of this. First off this is a story about a Gator product called "Search Scout" that as far as I can see doesn't actually exist. Secondly Gator won't comment on the story, and thirdly this "new" product is ac  [...]
Posted: Tuesday, January 14th 2003

Lessons Learnt in 2002

Anne Holland sent out an email a few weeks back asking MarketingSherpa readers to contribute to a "lessons learnt" report for 2002. Astonishingly she ended up receiving best practice feedback from over 600 marketers. The report, covering 26 sub-topics, is available free of charge here . I've yet to read it in full, but can confirm with absolute confidence that it is a gem.   [...]
Posted: Tuesday, January 14th 2003

Froogle Not Quite There Yet

BusinessWeek: Will Froogle Be a Google for Shoppers? Maybe not right away. The search giant's new service, still in beta, is mighty sparse on the useful information that rivals provide. This goes along the lines of the report I'm currently finishing, for release later this month simultaneously with the launch of our newsletters.   [...]
Posted: Tuesday, January 14th 2003