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Wolfram|Alpha Highlights Growing Popularity of Voice Search

Wolfram|Alpha has launched a new search service for which users have to pay. The price is minimal, at $5 per month, however it represents a major shift from the current search business model, which of course is free. The product Wolfram|Alpha is rolling out, its Pro version, is best suited for mathematical or scientific use, given that it can accept up to 60 different inputs—although one example the developer gave to the New York Times   [...]
Posted: Wednesday, February 8th 2012

Closing Bell: Apple sued over iPad name in China | Chrome browser for Android | Wolfram Alpha

Legal/Regulatory: Apple faces $1.6 billion lawsuit over iPad name in China. Mobile Computing: Google offers mobile Chrome browser for new Android software. TechNet study  [...]
Posted: Tuesday, February 7th 2012

Klout Acquires Blockboard with Eye on Local, Mobile

Klout has made its first acquisition. The company is buying Blockboard a neighborhood local and mobile app. Blockboard provides a venue through which neighbors can interact with one another. Such interactions could be reporting potholes to the city, or banding together to monitor crime. They can also post questions as well as photos of items. Klout will use Blockboar  [...]
Posted: Tuesday, February 7th 2012

Google's Panda May Be a Real-time Proposition

Reading between the lines of Google’s latest search update, Barry Schwartz at Search Engine Roundtable is coming to the conclusion that Google is making its Panda algorithm change a real-time process—in that "Google does not have to manually press a button to run the Panda algorithm, but rather where it runs all by itself." Of the 17 search quality   [...]
Posted: Tuesday, February 7th 2012

Top News: Yelp ads| Halliburton switches to iOS | Smartphone shipments rose 61% globally |

Online Ad Market: Opinions vary about the validity of Yelp advertising. Mobile Computing: Halliburton to   [...]
Posted: Tuesday, February 7th 2012

Multiscreen Watchers Were Out in Force During the Super Bowl

Several companies ran ads during the Super Bowl with another screen in mind—the mobile device--besides the television set. The prime indicator? The number of Tweets that ran during the game, indicating that people had their eyes on both screens. Most Tweets Ever, A lot of Search Activity The Super Bowl broke all Twitter records, according to iProspect, with an average of 10,000+ Tweets Per Second. They peaked at games end with 12,223 Tweets Per Second.   [...]
Posted: Monday, February 6th 2012

Top News: HuffPo to launch streaming network | Facebook ads | EU targets Google privacy policy

Facebook IPO: Advertisers' free ride may end on Facebook. Facebook’s ad business is a $3 billion mystery. Analysis: A sobering   [...]
Posted: Friday, February 3rd 2012

2012 Presidential Campaign: the Email Marketing Version

Much has been made of the various presidential candidates mobile strategies, as well as the introduction of Square as a fund raising tool. Both the Obama and Romney campaigns are using it, the New York Times reports.  Search is being intensely tracked. Experian Hitwise data shows that the Mitt Romney site received the majority of visits from Florida f  [...]
Posted: Tuesday, January 31st 2012

Top News: Buying online reviews | Twitter's censorship | Apple No.1 smartphone

Mobile Marketing: Advertisers will spend $2.61 billion on mobile this year. Ecommerce: For $2 a star, an online retailer gets 5-star product reviews. Social Media:   [...]
Posted: Friday, January 27th 2012

Top News: Consumers angry about privacy | Google+ spreads | Celebrity-backed shopping

Privacy: Consumers in the middle of Google-Facebook battle. Search: Google+ spreads to AdSense, will it spread to the whole web? AdWords finally   [...]
Posted: Thursday, January 26th 2012

Global E-Commerce's Language is Not English

Copy Blogger plucked an eye-opening stat from a J.P. Morgan-prepared report for the Department of Commerce: only 27% of online shoppers speak English.  It is a surprising finding, no doubt especially for U.S. small businesses that rely on the Internet to expand their market and assume that their customers are English-friendly. The report noted that in South Korea, 99% of individuals with Internet access shop online an  [...]
Posted: Tuesday, January 24th 2012

Top News: Google updates name policy | Twitter acqires Dasient | Android favored by developers

Social Media: Google+ updates real name policy to allow "alternate names". YouTube sees 60 hours of video uploaded a minute. Twitter acqu  [...]
Posted: Tuesday, January 24th 2012

Closing Bell: Don't Be Evil search tool | Digital music grows worldwide | R

Search: Facebook, Twitter devs release 'Don't Be Evil' Tool for Google Search. Digital Music: Online music grows worldwide but music studios still fret about pirates.   [...]
Posted: Monday, January 23rd 2012

Google Hopes to Drive Social Networking with Gmail Sign In

Google is linking its popular Gmail product to Google+, making it a requirement that new users also sign up for a profile on the network. Google is telling reporters that the move, first spotted by the Google Operating System blog, is part of a larger push to streamline and update its sign in procedures and better integrate its products. The move also spotlights the growing questions about Goo  [...]
Posted: Monday, January 23rd 2012

Top News: Tumblr reaches 120M each month | YouTube hits 4B views a day | Google+ sign up

Social Media: Tumblr now reaches 120M people each month. YouTube hits 4 billion daily video views. Google doubles Plus membership with brute  [...]
Posted: Monday, January 23rd 2012

What We Missed in the SOPA Blackout

The numerous sites going dark on Wednesday to protest the House of Representatives’ Stop Online Piracy Act and its sister legislation in the Senate, the Protect I.P. Act, has caused legislators to rethink their positions. These bills, in their current incarnations, are now very unlikely to pass, writes the New York Times. The Times also took note that Wednesday’s blackout was the first time so many W  [...]
Posted: Thursday, January 19th 2012

Top News: comScore and display ads service | AdWords ad extensions | More on SOPA

Online Ad Industry: comScore Study: A third of ad impressions are never seen. Social Media: Foursquare now displays pricing menus powered by SinglePlatform. Search:   [...]
Posted: Thursday, January 19th 2012

Closing Bell: SOPA | Stopping Google Search Plus Your World | LightSquared accuses government

Legal/Regulatory: Web protests piracy bills, and senators change course. LightSquared accuses GPS makers, government of rigging tests. Search: How to   [...]
Posted: Wednesday, January 18th 2012

A Bifurcating Mobile Ad Market

Mobile ad spending, by any measure, is expected to increase considerably in 2012, consuming a much larger portion of the marketing budget.  Along with that increase, however, consumer expectations for the format will become higher as well, Jeff Hasen, chief marketing officer of Hipcricket, tells Mobile Marketer. The Tablet Experience The tablet ad experience—namely for the iPad—is  [...]
Posted: Tuesday, January 17th 2012

Techshot Hopes to Monetize Value in Shot.com URL

Techshot has hired lead generation company, LeadJen, to help sell its unused domain name, Shot.com. LeadJen is using email, direct mail and phone calls to identify companies that may be interested in acquiring the domain URL. Techshot is selling the domain name because it has  [...]
Posted: Tuesday, January 17th 2012

Marketers Get Down to Business with Google Search, Plus Your World

After analyzing the obvious (yes Google+ content is dominant on Google Search, Plus Your World) and discussing the legal ramifications (regulatory scrutiny is all but certain) marketers are now focusing on what Google Search, Plus Your World  [...]
Posted: Friday, January 13th 2012

Top News: Facebook & Politico | Listen With music button | Leahy bends a little on SOPA

Social Media: Facebook gives Politico deep access to users' political sentiments. Facebook launches 'Listen With' music button. Bigger than Google+, MySpace isn’t   [...]
Posted: Friday, January 13th 2012

Google Search Plus Your World Scrutiny Grows

Google has emphasized that Google Search Plus Your World coverage of Search Plus Your World, does pull public content from the open web, not just content from Google+. As the change rolls out, though, people are having their doubts. Danny Sullivan at Search Engine Land   [...]
Posted: Thursday, January 12th 2012

Top News: 2011 email campaigns | Windows phone | Google search

Email Marketing: Promotional email campaigns reach record high in 2011. Mobile Computing: LG Chrome OS device could be in pipeline. Windows Phone: Microsoft's   [...]
Posted: Thursday, January 12th 2012

WebMD Has to Navigate Tricky Waters with Pharma Advertising

Medical news website WebMD has announced that its 2012 revenue will likely be 2% to 8% less than what it posted in 2011. One reason that been cited is the pull back in pharmaceutical advertising. This is an area WebMD will clearly have to bee up: as recently as the beginning of this week, the site appeared to be on the brink of being purchased by Yahoo. Now, the site has said, i  [...]
Posted: Wednesday, January 11th 2012