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Google Rules Search, but Bing Creeps Up Steadily

Bing increased Microsoft's share of the US search market by 1% last month and continues to slowly but steadily chip away at Yahoo and Google, according to an analysis conducted by StatCounter. Data for the month of June reveal that Microsoft (whose search share includes Bing, Live Search and MSN Search) had 8.23% market share for the month, up  [...]
Posted: Friday, July 10th 2009

GOOG Adds Creative Commons Filter to Image Search UI

Google has formally added a Creative Commons filter to Image Search. The options appear in Advanced Search, and enable users to filter for images they are permitted to reuse with attribution, modify or use commercially. In May, Yahoo added a Creative Commons license filter to its own Image Search -- but the filter o  [...]
Posted: Thursday, July 9th 2009

Google Beefs Up Property Listings on Maps Site

Hoping to rock the waves in the real estate listings arena, Google has expanded its own property listings, buttressing them with extra search functionality for locating property listings on Google Maps. A search for "seattle real estate," for example, still features listings of real estate agents and brokers on a map. But below the search box -- and a souped-up search tool -- is a just-added invitation to search current listings,   [...]
Posted: Monday, July 6th 2009

Forecast: Overseas Online Ad Spend to Hit $25 Billion by 2013

Internet ad spend will keep growing despite the recession, but the nature of the spend will transition from display ads to online alternatives, writes AdAge.  Total internet ad spending in the Europe, Middle East and Africa region will grow from $19.4 billion in 2008 to $25.2 billion in 2013, stated PricewaterhouseCoopers. But online display ads will decline, dropping to $4.8 billion from $5.1 billion ove  [...]
Posted: Monday, July 6th 2009

Bing Sprinkles Tweets into Search Results

Bing is now displaying Twitter results for select users that it deems to be "prominent and prolific." Relevant Tweets will appear in search results, as will a link to "see more Tweets" from the same user. The data is fed to Bing via Twitter's API and is not the result of a liaison with Twitter, Search Engine Land points out. Bing's decision to incorporate real-time Twitter results into search speaks to growing   [...]
Posted: Thursday, July 2nd 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Google Holds 65% Search Share in Pre-Bing Rankings

Americans conducted 14.3 billion searches at the five core search engines in May 2009, with nearly two-thirds (65%) of searches performed on Google, 20% on Yahoo and 8.2% on Microsoft Sites, according to comScore qSearch data. Though the total number of searches was down 3.8% over April 2009, Google's share of searches rose eight tenths of a percentag  [...]
Posted: Friday, June 26th 2009

Bing's Continued Growth 'Rattles' Google

Microsoft's new search engine Bing continued to sees gains in US searcher penetration and share of search result pages during the second week after its public launch, according to a follow-up study on its performance by comScore, Inc. The qSearch analysis revealed that Microsoft Sites' average dail  [...]
Posted: Tuesday, June 23rd 2009

May Searches Rise 20% to 9.4 Billion

Dominated by Google, total online US searches increased 20.3% year-over-year, from 7.8 billion in May 2008 to 9.4 billion in May 2009, according to (pdf) rankings of the top search provides from Nielsen Online. Google, which saw 6.0 billion search queries during the month, captured the largest share of all searches, at 63.2%, and experienced 28.2% YoY growth, MarketingChart  [...]
Posted: Friday, June 19th 2009

61% of Americans Seek Online Health Info

While Americans still turn to traditional sources most often when seeking medical advice or information, a majority (61%) now say they also look online for health advice, up from only 25% in 2000, according to a study by the Pew Internet & American Life Project (  [...]
Posted: Thursday, June 18th 2009

Facebook Pilots Real-Time Search Terracing Features

Facebook is testing new search features on a small segment of its community. "Those of you in the test group will be able to find content from the people, organizations and public figures that matter to you as soon as they share it on Facebook," writes Kari Lee on the Facebook Blog, which reported the news. Those included in the test will be able to search their News Feeds for the most current status updates, photos, links, vide  [...]
Posted: Wednesday, June 17th 2009

Google, Yahoo Add Creative Commons Filtering to Image Search

Google has added a Creative Commons filtering capability to its Image Search results, enabling users to query for images specifically labeled for "reuse," "commercial reuse," "reuse with modification" or "commercial reuse with modification." Ideally, the feature shall enable a broader array of commercially-usable images to users that don't want to pay a stock photo company for imagery, and don't  [...]
Posted: Friday, June 12th 2009

AdWords 'Opportunities' Suggests New Campaign Keywords

Google is testing a tab in the AdWords interface labeled "Opportunities," reports AdWords Help Experts. The tab suggests keywords that clients may be interested in adding to their pay-per-click campaigns and ad groups. The feature is vaguely reminiscent of the AdWords campaign optimizer, although no ad text or display URL changes are suggested. Presently, the incorporation of "Opportunities" d  [...]
Posted: Thursday, June 11th 2009

Facebook Vanity URLs Go Live on Friday Night

Beginning at 12:01AM EDT on Saturday, June 13, Facebook's vanity URLs feature goes live. Vanity URLs enable users to personalize their Facebook link, making it easier to distribute to others and self-promote. It is also better for search engine optimization purposes: When a person searches your name on Google, it's likely your vanity URL-infused Facebook page will be among the top results.   [...]
Posted: Wednesday, June 10th 2009

How To: Strengthen Your Pay-Per-Click Chops

Effective PPC management demands persistence, creativity, and discipline. The following steps should help strengthen your campaigns and help to determine and meet your ROI goals (via NVI Solutions). 1. Keywords Regularly adding new keywords to your ad groups will help you capitalize on new or missed traffic. Use  [...]
Posted: Wednesday, June 10th 2009

McAfee Pegs 'Lyrics,' Free Downloads, Economic Crisis Keywords Risky

Online security firm Mcafee has released a report about the most dangerous search terms online -- terms that, once sought, may lead users to unsafe malware websites. Of the 50 riskiest expressions to search across sites like Google, Yahoo, Live, AOL and Ask, "word unscrambler," "lyrics," "myspace" and "free music downloads" topped all others:   [...]
Posted: Wednesday, June 10th 2009

Preliminary Data: Bing Gives Spring to Microsoft Search

Microsoft's position in the online search market improved substantially in the days following the introduction of its new search engine Bing, according to a very preliminary analysis by comScore. The study found that during the first week of Bing's public launch, Microsoft Sites increased   [...]
Posted: Wednesday, June 10th 2009

Local Businesses Nonplussed by Sponsored Search

Almost 50% of the businesses that buy search ads directly from Google and other internet search companies don't come back the following year, according to research on local search advertising (via the Wall Street Journal). The study from research firm Borrell Associates and funded by Clickable –  [...]
Posted: Tuesday, June 9th 2009

Local Business Center Lets SMBs Tailor Organic Search Listings

Google has launched a Local Business Center (LBC) dashboard, which enables business owners to control the content of business listings as they appear on Google Search and Google Maps. On a practical level, the Local Business Center gives SMBs a broader sense of in what context their local business listings appear, where people that seek driving directions come from geographically, and what business reviews potential clients are exposed to. It also enabl  [...]
Posted: Monday, June 8th 2009

Twitter to Launch Verified Accounts for Public Officials, Brands, Celebs

Facing a lawsuit with Tony La Russa, the manager of the St. Louis Cardinals, who complained about someone impersonating him on the site, Twitter is implementing a Verified Accounts process. La Russa sued Twitter in early May for cybersquatting, trademark infringement and misappropriation of his name and likeness, after someone registered the handle "tonylarussa" on Twitter and posed as the Cardinals manager. The suit has been settled out of court,  [...]
Posted: Monday, June 8th 2009

PageGage Takes Content-Crunching Legwork Out of Display Ad ROI

This week FatTail launches the PageGage RAFT (reach and frequency tool), whose aim is to enable online publishers to squeeze more profit out of their display ad inventory. RAFT automatically combines ad contract data and site content by buying search traffic at a low rate and guiding that traffic to the pages most in need of an impressions boost, according to MediaPost. A client dashboard provides page  [...]
Posted: Monday, June 8th 2009

Bing Throws Web Analytics for a Loop

The advent of a new kind of search engine - aka Microsoft’s Bing - is affecting the way information is delivered and may ultimately force marketers to change the way they measure results. Bing pulls content from indexed websites and displays the navigation path and variations on the search query off to the side. Clicking on the new keyword helps the searcher find information more quickly. Preliminary data shows bounce rates on websites to hav  [...]
Posted: Monday, June 8th 2009

MSFT Turns Bing Experience into User Content

To promote Bing, its just-launched search engine, Microsoft has purchased prominent content placement inside TV shows and on Hulu, reports The New York Times. The first ad, labeled "Syndrome," was put together by JWT and begins airing this week:   [...]
Posted: Friday, June 5th 2009

New iPhone Ad Units Focus on Social, Search, Fresher Rich Media

To prepare iPhone app developers for the iPhone 3.0 OS, mobile ad platform AdMob announced three new types of ad units. Each boasts social, search and rich media merits, respectively, and will be available in July. The new units: Mobile Social Networking, which lets consumers access advertisers' social content from an ad, including their Twitter feed, Facebook page, Digg, MySpace account, Flickr photos, and Linkedin. Search  [...]
Posted: Thursday, June 4th 2009

78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less

Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Wednesday, June 3rd 2009