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Sex Sells

Media Life: Long, glorious history of S*E*X* in advertising This is great interview with Tom Reichert, author of The Erotic History of Advertising, and professor of advertising at the University of Alabama. I think that it is absolutely criminal how little "erotic" advertising there currently is on the internet. At last a medium arrives that allows you to freely speak to red blooded girls and boys i  [...]
Posted: Tuesday, June 17th 2003

Yahoo Japan Does Full Screen Ads

Japan Times: The Japan Times Online Yahoo Japan will launch its first full screen ad on Monday for Asahi Breweries. When a user clicks on the Asahi banner, the Yahoo logo will change to Asahi Honnama Aqua Blue, the name of their new product. Then, the screen will be taken over with an ad for the product. This sort of melding of content and advertising is analogous to what GE did  [...]
Posted: Monday, June 16th 2003

DoubleClick, Macromedia Roll Out Integrated Rich Media Platform

Press Release: DoubleClick Rolls Out Beta Program for New Rich Media Advertising Solution MSN, Modem Media, Mass Transit Interactive, Moxie Interactive and some 30 other companies are participating in the beta test of DoubleClick's "integrated rich media solution," in partnership with Macromedia. The press release states in part: "DoubleClick's DART technology has been integrated  [...]
Posted: Tuesday, June 10th 2003

Interview with United Virtualities' Dr. Mookie Tenembaum

eMarketer: Let Them Eat Crumbs! Some great insight here, including a great opening rant on why money is not being attracted to this medium. The money today is in the hands of a guy who's 50 years old, running a big advertising agency or who's the big CMO in a large company, he's spending a billion dollars building the brand, and you're coming to him saying, "Bring that to me, and in most of t  [...]
Posted: Monday, June 9th 2003

Network Tweak to Improve Download Speed

BBC: Promise of ultra-fast downloads US researchers are working on ways to improve the way that Net protocols decide how quickly data travels around the Net. Early tests of the new system show that it can triple data transmission speeds. By linking lots of the faster systems together the researchers have produced data transfer speeds many times higher than is possible today.   [...]
Posted: Thursday, June 5th 2003

Earthlink Upgrades Pop-up Blockers to Deal with Rich Media

Internet.com: EarthLink Shuts Down Pop-Ups Internet service provider EarthLink this morning launched an upgraded Pop-Up Blocker designed to combat unwanted rich media ads. [...] "Pop-up ads are evolving, and EarthLink is the first major ISP to include a rich media blocking feature that stops this annoyance from becoming a problem," said Rob Kaiser, an EarthLink vice president. In addition to standard pop-ups,  [...]
Posted: Thursday, June 5th 2003

McDonald's Uses Big Ads to Launch New Salads

ImediaConnection: Premium Ads Intro McDonald's New Salads A quick look at how McDonald's has been focusing on Share of Voice and "Share of Browser" (I just made up that one) using big formats such as Unicast's full screen Superstitial. Related: New Online Ad Size Researc  [...]
Posted: Tuesday, June 3rd 2003

Microsoft and AOL Stop Fighting and Look to the Furture

New York Times: Digital Media Becomes Focus as Microsoft and AOL Settle A nice piece here on the war between Microsoft and AOL and how the two giants are finally realizing their battle is really piontless in the greater scheme of things: that the future is digital and there is a place for multiple players and fighting over silly things like who has the best  [...]
Posted: Monday, June 2nd 2003

Absolut Vanilla Makes an Entrance

iMedia Connection: Absolutís Campaign Isnít Plain Vanilla Joseph Jaffe comments - "The execution -- which on one level is a representation of a print ad being brought to life -- sends out a strong message to other marketers looking to launch new product lines or initiatives: If you want to make a grand entrance, use online!"   [...]
Posted: Tuesday, May 27th 2003

TV Meets The Web Conference Wrap-up

EuropeMedia: Fifth Annual TV Meets the Web Seminar: Final Report Long, fascinating article for anyone interested in the issue of the convergence of TV and the Internet, a thorough wrap-up of the conference TV Meets The Web. The article touches on a wide range of related trends, most with three-letter abbreviations, including SMS (short message service) and its emerging relation  [...]
Posted: Monday, May 26th 2003

UK Broadband Hits 2 Million Households

Media Guardian: Broadband Britain counts 2m homes This figure is not overly impressive in itself, however it is worth noting that it represents a 100% increase over the last 7 months.   [...]
Posted: Friday, May 23rd 2003

New Pepsi Ad Debuts

Press Release: Yahoo! India homepage premieres Pepsi commercial Yahoo India is debuting a streaming video of a Pepsi commercials full of Indian celebrities, two days before it launches on TV. You can see the ad here. (Helps if you speak Hindi.)  [...]
Posted: Thursday, May 22nd 2003

Rich Media Grows But Not With Email

MediaPost: Rich Media Email: Slow Progress A new study out by Jupiter Research called, "Rich Media Email: Analyzing Costs and Prioritizing Budgets" finds rich media usage in email is slowing. Part of the problem is the increased cost of producing rich media email. The report states, "rich media email can cost considerably more than HTML email. Creative and production fees can exceed $10,000, and rich media serving fees add   [...]
Posted: Thursday, May 22nd 2003

Broadband Up 50% in Last Year

NYT: Connections to Broadband Increase 50% Washington Post: Broadband Growth In Doubt, Study Hints Pew Internet: Broadband Adoption at Home: A Pew Internet Project Data Memo NYT reports: The number of American households that connect to the Internet via high-speed,   [...]
Posted: Monday, May 19th 2003

Research Supports Effectiveness of Online Video Ads

Press Release: I-Commercials Raise Product Awareness, Purchase Intent by as Much as 80% For those of you interested in online video advertising, Lightningcast, an e-video services provider, released a study of its ad effectiveness for Hyundai using Dynamic Logic research. It's all as self-congratulati  [...]
Posted: Friday, May 16th 2003

Rich Media Continues to Expand

ClickZ: Why Rich Media Is Suddenly Everywhere According to this article, the expansion of rich media being tied to the expansion of broadband is incorrect. The real reasons rich media have expanded are as follows: Flash Player Penetration Rich Media Proven to Increase Branding and Direct Response Falling (and irrelavance of) Click Through Rates   [...]
Posted: Monday, May 12th 2003

Yahoo! Runs EyeBlaster Ads on Yahoo Mail

I don't know if this is just happening in the UK, or whether Yahoo have run this format already elsewhere, but this is the first time that I've seen them served over Yahoo mail. The EyeBlaster format that I'm refering to is "Floating Ads" - an example of which can been see here. Whilst others in the industry, such as AltaVista, AOL, EarthLink have become less intrusive with the advertising th  [...]
Posted: Thursday, May 8th 2003

Is Intrusive Advertising a Lazy Cop Out?

Business 2.0: Online Advertising After the Bust In a Business 2.0 article, Jimmy Guterman looks at the current state of online advertising and questions where it is headed saying: "There's only one question the many recent reports (from DoubleClick, Nielsen, and others) have left unanswered: Are ads getting more in-your-face because that tactic w  [...]
Posted: Wednesday, May 7th 2003

Eyeblaster Announces New Ad Units

CNET: Eyeblaster Pushes Fold on Banner Ads Press Release: Eyeblaster Adds New Banner Formats to Its Rich Media Platform Eyeblaster has announced two new animated ad formats. The first is a "polite" banner which can download up to 100K in the background. The second is an ta  [...]
Posted: Tuesday, April 29th 2003

Web Ads Get Richer

Press Release: Doubleclick's First Quarter Ad Serving Report Reveals That Rich Media Now Accounts For Nearly 28% Of All Ads Served And Has An Impact On Conversion Report (PDF): Executive Summary According to DoubleClick's quarterly survey, more than one quarter of  [...]
Posted: Monday, April 28th 2003

Unicast Introduces Full-Screen Superstitial

Press Release: Unicast Brings Full Screen Advertising to Online Ad Community The trend towards intrusive ad formats continues to grow. Unicast, a leader in rich media ad formats, announced this morning the launch of Full Screen Insterstitials, 15-second ads that take over a visitor's screen entirely. Expect to start seeing these on sites includind About.com, ESPN, NYTimes.com, CBS Marketwatch, Forbes, CNN, MSN and elsewher  [...]
Posted: Monday, April 28th 2003

Getting Advertisers Online - Part XI

iMedia Connection: 4 Tools Needed for Online Ad Growth Some thoughts from Dick Hopple, Chairman & CEO of Unicast. Well worth a read. So it seems to me that if we are going to ask advertisers to take money away from the media they are buying now or add significant allocation to additional media, we need to provide them with the tools to make those kinds of decisions. To me these tools fall into four cat  [...]
Posted: Monday, April 28th 2003

The Role of Emotion in Online Advertising

iMediaConnection: Emotional Connectivity In this week's iMediaConnection/MSN Best Practices piece, Joe Jaffe discusses the role of emotion in advertising. Creating an emotional response to advertising offline has been a staple of the business since time began. Creating this emotional response online has been a challenge. Limiting factors have to do with both the medium it  [...]
Posted: Tuesday, April 15th 2003

What Sucks About the Online Ad Industry

MediaPost: What Annoys You? Masha Geller reports today on a study done by Paul DeBraccio of Interevco. He asked 600 of us in this industry, this question, "What do you think has been the Red Herring in the Online Ad Industry?" (Read the article for the answer) This study also found the things we talk about every day (branding versus direct, banner/pop up debates,  [...]
Posted: Monday, April 14th 2003

Trends in page 'Takeover' Ads

TurboAds: Takeovers on the Up and Up Takeover ad units are becomming more prevalent particularly on major sites such as Yahoo!, MarketWatch, and USAToday. Are they too intrusive? Are they a trend or will the become a standard? What strategic goal do they accomplish within a media schedule? There are more questions than answers but if we had all the answers, what fun would life be?  [...]
Posted: Thursday, April 10th 2003