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Hulu "Grows Up" As a TV Rival, Guarantees 100% Ad Completion

The streaming service Hulu will hold a TV-style upfront on Thursday, reports the New York Times; and it is expected to announce it has reached two million paid subscribers of its $8/month Hulu Plus service. If true, then Hulu has gained 0.5 million in Q1 2012. Hulu is a joint venture of NBCUniversal, Fox Entertainment Group and Disne  [...]
Posted: Tuesday, April 17th 2012

Wrigley's Orbit Tries Out Mobile Video Ads

Wrigley’s Orbit gum is expanding its digital marketing to include mobile video ads. The ads, which focus on how the gum can solve bad breath, is running inside E!’s iPhone app. It also includes mobile polls, social media and participation in a sweepstakes, Mobile Marketer reports. Wrigley’s is among a surprisingly minority of brands trying out this ad channel. Mobile Rich Media Shows Si  [...]
Posted: Friday, April 13th 2012

3D Tries Again to Gain a Foothold

3D technology was seemingly a trend that peaked in 2010 when the movie Avatar was released. Subsequent titles scrambled to film movies in the technology--or enhance those already in production--because of the popularity. Marketers watched the activity with interest, and tried their own experiments with 3D digital advertising. Interest, however, faded on the part of consumers and marketers, replaced by other technology in the   [...]
Posted: Monday, April 9th 2012

Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats up

Ad Technology: Google Glasses face serious hurdles, augmented-reality experts say. Convergence: Social 'second screen' TV is all about the apps. Rich Media: YouTube founders   [...]
Posted: Monday, April 9th 2012

Glad Trash Bags Campaign Reflects Industry Focus on Video

Glad, the maker of trash bags, has launched a Facebook- and YouTube-based campaign for its Black Bag line. The campaign is a reflection of industry research on how people are using the product—as well as the larger trends in social media campaigns, namely an emphasis on clever YouTube videos. Clorox, which owns the brand, found that families use the Global Black Back product, originally meant for outdoor work, for everyday use—especially when they are a lot of children in the h  [...]
Posted: Friday, April 6th 2012

New App Pricing Models May Emerge Under 4G

The newly released updated iPad from Apple has made clear to consumers just how quickly data can be consumed on a 4G network. Reports are emerging about consumers who steamed through their plan's capacity within days. The problem, as one such account in the Wall Street Journal explained, is not solved merely by cutting back on video consu  [...]
Posted: Wednesday, March 21st 2012

Making Plans (Reluctantly) for a 7-inch Tablet

When Google’s acquisition of Motorola Mobility is complete it will have three tablets in its house, the smallest being the 8.2-inch Xyboard. However, Google is also eying producing a 7-inch tablet, according to CNET. A DisplaySearch analyst told CNET that such a Google-branded tablet, with 1280x800 resolution, could enter the market later this year and that productio  [...]
Posted: Friday, February 24th 2012

Netflix, Hulu Fight for Market Share with Original Programming

Hulu has launched its first original scripted series Battleground. It follows, by just one week, Netflix's own foray into original programing, with the roll out of the TV show, Lilyhammer, which stars Steven van Zandt as   [...]
Posted: Wednesday, February 15th 2012

Top News: Do Not Track tools | Apple readies iPad 3 apps | Gamers love to hate Sony

Mobile Computing: Apple is rushing to finalize apps for onstage iPad 3 demos and commercials. iPad retains value longer than Kindle, research finds. Do Not Track: Do Not Track Plus   [...]
Posted: Friday, February 10th 2012

Product Videos and the Conversion Factor

With videos appearing in the 70% of the top 100 search results, companies cannot afford to ignore this channel. So concludes Kissmetrics, which gathered a number of case studies and statistics—including the one above—to make the case that well-done product videos almost inevitably lead to increased sales. It points to housewares e-tailer StacksAndStacks.com, which has said that visitors were 144% more likel  [...]
Posted: Tuesday, January 17th 2012

A Look At Yahoo Search's Rich Ads Performance

Last month Rich ads under Yahoo became available to all adCenter advertisers. Mia Brennan at RKGBlog takes a look at their performance in this blog, offering readers several tips how to evaluate their performance. "Initial comparisons between brand keywords triggering standard text ads and those triggering Rich Ads may be misleading," she writes. "Since Rich Ads are only available to show on Yaho  [...]
Posted: Thursday, December 29th 2011

Video Ads in the YouTube Channel Era

With the launch of YouTube Channels here, brands can expect a far greater focus on video advertising, especially as this and similar platforms gain momentum. Casale Media has   [...]
Posted: Monday, October 31st 2011

Lack of Scale is the Real Problem for Tablet Ads, Not Just Metrics

To hear IAB tell it, the mobile ad measurement landscape is highly fragmented, populated by many players including carriers, publishers, hardware makers, OS providers, ad networks and app stores. Technology has not caught up, in short, with the huge growth in mobile and no where is this more true than tablets. To that end it announ  [...]
Posted: Tuesday, October 4th 2011

Top Weekly Tools: Google's 'Uncover Your World' mobile ad format | Top 10 PPC Twitter accounts | Learn with Google

Google's "Uncover Your World" Mobile Ad Format Google and its agency, Grow Interactive have created an interactive mobile format that uses AdMob’s rich media capabilities. It debuted the format with an ad campaign called "Uncover Your World" that invites the user to explore a virtual cityscape and learn via a self-paced storyline how t  [...]
Posted: Monday, August 29th 2011

New Entrants Join the AR Space

Cadbury has created an augmented reality game. As is usually the case with a mobile augmented reality app, all the user has to do - once the application is installed on the headset - is point the device at a Cadbury product and a 30-second game is launched. (via Gadget). "The player is challenged to tap quacking cartoon ducks as they appear 'out of the bar' on an augmented-overlay on their device's screen," it says. "T  [...]
Posted: Friday, August 19th 2011

Google Dives Deeper in Retail with Google Catalogs

Google is pushing further into the retail vertical with the introduction of  Google Catalogs - a free app for tablet devices that lets users browse catalogs and interact with the content. So far Google has partnered with Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue,  [...]
Posted: Tuesday, August 16th 2011

Yahoo! en Español Launches Sports Spot Sponsored by Corona Extra

Yahoo! en Español has launched an original sports feature called "La Locura" that is sponsored by Corona Extra. The feature is a three-minute long segment featuring an offbeat look at funny sporting moments of the week. Yahoo! en Español developed the concept and approached Corona about the sponsorship, Yahoo!'s Armando Rodriguez tells MarketingVOX. “Corona wants to target male Hispanics between the ages of 21 to 34,” Rod  [...]
Posted: Wednesday, August 3rd 2011

Closing Bell: DoJ asks for more info on AdMeld | Google to go before Congress | Amazon lands NBCUniversal deal

Legal/Regulatory: DOJ asks Google for more info on AdMeld buy. US Senate to hold 'Power Of Google' hearing on Sept 21. Broadband: AT&T   [...]
Posted: Thursday, July 28th 2011

Dell is CNN's Video Launch Sponsor But Can People Be Bothered to Jump Through the Sign In?

Dell is the exclusive launch sponsor of CNN.com's new video offering - a service that lets users browse through curated CNN video collections and TV show clips and access four live streams of breaking news and events, original video series and on-demand video clips with related CNN and HLN show information. As part of the campaign Dell will use pre-rolls with skins, vide  [...]
Posted: Monday, July 18th 2011

Mobile Ad Creators Look to IAB Prize

The Interactive Advertising Bureau is calling on companies and individuals to submit their best ideas for mobile ad product concepts for smartphones and connected devices. The ad unit submissions will be evaluated by an agency working group, based on: How the ad format impacts the user experience; How it provides a canvas for brand creativity; How takes advantage of mobile user behaviors and technologies; How it enhances the relationship between the ad and the publisher content; and   [...]
Posted: Monday, July 18th 2011

Will NUad Top Even In-Apps Ads in Recall? Data and Common Sense Says Yes

This week at the Cannes International Advertising Festival Microsoft unveiled Nuads, or natural user-interface ads - a platform that transforms TV ads into interactive ad via the voice-and-control-gestures in Kinect for Xbox 360. The technology, demoed at the conference, and blogged about later, by Mark Kroese,  [...]
Posted: Tuesday, June 21st 2011

3D Web Graphics May Be Coming to iOS 5 iAD

Microsoft Security Response Center (MSRC) Engineering may have concluded that WebGL, the a cross-platform API for browser-based 3D graphics, is not safe to use. But the technology, whose development was spearheaded by Mozilla, Google, Opera, AMD, and Nvidia, and endorsed by the Khronos Group (via  [...]
Posted: Friday, June 17th 2011

Video Marketing for Agnostic - and Global - Screens

Germany leads in online video viewing across several reporting metrics in Europe, according to comScore Video Metrix. There were 45 million unique viewers watching an average of 187 videos for 19.6 hours per viewer in April. Turkey, with 20.7 million viewers overall, ranked second in terms of engagement with 169 videos viewed for an average 18.7 hours per viewer. The UK emerged   [...]
Posted: Tuesday, June 14th 2011

What's Fueling Display?

Online display advertising has been in the headlines lately, first with eMarketer's figures released this week illustrating that display was poised to overtake search in the near future. Then, news broke of Google's reported acquisition of Admeld, which at $400 million will be the sixth-largest deal for the company. As of yet Google has not confirmed its acquisition of the company, which provides real-time bidding ad optimization technology - but the busine  [...]
Posted: Friday, June 10th 2011

Closing Bell: Twitter partners with Photobucket, Firefox | Microsoft offers advertisers new mobile rich media products | What is the deal with Microsoft and Windows tablet?

Social Media: Twitter partners with Photobucket on photos and Firefox on search. Mobile Marketing: Microsoft targets advertisers with new mobile rich media offerings. Mobile Computing: Windows Tablets: Is Microsoft   [...]
Posted: Wednesday, June 1st 2011