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Product Videos and the Conversion Factor

With videos appearing in the 70% of the top 100 search results, companies cannot afford to ignore this channel. So concludes Kissmetrics, which gathered a number of case studies and statistics—including the one above—to make the case that well-done product videos almost inevitably lead to increased sales. It points to housewares e-tailer StacksAndStacks.com, which has said that visitors were 144% more likel  [...]
Posted: Tuesday, January 17th 2012

A Look At Yahoo Search's Rich Ads Performance

Last month Rich ads under Yahoo became available to all adCenter advertisers. Mia Brennan at RKGBlog takes a look at their performance in this blog, offering readers several tips how to evaluate their performance. "Initial comparisons between brand keywords triggering standard text ads and those triggering Rich Ads may be misleading," she writes. "Since Rich Ads are only available to show on Yaho  [...]
Posted: Thursday, December 29th 2011

Video Ads in the YouTube Channel Era

With the launch of YouTube Channels here, brands can expect a far greater focus on video advertising, especially as this and similar platforms gain momentum. Casale Media has   [...]
Posted: Monday, October 31st 2011

Lack of Scale is the Real Problem for Tablet Ads, Not Just Metrics

To hear IAB tell it, the mobile ad measurement landscape is highly fragmented, populated by many players including carriers, publishers, hardware makers, OS providers, ad networks and app stores. Technology has not caught up, in short, with the huge growth in mobile and no where is this more true than tablets. To that end it announ  [...]
Posted: Tuesday, October 4th 2011

Top Weekly Tools: Google's 'Uncover Your World' mobile ad format | Top 10 PPC Twitter accounts | Learn with Google

Google's "Uncover Your World" Mobile Ad Format Google and its agency, Grow Interactive have created an interactive mobile format that uses AdMob’s rich media capabilities. It debuted the format with an ad campaign called "Uncover Your World" that invites the user to explore a virtual cityscape and learn via a self-paced storyline how t  [...]
Posted: Monday, August 29th 2011

New Entrants Join the AR Space

Cadbury has created an augmented reality game. As is usually the case with a mobile augmented reality app, all the user has to do - once the application is installed on the headset - is point the device at a Cadbury product and a 30-second game is launched. (via Gadget). "The player is challenged to tap quacking cartoon ducks as they appear 'out of the bar' on an augmented-overlay on their device's screen," it says. "T  [...]
Posted: Friday, August 19th 2011

Google Dives Deeper in Retail with Google Catalogs

Google is pushing further into the retail vertical with the introduction of  Google Catalogs - a free app for tablet devices that lets users browse catalogs and interact with the content. So far Google has partnered with Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue,  [...]
Posted: Tuesday, August 16th 2011

Yahoo! en Español Launches Sports Spot Sponsored by Corona Extra

Yahoo! en Español has launched an original sports feature called "La Locura" that is sponsored by Corona Extra. The feature is a three-minute long segment featuring an offbeat look at funny sporting moments of the week. Yahoo! en Español developed the concept and approached Corona about the sponsorship, Yahoo!'s Armando Rodriguez tells MarketingVOX. “Corona wants to target male Hispanics between the ages of 21 to 34,” Rod  [...]
Posted: Wednesday, August 3rd 2011

Closing Bell: DoJ asks for more info on AdMeld | Google to go before Congress | Amazon lands NBCUniversal deal

Legal/Regulatory: DOJ asks Google for more info on AdMeld buy. US Senate to hold 'Power Of Google' hearing on Sept 21. Broadband: AT&T   [...]
Posted: Thursday, July 28th 2011

Dell is CNN's Video Launch Sponsor But Can People Be Bothered to Jump Through the Sign In?

Dell is the exclusive launch sponsor of CNN.com's new video offering - a service that lets users browse through curated CNN video collections and TV show clips and access four live streams of breaking news and events, original video series and on-demand video clips with related CNN and HLN show information. As part of the campaign Dell will use pre-rolls with skins, vide  [...]
Posted: Monday, July 18th 2011

Mobile Ad Creators Look to IAB Prize

The Interactive Advertising Bureau is calling on companies and individuals to submit their best ideas for mobile ad product concepts for smartphones and connected devices. The ad unit submissions will be evaluated by an agency working group, based on: How the ad format impacts the user experience; How it provides a canvas for brand creativity; How takes advantage of mobile user behaviors and technologies; How it enhances the relationship between the ad and the publisher content; and   [...]
Posted: Monday, July 18th 2011

Will NUad Top Even In-Apps Ads in Recall? Data and Common Sense Says Yes

This week at the Cannes International Advertising Festival Microsoft unveiled Nuads, or natural user-interface ads - a platform that transforms TV ads into interactive ad via the voice-and-control-gestures in Kinect for Xbox 360. The technology, demoed at the conference, and blogged about later, by Mark Kroese,  [...]
Posted: Tuesday, June 21st 2011

3D Web Graphics May Be Coming to iOS 5 iAD

Microsoft Security Response Center (MSRC) Engineering may have concluded that WebGL, the a cross-platform API for browser-based 3D graphics, is not safe to use. But the technology, whose development was spearheaded by Mozilla, Google, Opera, AMD, and Nvidia, and endorsed by the Khronos Group (via  [...]
Posted: Friday, June 17th 2011

Video Marketing for Agnostic - and Global - Screens

Germany leads in online video viewing across several reporting metrics in Europe, according to comScore Video Metrix. There were 45 million unique viewers watching an average of 187 videos for 19.6 hours per viewer in April. Turkey, with 20.7 million viewers overall, ranked second in terms of engagement with 169 videos viewed for an average 18.7 hours per viewer. The UK emerged   [...]
Posted: Tuesday, June 14th 2011

What's Fueling Display?

Online display advertising has been in the headlines lately, first with eMarketer's figures released this week illustrating that display was poised to overtake search in the near future. Then, news broke of Google's reported acquisition of Admeld, which at $400 million will be the sixth-largest deal for the company. As of yet Google has not confirmed its acquisition of the company, which provides real-time bidding ad optimization technology - but the busine  [...]
Posted: Friday, June 10th 2011

Closing Bell: Twitter partners with Photobucket, Firefox | Microsoft offers advertisers new mobile rich media products | What is the deal with Microsoft and Windows tablet?

Social Media: Twitter partners with Photobucket on photos and Firefox on search. Mobile Marketing: Microsoft targets advertisers with new mobile rich media offerings. Mobile Computing: Windows Tablets: Is Microsoft   [...]
Posted: Wednesday, June 1st 2011

Top News: Hulu hopes to add more commercials | A Facebook desktop app? | Overlooked email design best practices | Executive reshuffling at RIM

Online Ad Market: Hulu hopes to add more commercials. Social Media: Facebook creating design team for desktop Facebook app? Mobile Computing: Asus   [...]
Posted: Monday, May 30th 2011

Original Content? Check. Top Viewers? Check. Now YouTube is Ramping Up Ad Formats

Google's YouTube site is piloting a new ad format called First Watch in which advertisers can get a preroll spot on a consumer's first view of a video. The service launched this alternative position - it already offers in-stream ads and overlay banners - because demand for ad space was growing, Baljeet Singh, senior product manager for video monetization at YouTube told the New York Tim  [...]
Posted: Tuesday, May 24th 2011

Top News: Yahoo to buy startup for premium ad sales | Millennial Media in talks about IPO | Twitter's permission change frustrates developers | Mobile handset sales up 19%

Online Ad Industry: Yahoo to buy startup to boost premium ad sales. Mobile Marketing: Millennial Media said to be in talks with banks about IPO as mobile ads surge.   [...]
Posted: Thursday, May 19th 2011

Video: Another New Ad Twist in the Microsoft-Skype Deal

Under Microsoft's acquisition of Skype, the video conference call provider said it would "support Microsoft devices 'Xbox and Kinect, Windows Phone and a wide array of Windows devices, and Microsoft will connect Skype users with Lync, Outlook, Xbox Live and other communities." With such little to go on, the online ad community been speculating on what the deal could mean to their industry. Will   [...]
Posted: Wednesday, May 11th 2011

Nielsen Contemplates a Definition Change for Television Household; Online Video Ad Providers Aren't Waiting

The Nielsen Company says that the number of American households that own television sets has dropped 2.2 percentage points from 98.9% to 96.7%. Half of that drop can be attributed to poverty: low-income Americans can no longer afford the ever-increasing cost of high-tech television sets. The other half of the increase, though, is traced directly to the growing trend of online users and their reliance on their mobile devices, for, well, everything. It is these consumers that is prompting Nielse  [...]
Posted: Tuesday, May 3rd 2011

Under the Microscope: RewardVille

What: A game by Zynga based on game points and credits that can be used to buy virtual goods for existing games. Why It Matters: The company makes most of its money through virtual goods sales, as well as advertising and partnerships. Social media analyst Lou Kerner of Wedbush Morgan estimates Zynga's revenue will this year approach $850 million, up from $529 million last year. (  [...]
Posted: Monday, March 21st 2011

Rich Media Mobile Ads Get Boost from AdMob, Adobe

AdMob has released software development kit for Windows Phone 7 developers along with an update to its platform to full HTML5 for iOS, Android and Windows Phone 7. The upshot - developers can more easily integrated ads into their applications and repurpose the same work for the various platforms. The SDK supports text and banner ads with a variety of post click actions including opening a webpag  [...]
Posted: Wednesday, March 16th 2011

Online Videos Break Down Borders in More Ways Than One for Multinationals

Last year an airline little known outside of its market, Cebu Pacific, tried an experiment. It had its flight attendants dance to pop songs by Lady Gaga and Katy Perry while demonstrating to passengers how to use their seat belts, life vests and oxygen masks. [video].  "That was actually the first time our cabin crew danced the safety demo on cruising altitude," says Candice Iyog, Cebu Pacific vice-president for marketing and distribution  [...]
Posted: Thursday, March 10th 2011

YouTube to Track Viral Video Trends

Google has launched YouTube Trends - an algorithmically-generated feed similar to Google Trends and Twitter Trends that will identify viral content people are sharing. There will also be a twice-daily collection of videos called "4 at 4" drawn from the feed and from top video curation sites around the web. There will also be a blog that will explore the videos, trends, and - as YouTube puts it - cultural   [...]
Posted: Tuesday, December 14th 2010