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Longer-Form Content Makes Slow Invasion of Online Video

Debunking the superstition that viewers are only willing to watch short films over the 'net, advertisers and producers are increasingly discovering that users are willing to watch streaming video that's over two minutes long. The popularity of slapstick amateur YouTube videos is increasingly being supplanted by production-rich oeuvres of 10 and 20 minutes, with scripts and even story arcs written specifically for the 'net,   [...]
Posted: Monday, July 6th 2009

Google Beefs Up Property Listings on Maps Site

Hoping to rock the waves in the real estate listings arena, Google has expanded its own property listings, buttressing them with extra search functionality for locating property listings on Google Maps. A search for "seattle real estate," for example, still features listings of real estate agents and brokers on a map. But below the search box -- and a souped-up search tool -- is a just-added invitation to search current listings,   [...]
Posted: Monday, July 6th 2009

YouTube CTA Overlay Lets You Drive Users Elsewhere

Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite. Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video. TechCrunch   [...]
Posted: Tuesday, June 30th 2009

PointRoll Punts WYSIWYG Rich Media Ad Creator

Rich media ad firm PointRoll has launched AdArchitect, a suite of tools that enable users to develop and execute rich media ads with greater ease and minimal coding knowledge. Targeted to designers and developers, AdArchitect promises to reduce production time by 30%. Ads created on the product can be executed using any of PointRoll's rich media offerings, including expandable, "polite" and floating formats. It also comes equipped wit  [...]
Posted: Thursday, June 25th 2009

NBC, Microsoft Partner for Ad Sales System

With technology from Microsoft Ads, NBC Universal will begin selling commercial time on its broadcast and cable TV networks in a way that mimics online advertising sales. In the past, marketers purchased ad time based on audience numbers -- how many people watched a given show. Recent years have made it possible to target in a more granular fashion, tailoring ads specifically to viewers based on age, gender and income, for example. Online advertising enables still more granular targeting:   [...]
Posted: Friday, June 19th 2009

Ace Metrix Uses 'Net's Speed, Efficiency to Measure TV Ads

Ace Metrix, an on-demand advertising intelligence company, launched a television advertising creative measurement service. Ace Metrix is a tool for advertisers and agencies looking to track the performance of their ad creative, the creative performance of competitive ads in their own market and across other industries, and quickly respond to consumer trends and feedback.   [...]
Posted: Wednesday, June 17th 2009

Nielsen, Digimarc Plan Platform-Agnostic Video Tracking; Mull Video Commerce Opps

Metrics leader Nielsen has announced plans to track how users watch -- and possibly spread -- video across all platforms, including "enhanced" TV, online and mobile, MediaPost reports. The offering is the natural result of an existing relationship between Nielsen and copyright production firm Digimarc, with which it has worked since 2007. Digimarc possesses patents that let content developers digitally  [...]
Posted: Tuesday, June 16th 2009

YouTube Empowers Instant Video Seeding Across SocNets

Now YouTube users can directly syndicate recently-uploaded videos across social networks, including Google Reader, Twitter and Facebook. YouTube's integration with Facebook Connect is particularly interesting: not only does it unite the YouTube label to a number of associated online destinations; it will also precipitate video dissemination on TV, via consoles, and across handhelds,   [...]
Posted: Monday, June 15th 2009

Online Display Spend Rises 8.2%; Ad Spend at Large Falls 14.2%

Total measured ad expenditures in the first quarter of 2009 plunged 14.2% vs. a year ago, to $30.18 billion, according to data released by TNS Media Intelligence (via MarketingCharts). This plunge followed a 9.2  [...]
Posted: Friday, June 12th 2009

iheartradio Boosts Clear Channel's Optimism Over '09 Ad Expenditure

Clear Channel launched an online media player at iheartradio.com, using Adobe Flash technology to provide a better user experience and more advertiser opportunities. The player serves as a single gateway to more than 350 streaming AM/FM broadcasts (more are being added weekly), the company's digital streaming channels, its entire library of original on-demand audio and video programming, and social media elements including on-air talent blogs and photos, MediaBuyerPlanner   [...]
Posted: Friday, June 12th 2009

Adobe Invests in Bringing Flash to More Mobiles

Adobe is altering its software so that Flash-based games and videos will be able to operate on different handsets without being modified, the Wall Street Journal reports. "Smart phones are where the game is now," stated CTO Kevin Lynch. "Our chips are on the table. We've made our bets." The company is also forming strategic alliances with chip designers and handset makers. Adobe did not release an ETA for a version   [...]
Posted: Tuesday, June 9th 2009

YouTube Surge Fuels 16% Rise in April Video Viewing

Propelled by a significant increase in video viewing on YouTube, US internet users watched 16.8 billion online videos during April 2009, a 16% increase vs. March, according to monthly data from the comScore Video Metrix service. Total viewing time amounted to 6.4 hours per viewer for the month,   [...]
Posted: Monday, June 8th 2009

MSFT Turns Bing Experience into User Content

To promote Bing, its just-launched search engine, Microsoft has purchased prominent content placement inside TV shows and on Hulu, reports The New York Times. The first ad, labeled "Syndrome," was put together by JWT and begins airing this week:   [...]
Posted: Friday, June 5th 2009

New iPhone Ad Units Focus on Social, Search, Fresher Rich Media

To prepare iPhone app developers for the iPhone 3.0 OS, mobile ad platform AdMob announced three new types of ad units. Each boasts social, search and rich media merits, respectively, and will be available in July. The new units: Mobile Social Networking, which lets consumers access advertisers' social content from an ad, including their Twitter feed, Facebook page, Digg, MySpace account, Flickr photos, and Linkedin. Search  [...]
Posted: Thursday, June 4th 2009

CBS Taps Ustream to Simulcast Newscasts, Live Reports

Hoping to garner the loyalty of audiences more accustomed to consuming news online than on TV, CBS News is partnering with Ustream to stream newscasts and live reports over the 'net, including (often-unfiltered) conferences and speeches. Ustream will also air the "CBS Evening News with Katie Couric." The online video site doesn't just syndicate streams and shows; it enables users to chat live alongside the coverage and embed video players onto their own pages. CBSNews.com already hosts a n  [...]
Posted: Wednesday, June 3rd 2009

YouTube Pilots Pre-Rolls Across UK Network Content

YouTube has struck a deal with a number of UK broadcasters to run pre-roll ads across their premium content, including episodes and clips from popular TV shows. Partners for the pilot include BBC Worldwide, Channel 4, National Geographic, ITN and Discovery Networks. Each ad is limited to 30 seconds; sponsors include Match.com, Activision, Renault and Nissan. (15-second ads for Warner Brothers film The Hangover are also airing on Channel 4.) Prior to this liaison, partners like Channel 4 gl  [...]
Posted: Tuesday, May 26th 2009

Google Analytics Tracks Fresh YouTube Viewer Data

Through YouTube's Insight analytics offering (via Google Analytics), users can now keep track of new data on how their videos are faring. Previously-unavailable information includes bounce rates, length of visit, page views, and return visits. "For those who want to tailor their videos to a specific audience, Google Analytics also provides info about where viewers are located geographically and what languages they speak," the YouTube Biz Blog   [...]
Posted: Friday, May 22nd 2009

April's Top Ad Networks: Platform-A, Yahoo Lead Pack

AOL's Platform-A remains the top ad network in the US, reaching nearly 176.5 million US internet users, or 91.5% of the total audience, based on April ad-network rankings released by comScore, Inc, reports MarketingCharts. Platfor  [...]
Posted: Friday, May 22nd 2009

Hulu Sets Sights on Live Streaming; Dave Matthews Band Enlists

Hulu, the on-demand TV/film content site owned by News Corp. and NBC Universal and Disney, is prioritizing more live content, beginning with an aggressive promotional effort for the Dave Matthews Band. On June 1 the site shall stream a Dave Matthews Band concert, live from the Beacon Theatre in New York, between 9PM and 11:30PM EST. The even  [...]
Posted: Friday, May 22nd 2009

Devs Rejoice: GOOG Debuts Maps Ad Unit

Giving geo map developers an opportunity to turn a profit on their talents, Google debuted a Maps Ad Unit, supported by its Maps API. The Maps Ad Unit joins AdSense for Maps and enables devs to overlay AdSense units over a Google Map embedded onto third-party sites. Ads hosted in the units are targeted to the maps view and updates when users hover around the map, according to Search Engine Journal. To   [...]
Posted: Thursday, May 21st 2009

Online Ads Trigger Nearly as Many Searches as Clicks

Over half of internet users (52%) actively respond to display advertising on ad-supported websites. Among them, almost as many initially respond to an ad by conducting a search as those who click on the ad, according to a study from iProspect, conducted by Forrester Consulting, MarketingCharts   [...]
Posted: Wednesday, May 13th 2009

Attributor, TubeMogul Aspire to Measure Video Virality

Web content monitoring/monetization platform Attributor is partnering with TubeMogul in an effort to better measure and analyze the online audience of viral videos. TubeMogul was among the first online video anallytics/distribution firms to provide independent information about video performance, and user dissemination of video, online. Its clients include a number of small firms and major brands, including Warner Brothers and the White House. TubeMogul currently boasts about 80,000 users,  [...]
Posted: Wednesday, May 13th 2009

Adap.tv Weds Publishers to Perfect Streaming-Vid Partner

Would-be video publishers suffering from options paralysis may soon be saved: Adap.tv has launched the Player Partner Program, which matches publishers to the video player partners that suit them best. Partners available through this hub include Brightcove, thePlatform, Mogulus, VMIX, Twistage and Kaltura, but Adap.tv claims to work with more than 300 premium video publishers. All are pre-integrated with Adap.tv's OneSource, which supports "Str  [...]
Posted: Wednesday, May 13th 2009

'Human Clock' Plugs Now Network on YouTube

For a full 24 hours this week, Sprint will take over YouTube's homepage in an ad campaign featuring a "human clock," composed of dynamically-changing user-generated videos. The effort is for Sprint's "Now Network." In what MediaPost dubbed a "first" for YouTube mastheads, will enable users to add themselves to the clock. Would-be participants are assigned a number -- zero to nine -- and use a web cam t  [...]
Posted: Monday, May 11th 2009

Study: Web-To-TV In 24M Homes By 2013

The number of US broadband households accessing web-to-TV content will leap to 24 million -- and generate $2.9 billion in revenue from streaming services by 2013, according to a report by In-Stat, MediaBuyerPlanner writes. Nearly 30% of those in the 25-34 demo use game consoles to view streaming video from the internet,  [...]
Posted: Monday, May 11th 2009