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Online Tools Push E-Tailer Profits. Too Bad Few Use Them

E-Tailers have an aversion to deploying technology that could boost profits - a surprising insight given, well, the nature of their business and given the state of retail in general over the past year. Yet studies and anecdotal evidence point to this conclusion. One new study by Ovum, commission by StellaService, found that customers are willing to pay a 10.7% premium for 'excellent' online customer service - an amount that was sized in the aggregate to be $17.3 billion a year. That is a surp  [...]
Posted: Friday, March 19th 2010

Marketers Adopt Emerging Channels

More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to [pdf] a new study from marketing technology provider Unica. Almost Everyone Uses or Will Use Emerging Channels The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media and the proliferation of market  [...]
Posted: Friday, March 19th 2010

Hyatt Latest Brand to Jump on Funny or Die's Advertising Bandwagon

Funny or Die, the comedy website co-founded by Will Ferrell and others, has been increasingly moving into brand-sponsored videos - with Hyatt the latest and most notable company to sign on. Hyatt is using the site to launch a campaign for its chain’s meeting planning and hosting services and space,   [...]
Posted: Thursday, March 18th 2010

SocNets, Oscars Bisect in Many, Varied Ways

This year the Academy of Motion Picture Arts and Sciences rolled out its first app before the Oscars, which aired Sunday, should any fans not be able to catch it on television. Visitors that went to m.oscar.com were able to receive mobile alerts as well share pictures over Twitter and Facebook and view trailers for the nominated films. Live s  [...]
Posted: Monday, March 8th 2010

Poynt App Marries AR, Search, Local and Mobile

A new app for the iPhone is bringing together search, local and augmented realty: the aptly-named Poynt.  The app uses augmented reality for a real-time view of businesses, people, retailers and theaters around the user. It also integrates with other features like the address book, maps and, of course, phone. There are a number of apps that o  [...]
Posted: Friday, March 5th 2010

Married to RFID, What Can AR Do for Marketers?

Marketers are just beginning to explore what augmented reality can do for their campaign and brands. However new research - along with some speculation - suggests that the promise this technology holds is only just beginning to unfold. Consider what the technology can do once it is able to recognize the signal of nearby smart tags, the advanced RFID tags. "Initially a way to work around imprecise GPS, smart tags now are used primarily to provide AR data, either to give pinpoint information -   [...]
Posted: Thursday, March 4th 2010

What the iPad’s Lack of Flash Means to Marketers

By now it is clear - the iPad is coming and it is coming without Flash. For mobile ads this, it would seem, would be devastating. Or is it? For SEO, lack of flash is not a big problem, writes SEO company LoveClients. “Flash remains 100% non-searchable. If you embed your content in flash, you not only cannot be properly indexed by Google, but you’re increasingly going to miss out on a ton  [...]
Posted: Thursday, March 4th 2010

Slow Scion Ad Illustrates Promise and Peril of Next Gen Ads

A new ad by Scion borrows the best and latest ad technology: It uses Facebook Connect to put viewers in a video where they are featured D.J. at a local club and driving to the event in their new Scion. The problem? It takes a huge time for the video to load, AllFacebook says. "No, this isn’t a few seconds that you are waiting … it’s many minutes," it said. AllFacebook is assuming that t  [...]
Posted: Tuesday, March 2nd 2010

Benetton Invites Consumers to Participate in AR Model Campaign

Fashion brand Benetton is looking for new models to represent its edgy fashion line and is taking its search online - an endeavor that is also doubling as an augmented reality-infused marketing campaign. Its global online casting plea, called “It’s My Time”, is on the hunt for every day faces instead of professional models to represent the brand. Online elements of the campaign include interactive features - as well as augmented reality technol  [...]
Posted: Friday, February 26th 2010

Clear Channel Outdoor Offers Sponsored Traffic Data on Digital B’Boards

Clear Channel has launched what it is calling Total Out of Home Network, featuring traffic data on its digital billboard networks. The Illinois Lottery is the network’s first sponsor. The program has kicked off in Chicago; additional markets are to come, the company announced. (  [...]
Posted: Thursday, February 25th 2010

Battle of the Video Ad Formats

New research has shown that consumers are likely to watch and remember a video ad that they actually choose - as opposed to one that was forced on to them. This research, conducted by Vivaki, was instrumental in the selection of the so-called Ad Selector - an ad placement that allows users to select an advertisers’ video spot to view prior to content - as the winning ad model for long-form online video in an industry contest called the Pool. (  [...]
Posted: Tuesday, February 23rd 2010

Questions of 'Creepiness' Arise with Facial Recognition Apps

Comverse will be releasing an app in which it married social marketing with facial recognition software to create what it is billing as the first ever socially augmented reality tool. It has also prompted questions about privacy and appropriateness - questions that are becoming more relevant as this technology is more widely deployed in apps. Linking the Face to a Name U  [...]
Posted: Monday, February 22nd 2010

Univision to Launch Telenovela Web Site

Univision Communications is continuing its push online with the forthcoming rollout of a video web site for telenovela soap-operas - an unmet niche category for Hispanics, which are increasingly moving online for entertainment and news. "The world has shifted," says Joe Uva, Univision's president and chief executive. "Our audience is consuming more and more content on digital platforms and the go." (  [...]
Posted: Monday, February 22nd 2010

Industry Buzz & Snippets: 02/22/10

Measurement & Analytics: Measurement is key to efficiency with online video advertising. 5 Twitter management tools you can't live without. Campaigns: New iPhone ads   [...]
Posted: Monday, February 22nd 2010

Industry Buzz & Snippets: 02/18/10

Online Ad Market: Google hires Barry Salzman to preside over display ad units. Kellogg increases 2010 ad spend, triples social media. Email Marketing:   [...]
Posted: Thursday, February 18th 2010

Industry Buzz & Snippets: 02/16/10

Ad Platforms: Former Havas digital chief wants to simpli.fi ad targeting of online searchers. Online video gets an ad exchange. Search: Google maint  [...]
Posted: Tuesday, February 16th 2010

Digital Coupon Growth Outpaces Inserts

During 2009, the growth rate of digital coupons outpaced the typical annual growth rate of free standing insert (FSI) coupons by a factor of more than 10-1, according to Coupons.com. Coupons.com annual data indicates that savings US consumers obtained from digital coupons grew 170% in 2009, compared to a typical annual growth rate of 8-16% for FSI coupons. Printed savings from Coupons.com and the  [...]
Posted: Monday, February 15th 2010

Progressive's 'Help Flo' Campaign Aims for Engagement, Brand Building

Progressive Insurance is going online to find its popular TV commercial character 'Flo the helpful insurance expert' a 'helper'. Besides holding auditions in Miami next week, the insurance company is also encouraging hopefuls to submit their auditions online at its Help Flo website. Progressive has been using 'Flo' for customer outreach and engagement online ever since she was introduced with the launch of the comp  [...]
Posted: Friday, February 12th 2010

Enhanced Local Ads Detail Advertisers' Place on the Map

Google is testing a new local business ad format called Enhanced Listings that allows the advertiser's presence to stand out on a map, or otherwise call attention to something that it wants to highlight, such as a sale or coupon. The format went live in two test cities - San Jose, CA and Houston, Texas, writes Search Engine   [...]
Posted: Thursday, February 11th 2010

Navigation Apps Get Smarter, More Social

Navigational applications are getting more smarter - or at least more solicitous - in the routes that they suggest to their users. At the same time, many are beginning to integrate social media elements into the offering as well. The Route4Me iPhone application, which finds the shortest route for multi-destination trips, is one recent example. Not There But Here To get started, users input   [...]
Posted: Thursday, February 11th 2010

AccuWeather Relaunches with Custom Content Ad Opps

AccuWeather is relaunching its weather site next week with a streamlined site and the opportunity for advertisers to create custom content. It is making the new site available for preview as well updating its 65,000 fans on the AccuWeather's Facebook page before the launch. The relaunched site is less cluttered, in response to both users' and advertisers' requests. There are also new sizes and p  [...]
Posted: Tuesday, February 9th 2010

The Legal Minefield of Social Networks

Corporate espionage and exposure to personal and corporate liability are a few of the risks of using social networks - risks that apply to both companies and individuals even when these networks are used for relatively benign activities such as marketing and corporate promotion. Despite these dangers, few companies have put in place formal policies regarding online social network use, according to a new report [  [...]
Posted: Thursday, February 4th 2010

Online Video Getting Smarter

As online video ad formats become ever more popular vendors are adding analytics and other measurement systems, to help clients determine the best ROI and campaign strategy. One recent example is KN Dimestore recently rolled out a new service in which campaign measurement surveys are embedded into the online video streams, either as overlays or as part   [...]
Posted: Wednesday, February 3rd 2010

Portals & Directories Lead Q4 Mobile Advertising

Portals and directories led all advertising verticals in mobile advertising spend during Q4 2009, according to [pdf]  the U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report from Millennial Media. This marks the first time since Millennial Media began releasing its SMART report in March 2009 that portals and directories held the number one spot. Entertainment, the Q3 2009 top spot   [...]
Posted: Friday, January 29th 2010

Coke’s Cause Marketing Campaign Ties to Super Bowl, as Pepsi Sits Out

Coca-Cola is jumping on the cause marketing bandwagon with a campaign that extends its Open Happiness theme while giving Facebook fans an advance look at its upcoming Super Bowl ads - and while taking advantage of Pepsi’s decision to sit out the Super Bowl. Each time a Facebook user passes a virtual Coke along to a friend, a $1 donation by Coke to Boys & Girls Clubs of America is   [...]
Posted: Friday, January 29th 2010