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Internet Reliance Increases

Ipsos-Reid: Internet Use Continues To Climb In Most Markets The United States continues to have the highest level of Internet use among the 12 countries surveyed. Some 72% of American adults reported having gone online at least once in the previous 30 days. (See chart below.) Moreover, the U.S. experienced notable growth in Internet usage this year, especially compared to the modest expansion rate o  [...]
Posted: Wednesday, December 11th 2002

Cautious Optimism A-Go-Go

NYT: 2 Forecasts Should Project a Better Year Reuters: Ad forecasters predict U.S.-led rebound in 2003 London's ZenithOptimedia released a report today suggesting that the overall advertising recession has ended and 2003 will see small growth. Reuters cites Universal McCann's forecaster Robert Coe  [...]
Posted: Monday, December 9th 2002

Spam Hasn't Ruined Work Based Email

Pew Internet Project: Email at Work CNET: Spam doesn't kill appetite for e-mail CNET reports:A full 52 percent of respondents surveyed in a Pew Internet & American Life Project study reported receiving no spam in their work in-boxes. Another 19 percent said spam accounted for less  [...]
Posted: Monday, December 9th 2002

Troubles and Tips For Email Marketers

destination CRM: How can we increase our email marketing response rates? There are many issues facing direct marketers today not the least of which is email. According to the Direct Marketing Association (DMA), four out of five companies are using email as a component of their marketing strategies. Gartner Inc. repor  [...]
Posted: Monday, December 9th 2002

Study Finds On and Offline Media Overlap

OPA: Online Media Users More Likely to Use the Same Media Brand Offline, According to Online Publishers Association Su  [...]
Posted: Monday, December 9th 2002

Rich Media Usage and Targeting Increase

MediaPost: MediaPost Advertising & Media Directory DoubleClick data reveals that more than 73% of all campaigns incorporated some form of targeting criteria in the third quarter. The fact that only one quarter of all ads served are run-of-network attests to a continued sophistication in the online planning process. Furthermore, keyword and key value remain the mos  [...]
Posted: Friday, December 6th 2002

Aussies Spamming their Friends

ZNET Australia: Australians overwhelmed by spam A leading researcher analysing the issue of spam in Australia said a survey she conducted earlier this year revealed that Australian employees were "most annoyed by chain e-mails" from family and friends. She said the Australian experience closely reflected the United States, where individuals typically received 1,500 chain e-mails a year  [...]
Posted: Thursday, December 5th 2002

Top Sites Dominate as Shopping Referrers

WestSideStory: Google, Yahoo, MSN, and AOL Account For More Than 90 Percent of Search Referrals to Shopping Web Sites When it comes to finding shopping sites on the Web this holiday season, consumers worldwide are relying on four main search engines to get them there. As of Dec. 1, 2002, Google, Yahoo, MSN and AOL accounted for 92.79 percent of all global search referrals to shopping Web sites, acc  [...]
Posted: Wednesday, December 4th 2002

Broadband to Rise Sharply in N.America

eMarketer: 18 M Broadband Users in North Am Kinetic Strategies estimates that as of Q3, there are 18.08 million residential broadband subscribers in North America -- a total that should rise to over 20 million by year-end.   [...]
Posted: Wednesday, December 4th 2002

Children Spending More Time Online and Less With TV

Globe Technology: Children Abandon Remote, Grab Mouse If teenagers and children are forgoing a few weekly hours with Buffy and Bart Simpson - the Statistics Canada study found teens are watching two hours less a week and children under 12 are watching one hour less - then ex  [...]
Posted: Tuesday, December 3rd 2002

Online Ad Spend Projected to Rise Next Year

eMarketer: Online Ad to Rebound in 2003 IAR: Online Ad Spending Due For Modest Growth According to eMarketer's projections, 2003 spending (in the US) will rise slightly to $6.70 billion, up from $6.38 billion this year. The expected bounce-back is due to a combination of factors, including traditional marketers devoting larger sli  [...]
Posted: Tuesday, December 3rd 2002

More on Holiday Online Spending: Up 29%

NetRatings: Holiday Online Spending Jumps 29 Percent Year-Over-Year AP: Shoppers Give Holidays a Hea  [...]
Posted: Monday, December 2nd 2002

Streaming Media Follows Cable Model of Adoption

MediaLife: Just who listens to web radio - Call 'em streamies. Call 'em the medium's future. "Cable began as nothing more than a system that would make local signals more available. Then some smart cable broadcasters took independent systems and put them on cable'" says Rose, who is vice president and general manager of webcast services at Arbitron. "Webcasting is following t  [...]
Posted: Monday, December 2nd 2002

Google's Search Logs, a Trove for Market Research

NYT: Postcards From Planet Google Fascinating piece in the NY Times I overlooked till pointed out by Nick Denton about how Google has developed a powerful analysis tool for tracking trends within its search content that it calls Live Query. Presently, the tool is not available publicly, although there is Go  [...]
Posted: Sunday, December 1st 2002

comScore Releases Media Metrix 2.0

ComScore: Top Three U.S. Properties Break Through 100 Million Visitor Mark, Reports comScore Media Metrix comScore Media Metrix have announced its release of Media Metrix 2.0, a next-generation Internet audience ratings service that incorporates improved measurement technology, sample sizes and audience coverage. [..] The Media Metrix 2.0 panel of 120,000 Internet u  [...]
Posted: Thursday, November 28th 2002

Neilsen Moniter-Plus Sees 3.8% Ad Spend Increase

MediaPost: Ad Spending Up 3.8% Through Q3 In another study on ad spending done by Neilsen Moniter-Plus, ad spending grew 3.8% through September 2002 compared to the same time period a year ago.Showing increases were local newspaper display ads (9.5%), network TV (7.9%), network radio (7.3%), Hispanic TV (4.3%), Spot TV (3.2%), Cable TV (3%), National Magazines (2.2%) and Spot Radio (2.1%). Internet reported a 1% drop  [...]
Posted: Tuesday, November 26th 2002

Ad Spending Up 6%, Net Spending Up 16% in 2003

PR: U.S. Advertising Market Predicted to Grow 6% In 2003 New Global Insight Study Forcasts Ad Revenue for 2002 Through 2006 IAR: Researcher: Net Ad Spending to Grow 16 Percent in 2003 Global Insight, announced the a forecast on advertising trends in the United States for 2002 through 2006, forecasting a 6% increase for 2003 in spending.   [...]
Posted: Monday, November 25th 2002

Marketers Need to Acknowledge Simultaneous Media Usage

IAR: Study: Simultaneous Media Use Poses Ad Challenge The study found that women are more likely than men to consume multiple media channels simultaneously: 67 percent of women reported regularly watching TV when they go online, while 59 percent of men did. Likewise, 76 percent of women said they have the TV on while online, compared with 57 percent of males.   [...]
Posted: Monday, November 25th 2002

Holiday Shopping: eMarketer Cuts Through the Clutter

eMarketer: An Objective Look at Q4 Online Shopping Projections Every fourth quarter, a dozen research firms forecast the size of the online holiday shopping season, measured in dollars spent online by consumers. Typically, the numbers are all over the map, and this year is no exception. Projections from the research firms range from $9.5  [...]
Posted: Monday, November 25th 2002

Understanding Reach Patterns Across Sites

eMarketer: Avoiding E-Ad Viewer Overlap Atlas MT Original Study: Online Advertising Reach Across Sites - Dispelling the Myth What this study is basically stating is that it is generally 'safe' for companies to advertise across sites with shared audiences without the risk of duplicating marketing efforts. Whilst the research poi  [...]
Posted: Wednesday, November 20th 2002

Online Ad Spend Down 18% on Last Year

AdWeek: Online Ad Spending Drops Press Release: U.S. Ad Market Climbs: Up 2.2 Percent Through September 2002 CMR, the New York-based company that tracks ad spending in major media, reported that Internet ad revenues were $3.8 billion for the first nine months of the year, down from $4.6 billion a year earlier. Total ad  [...]
Posted: Tuesday, November 19th 2002

Parents Are Getting Wired

CNET: Study: Surfing's up for mamas and papas A study scheduled for release Monday from the Pew Internet & American Life Project found that parents with children living at are more likely to use the Internet and are more excited about technology and its benefits than people who are not parents, making mothers and fathers an increasingly important market for technology businesses. In one finding, 70 percent of   [...]
Posted: Monday, November 18th 2002

Online Ad Spend Increasing for Third Straight Month

Primezone: AdZone Research Reports Web Ad Spending Climbs for Third Straight Month AdZone Research Inc., a pioneering Internet surveillance technology solutions provider, and an advertising research firm that tracks advertising on some 2,700 Websites worldwide that make up more than 95% of all Internet advertising revenue, today said that in the month of October, advertising spending on the Internet grew for the thir  [...]
Posted: Monday, November 18th 2002

Search Engine User Patterns

iProspect: Search Engine Usage Ranks High Culled from the results of 1,403 e-mail participants during spring 2002, the iProspect Search Engine Branding Survey found that roughly 16 percent only look at a few entries of search results, and almost 32 percent read through the whole page. Only 23 percent of searchers go beyond to the second page, with the numbers dropping significantly for every page thereafter.  [...]
Posted: Friday, November 15th 2002

Broadband Penetration Continues to Grow

Press Release: Gartner Dataquest Survey Shows Steady Increase of Broadband Access in U.S. Households NUA: US Online Households Embrace Broadband Quoting the press release intro: Twenty-eight percent of U.S. online households connect to the Internet via a broadband connection, according to a survey by Dataquest Inc., a unit o  [...]
Posted: Friday, November 15th 2002