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More Evidence Mobile Marketing Budgets Are Growing

Evidence is accumulating that companies are shifting more resources into their mobile marketing budgets.  Matt Miller, senior vice president of strategy and analytics at Performics, told Mobile Marketer that this past holiday season was an inflection point for many brands as they watched mobile capture a greater share of e-commerce sales. Also, while mobile clicks have more than double in terms of their share in the past y  [...]
Posted: Monday, April 2nd 2012

Closing Bell: Zuckerberg in China | Cisco buys ClearAccess | Siri

Global: Zuckerberg's China trip sparks Facebook frenzy. Business Strategies: Cisco buys ClearAccess, bolsters network management software. Google   [...]
Posted: Wednesday, March 28th 2012

The Ever-growing Role Mobile Has in Marketers' Budgets

Mobile, once barely its own line item in marketers' budgets, is increasingly assuming larger and larger portions. This has been clear by the rapidly proliferating formats and providers targeting the mobile ad space. It is also made clear by consumers’ own embrace of anything mobile, according to Nexage CMO, Victor Milligan. "There has been this rising pressure on brands to more aggressively drive their mobile marketing strategy, just so   [...]
Posted: Tuesday, March 13th 2012

Top News: iPad 3 | AdWords terms get clarification | Video game sales plunge

iPad 3: The iPad is unbeatable. Mobile hotspot included in Verizon’s iPad 4G LTE data plan. Apple may   [...]
Posted: Friday, March 9th 2012

Who's Using Facebook? With Reach Generator Demographics Are More Important Than Ever

As expected Facebook introduced new ad offerings at its fMC conference on Wednesday. These included display premium ads on the log-out page and Sponsored Stories in the News Feed on mobile devices. It also debuted Offers, a fort in which businesses can share discounts and promotions directly from a Facebook Page. They can be distributed through the News Feed or a Sponsored Stories an  [...]
Posted: Thursday, March 1st 2012

Top News: Android apps and PlayBook | Flurry study on mobile ads | Twitter in Russia

Mobile Marketing: Android apps on the PlayBook can keep their built-in ads, won't support RIM ads. Flurry: mobile ads still get the short straw in brand spend. Mobile Computing:   [...]
Posted: Tuesday, February 21st 2012

Pinterest: Online Marketers' New Job Board?

Clearly Pinterest is becoming a social media site of strong interest among consumers. The latest figures show that Pinterest now has over 10.4 million registered users, 9 million monthly Facebook-connected users, and 2 million daily Facebook users, according to Inside Network’s AppData tracking service. (via TechCrunch).  N  [...]
Posted: Monday, February 13th 2012

Just in Time for the World Cup and Olympics, Brazil Gains in Social Media Creds

The 2016 Summer Olympics in Rio de Janeiro are four years away and the World Cup, two years, but that has not stopped marketers from considering campaigns to target the country. Sterne Agee analyst Sam Poser points out in a research note that Nike is already planning its marketing for these events (via the Oregonian). Even if actual campaigns have not yet been crafte  [...]
Posted: Wednesday, February 1st 2012

Top News: Tumblr reaches 120M each month | YouTube hits 4B views a day | Google+ sign up

Social Media: Tumblr now reaches 120M people each month. YouTube hits 4 billion daily video views. Google doubles Plus membership with brute  [...]
Posted: Monday, January 23rd 2012

Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride

Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016--$62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer   [...]
Posted: Thursday, January 19th 2012

Top News: comScore and display ads service | AdWords ad extensions | More on SOPA

Online Ad Industry: comScore Study: A third of ad impressions are never seen. Social Media: Foursquare now displays pricing menus powered by SinglePlatform. Search:   [...]
Posted: Thursday, January 19th 2012

Top News: Google privacy ad blitz | Apple textbook tools | Look who's crowdsourcing

Privacy: Google tackles online privacy in unusual ad blitz. Signs of What's to Come: Apple to announce tools, platform to 'digitally destroy' textbook publishing. Big firms   [...]
Posted: Tuesday, January 17th 2012

Google Makes Chrome Faster, More Predictive

Clearly Google values speedy page loads. It also has been tinkering with instant rendering for some time, and in various guises. The search engine has focused on these two concepts in its new beta version of Chro  [...]
Posted: Friday, January 6th 2012

Top News: Online ads expect banner year | Google missteps with Chrome campaign | Search predictions

Online Ad Market: Banner future for digital advertising. Search: Google’s jaw-dropping sponsored post campaign for Chrome. Google is   [...]
Posted: Tuesday, January 3rd 2012

Surprise, Surprise, Google+ Pages Becoming Part of Search

Google's ongoing improvements to Pages on its Google+ social network appears to be paying off, after its somewhat limited menu of features at the launch.  Google+ page creation amongst the world's top 100 brands jumped in the last month from 61% to 77% (93% of top 100 brands are on F  [...]
Posted: Thursday, December 22nd 2011

Top News: Facebook explains adverts | Top trends in 2011 | Privacy changes

Social Media: Facebook explains adverts in bid to pacify users. Facebook reveals top games of 2011. Privacy: 45 privacy changes Facebook will make to   [...]
Posted: Thursday, December 22nd 2011

Top News: AOL backs Appssavvy | Kindle Fire on track for huge monthly ad impressions | Facebook friends

Online Ad Market: AOL backs ad startup Appssavvy. Mobile Marketing: Kindle Fire on track for hundreds of millions of monthly ad impressions. Mobile Computi  [...]
Posted: Tuesday, December 20th 2011

Top News: RIM's PlayBook | WiFi ad network | SOPA hearings

Mobile Computing: The PlayBook is killing RIM. 5 moves Microsoft must make in 2012. Amazon selling a million Kindles per week. Mobile Marketing:   [...]
Posted: Friday, December 16th 2011

Top News: Timeline goes live | Glam Media eyes IPO | The anti-Groupon

Social Media: Facebook Timeline goes live worldwide. Finance: Glam Media plans to file for an initial public offering. Groupon co-founders   [...]
Posted: Thursday, December 15th 2011

Free Shipping Has Not Killed Green Monday. Yet

Green Monday, usually the second Monday in December, is a term coined by eBay in 2007 after it noticed a spike every year in activity on that day. Quietly it became a bigger day than Cyber Monday—fueled in large part by people’s tendency to procrastinate their gift purchasing. However, observers of e-commerce have wondered if the growing number of retailers offering free shipping may cause Green Monday's numbers to slip. comScore chairman Gian Fulgoni   [...]
Posted: Wednesday, December 14th 2011

Top News: Ecommerce sites targets procrastinators | Google's Alfred | LinkedIn's overused words

Ecommerce: E-Commerce sites cater to procrastinators by extending free shipping. Mobile Computing: Google gets Alfred but it's certainly no Siri. Micr  [...]
Posted: Wednesday, December 14th 2011

Top News: Apple loses mobile ad market share | Kindle feels heat | Verizon eyes Netflix

Mobile Marketing: Apple loses mobile-ad market share to Google, Millennial Media. Mobile Computing: Kindle Fire feels the heat. Microsoft   [...]
Posted: Tuesday, December 13th 2011

Paid Search Strategies for the Holidays

Retailers have rediscovered paid search this holiday season.  Compared to 2010, companies dedicated significantly more budget to paid search leading up to Black Friday 2011, according to Performics. As the tallies for that weekend add up, it is clear that paid search provided retailers a boost.   [...]
Posted: Monday, December 12th 2011

Google, Yahoo Tweak Image Search

Google and Yahoo have both tweaked their image search layouts in recent days, highlighting, yet again, the importance images can play in maximizing content—including press release distribution. Google Adds Image Carousel Google's changes debuted on Thursday morning.  It added a new image carousel for viewing large image results within a few swipes. The featur  [...]
Posted: Thursday, December 8th 2011

SMBs Might Want to Rethink List Segment Strategies

Small to midsized companies tend to segment their email marketing lists by recipient preferences and such behaviors as recent opens or click-rate activity. This was a finding in a study 2010 by GetResponse, and it does not appear that strategies have shifted that much since then. In addition,   [...]
Posted: Thursday, December 8th 2011