Research & stats
Research studies, statistics and hard data about Internet marketing and media.
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1971 | 3719 |
| » ad pricing | 265 | 5425 |
| » ad selling | 683 | 5007 |
| » ad targeting | 871 | 4819 |
| » ad technologies & vendors | 596 | 5094 |
| » advertainment | 145 | 5545 |
| » Advertising | 4 | 5686 |
| » affiliate marketing | 30 | 5660 |
| » agencies & ad departments | 384 | 5306 |
| » alternative marketing | 388 | 5302 |
| » Asia/Pacific | 181 | 5509 |
| » automotive | 190 | 5500 |
| » b2b | 146 | 5544 |
| » best practices | 385 | 5305 |
| » Beyond Marketing | 2 | 5688 |
| » Big Picture | 4 | 5686 |
| » biz buzz | 388 | 5302 |
| » branding | 448 | 5242 |
| » broadband | 368 | 5322 |
| » campaigns & creatives of note | 188 | 5502 |
| » case studies | 60 | 5630 |
| » co-op marketing & partnerships | 40 | 5650 |
| » computers & tech | 255 | 5435 |
| » consumer packaged goods | 198 | 5492 |
| » CRM | 41 | 5649 |
| » cross media | 494 | 5196 |
| » demographics | 979 | 4711 |
| » direct marketing | 1013 | 4677 |
| » domain names | 114 | 5576 |
| » don't believe the hype | 83 | 5607 |
| » e-commerce | 1264 | 4426 |
| » email marketing | 490 | 5200 |
| » entertainment | 740 | 4950 |
| » Europe | 380 | 5310 |
| » events | 40 | 5650 |
| » finance | 273 | 5417 |
| » global | 161 | 5529 |
| » healthcare | 105 | 5585 |
| » How-to | 8 | 5682 |
| » I-PR & business communications | 58 | 5632 |
| » instant messaging marketing | 46 | 5644 |
| » interviews | 5 | 5685 |
| » intrusive formats | 53 | 5637 |
| » Latin America | 73 | 5617 |
| » legal, government & regulation | 213 | 5477 |
| » loyalty & retention | 146 | 5544 |
| » major account moves | 19 | 5671 |
| » major brands | 392 | 5298 |
| » major players news | 925 | 4765 |
| » Marketing | 3 | 5687 |
| » measurement & analytics | 663 | 5027 |
| » media convergence | 586 | 5104 |
| » minorities | 113 | 5577 |
| » mobile marketing | 648 | 5042 |
| » multi-channel marketing | 218 | 5472 |
| » new and improved | 113 | 5577 |
| » nonsense & parodies | 15 | 5675 |
| » online ad market | 1541 | 4149 |
| » pearls of wisdom | 222 | 5468 |
| » people | 111 | 5579 |
| » personalization | 105 | 5585 |
| » political parties & organizations | 103 | 5587 |
| » privacy | 152 | 5538 |
| » promotions | 79 | 5611 |
| » publishing | 930 | 4760 |
| » real estate | 36 | 5654 |
| » rich media | 340 | 5350 |
| » Sales | 1 | 5689 |
| » search engine marketing | 992 | 4698 |
| » Segmentation & Markets | 6 | 5684 |
| » seniors | 82 | 5608 |
| » sex sells | 13 | 5677 |
| » signs of doom | 251 | 5439 |
| » signs of recovery | 180 | 5510 |
| » signs of what's to come | 1514 | 4176 |
| » small business | 97 | 5593 |
| » spam & anti-spam | 168 | 5522 |
| » Spanish-speaking | 73 | 5617 |
| » subscribe to marketingwonk daily | 1 | 5689 |
| » syndication & RSS | 54 | 5636 |
| » technical innovation | 182 | 5508 |
| » telecom | 187 | 5503 |
| » text ads | 341 | 5349 |
| » tools & software | 390 | 5300 |
| » top stories | 876 | 4814 |
| » travel | 172 | 5518 |
| » user experience | 807 | 4883 |
| » Verticals & Sector | 1 | 5689 |
| » viral marketing & social media | 522 | 5168 |
| » weblog marketing | 237 | 5453 |
| » women | 228 | 5462 |
| » worst practices | 232 | 5458 |
| » Youth | 272 | 5418 |
Just in Time for the World Cup and Olympics, Brazil Gains in Social Media Creds
The 2016 Summer Olympics in Rio de Janeiro are four years away and the World Cup, two years, but that has not stopped marketers from considering campaigns to target the country. Sterne Agee analyst Sam Poser points out in a research note that Nike is already planning its marketing for these events (via the Oregonian).
Even if actual campaigns have not yet been crafte [...]
Posted: Wednesday, February 1st 2012
Top News: Tumblr reaches 120M each month | YouTube hits 4B views a day | Google+ sign up
Social Media:
Tumblr now reaches 120M people each month.
YouTube hits 4 billion daily video views.
Google doubles Plus membership with brute [...]
Posted: Monday, January 23rd 2012
Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride
Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016--$62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer [...]
Posted: Thursday, January 19th 2012
Top News: comScore and display ads service | AdWords ad extensions | More on SOPA
Online Ad Industry:
comScore Study: A third of ad impressions are never seen.
Social Media:
Foursquare now displays pricing menus powered by SinglePlatform.
Search:
[...]
Posted: Thursday, January 19th 2012
Top News: Google privacy ad blitz | Apple textbook tools | Look who's crowdsourcing
Privacy:
Google tackles online privacy in unusual ad blitz.
Signs of What's to Come:
Apple to announce tools, platform to 'digitally destroy' textbook publishing.
Big firms [...]
Posted: Tuesday, January 17th 2012
Google Makes Chrome Faster, More Predictive
Clearly Google values speedy page loads. It also has been tinkering with instant rendering for some time, and in various guises.
The search engine has focused on these two concepts in its new beta version of Chro [...]
Posted: Friday, January 6th 2012
Top News: Online ads expect banner year | Google missteps with Chrome campaign | Search predictions
Online Ad Market:
Banner future for digital advertising.
Search:
Google’s jaw-dropping sponsored post campaign for Chrome.
Google is [...]
Posted: Tuesday, January 3rd 2012
Surprise, Surprise, Google+ Pages Becoming Part of Search
Google's ongoing improvements to Pages on its Google+ social network appears to be paying off, after its somewhat limited menu of features at the launch. Google+ page creation amongst the world's top 100 brands jumped in the last month from 61% to 77% (93% of top 100 brands are on F [...]
Posted: Thursday, December 22nd 2011
Top News: Facebook explains adverts | Top trends in 2011 | Privacy changes
Social Media:
Facebook explains adverts in bid to pacify users.
Facebook reveals top games of 2011.
Privacy:
45 privacy changes Facebook will make to [...]
Posted: Thursday, December 22nd 2011
Top News: AOL backs Appssavvy | Kindle Fire on track for huge monthly ad impressions | Facebook friends
Online Ad Market:
AOL backs ad startup Appssavvy.
Mobile Marketing:
Kindle Fire on track for hundreds of millions of monthly ad impressions.
Mobile Computi [...]
Posted: Tuesday, December 20th 2011
Top News: RIM's PlayBook | WiFi ad network | SOPA hearings
Mobile Computing:
The PlayBook is killing RIM.
5 moves Microsoft must make in 2012.
Amazon selling a million Kindles per week.
Mobile Marketing:
[...]
Posted: Friday, December 16th 2011
Top News: Timeline goes live | Glam Media eyes IPO | The anti-Groupon
Social Media:
Facebook Timeline goes live worldwide.
Finance:
Glam Media plans to file for an initial public offering.
Groupon co-founders [...]
Posted: Thursday, December 15th 2011
Free Shipping Has Not Killed Green Monday. Yet
Green Monday, usually the second Monday in December, is a term coined by eBay in 2007 after it noticed a spike every year in activity on that day. Quietly it became a bigger day than Cyber Monday—fueled in large part by people’s tendency to procrastinate their gift purchasing.
However, observers of e-commerce have wondered if the growing number of retailers offering free shipping may cause Green Monday's numbers to slip.
comScore chairman Gian Fulgoni [...]
Posted: Wednesday, December 14th 2011
Top News: Ecommerce sites targets procrastinators | Google's Alfred | LinkedIn's overused words
Ecommerce:
E-Commerce sites cater to procrastinators by extending free shipping.
Mobile Computing:
Google gets Alfred but it's certainly no Siri.
Micr [...]
Posted: Wednesday, December 14th 2011
Top News: Apple loses mobile ad market share | Kindle feels heat | Verizon eyes Netflix
Mobile Marketing:
Apple loses mobile-ad market share to Google, Millennial Media.
Mobile Computing:
Kindle Fire feels the heat.
Microsoft [...]
Posted: Tuesday, December 13th 2011
Paid Search Strategies for the Holidays
Retailers have rediscovered paid search this holiday season. Compared to 2010, companies dedicated significantly more budget to paid search leading up to Black Friday 2011, according to Performics. As the tallies for that weekend add up, it is clear that paid search provided retailers a boost.
[...]
Posted: Monday, December 12th 2011
Google, Yahoo Tweak Image Search
Google and Yahoo have both tweaked their image search layouts in recent days, highlighting, yet again, the importance images can play in maximizing content—including press release distribution.
Google Adds Image Carousel
Google's changes debuted on Thursday morning. It added a new image carousel for viewing large image results within a few swipes. The featur [...]
Posted: Thursday, December 8th 2011
SMBs Might Want to Rethink List Segment Strategies
Small to midsized companies tend to segment their email marketing lists by recipient preferences and such behaviors as recent opens or click-rate activity. This was a finding in a study 2010 by GetResponse, and it does not appear that strategies have shifted that much since then.
In addition, [...]
Posted: Thursday, December 8th 2011
Video Ads Get More Media Buyer Cred with Tremor-Nielsen Agreement
VideoHub, a division of Tremor Video, and Nielsen, are giving VideoHub customers access to Nielsen Online Campaign Ratings gross rating points via VideoHub for Advertisers. The collaboration gives advertisers a single metric for their gross reach – that is, the total number of people exposed to an ad--as well as effective reach. Th [...]
Posted: Thursday, December 8th 2011
Mobile Text Marketing Can Still Appeal, But Better Add Some Pizazz
Mobile texting, that utilitarian form of mobile marketing that paved the way for everything else mobile, appears to be finally falling to its sexier counterparts: mobile apps and mobile barcode-based campaigns.
That is the finding of a new survey from AT&T: Mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies would be interest [...]
Posted: Wednesday, December 7th 2011
Court Cases Separates Blogger from Journalist Category
Crystal Cox, a woman sued by investment firm Obsidian Finance Group for defamation, lost her bid in court to use the media shield laws as a defense. Cox, who writes several blogs, including industrywhistleblower.com, judicialhellhole.com, and obsidianfinancesucks.com, was sued by the firm for statements she made that appeared to be more fact [...]
Posted: Wednesday, December 7th 2011
Still the Question is Debated: Are Social Media Campaigns Worthwhile?
Yahoo has published a blog post touting the success of several social media campaigns it has helped orchestrate.In  one launched in October, Yahoo teamed with the William J. Clinton Foundation and Control Room to promote "A Decade of Difference," a concert featuring Lady Gaga, Bono and The Edge, to celebrate the 10-year anniversary of former President Clinton’s charitable foundati [...]
Posted: Wednesday, December 7th 2011
Top News: Facebook timeline live in New Zealand | Yahoo updates Search BOSS | MoPub's games
Social Media:
Facebook timeline lands in New Zealand.
Search:
Yahoo updates Search BOSS with more developer tools.
Mobile Marketing:
MoPub to [...]
Posted: Wednesday, December 7th 2011
The 1B Milestone for Android
The Android Market has exceeded 10 billion app downloads, with a growth rate of one billion app downloads per month.
To mark the occasion, Android is discounting certain apps to 10 cents like Glu Mobile’s Deer Hunter, Asphalt 6 HD, Color & Draw for Kids, Endomondo Sports Tracker Pro, Fieldrunners HD, Great Little War Game, Minecraft, Paper Camera, Sketchbook Mobile, Sound [...]
Posted: Tuesday, December 6th 2011
Bing Continues 'Search Outside the Box' with Xbox Voice Search
Microsoft has begun rolling out Bing on Xbox, its latest dashboard feature that allows users to search via voice for shows, movies, apps and Xbox games.
The development should be an appealing one for consumers, James McQuivey of Forrester Research says in "Engaged TV: Xbox 360 Leads The Way To A New Video Product Experience". It is "a single box that ties together all the content you want, ma [...]
Posted: Tuesday, December 6th 2011