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Millennials Fuel 19% Jump in Loyalty-Program Participation

Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).   [...]
Posted: Friday, July 10th 2009

Google Rules Search, but Bing Creeps Up Steadily

Bing increased Microsoft's share of the US search market by 1% last month and continues to slowly but steadily chip away at Yahoo and Google, according to an analysis conducted by StatCounter. Data for the month of June reveal that Microsoft (whose search share includes Bing, Live Search and MSN Search) had 8.23% market share for the month, up  [...]
Posted: Friday, July 10th 2009

Digital M&A Deal Value Dives 61% in First Half 2009

There were 342 digital media M&A transactions in the first half of 2009. This represents a total of $4.2 billion in deal value, according to an analysis and report by digital M&A advisory firm Peachtree Media Advisors, MarketingCharts reports.   [...]
Posted: Thursday, July 9th 2009

Half of Communicators Think Twitter's a Fad

More than half (54%) of professional communicators think Twitter is a fad and believe that the burgeoning number of users and tweets will eventually reach a plateau and likely decline, according to a poll by Rag  [...]
Posted: Thursday, July 9th 2009

Marketers See 'Customer Insight' Value in SocNets

Nearly 60% of marketing and management professionals think social networking can significantly influence their company's brand awareness. However, less than one-quarter say they are "actively engaged," with it, according to a survey from the Direct Marketing Association’s (DMA) Social Media Council (SMC) in partnership with HeadMix (  [...]
Posted: Wednesday, July 8th 2009

39% of Moms Make 'Net Time Their Quiet Time

The number of tech-savvy mothers in the US who use social media has jumped 462% since 2006, while the number who use cell phones to go online has increased 348% during the same time period, according to a recent research study from BabyCenter, LLC. "The 21st Century Mom Report" revealed that, in addition to bigger trends   [...]
Posted: Wednesday, July 8th 2009

Michael Jackson's Death Overwhelms Media Outlets

Breaking news of Michael Jackson's sudden death dramatically slowed the internet, crippled Google, crashed Twitter, sent iTunes and BitTorrent downloads skyrocketing and made for a huge portion of TV news and radio airplay, according to The Nielsen Company, Billboard and other analysts that tracked coverage of the event.   [...]
Posted: Tuesday, July 7th 2009

Top 20 Countries for SocNet Engagement

Of the 1.1 billion people ages 15+ worldwide who accessed the internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, a penetration of 65%, according to data from the comScore World Metrix service. Among 40 individual countries reported by com  [...]
Posted: Tuesday, July 7th 2009

Half of Twitter's Never Tweeted

Despite significant growth in the number of Twitter accounts since last year, 53% of those who registered with the much-publicized micro-blogging service have no followers. 56% are not following anyone, and 55% have never even tweeted, says a report from HubSpot (  [...]
Posted: Monday, July 6th 2009

Online Celeb Gossip Feeds Worktime 'Snack' Craving

Nearly 55 million Americans - or one out of every four internet users - visited an entertainment news website in May 2009, a 7% increase vs. the previous year, according to an analysis based on data from comScore's Media Metrix and Video Metrix services. Nearly half (44%) of all t  [...]
Posted: Monday, July 6th 2009

Most Marketers Pursue Email, Social Media Marriage

Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009. 48% have already formulated a strategy for achieving this initiative, according to a survey by StrongMail Systems, Inc.   [...]
Posted: Thursday, July 2nd 2009

TV Ads Most Helpful; Web Banners Most Ignored

Over one-third of Americans (37%) say TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to (pdf) a poll from AdWeekMedia and Harris Interactive (  [...]
Posted: Thursday, July 2nd 2009

Twitter Hits Right Notes for Music Industry

Twitter users are more engaged with music - both online and offline - than non-tweeting counterparts. They also are more likely to spend money on downloaded music, according to research from The NPD Group. Findings from the firm's latest music acquisition study suggest Twitter, if approached appropriately by marketers, has the potential to spread the word about new music and  [...]
Posted: Wednesday, July 1st 2009

Top Hardware Sites: iPhone Propels Apple to #1

Apple was the top computer hardware manufacturer site in May 2009, likely because of consumer interest in its new iPhone model, which sent blog posts soaring after it was announced, according to (pdf) a report from Nielsen Online. Nielsen's "Consumer Electronics Quick Takes: May 2009" revealed that the consumer electronics subcategory for hardware manufacturers grew 22% yea  [...]
Posted: Wednesday, July 1st 2009

Mobile Phones Beat PCs for Young Women

The mobile phone appears to be displacing the PC among US women in terms of usage - especially in the 12-24 age group, according to research from SRG, which found young women spend twice as much time with their cell phones as women over age 40. The "Women and Digital Life" study, revealed that more than 80% of US women now use a wir  [...]
Posted: Tuesday, June 30th 2009

Display Ads Lift Spending & Brand Engagement

Online consumers exposed to display advertising are 50% more engaged with advertisers' brands and spend 10% more money online, according to a study commissioned by the Online Publishers Association (OPA) and conducted by comScore, Inc. OPA's "  [...]
Posted: Monday, June 29th 2009

Fortune-100 CEOs Remain Social-Media Hermits

America's top CEOs appear to be mostly absent from the social media community, according to an analysis by UberCEO. UberCEO found a total of two of 2009's Fortune-100 CEOs have Twitter accounts, none have personal blogs, 13 have LinkedIn profiles and only 19 have a personal Facebook page. UberCEO noted in a blog post that these results poi  [...]
Posted: Monday, June 29th 2009

Google Holds 65% Search Share in Pre-Bing Rankings

Americans conducted 14.3 billion searches at the five core search engines in May 2009, with nearly two-thirds (65%) of searches performed on Google, 20% on Yahoo and 8.2% on Microsoft Sites, according to comScore qSearch data. Though the total number of searches was down 3.8% over April 2009, Google's share of searches rose eight tenths of a percentag  [...]
Posted: Friday, June 26th 2009

Global Ad Forecast 'Finally Stops Tumbling'

Worldwide ad spend in measured media is expected to drop 5.5% to $417 billion in 2009 but will experience a mild recovery in 2010 with a decline of only 1.4%, or $411 billion, according to (pdf) the latest 70-country forecast report from GroupM.   [...]
Posted: Friday, June 26th 2009

PR Clients Demand More, Better Measurement

Though 88% of PR practitioners believe measurement is an integral part of the PR process and 77% are currently tracking programs for increasingly demanding clients, PR pros still do not agree on the best tools and methodologies to use, according to a recent survey. The research, carried out by Benchpoint for The Association for the Measurement and Eval  [...]
Posted: Friday, June 26th 2009

Blackberry Combats iPhone Loyalty 'Stampede'

Four out of 10 Blackberry and other smartphone users say they would switch to Apple's iPhone as their next smartphone purchase. Meanwhile, only 14% of non-Blackberry smartphone users would switch to a Blackberry, according to a study from Crowd Science (  [...]
Posted: Thursday, June 25th 2009

Top Sites in May: Gifts, Photos & Coupons

May 2009 saw a surge in visits to gift-related sites as a result of Mother's Day and other seasonal events, while money-saving coupon sites continued to draw significant interest, according to (pdf) a monthly analysis of US consumer activity at the top online properties from comScore's Media Metr  [...]
Posted: Thursday, June 25th 2009

Online & Email Newsletters Jump 475%

The number of online and email newsletters jumped from 1,053 to 6,055 over the last five years, an increase of 475%. Meanwhile, print-only newsletters decreased 43% from 7,395 to 4,180, and those in both print and electronic formats remained about the same (4,859 vs. 4,949), according to Mediafinder.com. The newsletter data reflects listings in the 2009 edition of the Oxbridge Directory of Newsle  [...]
Posted: Wednesday, June 24th 2009

SocNets Still Not Viable Commerce Platforms

Though online social networks continue to post dramatic growth, users still see them as as a way to communicate and interact with one another rather than a means for conducting e-commerce, according to the most recent Consumer Internet Barometer report from The Conf  [...]
Posted: Wednesday, June 24th 2009

2/3 of Households Play Computer or Video Games

68% of American households play computer or video games, a three-percent increase over 2008. This indicates growth of entertainment software across all demographics, according to a study from the Entertainment Software Association (ESA). Study findings, detailed in the ESA's "Essential Facts About the Computer and Video Game Industry 2009  [...]
Posted: Tuesday, June 23rd 2009