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Yahoo, Google, eBay Seek Classified Business Relationship

Google and Yahoo are reportedly vying for the affections of "old" media - specifically Trader Classified Media, the owner of 575 print titles, ranging from Canada's Auto Trader magazine to Buy & Sell Chinese in the U.S. - regarding the possibility of a business relationship, writes the U.K.'s Sunday Times (via paidcontent). EBay, in turn, may be tryi  [...]
Posted: Monday, August 22nd 2005

Online Adspend on Real Estate to Reach $1.8 Billion

Online lead generators and aggregators will rake in half of the estimated $1.8 billion that will be spent on online advertising related to real estate this year, with the likes of Realtor.com and IAC/InterActive Corp.'s RealEstate.com typically getting between $8 and $15 per lead, writes MediaPost, citing a new advertising research report issued this week by Borrell Associates. Search engines  [...]
Posted: Friday, July 29th 2005

Classified Ventures Buys HomeGain

Online classified advertising company Classified Ventures Friday announced that it has acquired HomeGain, an online real estate site, reports MediaPost. The deal helps Classified Ventures shore up its real estate ads, which are facing serious competition. The company is jointly owned by six large newspaper publishers: Belo, Gannett, Knight Ridder, McClatchy, Tribune, and Washington Post. The f  [...]
Posted: Tuesday, July 5th 2005

Search Behavior Indicates Consumer Inclinations

Search activity is becoming a bellwether of consumer moods, according to data from Hitwise, writes DM News. Searches on the terms "real estate bubble" and "housing bubble," for example, climbed to a 12-month high for the week ending May 28 according to Hitwise. The share of those terms across search engines, including Google, Yahoo and MSN, jumped 311 percent and 174 percent for the weeks ending May 28 and May 21, respec  [...]
Posted: Thursday, June 16th 2005

Real Estate Online Adspend to Grow by More than Half in 2005

Borrell Associates estimates that real estate ad spending on the internet alone will grow to about $1.8 billion in 2005. That will comprise about one in six ad dollars spent on real estate advertising. Online real estate ad share is estimated to grow by more than half, from 10.3 percent in 2004 to 15.9 percent this year. Borrell even pegged 2009 as the year in which real estate firms would be spending more online than on n  [...]
Posted: Monday, June 13th 2005

Domain Transactions Showing Stiff Returns

Domain name market firm Zetetic released a study last week indicating that domain names are selling briskly and at sometimes at heady prices. A review of 8,000 transactions since 1996 showed that the average domain name returned almost four times the original purchase price after an average of 12.5 months. When asked whether a market trend could be determined for the present, Zetetic's chief Keith Pieper told MarketingVOX "I think the market has come down to realistic resale levels and the buyin  [...]
Posted: Wednesday, June 1st 2005

Borrell: Real Estate Is Major Net Ad Growth Engine

Borrell Associates told MediaPost that it predicts real estate online advertising spending will increase 55 percent in 2005 to $1.8 billion. Borrell believes that online spending across categories will grow to $11.2 billion, putting the real estate share at about 16 percent at the end of this year, compared to only about 10 percent at the end of 2004. Sticking its figurative n  [...]
Posted: Thursday, May 19th 2005

Papers Might Lose Billions in Classifieds to Online

Newspapers will likely be losing billions of dollars in classified ad revenue to non-newspaper online classified ad sites by 2007, according to McKinsey & Co. execs who addressed the Newspaper Association of America's annual conference, reports AdAge. Luis Ubinas and Jochen Heck said the proliferation of sites such as monster.com, realestate.com and craigslist.com is undermining newspapers' hold on classifieds. They warned that   [...]
Posted: Friday, April 22nd 2005

FTC Tentatively Defines Spyware, Puts Firms on Notice for Deception, Omission

After convening its Spyware Workshop, the Federal Trade Commission staff put together a summary report [in PDF format] indicating their own perceptions of spyware, adware and what sorts of behavior may warrant regulation and enforcement. The 62-page document discusses at length the differences between adware and spyware, coming to the conclusion that spyware can be reasonably defined as "software that aids in gathering information   [...]
Posted: Tuesday, March 8th 2005

Yahoo Moves Closer to Hollywood

The LA Times reports Yahoo signed a lease to take over the old Metro-Goldwin-Mayer headquarters, bringing Yahoo's entertainment division firmly into the sphere of Hollywood's influence and culture. Already headed by a Hollywood executive, Yahoo has been consistently moving closer to entertainment circles and the creation of original content. Its new Yahoo Media Group will be run by a former TV   [...]
Posted: Tuesday, February 8th 2005

Craig's List Takes on World

Poynter Online points out that online classifieds giant Craig's List expanded into a total of 92 cities, including new urban territories Brisbane, Brussels, Berlin and Des Moines (no, seriously).   [...]
Posted: Monday, January 31st 2005

CA Halts Effort to Limit Online Real Estate Ads

CNET reports that the State of California pulled the plug on its ill-advised fight to limit the placement of real estate ads online. Originally an effort to protect its powerful realtors, who felt boxed out of the transaction process, the measure failed to make it past judicial scrutiny. This case and others like it shows that the internet - now widely ado  [...]
Posted: Tuesday, December 21st 2004

Cross-Media Adspend Articulated

eMarketer took data from AdAge, TNS Media Intelligence/CMR, Yellow Pages, and Deutsche Bank to create a nifty chart laying out the spending different product categories put against various media in 2003. eMarketer's report states that the increased spending in rich media advertising online, coupled with increased penetration of broadband connections will make for lots of internet adspend growth, particularly when combined with an increa  [...]
Posted: Thursday, December 9th 2004

Real Estate Ad Dollars Shifting Online

MediaPost: Internet Looks to Garner More Newspaper Ad Revenue Real Estate ad revenues look to be shifting from print to online, although the process has only just started. One of the key drivers is the tendency for online ad opportunities to be priced per lead, typically a much more efficient way to buy exposure than paying for listings. Publishers of internet directories turned to per-lead pricing when their inventory went   [...]
Posted: Friday, October 1st 2004

Engorged AKQA Too Fat for Current Digs

AdWeek: AKQA Outgrows Current Space Growing digital agency AKQA needs new digs in San Francisco and will move into a bigger space at the end of the year. The firm went from about 50 employees earlier in the year to about 100, mostly due to expanded current business from clients like Visa and Nike and a few added clients, such as The Body Shop. AKQA workers will say goodbye to the 1035 Battery Str  [...]
Posted: Thursday, September 2nd 2004

Search Proves Online Must for Realtors

San Diego Daily Transcript (via Yahoo):Realtors learn successful Web marketing needs search-engine skills A new study by the National Association of Realtors shows that 70 percent of homebuyers turn first to the Internet to start their search. In the San Diego market, paid search clicks cost about a dollar and a half each. Realtors say it's well worth the price.   [...]
Posted: Wednesday, August 6th 2003

$Trillion Home Market Combined Online

Dow Jones: Homestore/MSN Pact: Financial Terms Weren't Disclosed Combining the content of the two top real estate listing sites, MSN and Homestore are set to dominate the online listings business. Homestore, a troubled company that can still brag about having the greatest number of homes listed, agreed to provide content to the MSN "House & Home" channel. The real estate listings business, like yellow pages, remains one of thos  [...]
Posted: Wednesday, July 16th 2003

AOL Adds New Homestore Channel

IAR: AOL Launches New Channel with Homestore Content Just as we hear news of AOL losing one million subscribers, the giant decides to go up against realtor.com com and others to build more revenue with a new content channel. The channel, called Homestore, will offer home improvement and real esate content in a bid to meet  [...]
Posted: Wednesday, June 4th 2003

House Shopping Online on Upswing

MediaPost: Realty Sites Move Uptown In Ratings We all know people shop online but did you know that almost 10% of all online users checked out real estate and rental sites in March 2003? Just like car buying, the Internet is increasing in value as a tool in the home buying process. Just like the car buying process, who really wants to deal with a sales rep when you don't have to? Related Post:   [...]
Posted: Friday, May 2nd 2003

Real Estate Brokers Warm to Internet Marketing

NYT: Internet Has Impact on Sales "Real estate brokers are seriously looking at Internet marketing in a way they never did before, and their timing is extremely good," said Blanche Evans, editor of Realty Times, an Internet news service that follows the residential real estate market. "Their customers are online more than ever." Analysts said very few  [...]
Posted: Monday, April 7th 2003

Goodbye Homestore, Hello Realtor

Realty Times: Realtor.com Changes Its Business Model [T]he company is changing its business model from listings aggregator to marketing medium. And that's as it should be. [...] Realtor.com's job is exposure, which it plans to provide through a continued relationship with AOL, and its relationships with Excite, the Wall Street Journal, Internet Broadcast Systems' television network sites in 39 local m  [...]
Posted: Wednesday, November 13th 2002