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Home Buyers Twice as Likely to Use Online vs. Print

Home buyers in the US are twice as likely to use online sources than print sources to find information about open houses they are interested in, according to a survey commissioned by Trulia and conducted by Harris Interactive (via MarketingCharts). The study found that 62% of  [...]
Posted: Wednesday, June 17th 2009

Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit

A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them. On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.   [...]
Posted: Wednesday, May 27th 2009

Search Ads Push Inauguration Revelers to DC Rental Sites

Andrew Pearson is in the lucrative business of creating website marketplaces for temporary rentals for big events -- and with the inauguration, he hit the big money. Some three million people were expected to swarm the streets of Washington, DC on the day of President Obama's inauguration ceremony, and with only 90,000 hotel rooms, the event was expected to overwhelm the capitol's hospitality industry. To ease the load, Pearson and partners created   [...]
Posted: Wednesday, January 21st 2009

Economy Delays Home Buys for 27% of Homeowners

More than one-quarter (27%) of American homeowners say that the current economic environment is causing them to put their plans to buy a new or existing home on hold, according to (pdf) a new Ipsos Public Affairs poll conducted on behalf of Realogy,   [...]
Posted: Tuesday, November 18th 2008

Soft Housing Market Forces SMBs onto Web

Over the next two years, the sagging US housing market will drive a nearly 50% increase in website adoption by small and medium-sized businesses that provide home and trade services as these businesses step up marketing efforts to compete for fewer projects, according to research from The Kelsey Group, MarketingCharts   [...]
Posted: Thursday, November 13th 2008

Internet, Agents, First Stops for Home Buyers

An overwhelming majority (87%) of recent home buyers in the US say they used the internet as an information resource during their home-buying process, and nearly one-third say they first learned about their newly purchased home from an online channel, according to a study from the National Association of Realtors (NAR),   [...]
Posted: Thursday, November 13th 2008

Big Spenders Spend Less as Inflation Congeals, Home Values Slip

Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the US economy (via Retailer Daily). Spending cutb  [...]
Posted: Friday, September 5th 2008

Better Business Bureau: Trust in Biz Down in 13 of 15 Industries

In a seven-month period, American consumers' trust in businesses fell in 13 of 15 industries measured, with an overall composite Index decline in consumer trust of 14 percent, according to the second BBB/Gallup Trust in Business Index survey (  [...]
Posted: Tuesday, August 26th 2008

Mortgage, Home-Equity Direct Mail Halves in '08

Mortgage and home-equity lenders reduced direct mail volume by 50 percent in the first half of 2008 compared with the year-earlier period, a result of faltering home sales, new legislation, credit woes and consumer anxiety, according to Mintel Comperemedia, writes MarketingCharts. Lenders sent an estimated 750 million secured-loan mail  [...]
Posted: Friday, August 15th 2008

The Wealthy Rate Investment Brokers and Real Estate Companies, Websites

High-net-worth consumers rated Fidelity Brokerage Services the most trusted retail broker in the 2008 Luxury Brand Trust Index (LBTI) survey from the Luxury Institute. Charles Schwab & Co., Inc. and Wachovia Securities rank second and third, respectively -   [...]
Posted: Tuesday, August 12th 2008

DoorFly Reverses the Online Home-Promoting Process

Performance First, Inc. has launched Doorfly.com, an online market where buyers describe what they want -- and agents pander for their business. Agents are encouraged to "[showcase] their knowledge, experience and expertise and [offer] an incentive rebate from their commission at closing to the home buyers. Home buyers then compare offerings and choose the agent that they feel best meets their needs," the company stated. A recent survey found that seasoned  [...]
Posted: Wednesday, June 25th 2008

Trulia Launches Self-Serve Ad, Listings Platform

Real estate site Trulia has launched Trulia Pro, where property agents can create and promote online listings with ease. Property promotion options include search or display advertising. Ads can be targeted against keywords or zip-code searches. "Standard" units bring clickers to a Trulia profile page; "Spotlight Ads" feature an agent's picture and a link to their website. Realtors can also manage budgets f  [...]
Posted: Thursday, June 19th 2008

Experienced Real Estate Agents Spend More on Listings

Real estate agents with 5+ years of experience represent higher-priced listings and spend more marketing cash on those properties -- $864 per listing -- says a VHT survey of agents' and brokers' allocation of marketing dollars for print, TV, direct mail and online, MarketingCharts reports. Respondents with less than f  [...]
Posted: Friday, June 13th 2008

WaPo Launches Sponsored Apartment Finder Widget

The Washington Post (WaPo) introduced its first ad-supported widget, an apartment finder for DC, Maryland and Virginia. Sponsored by local realty firm The Bozzuto Group, the widget is available on the Washington Post website, at ClearSpring and on Google's content ad network, AdWeek reports  [...]
Posted: Thursday, May 29th 2008

Internet's Role in Consumer Purchases Important, Not Crucial

The internet plays a big role in how people conduct research for purchases, but it is just one among many sources used. And it is usually not the key factor in final purchasing decisions, according to a study by the Pew Internet & American Life Project, reports MarketingC  [...]
Posted: Wednesday, May 21st 2008

Wealthy Women Flex Financial Muscles

Married wealthy women make almost two-thirds (64 percent) of a family's purchase decisions on average, according to a Luxury Institute survey of women from households with $150,000 or more in annual income, MarketingCharts writes. "Winning over wealthy women is a do-or-die proposition for companies in industries as varied as travel,   [...]
Posted: Thursday, May 15th 2008

Financial Strain on Family Life Tops Issues Most Crucial to Women

Women and their families experience tremendous financial pressure on issues ranging from housing, to credit card debt, to healthcare. As a result, family women are concerned about long-term financial security, according to a Meredith Corporation/NBC Universal survey,   [...]
Posted: Monday, April 28th 2008

Travel and Career-Related Sites Fastest-Growing in UK

Unique visitors to travel, career, tax, and real estate sites in the UK increased from December '07 to January '08, reports comScore, citing its World Metrix audience measurement service, writes MarketingCharts. The January data also show Google Sites, Microsoft Sites, and eBay to be UK internet properties with the m  [...]
Posted: Friday, February 29th 2008

NYT Launches Real Estate Classifieds Program

The New York Times shall work with local papers to cross-promote real estate classifieds, according to a company release. The Real Estate and Great Homes and Destinations portion of NYTimes.com will feature listings from other papers across the country. The NYT will help local papers up-sell classified listings across media, with  [...]
Posted: Friday, February 29th 2008

Gay, Lesbian Insurance Habits Profiled: More Likely to Buy Auto Insurance Online

Gays and lesbians are twice as likely as heterosexuals to purchase automotive insurance online, according to a study of auto, life and homeowner/renter insurance by Harris Interactive in conjunction with Witeck-Combs Communications, MarketingCharts   [...]
Posted: Friday, February 22nd 2008

Celebrities, Mortgage Rates, Tax Rebates Top Fastest-Moving US Search Terms

With the unexpected death of movie star Heath Ledger last week, US internet users flocked to the web for the latest news. The search term "heath ledger" was the fastest-moving search term by US internet users across all engines for the week ended January 26, according to Hitwise, writes MarketingCharts. "Ledger" was th  [...]
Posted: Monday, February 4th 2008

Not Without Ambition, DotHomes Launches Stateside

DotHomes, a UK-based real estate search engine, launches in the US this week. The two-year-old service is the industry leader in South Africa with some 147,000 real estate search engine listings. It also indexes about 450,000 homes in the UK. DotHomes launches with over a million US listings and fresh additions daily. Its goal is complete market coverage, according to The G  [...]
Posted: Tuesday, January 29th 2008

Industry Buzz & Snippets: 1/24/08

Biz Buzz: BusinessWeek hopes aggregation and video will save its business model. eBay CEO Meg Whitman will soon announce retirement. Despite initial denials about her departure, reports were later   [...]
Posted: Thursday, January 24th 2008

Zillow Leads Charge for New Real Estate Listings Standards

Online listings of for-sale real estate now have a standard format that can be broadly adopted, reports ClickZ. The standardized listings were created by Zillow, Yahoo Real Estate and Trulia as a way to make the user experience better so that users know what they can expect. The listings will include a standa  [...]
Posted: Friday, January 11th 2008

Scripps Launches Frontdoor Real Estate Site

Scripps Interactive is rolling out its first original production online, real-estate site Frontdoor.com, reports Advertising Age. The site taps into Scripps' storehouse of video content related to housing and other home-related issues, adding value to people searching for a home. The plan appeals to the engagement factor on real estate listings, especially to the young adult audience Scripps hopes to att  [...]
Posted: Thursday, December 13th 2007