Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	50	46
» ad pricing	9	87
» ad selling	27	69
» ad targeting	25	71
» ad technologies & vendors	16	80
» advertainment	4	92
» affiliate marketing	1	95
» agencies & ad departments	5	91
» alternative marketing	8	88
» Asia/Pacific	4	92
» automotive	15	81
» b2b	2	94
» best practices	5	91
» biz buzz	21	75
» branding	10	86
» broadband	3	93
» campaigns & creatives of note	8	88
» co-op marketing & partnerships	3	93
» computers & tech	5	91
» consumer packaged goods	4	92
» CRM	1	95
» cross media	7	89
» demographics	13	83
» direct marketing	24	72
» domain names	4	92
» don't believe the hype	3	93
» e-commerce	21	75
» email marketing	4	92
» entertainment	5	91
» Europe	5	91
» finance	18	78
» global	3	93
» healthcare	5	91
» intrusive formats	1	95
» Latin America	1	95
» legal, government & regulation	5	91
» major account moves	1	95
» major brands	9	87
» major players news	24	72
» measurement & analytics	2	94
» media convergence	11	85
» minorities	2	94
» mobile marketing	6	90
» multi-channel marketing	5	91
» new and improved	12	84
» nonsense & parodies	1	95
» online ad market	44	52
» pearls of wisdom	1	95
» people	2	94
» political parties & organizations	2	94
» privacy	1	95
» promotions	3	93
» publishing	31	65
» research & stats	36	60
» rich media	4	92
» search engine marketing	22	74
» seniors	1	95
» signs of doom	6	90
» signs of recovery	3	93
» signs of what's to come	34	62
» small business	5	91
» spam & anti-spam	1	95
» Spanish-speaking	1	95
» technical innovation	5	91
» telecom	5	91
» text ads	12	84
» tools & software	15	81
» top stories	13	83
» travel	6	90
» user experience	13	83
» viral marketing & social media	6	90
» weblog marketing	2	94
» women	3	93
» worst practices	4	92
» Youth	2	94

Top Industry News for 7-09-10: Advertisers give new ways to opt out of targeted ads

Ad Targeting: Advertisers offer new way to opt out of targeted online ads. Social Media: Facebook buys provider of user-generated travel guides. Online Ad Market: iPhone  [...]
Posted: Friday, July 9th 2010

Real Estate Apps Give Agents New Ad Option

Recently-released apps for real estate agents, developed by Visionary Apps, have tweaked this model to give agents an overt way to advertise their services and mine for prospective leads while not disrupting the user experience - at least not too much. The apps - Complete Foreclosures and Complete Homes - list homes for sale nationwide. The Complete Foreclosures app has proven to be popular, making into Apple’s top ten business apps. It lets  [...]
Posted: Thursday, March 25th 2010

Industry Buzz & Snippets: 02/09/10

Analytics: 6 personas that Google Analytics can't track. Ad Targeting: Yahoo aims for more ad dollars from quick service restaurant  [...]
Posted: Tuesday, February 9th 2010

LoopNet Introduces an App for Commercial Real Estate

Commercial real estate information provider LoopNet is distilling its database of property specs, prices and rental information into a new mobile app – one of the few such industry developments on the market. Agents have a number of filters to find inforation on the app i  [...]
Posted: Wednesday, January 20th 2010

Vertical Ad Networks Take Root, Grow

Recent statistics and funding projects are a continued testament to the strong momentum of vertical ad networks' industry-specific approach to placing and distributing ads. According to Adify's Vertical Gauge for Q3, released at the end of last month, brand advertising CPMs for various verticals continue to rebound from their depressed state in early 2009. Food CPMs are up 91% from the previous quarter, nearly doubling the category's  [...]
Posted: Thursday, December 3rd 2009

Industry Buzz & Snippets: 11/11/09

Online Ads: Online ads are booming, if they're attached to a video. Media Strategies: Murdoch bets on survival without Google. Google   [...]
Posted: Wednesday, November 11th 2009

Industry Buzz & Snippets: 11/09/09

Media Strategies: Murdoch will likely remove sites from Google's index. Social Media: Which ad networks did Facebook shut down? Panel advice: Take deliberate approach to social medi  [...]
Posted: Monday, November 9th 2009

New Google Ads Take Aim at Mortgage Lead Gen

A new Google AdWords feature now enables users to compare multiple offers or quotes from mortgage companies, a development that is certain to cause dismay among lead-generation companies in the home-financing space. But the new feature, "Comparison Ads," which was rolled out in the mortgage industry last week and will likely be rolled out in other verticals in the future, could hold both promise and peri  [...]
Posted: Tuesday, November 3rd 2009

Home Buyers Twice as Likely to Use Online vs. Print

Home buyers in the US are twice as likely to use online sources than print sources to find information about open houses they are interested in, according to a survey commissioned by Trulia and conducted by Harris Interactive (via MarketingCharts). The study found that 62% of  [...]
Posted: Wednesday, June 17th 2009

Online Classifieds Use Doubles in 4 Years, Eat Newspapers' Profit

A study by the Pew Research Center's Internet & American Life Project finds that nearly half (49%) of global online adults used online classified ads at some point -- compared to 2005, when 22% of online adults had used them. On any given day, one-tenth of online users (9%) visit an online classified site, up from 4% in '05.   [...]
Posted: Wednesday, May 27th 2009

Search Ads Push Inauguration Revelers to DC Rental Sites

Andrew Pearson is in the lucrative business of creating website marketplaces for temporary rentals for big events -- and with the inauguration, he hit the big money. Some three million people were expected to swarm the streets of Washington, DC on the day of President Obama's inauguration ceremony, and with only 90,000 hotel rooms, the event was expected to overwhelm the capitol's hospitality industry. To ease the load, Pearson and partners created   [...]
Posted: Wednesday, January 21st 2009

Economy Delays Home Buys for 27% of Homeowners

More than one-quarter (27%) of American homeowners say that the current economic environment is causing them to put their plans to buy a new or existing home on hold, according to (pdf) a new Ipsos Public Affairs poll conducted on behalf of Realogy,   [...]
Posted: Tuesday, November 18th 2008

Soft Housing Market Forces SMBs onto Web

Over the next two years, the sagging US housing market will drive a nearly 50% increase in website adoption by small and medium-sized businesses that provide home and trade services as these businesses step up marketing efforts to compete for fewer projects, according to research from The Kelsey Group, MarketingCharts   [...]
Posted: Thursday, November 13th 2008

Internet, Agents, First Stops for Home Buyers

An overwhelming majority (87%) of recent home buyers in the US say they used the internet as an information resource during their home-buying process, and nearly one-third say they first learned about their newly purchased home from an online channel, according to a study from the National Association of Realtors (NAR),   [...]
Posted: Thursday, November 13th 2008

Big Spenders Spend Less as Inflation Congeals, Home Values Slip

Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the US economy (via Retailer Daily). Spending cutb  [...]
Posted: Friday, September 5th 2008

Better Business Bureau: Trust in Biz Down in 13 of 15 Industries

In a seven-month period, American consumers' trust in businesses fell in 13 of 15 industries measured, with an overall composite Index decline in consumer trust of 14 percent, according to the second BBB/Gallup Trust in Business Index survey (  [...]
Posted: Tuesday, August 26th 2008

Mortgage, Home-Equity Direct Mail Halves in '08

Mortgage and home-equity lenders reduced direct mail volume by 50 percent in the first half of 2008 compared with the year-earlier period, a result of faltering home sales, new legislation, credit woes and consumer anxiety, according to Mintel Comperemedia, writes MarketingCharts. Lenders sent an estimated 750 million secured-loan mail  [...]
Posted: Friday, August 15th 2008

The Wealthy Rate Investment Brokers and Real Estate Companies, Websites

High-net-worth consumers rated Fidelity Brokerage Services the most trusted retail broker in the 2008 Luxury Brand Trust Index (LBTI) survey from the Luxury Institute. Charles Schwab & Co., Inc. and Wachovia Securities rank second and third, respectively -   [...]
Posted: Tuesday, August 12th 2008

DoorFly Reverses the Online Home-Promoting Process

Performance First, Inc. has launched Doorfly.com, an online market where buyers describe what they want -- and agents pander for their business. Agents are encouraged to "[showcase] their knowledge, experience and expertise and [offer] an incentive rebate from their commission at closing to the home buyers. Home buyers then compare offerings and choose the agent that they feel best meets their needs," the company stated. A recent survey found that seasoned  [...]
Posted: Wednesday, June 25th 2008

Trulia Launches Self-Serve Ad, Listings Platform

Real estate site Trulia has launched Trulia Pro, where property agents can create and promote online listings with ease. Property promotion options include search or display advertising. Ads can be targeted against keywords or zip-code searches. "Standard" units bring clickers to a Trulia profile page; "Spotlight Ads" feature an agent's picture and a link to their website. Realtors can also manage budgets f  [...]
Posted: Thursday, June 19th 2008

Experienced Real Estate Agents Spend More on Listings

Real estate agents with 5+ years of experience represent higher-priced listings and spend more marketing cash on those properties -- $864 per listing -- says a VHT survey of agents' and brokers' allocation of marketing dollars for print, TV, direct mail and online, MarketingCharts reports. Respondents with less than f  [...]
Posted: Friday, June 13th 2008

WaPo Launches Sponsored Apartment Finder Widget

The Washington Post (WaPo) introduced its first ad-supported widget, an apartment finder for DC, Maryland and Virginia. Sponsored by local realty firm The Bozzuto Group, the widget is available on the Washington Post website, at ClearSpring and on Google's content ad network, AdWeek reports  [...]
Posted: Thursday, May 29th 2008

Internet's Role in Consumer Purchases Important, Not Crucial

The internet plays a big role in how people conduct research for purchases, but it is just one among many sources used. And it is usually not the key factor in final purchasing decisions, according to a study by the Pew Internet & American Life Project, reports MarketingC  [...]
Posted: Wednesday, May 21st 2008

Wealthy Women Flex Financial Muscles

Married wealthy women make almost two-thirds (64 percent) of a family's purchase decisions on average, according to a Luxury Institute survey of women from households with $150,000 or more in annual income, MarketingCharts writes. "Winning over wealthy women is a do-or-die proposition for companies in industries as varied as travel,   [...]
Posted: Thursday, May 15th 2008

Financial Strain on Family Life Tops Issues Most Crucial to Women

Women and their families experience tremendous financial pressure on issues ranging from housing, to credit card debt, to healthcare. As a result, family women are concerned about long-term financial security, according to a Meredith Corporation/NBC Universal survey,   [...]
Posted: Monday, April 28th 2008