Publishing
Articles and advice about new media from the publishing perspective.
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 1995 | 2472 |
| » ad pricing | 345 | 4122 |
| » ad selling | 1508 | 2959 |
| » ad targeting | 1068 | 3399 |
| » ad technologies & vendors | 889 | 3578 |
| » advertainment | 273 | 4194 |
| » affiliate marketing | 39 | 4428 |
| » agencies & ad departments | 421 | 4046 |
| » alternative marketing | 605 | 3862 |
| » Asia/Pacific | 105 | 4362 |
| » automotive | 133 | 4334 |
| » b2b | 149 | 4318 |
| » best practices | 375 | 4092 |
| » Beyond Marketing | 1 | 4466 |
| » Big Picture | 1 | 4466 |
| » biz buzz | 1203 | 3264 |
| » branding | 497 | 3970 |
| » broadband | 478 | 3989 |
| » campaigns & creatives of note | 361 | 4106 |
| » case studies | 44 | 4423 |
| » co-op marketing & partnerships | 279 | 4188 |
| » computers & tech | 217 | 4250 |
| » consumer packaged goods | 76 | 4391 |
| » CRM | 12 | 4455 |
| » cross media | 388 | 4079 |
| » deep coverage | 1 | 4466 |
| » demographics | 524 | 3943 |
| » direct marketing | 322 | 4145 |
| » domain names | 211 | 4256 |
| » don't believe the hype | 62 | 4405 |
| » e-commerce | 593 | 3874 |
| » email marketing | 154 | 4313 |
| » entertainment | 830 | 3637 |
| » Europe | 211 | 4256 |
| » events | 43 | 4424 |
| » finance | 119 | 4348 |
| » global | 83 | 4384 |
| » healthcare | 50 | 4417 |
| » How-to | 11 | 4456 |
| » I-PR & business communications | 53 | 4414 |
| » Insider News | 1 | 4466 |
| » instant messaging marketing | 29 | 4438 |
| » interviews | 22 | 4445 |
| » intrusive formats | 79 | 4388 |
| » Latin America | 21 | 4446 |
| » legal, government & regulation | 465 | 4002 |
| » loyalty & retention | 136 | 4331 |
| » major account moves | 48 | 4419 |
| » major brands | 637 | 3830 |
| » major players news | 1958 | 2509 |
| » Marketing | 3 | 4464 |
| » measurement & analytics | 351 | 4116 |
| » media convergence | 630 | 3837 |
| » minorities | 35 | 4432 |
| » mobile marketing | 260 | 4207 |
| » multi-channel marketing | 122 | 4345 |
| » new and improved | 547 | 3920 |
| » nonsense & parodies | 60 | 4407 |
| » online ad market | 1165 | 3302 |
| » pearls of wisdom | 123 | 4344 |
| » people | 215 | 4252 |
| » personalization | 150 | 4317 |
| » political parties & organizations | 152 | 4315 |
| » privacy | 164 | 4303 |
| » promotions | 104 | 4363 |
| » real estate | 31 | 4436 |
| » research & stats | 933 | 3534 |
| » rich media | 494 | 3973 |
| » Sales | 1 | 4466 |
| » search engine marketing | 730 | 3737 |
| » Segmentation & Markets | 1 | 4466 |
| » seniors | 12 | 4455 |
| » sex sells | 29 | 4438 |
| » signs of doom | 171 | 4296 |
| » signs of recovery | 98 | 4369 |
| » signs of what's to come | 1151 | 3316 |
| » small business | 104 | 4363 |
| » spam & anti-spam | 106 | 4361 |
| » Spanish-speaking | 35 | 4432 |
| » syndication & RSS | 234 | 4233 |
| » technical innovation | 201 | 4266 |
| » telecom | 55 | 4412 |
| » text ads | 348 | 4119 |
| » tools & software | 654 | 3813 |
| » top stories | 961 | 3506 |
| » travel | 56 | 4411 |
| » user experience | 685 | 3782 |
| » viral marketing & social media | 345 | 4122 |
| » weblog marketing | 468 | 3999 |
| » women | 151 | 4316 |
| » worst practices | 291 | 4176 |
| » Youth | 101 | 4366 |
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A Bifurcating Mobile Ad Market
Mobile ad spending, by any measure, is expected to increase considerably in 2012, consuming a much larger portion of the marketing budget. Along with that increase, however, consumer expectations for the format will become higher as well, Jeff Hasen, chief marketing officer of Hipcricket, tells Mobile Marketer.
The Tablet Experience
The tablet ad experience—namely for the iPad—is [...]
Posted: Tuesday, January 17th 2012
Google Readies for 2012 Campaign Season With New Webpage
The holiday season is over—unless one includes the Super Bowl in this stretch of winter. The next big focus, at least in the US, is the country's election cycle, which is gearing up for the Iowa Caucuses this month. Google has launched a special page at Google.com/elections to follow the events.
Besides aggregating the political ne [...]
Posted: Tuesday, January 3rd 2012
Top News: Facebook reorganizes | Amazon mobile discount | Android's China problem
Social Media:
Facebook has done a major corporate reorganization.
Mobile Commerce:
Amazon offers additional discount to mobile shoppers on December 10th.
Mobile Computing: [...]
Posted: Thursday, December 8th 2011
Top News: Mobile deals | Amazon Kindle phone | Financial Times' 1M users
M-commerce:
Mobile deals set to lure shoppers stuck in line.
Mobile Computing:
Apple in-app purchase system hack is in says game dev.
Amazon Kindle phone on tap, [...]
Posted: Monday, November 21st 2011
E-books – and Their Ads – Poised to Proliferate as Publishers Eye Industry
Penguin Group is launching a service to help writers digitally publish their own books. Its subsidiary, Book Country, will offer a range of tools from e-book conversion to cover creation – meant to market books through digital book outlets and print-on-demand operations, the Wall Street Journal reports.
Penguin is following the numbers with this move – the self-published titles have [...]
Posted: Wednesday, November 16th 2011
Top News: Digital fees won't save NYTimes | iPad 3's dense display | Groupon's sales staff
Publishing:
Analyst: Digital fees not enough to help NY Times.
Ad Technologies:
New technology helps brands optimize search results.
Digital video advertising [...]
Posted: Thursday, October 27th 2011
Top News: Nokia Windows | The rich like tablets | Conde Naste's 268% increase in iPad subscriptions
Online Ad Market:
When will brand dollars move online? Maybe never.
Mobile Computing:
Nokia unveils Windows smartphones to catch rivals.
Windows Phone 'Mango' [...]
Posted: Wednesday, October 26th 2011
Top News: NYTimes paywall brings profit | A Kindle phone ? | eBay | Warner Bros. & Reddit
Publishing:
Paywall helps NYTimes swing to profit.
Online Job Sites:
USAjobs.gov struggles after feds take it back from Monster.com.
Mobile Computing:
Google's Android m [...]
Posted: Friday, October 21st 2011
Top News: Cellphone users get limit warning | Amazon pushes authors to go publisher-free | iPhone 4S sales tops 4M
Publishers:
Amazon signs up authors, writing publishers out of deal.
Mobile Computing:
Cellphone users will be warned before hitting plan limits.
Google's Honeycomb offensive [...]
Posted: Monday, October 17th 2011
Top News: Food ad regulations | Mobile ad network for doctors | Questions about Google
Legal/Regulatory:
US FTC weakens proposals for food ads to children.
Mobile Marketing:
New mobile advertising network targets doctors.
Mobile Computing:
The iPhone [...]
Posted: Wednesday, October 12th 2011
Top News: Netflix kills Qwikster | Facebook war against clicks | iPhone 4S sells out
Social Media:
Facebook wants a bigger role in media we consume.
Can Facebook persuade advertisers to forget about clicks?
Mobile Computing:
iPhone 4S pre-orders [...]
Posted: Monday, October 10th 2011
Top News: iPhone 4| HuffPo's 1B monthly page views | Chrome browser could reach 20%
Mobile Computing:
New iPhone risks same old same old.
Gizmodo Exclusive: Looks like there will be a cheaper iPhone 4, made in Brazil.
iOS's Internet market share hits a record 54.65%. [...]
Posted: Monday, October 3rd 2011
Top News: Nokia targets low-end phones | Google to acquire Katango | Twitter ad sales
Mobile Computing:
Nokia aims software at low-end phones.
"Mango" arrives with a Wi-Fi tethering surprise.
Legal/Regulatory:
DOJ to take [...]
Posted: Thursday, September 29th 2011
Top News: Facebook's SMB ad plan | Amazon set to unveil tablet | Netflix and DreamWorks
Social Media:
Facebook to roll out small business ad plan.
Google+ membership soars past 43m, according to statistician.
Facebook is scaring me.
[...]
Posted: Monday, September 26th 2011
WSJ Social: An End Run Around Those Pesky Pay Walls
Publications have been fiercely battling the erosion of their revenues from online search, and more recently social media content. Their first line of defense is the pay wall - to which some publications such as the New York Times - are still clinging. Now other publications are doing an about face, at least based on one initiative by the Wall Street Journal, which is offering its content free for the time being via a new site within Facebook called [...]
Posted: Tuesday, September 20th 2011
Top News: Windows 8 | Mobile ads six times as effective | A $99 Android tablet
Mobile Computing:
Windows 8: Microsoft finally raises the curtain on its iPad challenger.
Search:
Using [...]
Posted: Tuesday, September 13th 2011
Top News: Ad slowdown expected | Amazon may launch digital book library | Tax breaks for gaming companies
Online Ad Market:
Ad agencies brace for slowdown.
Ecommerce:
Amazon in talks to launch digital-book library.
Can a marriage of AOL and Yahoo [...]
Posted: Monday, September 12th 2011
Top News: New Microsoft Display ad tools | Google gets store data wrong | Dell and Baidu
Online Ad Market:
Microsoft adds display-ad tools to rival Google.
Ads in violent video games turn players against products.
Images, coupons [...]
Posted: Tuesday, September 6th 2011
Top News: Google puts daily deals on homepage | Hulu in Japan | Facebook's music platform | TinyLetter
Ecommerce:
Google touts daily deal on home page, a first.
Amazon offers to build facilities in bid to end sales tax fight.
Hulu launc [...]
Posted: Thursday, September 1st 2011
Top News: InMobi buys Sprout | Ad-littered Twitter | Developes like Google+ more than Facebook | Malware up
Online Ad Market:
InMobi buys ad software developer Sprout.
Social Media:
Can ad-littered Twitter keep its cool?
Foursquare Pages become [...]
Posted: Wednesday, August 3rd 2011
Top News: Bing | Google+ stalling? | Match.com | privacy | Flash
Search:
Can Microsoft make you 'Bing'?
Social Media:
Google+ faces hurdles on its ascent.
Ecommerce:
Inside [...]
Posted: Monday, August 1st 2011
Top News: Google+ | Feature phones decline | Goofy email campaigns |
Social Media:
Google+ games round the corner to hit Facebook’s popularity?
Google+ witnesses traffic growth decline: aberration or ear [...]
Posted: Friday, July 29th 2011
Closing Bell: DoJ asks for more info on AdMeld | Google to go before Congress | Amazon lands NBCUniversal deal
Legal/Regulatory:
DOJ asks Google for more info on AdMeld buy.
US Senate to hold 'Power Of Google' hearing on Sept 21.
Broadband:
AT&T [...]
Posted: Thursday, July 28th 2011
Top News: Google's page speed service | Mid-Atlantic has faster internet | SAP layers data with Google Maps
Search:
Google's new Page Speed service.
Mobile Computing:
Alibaba confirms Aliyun, its cloud-powered mobile and tablet OS.
Future of computing looks [...]
Posted: Thursday, July 28th 2011
Top News: Luminate turns pictures interactive | First Mango | Facebook for Business debuts
Ad Technology:
Google-backed Luminate turns pictures into interactive money-makers.
Mobile Computing:
First Windows 'Mango' phone unveiled.
Apple's new rules [...]
Posted: Wednesday, July 27th 2011
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