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Top Online Publishers "Awards"

MediaPost: Best of the Net ó Top Online Publishers MediaPost has a "Best of the Net" list for publishers that "...have found that delicate balance between content and advertising and figured out a way to give both their readers and their ad partners what they need..." None of the winners are a surprise.   [...]
Posted: Wednesday, February 19th 2003

ZDnet Relaunches as IT Buyers Hub

MediaPost: CNET Networks Re-launches ZDNetCNET has announced the re-launch of its ZDNet website with an eye toward being a relationship portal for buyers and sellers of IT products than its previous information centric incarnation.   [...]
Posted: Tuesday, February 18th 2003

Salon's Death Imminent?

AP (via Philly.com): Salon, the online magazine, scrambles to survive We've heard the chorus of Salon death watchers before and have remained hopeful, but it seems the end may indeed by near:Online magazine publisher Salon Media Group Inc. warned Friday that it might not survive beyond this month if it could not raise more money to pay its rent and other bills. The San Francisco-based company painted a grim fin  [...]
Posted: Monday, February 17th 2003

Valentine's Reflection on Personal Ads

NYT: Looking for Love, Online or on Paper A cute Valentine's Day reflection on the history of personal ads:Personal ads, it turns out, are nothing new. They began appearing as soon as newspapers became common some 300 years ago, and became regular features in the mid-19th century. I am sure the following ad, from 1851, would be a huge hit with the ladies on Nerve or Match.com today:  [...]
Posted: Monday, February 17th 2003

Yahoo Pushes Broadband Content in UK with BT

Guardian: Yahoo! lines up BT deal Yahoo! is trying to replicate its success with paid content in the UK market:The European chief of internet giant Yahoo! has agreed a multimillion pound deal with BT to promote a raft of new broadband services as it attempts to bring in more subscription revenue. . . . The BT dea  [...]
Posted: Friday, February 14th 2003

Paid Subscription Model Helps The Street.com

CBS MarketWatch: TheStreet.com narrows losses, boosts revenue The paid subscription model seems to be working for TheStreet.com. The model has helped The Street increase revenue from subsrciption by 64% to $4.3 million form Q4 01 to Q4 02. In addition, ad revenues are up 30 percent to $1.4M. They're still not in the bl  [...]
Posted: Tuesday, February 11th 2003

Sponsored Text Links In-Content at USAToday.com

E&P Online: USAToday.com Tests Sponsored Links USAToday.com is running a test where they're serving up contextually relevant text links very close to content. The 'Sponsored Links' are being sold by Overture, and there's no guarantee that USAToday.com will continue to serve these long into the future, unless they work well, but it's a smart move by an online news publisher   [...]
Posted: Tuesday, February 11th 2003

Newspapers Pat Themselves on the Back

E & P: NAA Honors Best Newspaper Web Sites The Newspaper Association of America of Vienna, Va., handed out its Digital Edge Awards Monday at the organization's annual new-media conference, Connections, being held at the Orlando World Center Marriott Resort and Convention Center. The Edgies honor newspapers' new-media  [...]
Posted: Tuesday, January 28th 2003

Newspapers saw growth in 2002

IAR: Newspaper Publishers See Online Growth Newspaper publishers, both large and small, have begun to show solid returns from their online units. Knight-Ridder's 2002 online revenue was "$55.3 million, up 31 percent from 2001." The Washington Post Co. "brought in $35.9 million, 18 percent more than last year." WSJ.com saw an "8 percent growth in subscribers compared to a year  [...]
Posted: Saturday, January 25th 2003

The Pop Debate Goes On

Online Spin: Pop Goes The Weasel Jim Meskauskas has decided to have another go at the pop up/under question - but incredibly he still refuses to turn his back on this format. In a previous article he cited frequency as the main problem with pops. At the time I responded in my own charming   [...]
Posted: Thursday, January 23rd 2003

Salon Brought to You By..

David Talbot: Salon's New Deal IAR: Salon: Pay Up or Get a Sponsor AlterNet: Salon Goes for Broke David Talbot: "OK, here's the deal: Starting today, you can gain access to Salon in either of two ways: You can pay our l  [...]
Posted: Thursday, January 23rd 2003

Targeting Behavior on News Sites

E&P Online: Newspaper Sites Enhance Behavior Targeting The NYTimes.com is leading the way again amongst news paper websites. They're adding 'behavioral targeting' to their list of options for advertisers, mainly to sell some of their inventory that reamins unsold up to this point. If a particular advertiser only wants to target readers of The New York Times on th  [...]
Posted: Monday, January 20th 2003

Mulling Advertorials

CBS Marketwatch: Ad Separation a Delicate Web Dilemma Thoughtful piece on the role of advertorials online:While many of the most blatant content mixers disappeared in the recent tech wreck, online publishers are still grappling with how to merge paid advertising and objective information, without compromising either... As ye  [...]
Posted: Monday, January 13th 2003

Internet Experts Offer Advice to Newspapers

E&P Online: Newspaper Outsiders Offer Tips for Web Sites In this article, online experts such as Kathy Yates, president and CEO at Marketwatch; Gary Kebbel, AOL news director; and Tolman Geffs, CEO of Internet Broadcasting Systems offer advice to newspapers regarding thier online efforts. Among the recommendations:   [...]
Posted: Thursday, January 9th 2003

2003 - Year of the Blog; Internet as a News Source

OJR: Blogs Go Highbrow and Lowbrow; Net Playing Growing Role in U.S. Elections Mark Glaser has declared 2003 "the Year of the Blog" for good reason I think. He also looks at the fact that the internet really is gaining traction as a general and political news source: Again, these numbers show incremental growth and a steady erosion for network TV as the be-all, end-all for political and general news. Few people are pre  [...]
Posted: Tuesday, January 7th 2003

Has Salon been Bought?

Ken Layne: Did the NYT buy Salon? Salon.com has no ads this morning. The wide top banner, held for a week by that new Jack Nicholson movie, now promotes a Salon writer. Beyond the personals box seen on many sites, no ads at all. Ken goes on to speculate that perhaps the site is closing or being bought. In an update, after noticing a Boston Globe ad at the top of the site, he asks whether  [...]
Posted: Tuesday, January 7th 2003

Selling The Internet -- Is It Time Yet?

Yahoo! News: Manager's Journal: Selling The Internet In an piece republished on Yahoo from todays' Wall Street Journal, Christopher Schroeder, CEO and publisher of Washingtonpost.com and Newsweek.MSNBC.com Interactive, sheds a little insight on what he thinks we'll see in 2003 in the online advertising market in this article:Hal Riney, one of the greatest advertising mavens of our time, said not long ago that the "m  [...]
Posted: Tuesday, January 7th 2003

WashingtonPost.com Jumps on IAB Bandwagon

E&P Online: Washingtonpost.com Offers New Ad Units Following the IAB's announcement of new ad units, WashingtonPost.com seems to be one of the first major news agencies to add these sizes to their repetoire of available ad sizes for advertisers.   [...]
Posted: Monday, December 30th 2002

Ad Sales Strategy the FT.com Way

MarketingSherpa: How FT.com Kept Ad Sales Strong in 2002 An inside look at how the Financial Times managed to retain high ad sales during 2002. Worth reading in full, the tactics are broken down as follows: Tactic #1: Building closer advertiser relationships Tactic #2: Offering a wide range of formats Tactic #3: Developing sophisticated targeting capacity Tactic #4: Offering cutting edge   [...]
Posted: Thursday, December 19th 2002

Newspaper Execs Acknowledge Value of Their Internet Properties

Newsday: Web Softening Ad Woes Media Post: New York Times: More Than Just Newspapers Now Top executives of The New York Times Co., Dow Jones & Co., Tribune Co. and others yesterday credited the improved performance of their Internet operations with helping to cushion th  [...]
Posted: Thursday, December 12th 2002

WSJ Ad Campaign Questions the Value of Free Biz Content

IAR: WSJ Bashes Free Business Sites in New Campaign Taking a swipe at providers of free business content on the Internet, the Wall Street Journal Online has launched an ad campaign that compares the subscription site with a fictional publisher called "Biz-o-Rama." In the campaign, The Wall Street Journal is juxtaposed with a brightly colored, flashy publication that features headlines like "Buy Low, Sell High, A  [...]
Posted: Tuesday, December 10th 2002

AOL's Problems Do NOT Spell Industry Doom

CNET: Why AOL's Ad Woes Are Unique I was really glad to see this headline from CNET, as I was thinking of writing something saying exactly the same thing. All the media are picking up on the last few disastrous quarters for AOL and many are insinuating that much of the rest of the industry is heading the same way. Well, the bigger the  [...]
Posted: Tuesday, December 3rd 2002

Sony Advertorial Published on Salon

Back in July the New York Times refused to publish Sony Featured articles on their site stating that "on NYTimes.com, advertorial content must be clearly labeled to distinguish it from editorial content, and we were unable to agree upon a program ... that would meet these advertising acceptability guidelines." Around the same time The National Geographic and   [...]
Posted: Tuesday, December 3rd 2002

Media Unspun Winds Down

Media Unspun: Media Unspun Has 11 Days to Live Jimmy Guterman, Media Unspun's editor & publisher, writes:I am sorry to report that Media Unspun will suspend publication Dec. 13, a week from Friday. That's right: Our luck runs out on Friday the 13th. Our team, which produced Media Grok for the Industry Standard, regrouped as Media Unspun back in January. We launched a subscription- and advertising-supported ema  [...]
Posted: Monday, December 2nd 2002

Interview With WSJ Publisher

Editor & Publisher: An Exit Interview With WSJ.com's Neil Budde Interesting interview running through the thinking behind the WSJ online going subscription, the business model in general, and how the website is doing on the advertising front. Neil Budde: In 2002, advertising was up about 25%. We're not back to 2000 levels, but we were being more attentive to mo  [...]
Posted: Monday, December 2nd 2002