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Twittorati Weds Twitter Trends to Blogosphere

In partnership with Sawhorse Media, which operates a handful of niche Twitter aggregator sites, Technorati has launched Twittorati.com, "where the blogosphere and twittersphere meet." Twittorati aggregates tweets from major blogs. Users can filter tweets by topic, see most-tweeted blog posts and compare blogosphere and Twitter trends. "Writer pages" also display each tweeter's blogs as well as Twitter data and Technorati Authority. Upon launch, the site  [...]
Posted: Wednesday, July 8th 2009

Zmags Makes PDF Pitches Socially Shareable

Zmags, which operates an Interactive Collateral Management service that enables traditional marketers to better reach online users, has released an update to its Publicator offering that automatically converts PDF-based marketing collateral into shareable digital material. Dititizable documents can include brochures, magazines, direct mail, and the like. PDFs are digitized and can be spread across networks like Facebook, Twitter,  [...]
Posted: Wednesday, July 8th 2009

Patent Filings Divulge Ad Model for Kindle

Over the last 30 days, the US Patent Office has published several patents for Amazon that lend insight on the company's future plans for its Kindle book reader. One patent, filed in December 2006, will grant customers that purchase a print copy of a book the ability to access the electronic version as well. Two other patents go into detail about incorporating targeted advertising in on-demand content on Kindle. Under the terms of the patents, Amazon could inserts ads throughout its eboo  [...]
Posted: Tuesday, July 7th 2009

PubMatic Launches Real Time Ad Price Prediction Tool

A tool called Ad Price Prediction - released by online ad revenue optimization service PubMatic - could help publishers predict the cost of an ad unit in real time. The predictions (pdf) are based on real time API pricing and machined algorithms. The tool has apparently already created a 70% increase on ad inventory for ten major publishers who participated in a beta trial of the unit,  [...]
Posted: Monday, June 29th 2009

iRex Approaches E-Reader Market from Corporate Back Doors

iRex, a spin-off from an e-ink research group at Phillips that developed the screen technology used by eBook readers, is positioning itself to contend more readily in the e-reader market, writes the New York Times. Amazon's Kindle and Sony's eReader are still the largest players in the US. But unlike other eReader vendors, which go directly after consum  [...]
Posted: Wednesday, June 24th 2009

Lipton Unveils Microsite on NationalGeographic.com

Lipton has contracted with National Geographic’s Web site to create a microsite that tells about sustainable agriculture in general, including the origins of Lipton teas, as well as sustainability, social and economic aspects of the tea-growing and harvesting process, reports  [...]
Posted: Tuesday, June 23rd 2009

Top May Blog Topics: Holidays, Movies & Obama

Memorial Day, the Star Trek movie and Barack Obama topped the list of America's most-blogged-about topics in May 2009. Meanwhile the swine flu, which was #1 in April, dropped to #8, according to Nielsen Online's monthly index of most-blogged news stories, reports MarketingCharts.   [...]
Posted: Wednesday, June 17th 2009

Users Want More Free Content; Media Promises Less

As more media head honchos predict that valuable content online will become a commodity that must be paid for, a new study has found that the recession is impacting media consumption and causing more consumers to seek out more free content, reports MediaBuyerPlanner. MediaNews Group, publisher of 54 daily newspapers including The Denver Post and the Detroit N  [...]
Posted: Tuesday, June 16th 2009

Facebook Vanity URLs Go Live on Friday Night

Beginning at 12:01AM EDT on Saturday, June 13, Facebook's vanity URLs feature goes live. Vanity URLs enable users to personalize their Facebook link, making it easier to distribute to others and self-promote. It is also better for search engine optimization purposes: When a person searches your name on Google, it's likely your vanity URL-infused Facebook page will be among the top results.   [...]
Posted: Wednesday, June 10th 2009

CA Education Goes Digital as Governor Cuts Textbook Contracts

California Governor Arnold Schwarzenegger has announced plans to save the state money by phasing out school textbooks and replacing them, little by little, with internet-based learning material. Last year, California spent $350 million on textbooks alone. The state presently faces a budget deficit of $24.3 billion. The Governor believes such a plan will help cut hundreds of millions of dollars in state-subsidized spending per yea  [...]
Posted: Tuesday, June 9th 2009

Paid Subscriptions to Digital Editions Rise

The number of paid subscriptions to digital editions of magazines has leapt since 2007, according to the Audit Bureau of Circulations (via MediaBuyerPlanner). In the first six months of 2007, 56 consumer magazines had fewer than 500,000 paid subscriptions to digital editions; by the end of last year, that number nearly doubled, with 110 magazines reporting paid digital subscriptions of ne  [...]
Posted: Tuesday, June 9th 2009

Google to Launch Proprietary Ebook Retail Program

In what could be interpreted as an aggressive move into Amazon territory, Google is planning to sell digital versions of new books directly to its users. "The move would pit Google against Amazon.com, which is seeking to control the e-book market with the versions it sells for its Kindle reading device," observes The New York Times, which nonetheless pointed out that the move would be welcomed by publi  [...]
Posted: Monday, June 1st 2009

TubeMogul Ups Ante on Video Analytics

Web video service TubeMogul launched version 2.0 of its free analytics package with promises of improved statistics for the 85,000 publishers that use its services. TubeMogul provides a single point for deploying uploads to the top 15 video sharing sites, including DailyMotion, Blip.tv, Break.com, and MetaCafe. The new analytics package standardizes the a handful of metrics -- how many people are watching videos, for how long, and fro  [...]
Posted: Thursday, May 28th 2009

OpenX Scores $10 Mil in Series C

OpenX has reported raising another $10 million in Series C funding, bringing the total investment in the open-source ad server to more than $30.8 million. Many investors from previous rounds pitched in again, including Accel Partners, Index Venture, Mangrove Capital, First Round Capital, and digital media head of News Corp Jon Miller, who is also chairman of Open  [...]
Posted: Wednesday, May 27th 2009

Devs Rejoice: GOOG Debuts Maps Ad Unit

Giving geo map developers an opportunity to turn a profit on their talents, Google debuted a Maps Ad Unit, supported by its Maps API. The Maps Ad Unit joins AdSense for Maps and enables devs to overlay AdSense units over a Google Map embedded onto third-party sites. Ads hosted in the units are targeted to the maps view and updates when users hover around the map, according to Search Engine Journal. To   [...]
Posted: Thursday, May 21st 2009

AT&T, Yahoo Top March Display Ad Rankings

Yahoo Sites - which racked up 42.8 billion US ad views in March 2009 - ranks as the top display ad publisher for the month, while AT&T is the top display advertiser, capturing nearly 6 billion ad views, according to data from the comScore Ad Metrix service. comScore says Yahoo Sites captured 13.2% market share of the over 324 million ad views overall and reached 139 million people online in March Fox Interactive Media ranked second with 31.4 billion ad views (9.7% share), while social network  [...]
Posted: Friday, May 15th 2009

Foreign Visitors Flock to UK Newspaper Sites

Great Britain's tabloid The Sun is the most popular online newspaper among the nearly 16 million people in the UK who visited a newspaper website in March 2009, according to data from comScore World Metrix service, which also reported that many of the UK's other top online newspapers also draw significant numbers of v  [...]
Posted: Friday, May 15th 2009

WSJ Updates Rules of Engagement to Include SocNets

This week, staff members at the Wall Street Journal were given a fresh list of rules outlining "professional conduct." The updated list includes a guide to using online outlets appropriately. Of especial note were activities that occur on social networking sites like Twitter and Facebook. "Openly 'friending' sources is akin to publicly publishing your Rolodex," the rules somberly proclaim, admonishing journalists to "Let our coverage speak for itself, and don't detail how an article was repor  [...]
Posted: Thursday, May 14th 2009

Adap.tv Weds Publishers to Perfect Streaming-Vid Partner

Would-be video publishers suffering from options paralysis may soon be saved: Adap.tv has launched the Player Partner Program, which matches publishers to the video player partners that suit them best. Partners available through this hub include Brightcove, thePlatform, Mogulus, VMIX, Twistage and Kaltura, but Adap.tv claims to work with more than 300 premium video publishers. All are pre-integrated with Adap.tv's OneSource, which supports "Str  [...]
Posted: Wednesday, May 13th 2009

ShortTail Tests Interstitial Video Ad Format

ShortTail Media will launch a beta test this summer of Digital 30 (D30) - a full-page, interstitial placement, through which 15- and 30-second TV spots can be incorporated between web pages -- as they load, for example. In a speech at the Interactive Advertising Bureau's annual meeting in February, David Payne, ShortTail's CEO (and former head of CNN.com), advocated a new app  [...]
Posted: Monday, May 11th 2009

E-Readers Could Salvage Traditional Media, Some Say

Big-screen e-readers may be the hope of the newspaper industry. Like Amazon's Kindle but with a larger screen - about the size of a standard sheet of paper - these devices are currently being created with the goal of displaying newspapers and magazines, writes MediaBuyerPlanner. A number of big-scre  [...]
Posted: Friday, May 8th 2009

Print News Firms Intensify Web Investments

Print newspapers have been battling with competition from free online news sources like Google for some time now, and many thought the huge media companies that own newspapers would go down with them. But they're making a comeback in an entirely different way, Ad Age reports. Take Gannett, the nation's biggest publisher. It's acquired half a dozen start-up companies and taken stakes in several others. With est  [...]
Posted: Monday, May 4th 2009

B2B Publisher Revenue Shifts Decisively Online

The aggregate percentage of print-generated revenue among B2B publishers fell from 58.3% to 40% between 2003 and 2008, while electronic revenues climbed from 18% to 33.9% in the same period, says Outsell, Inc. A more specific look at the period from 2005-2007 reveals that the aggregate percentage of revenue from print declined from 53.1%to 44.1% in 2007, with a corresponding increase - from 22  [...]
Posted: Monday, May 4th 2009

GOOG to Serve 'Premium' News, Unbidden, to Users

At a Hollywood party last week, CEO Eric Schmidt of Google revealed the search giant's intentions to provide a "solution" to the collapsing newsprint industry. "Schmidt is distinctly aware of the newsprint meltdown going on in an information world dominated by his company, and that [the Google News] system only works as long as there is someone to report the news that his system delivers to readers," wrote The Wrap's Sharon Waxman, after sp  [...]
Posted: Wednesday, April 29th 2009

Online Catalogs Account for 87% of Total; Print-Only Declining

The number of print catalogs with online editions now stands at 8,894, up from 8,675 at the same time in 2008, according to data from the 2009 National Directory of Catalogs, which was released this week by MediaFinder.com (via MarketingCharts). The directory data shows that there are 2,011 catalogs available in online-  [...]
Posted: Wednesday, April 29th 2009