Promotions
Articles and advice about online promotions such as electronic coupons, sweepstakes, contests, point-of-purchase tie-ins and more.
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 220 | 313 |
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| » CRM | 3 | 530 |
| » cross media | 102 | 431 |
| » demographics | 79 | 454 |
| » direct marketing | 90 | 443 |
| » domain names | 22 | 511 |
| » don't believe the hype | 10 | 523 |
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| » email marketing | 29 | 504 |
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| » instant messaging marketing | 6 | 527 |
| » interviews | 4 | 529 |
| » intrusive formats | 5 | 528 |
| » Latin America | 3 | 530 |
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| » loyalty & retention | 29 | 504 |
| » major account moves | 5 | 528 |
| » major brands | 175 | 358 |
| » major players news | 154 | 379 |
| » measurement & analytics | 17 | 516 |
| » media convergence | 66 | 467 |
| » minorities | 5 | 528 |
| » mobile marketing | 57 | 476 |
| » multi-channel marketing | 65 | 468 |
| » new and improved | 35 | 498 |
| » nonsense & parodies | 19 | 514 |
| » online ad market | 79 | 454 |
| » pearls of wisdom | 9 | 524 |
| » people | 26 | 507 |
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| » Sales | 1 | 532 |
| » search engine marketing | 38 | 495 |
| » seniors | 3 | 530 |
| » sex sells | 3 | 530 |
| » signs of doom | 8 | 525 |
| » signs of recovery | 4 | 529 |
| » signs of what's to come | 102 | 431 |
| » small business | 9 | 524 |
| » spam & anti-spam | 4 | 529 |
| » Spanish-speaking | 4 | 529 |
| » syndication & RSS | 11 | 522 |
| » technical innovation | 22 | 511 |
| » telecom | 15 | 518 |
| » text ads | 14 | 519 |
| » tools & software | 36 | 497 |
| » top stories | 66 | 467 |
| » travel | 9 | 524 |
| » user experience | 96 | 437 |
| » viral marketing & social media | 106 | 427 |
| » weblog marketing | 28 | 505 |
| » women | 25 | 508 |
| » worst practices | 26 | 507 |
| » Youth | 47 | 486 |
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- Showing 526 - 533 of 533
Major Brands Shift Ad Budgets Online
Biz 2.0: McDigital Marketing
Thomas Mucha examines McDonald's recent decision to shift more marketing budget away from TV in favor of online. Full of bolstering for online advertising effectiveness, including this:...[T]he best reason for McDonald's to go digital is that the medium works. Carmake [...]
Posted: Saturday, April 26th 2003
New Online Game for Mercedes C Class
BrandRepublic: Mercedes promotes C-Class with Top Gear online game
Drivers are being encouraged to challenge 'Top Gear''s mystery driver the Stig in a new online promotion for the Mercedes-Benz C-Class.
The game appears on the Top Gear website. Users must drive the Mercedes-Benz C-Class ar [...]
Posted: Friday, April 25th 2003
UPN and AOL Team on Maserati Sweepstakes
UPN, America Online Join For Maserati Sweepstakes
UPN, working with America Online, Inc. and Maserati, have begun the UPN Platinum Sweepstakes that features a grand prize car with a retail value of $99,000. For six weeks beginning in April, UPN will run promos on-air and on UPN.com, and will tag its radio ads promoting the sweepstakes. AOL will also run an online campaign promoti [...]
Posted: Friday, April 18th 2003
Web Promotions Worked for Oscar Advertisers
MediaPost: Just an Online Minute... Diet Pepsi Wins
Even though ratings for this years Oscars were the lowest ever, advertisers that included web promotions in there commercials saw very large spikes in traffic to their web sites.
Additionally, Feedback Research, a division of our favorite Gator, released results showing Pepsi's sponsorship of the Oscar's website [...]
Posted: Wednesday, March 26th 2003
MSN 8.0 Advertising Strategy Changes
C|Net: Sputtering growth sparks changes at MSN
MSN's subscriber tally remained steady at about 9 million in the first three months of the costly marketing push, the software giant disclosed last week. That figure leaves it well behind AOL, which gave a subscriber figure of 35 million at last report and which will update that number when parent company AOL Time Warner reports fourth-quarter earnings on Jan. 29.
MS [...]
Posted: Friday, January 24th 2003
RealNetworks Offers Truly Free Trial
Ad Age: FREE SAMPLES FOR THE FIRST 300 MILLION
RealNetworks today launches a promotion offering free access without the use of a credit card to its subscription-based media service that features streaming audio and video content on the Web.
The promotion, backed by print and online advertising, offers consumers a free two-day trial starting today of RealOne SuperPass service w [...]
Posted: Wednesday, December 4th 2002
Celebrities Lend a Hand at Yahoo Shopping
Press Release: Yahoo! Shopping and UsWeekly Launch ''Shop Like a Star''
Yahoo! Inc. (Nasdaq:YHOO - News) and UsWeekly Magazine today launched a special online holiday site featuring the hottest gift picks from celebrities including Selma Hayek, Nicolas Cage and Cher. UsWeekly will feature the celebrity gift picks in their magazine, while Yahoo! Shopping will host a special Web site showcasing the celebrities and their pr [...]
Posted: Monday, December 2nd 2002
iLike Gets i-Love from Open Facebook Platform
Online music community iLike owes a lot to Facebook's decision to open its back-end to developers last month. The change has advanced iLike from 3 million users in May to a current total of 1 million new Facebookers per week, reports Reuters.
The music-sharing site allows Facebook users to share music preferences and receive concert and music suggestions from other users. It also inc [...]
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- Showing 526 - 533 of 533