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Airline Emails Help Deals Travel Fast

As the holiday season kicks into full swing, some airlines are finding that email campaigns offering deep discounts or bargains - and a short shelf life - are hitting their mark. One well-targeted campaign last week by European airline Aer Arann resulted in a 320% spike in flight bookings for the day, the highest sales achieved by the airline in one day this year, according to the Irish Times. Thanks to   [...]
Posted: Thursday, November 12th 2009

Websites, Apps Root Out Black-Friday Deals

As Black Friday and Cyber Monday draw near, a slew of new online websites and tools are springing up to help consumers locate the bargains they want. Deal News and BlackFriday.org are two examples of sites that have recently made improvements. Deal News, which has tracked Black Friday offers online for several years, has tweaked its iPhone App that does the same. Version 2 adds a number of new features, including deals that both been leaked and confirmed for  [...]
Posted: Tuesday, November 10th 2009

SocNet Experiments Bode Well for Holiday Season

Inspired by the results of experimental social media campaigns, some major retailers are gearing up to roll out more elaborate social networking campaigns than they did last year. Though overall online ad spending among retailers is expected to increase this holiday season, details have emerged over the last several weeks that indicate merchants plan to use more of this money on sites such as Twitte  [...]
Posted: Friday, November 6th 2009

Luxury Brands Move Online to Compete with Discounters

Saks Fifth Avenue, the upscale brick-and-mortar retailer, is experimenting with short online “private event” sales as means to compete with increasingly popular high-end discount websites. Saks' new offering, called "Fashion Fix," comes as the luxury department-store chain struggles to find new sources of revenue in the current economy. Though luxury retailers have traditionally been slow to adapt to web-based sales and maketing tactics, a recent Bain & Co. report projects 20% growth i  [...]
Posted: Wednesday, November 4th 2009

Sprint Pushes Mobile Couponing at Movies

Sprint, bCODE, and Screenvision are partnering on a new mobile coupon offering that will enable Sprint customers to receive special concession-stand savings at 500 participating movie theaters. The move indicates a growing shift into mobile-focused promotion programs, which consumers are increasingly demanding, according to a recent survey. Research released last week by HipCricket   [...]
Posted: Monday, November 2nd 2009

'Family Guy' Leads Windows 7 Viral Push

Microsoft has recruited the Griffin-family characters from the popular TV show "Family Guy" in an effort to shore up its marketing push for new operating system Windows 7, which is launching today. While such 'celebrity' endorsements are hardly new, this particular campaign represents a novel twist for online video campaigns. For starters it is not an ad, but a half-hour show, scheduled to run on Nov. 8 without traditional commercials. Instead, "Family Guy Presents: Seth & Alex's Almost Live   [...]
Posted: Thursday, October 22nd 2009

Lands' End Sends Kids Packing

Direct specialty apparel retailer Lands' End, which launched an interactive website specifically targeted at female swimsuit shoppers in May 2009, is aiming another interactive website at another niche audience and product. Lands' End is off  [...]
Posted: Monday, August 3rd 2009

Target Tests Localization in Promotional Emails

In promotional emails directed to regular customers, retailer Target has begun testing localization features -- meaning that, depending on where a recipient lives, s/he may see content specific to his/her local or preferred Target store. "For instance, the emails feature the name of the subscriber’s local store in the header, complete with the store’s telephone number and store-specific links to its clinic, photo center and other departments," writes   [...]
Posted: Friday, June 5th 2009

Majority of Physicians Prefer ePromo to Face-to-Face

Over two-thirds (67%) of US physicians have a positive attitude toward electronic promotion (ePromotion) by pharmaceutical companies. And nearly three-fourths (73%) say they think ePromotion is equal or superior to face-to-face communication from drug sales reps, according to (pdf) an annual study on ePromotion from SDI (  [...]
Posted: Tuesday, April 28th 2009

'Deadliest Catch' Spans Mobile, Internet, Gaming

Discovery launched a three-pronged marketing campaign - across mobile, the internet and gaming - geared toward the cable net's growing fan base for the show The Deadliest Catch, reports MediaBuyerPlanner. The campaign, for the fifth season of the hit series about crab fishing off Alaska, was designed to capture viewers "throughout the day no matter what platform they are using," sa  [...]
Posted: Tuesday, April 21st 2009

CNN Uses Inauguration to Toy with Long-Form Video Ads

Last Tuesday CNN.com piloted video ads of up to :60 in length, leveraging the high traffic it knew it would receive as users visited the site to watch live streams of the inauguration. "This is the first time we experimented with placing in-stream commercials into the live feed," said SVP-Digital Advertising Joe Dugan, who said CNN sold the placement at premium rates. "Previously we did pre-rolls limited to 15 seconds and intro billboards." Clients included Cisco and Starbucks, with a new   [...]
Posted: Friday, January 23rd 2009

Unwanted 'American Idol' Text Message Backfires on AT&T

This week AT&T Wireless sent a text message to a "significant number" of its 75 million customers, promoting the Tuesday premier of American Idol, a popular show where Americans compete for pop stardom. The wordy SMS read: AT&T Free Msg: Get ready for American Idol! AI 8 starts this Tues (1/13) at 8pm on FOX. Check out AT&T's official AI web site from you [sic] PC - www.att.com/idol for the latest info on our $1MM sweepstakes, test your AI IQ by playing the trivia game  [...]
Posted: Wednesday, January 14th 2009

Kroger Targets Coupons with Customer-Loyalty Data

Even through a recession, and despite a strong reported preference for them, US consumers redeem just 1-3% of paper coupons. But coupon distributors take heart: up to half the coupons that Kroger sends to its customers are redeemed, courtesy of the data-mining firm it uses (and part-owns) to target specific customers,   [...]
Posted: Friday, January 9th 2009

Dunkin' Donuts Bows $100MM "You Kin' Do It!" Campaign

Last Monday Dunkin' Donuts bowed a $100+ million integrated ad campaign with a rallying cry for consumers hard-hit by the economy: "You Kin' Do It!" The national "You Kin' Do It" campaign broke with three TV spots aired during network primetime and national cable programming,   [...]
Posted: Friday, January 9th 2009

American Pie's 'Stifler' Co-Anchors Heavy.com Sports Show

Seann William Scott -- better known as Steve Stifler of the raunchy '90s comedy American Pie -- joins male entertainment site Heavy.com as co-host of The Burly Sports Show, a weekly round-up of all things sporting. "This goes beyond a sponsorship," boasted CEO Simon Assaad of Heavy.com (via MediaPost  [...]
Posted: Monday, January 5th 2009

Mars Extends NASCAR Sponsorship

Mars North America will extend its contract as official NASCAR partner. The multiyear sponsorship commitment designates four Mars products as official NASCAR brands: M&M's as Official Chocolate of NASCAR Snickers as Official Chocolate Bar of NASCAR Combos as Official Cheese-Filled Snack of NASCAR Pedigree as Official Pet Food of NASCAR The partnership complements Mars  [...]
Posted: Tuesday, December 23rd 2008

November's Top US Web Properties: Coupon Sites Up 32%

The start of the holiday shopping season propelled several Retail site categories to double-digit traffic gains in November and sent droves of shoppers to coupon sites, according to the monthly analysis of US online consumer activity from comScore Media Metrix. Retail Category Traffic Soars from Holiday Shopping Retailing dominated the top-gaining catego  [...]
Posted: Thursday, December 18th 2008

Only 16% of Students Read Marketing Email

Today's high-school and college students started using email at an average age of 13. Most have had an email address for 8 years and have about 2.4 email addresses each, yet 61% say they 'never' or 'hardly ever' read marketing emails, says a survey from eROI, MarketingCharts reports. The research, which was designed to uncover how students communi  [...]
Posted: Thursday, December 11th 2008

There.com, Club Penguin Do Their Part for Charity

Virtual worlds There.com and Club Penguin organized online drives to encourage users to think charitably, reports Virtual World News. The sites target young adults and children, respectively. There.com set it  [...]
Posted: Thursday, December 11th 2008

Cyber Monday Second-Best Day for Online Retail

Cyber Monday accounted for $846 million in online spending, up 15% from last year -- and the second-highest amount spent in online retail since the $881 million spent on Green Monday 2007, according to comScore, writes Retailer Daily.   [...]
Posted: Monday, December 8th 2008

Online Campaigns Bring Irony to Gift-Giving

UPS tapped agency T3 to produce UPSRegifter.com, a site that enables users to pass unwanted gifts off to others, just in time for the holidays. "Regifting" is the process of recycling bad presents. It entered the lexicon in a 1995 episode of Seinfeld, according to MediaPost. On UPSRegifter.com, users upload images of gifts they don't want, or choose fro  [...]
Posted: Friday, November 28th 2008

Six Apart's 'Bailout Plan' for Hard-Up Digital Journalists

Media firm Six Apart -- the founders and former owners of blog site LiveJournal -- has introduced a "bailout plan" for once-pro bloggers that have lost their jobs. The TypePad Journalist Bailout Program is offering 20 to 30 bloggers and journalists a  [...]
Posted: Tuesday, November 25th 2008

Politics, Holidays Drive Top October Web Properties

The US presidential election, Halloween and approaching holiday season were the most significant drivers of Internet traffic for October 2008, according to comScore's monthly analysis of US consumer activity at the top online properties, MarketingCharts reports.   [...]
Posted: Monday, November 24th 2008

Food Brands, Retailers Roll out Thanksgiving Promos

From Wal-Mart's $35 dinner for 8 to Butterball's "turkey texts" to Papa John's night-before-Thanksgiving pizza offer, food makers and sellers are busting out deals and marketing in time for next week's holiday, reports Retailer Daily. Wal-Mart is advertising that shoppers can buy a   [...]
Posted: Friday, November 21st 2008

Consumer Shopping Backlash Could Reverse 'Misery Effect'

Bored with bad news, consumers may crack their wallets open this holiday. Holiday rituals are more important this year as they take comfort with friends and family, according to research by IRI, reports Retailer Daily. Moreover, consumers say they plan to make be  [...]
Posted: Friday, November 21st 2008