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Top News: HP Awards PC Business | AmEx Brand Innovation | Groupon Reports Profit | Millennial Media Doesn't | Google Ads Trump Facebook | Social Brand Blunders

Ad Technology: Volvo Launches China's First RTB-based Advertising DoubleClick co-founder targets publishers with content-meets-commerce service Publishers   [...]
Posted: Tuesday, May 15th 2012

Top News: Y&R Falkland Flap | Best of CLIOs | MS E-Bookstore | Apple Gaming Dominates | NBC's Streaming Olympics

Campaigns of Note: Ad Steps Into Falklands Dispute; Y&R Condemns Local Office's Work CLIO Awards: Best of the 2012 Winners How Beer Companies   [...]
Posted: Monday, May 7th 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Shopkick Scores Another Win in the Retail Check-in Wars

Location-based shopping app provider shopkick has scored another big retail win: all Crate and Barrel locations in the U.S. will begin offering walk-in rewards and special deals based on its platform. This follows another major client coup, albeit a name not immediately recog  [...]
Posted: Friday, May 6th 2011

Have You Considered the White Label Daily Deal Market?

OCRegister.com generated $188,000 in revenue on March 10, selling nearly 5,500 daily deals - a single day record, according to the provider from which it white-labeled the deals platform. The OCRegister's experience provides another alternative to marketers looking for a way to differentiate themsel  [...]
Posted: Monday, March 28th 2011

Top News: Top tech toys at CES | American Airlines v travel web | Toshiba's glasses-free 3D TV | CityVille gets 100M users |

CES: Five technologies to watch for at CES. With CES raining tablets, some will get flooded out. CES 2011 photo gallery: the   [...]
Posted: Wednesday, January 5th 2011

The Golden Road (to Unlimited Branding)

While 1960s countercultural jam band pioneers The Grateful Dead do not have an image associated with the traditional business world, they do have much to teach marketers, writes Copyblogger.  [...]
Posted: Thursday, August 12th 2010

Palm Gets One-Upped By Customer's Ad

It is hard not to pity Palm these days: the company is projecting very poor sales for its upcoming quarter and analysts have abandoned any pretense of liking the stock. Worst, Palm’s attempts to reconnect with its customers - arguably it's main problem - have been overshadowed by a head-turning ad created by Palm aficionado Heiko Thies. The ad, writes Wired, "manages to be both exciting and s  [...]
Posted: Friday, March 26th 2010

Target Unveils Scannable Mobile Coupon Campaign

Target is entering the increasingly crowded retail mobile coupon arena, launching a new national program that allows customers to receive coupons directly on their mobile phones and redeem them by scanning a barcode at checkout. Target says it is the first national retailer to offer scannable mobile coupons directly to customers’ mobile phones for   [...]
Posted: Friday, March 12th 2010

Retailers Slightly Decrease Feb. Email Volume

Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog. Although February 2010 saw retail promotional email volume decline compared to the previous year, year-over-year volume increased 13% from  [...]
Posted: Monday, March 1st 2010

Top Jan. ‘10 Coupons: Kohl’s, Gap

An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month. (via Market  [...]
Posted: Friday, February 26th 2010

Valpak Preps New Augmented Reality Envelope

Valpak, the print and online coupon company owned by Cox Enterprises, is prepping for its latest innovation: envelopes that can carry embedded augmented reality code. The company is in final negotiations with a national advertiser and plans to launch the campaign by the end of February or beginning of March, Jim Buckley, head of Valpak's New Media Business tells MarketingVOX. The company has been avidly following developments with this technology in the marketing space - including the rece  [...]
Posted: Thursday, January 28th 2010

Mix Me In App Turns Music Fan into Producer

Mix Me In, a music app that allows fans to tinker with how they can view and listen to new releases, has made its way to the "New and Noteworthy" section of Apple's App Store. Mix Me In takes songs and breaks them down into different streams, isolating the lead singer, guitar, drums, backup singers and keyboards. It then a  [...]
Posted: Monday, January 4th 2010

Digital Gift Cards Pay Dividends in New Marketing Data

Retailers are finding that digital gift cards are not only what consumers want, but also can offer a wealth of information about both the buyers and the recipients who redeem the cards. The Container Store began offering digital gift cards on its website last month with such goals in mind. Eventually it plans to create targeted promotions for customers based on the data. More  [...]
Posted: Friday, December 18th 2009

Abandoned Shopping Carts Capture Link Between Discounts/Conversions

As deal-seeking becomes an ingrained behavior among consumers, shopping cart abandonment data is providing new insight into conversions, according to Charles Nicholls, chief strategy officer with SeeWhy. Namely it is highlighting the growing link between discounts offered and conversions, he says. Since Black Friday and Cyber Monday online sales have remained h  [...]
Posted: Friday, December 18th 2009

McDonald's Augments Brand with Avatar Campaign

McDonald's is introducing its own version of augmented reality - marketing-style - in conjunction with this Friday's opening of the expected blockbuster film Avatar. The fast food chain has developed an interactive game that explores Pandora, the world where Avatar takes place, via high-resolution, 360-degree views - among  [...]
Posted: Thursday, December 17th 2009

Online Shoppers: Bigger Budgets, Most Discounts

Bigger budgets, the ability to better research products and more discounts are some of the reasons why consumers are shopping online this year - reasons that have translated into a 4% increase in holiday e-commerce spending. Six weeks into the 2009 holiday shopping season, e-commerce holiday sales are tracking one percentage point higher than a 3% increase comScore had previously forecast. So far, U.S. consumers spent $20.7 billion, a 4% increase from $20 billion U.S. consumers spent online d  [...]
Posted: Wednesday, December 16th 2009

Beyond Mobile Coupons: Integrated Payments on the Horizon

Mobile coupons are a booming online marketing category right now. Unfortunately, using them is not a seamless transaction as most consumers still cannot pay for the discounted product using their smartphone. New tech is starting to come to market, though, that promises to fill in that gap. For the most part applications that integrate the mobile coupon with the payment piece are only available on a limited basis to a small subset of an already small user group. However as they become main  [...]
Posted: Tuesday, December 15th 2009

It's Official: Auto Ads are Shifting Online

At the end of last month Philip Zelinger, president of Ad Agency Online, an automotive advertising resource, instructed his affiliated automotive advertising agencies to shift their focus from conventional automotive advertising media to social networking based marketing channels. The reason? "The internet already attracts 93% of today’s auto shoppers. The consumer's reliance on social netwo  [...]
Posted: Thursday, December 10th 2009

Industry Buzz & Snippets: 12/07/09

Measurement: IMMI issues new cross-platform metrics, mobile on rise. Search: Google promotes place pages in shop windows. Yahoo a  [...]
Posted: Monday, December 7th 2009

Virtual Goods Reap Real Sales

Specialty youth-apparel brand Boy Meets Girl is teaming up with online fashion game/community Fashion Fantasy Game to drive real-world sales with virtual goods. As part of the promotion, all Fashion Fantasy Game members will receive a free virtual version of the Boy Meets Girl  [...]
Posted: Friday, December 4th 2009

Video Games Rev Up Holiday-Season Ads, Promos

The video-game industry is ramping up its holiday-season promotional activity and ad spending for popular game titles in hopes that a Q409 consumer spending spree will help defray a year-long sales decline. These efforts were notable on Black Friday and Cyber Monday, according to the Wall Street Journal, which reported that Best Buy, for example, is selling Electronics Arts' Dragon   [...]
Posted: Monday, November 30th 2009

Online Retailers Tackle Sales-Tax Hurdles

Sales taxes - or the absence of them - are one of the big reasons why some online retailers can often beat out their brick-and-mortar counterparts that also sell online. Simply put, many e-tailers do not collect taxes from their customers if they don’t have a presence in a state. This gives them an edge over operations that range from Wal-Mart to Target to Sak's Fifth Avenue. This discrepancy is also one reason sites such as eBay and Amazon have thrived in the downturn,   [...]
Posted: Monday, November 30th 2009

Black Friday Survival Guide for Online Shoppers

Cyber Monday is often cast as the online version of Black Friday. Increasingly, though, the same rock-bottom bargains found in the stores on the day after Thanksgiving are also making their way online - on Black Friday. While online shoppers don’t have to worry about the stress of navigating packed malls and sometimes aggressive shopping mobs, Black Friday is no ordinary online shopping day, and consumers should plan accordingly as they digest their Thanksgiving Day meal. Monitor  [...]
Posted: Friday, November 27th 2009

Industry Buzz & Snippets: 11/27/09

Black Friday: Online retailers and networking sites aim to make holiday shopping more interactive. The Shopping Spy looks for bargains online. US shoppers hit Bla  [...]
Posted: Friday, November 27th 2009