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Privacy

Articles and advice about online privacy, user trust, personally identifiable information management and related issues, including legislation, best practices, consumer opinion and more.

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Gmail Compared to Gator

ClickZ: Gmail: the Next Gator? Oh, you want themonster next doorSomehow in the past few months, advertisers have become more sensitive to the fact that people searching on their brand names and categories will find competitors advertising on search engines. This oddly timed awakening to the fact that they don  [...]

Tickle Provides 'People Search'

ClickZ: Ask Jeeves Brings Search to Tickle Social network provider Tickle launched an Ask Jeeves-powered "people search" service. Users, in addition to the normal social networking activity (which seems to be sending out hundreds of invitations to distant acquaintances), can now also search for diffe  [...]

Data Ownership Battle Forming Up

ClickZ: Who Owns the Data? Dave Morgan lays out the data ownership battlefield forming between publishers, readers, advertisers and the technology plumbing bits in between. He points out the players and the major issues, but - as Tacoda's boss - studiously avoids stating any predictions or even opinions on the issues, aside from anticipating that 2004 will be the year in which the big, hairy fight will erupt  [...]

Girding for Bad PR, Claria Hires Privacy Officer

ClickZ: Claria Hires Privacy Officer IPO hopeful Claria hired a lawyer as chief privacy officer. D. Reed Freeman Jr., a professor at George Mason University, has worked at the Federal Trade Commission and a sizable D.C. law firm. The move mirrors one made by DoubleClick years ago, when that Internet firm was feeling legislative heat from privacy advocates in Congress due to over-wrought concerns about browser cookies tracking user beh  [...]

Gmail Attacked in E.U.-Influenced Countries

CNET: Privacy group steps up Gmail complaints This time privacy advocates got specific, lodging multiple privacy complaints against Google's new Gmail service in the E.U.'s current 15 state divisions as well as the sovereign nations of Australia and Canada. The London-based Privacy International group noted that E.U. law - mandatorily adopted by member governments - requires that data cannot be stored longer than necessary   [...]

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FTC Hearing Moves Past Spyware, Pits Privacy vs. Data, Targeting

ZDNet: Few solutions pop up at FTC adware workshop A Federal Trade Commission hearing on spyware allowed various players to air their concerns, but they seemed to agree on very little. Software companies voiced concern that ill-tailored laws would create liability for them and reduce Internet innovation (t  [...]

Can-Spam Sentence Guidelines to be Tough

The Register: US proposes rigorous spam sentencing The U.S. Sentencing Commission is treating spammers as though they were the equivalent of thieves, frauds and vandals. The Commission is treating many Can-Spam Act offenses as felonies, with suggestions for stiff penalties, including jail time. The se  [...]

FTC to Open Hearings on 'Spyware'

CNET: FTC to shine light on spyware The Federal Trade Commission (FTC) plans to have a full day of hearings to get input as to what exactly "spyware" is, and what regulations may be necessary to make sure it doesn't do insidious things. The debate seems to be forming up much like the early anti-spam debate, wit  [...]

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A9.com Already Attracting Worriers

PC Pro: Amazon risks privacy concerns with new search website It hasn't been out more than a morning, and already Amazon.com's A9.com search service is attracting "concerns" about privacy. The fact that the interface allows for the st  [...]

DMA Not Publicly Policing Members

DM News: DMA Investigates 23 Ethics Cases The Direct Marketing Association (DMA) dealt with 23 ethics complaints on members in the last half of 2003, but it issued no citations. A report by the DMA's Ethics Committee mentioned several concerns - among them negative-option trial offers, misleading copy and misuse of private information - but has not yet taken any self-policing actions that have been made known to the pub  [...]

Gmail Faces State Resistance

Reuters: Calif. Lawmaker Moves to Block Google's Gmail A Fremont, CA state senator bought the privacy hype on Google's new Gmail service, indicating she will draft legislation to prevent Google from putting "a massive billboard in the middle of your home." While apparently quite happy to have California pharmacies act on individuals' prescription drug consumption, Liz Figueroa drew the line at Intern  [...]

IMs Must be Recorded to Comply with Sarbanes-Oxley

The Register: UK firms must monitor staff IMs A U.S. law requiring publicly traded firms to keep track of internal communications - in an attempt to keep them honest on financial reporting issues, among other things - is running up against the ethereal nature of instant messaging. The pop-up messaging is most often not tracked by many corporate IT departments, never mind logged, and a few Europeans are beside themselves with p  [...]

Gmail, Like Much Else, an E.U. Privacy Violation

CNET: U.K. privacy group wary of Google's Web mail Privacy International filed a complaint in the U.K. to attempt to spur an investigation into Google's new Gmail service's privacy practices. European privacy laws make a great many information transactions illegal - even some extremely innocuous ones - unless they happen within a jurisdiction covered by E  [...]

Database Savvy Leads to Personalized Publishing

Reason Magazine Editor Nick Gillespie asks, "What if you received a magazine that only had stories and ads that you were interested in and pertained to you? That would be a magazine that everyone would want to read." He's right and his magazine has already   [...]

Privacy Advocates Shrill, Chill New Gmail Service

ClickZ: Google Responds to Gmail Privacy Concerns The Register: Google mail is evil - privacy advocates It could be quite useful if Google would keep a permanent record of everything searched and everything read in the new Gmail in boxes. Ads could become usefully relevant. But this isn't about to happen. When Google serves me an ad for SEO services while I read the latest rants ab  [...]

DMA Cries Wolf: Do-Not-Email Could Cost $5.8B

DM News: DMA: Do-Not-E-Mail Registry Would Cost Industry $5.8B Peter Johnson, the Direct Mail Association's (DMA's) top economist, said that the proposed Do-Not-Email Registry could cost the direct marketing industry $5.8 billion. The study projected that the list would block about 21.3 billion non-spam messages, although the study defined spam not as unwanted email, but rather as email sent without fraud in the content  [...]

Spim Not a Spam-Level Threat

CNET: Experts downplay 'spim' threat Analysts doubt that spim - spam through instant messaging - will ever arise to the level of cost and annoyance as spam. Especially now that the big three of AOL, Yahoo and MSN have closed off their "buddy lists" to third party databases, spamming IM'ers will prove easier to control. Yahoo also updated its IM client to make it harder to deliver unwanted messages. Just last summer, AOL add  [...]

Google Personal Profiles Shift Search Results

eWeek: Google Getting Personal with Search PCWorld: Google Gets Personal Chances are, new search ideas will pop up first in Google Labs. The lab at Google is playing now with personalization, and the toy they have put out there for us to play with is a personalization engine based on broad, categorical profiling. The personalized p  [...]

Privacy Reduced to Political Football

DM News: Privacy Issues Grow in Number, Complexity Privacy has exceeded the bounds of calm discussion, according to a Direct Marketing Association executive, becoming a football for a melange of political interests, commercial interests, libertarians and even the odd nutcase. More than 500 bills were introduced into various legislatures attempting to regulate privacy interests, perhaps because its free for the states t  [...]

Sites Try to Weasel out of Privacy Responsibility

eCommerce Times: Firms Look To Limit Liability for Online Security Breaches Worried that data systems remain vulnerable to hacking, many large e-commerce companies are putting weasel words into consumer agreements, making themselves theoretically immune to liability in the event of a security breach with private information. The waivers may or may not be found to help the companies, some of which have already been sued by the Fe  [...]

Social Networks Raise Privacy Concerns

BusinessWeek: The Perils and Promise of Online Schmoozing Sure, it's fun (for a few days, anyway), to see how many friends and business associates you can link to on sites such as Friendster, Tribe and Orkut, but BusinessWeek worries that these sites may put users at risk of invasions of privacy. The worry might be misguided, as there are countless sites out there that store personal info. Why would  [...]

Tivo Data 'Creeps Out' Subscribers

CNET: TiVo watchers uneasy after post-Super Bowl reports The powerful media tracking capabilities of Tivo earned it much publicity following the Super Bowl's rated R half-time show. The company was able to point out that the interactive digital video recorder owners had replayed the Janet Jackson peep incident three times more than any other moment of a fairly exciting football game. But many subscribers, not previously re  [...]

Some Anti-Spyware Programs Actually Spyware

CNET: Spyware cures may cause more harm than good Web surfers are charging that some "anti-spyware" software companies are tricking users into installing still further spyware programs, merely eliminating the competing pieces of software. A large group of users has been monitoring th  [...]

Companies Shifting Privacy Policies to Gain Flexibility

IAR: Companies Alter Privacy Policies Many companies are changing their privacy policies to reflect new realities. Those realities include more integrated businesses that require more information sharing between business units, as well as the increased penetration of the Internet and increasing use of the Internet for transactions. Those developments make private information more valuable to companies, both for their own use and   [...]

White-Collar Spam to Be Outed by New Laws

NYT: Big Companies Add to Spam Flow The New York Times points out that now that anti-telemarketing and anti-spam bills are either passing or gaining momentum, "legitimate" companies will soon be outed as the source for much of what consumers today consider junk calls, junk mail and spam. MarketingWonk's own Nick Usborne is quoted coining an apt term: "white-collar spam." A culture seems to have developed in the list acqu  [...]