Privacy
Articles and advice about online privacy, user trust, personally identifiable information management and related issues, including legislation, best practices, consumer opinion and more.
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 135 | 710 |
| » ad pricing | 24 | 821 |
| » ad selling | 79 | 766 |
| » ad targeting | 219 | 626 |
| » ad technologies & vendors | 222 | 623 |
| » advertainment | 15 | 830 |
| » Advertising | 2 | 843 |
| » affiliate marketing | 9 | 836 |
| » agencies & ad departments | 58 | 787 |
| » alternative marketing | 50 | 795 |
| » Asia/Pacific | 28 | 817 |
| » b2b | 5 | 840 |
| » best practices | 103 | 742 |
| » Big Picture | 1 | 844 |
| » biz buzz | 92 | 753 |
| » branding | 31 | 814 |
| » broadband | 64 | 781 |
| » campaigns & creatives of note | 47 | 798 |
| » case studies | 3 | 842 |
| » co-op marketing & partnerships | 15 | 830 |
| » computers & tech | 50 | 795 |
| » consumer packaged goods | 6 | 839 |
| » CRM | 1 | 844 |
| » cross media | 13 | 832 |
| » deep coverage | 1 | 844 |
| » demographics | 62 | 783 |
| » direct marketing | 74 | 771 |
| » domain names | 38 | 807 |
| » don't believe the hype | 24 | 821 |
| » e-commerce | 134 | 711 |
| » email marketing | 104 | 741 |
| » entertainment | 41 | 804 |
| » Europe | 34 | 811 |
| » events | 7 | 838 |
| » finance | 12 | 833 |
| » floater | 1 | 844 |
| » global | 14 | 831 |
| » healthcare | 7 | 838 |
| » How-to | 3 | 842 |
| » I-PR & business communications | 7 | 838 |
| » instant messaging marketing | 9 | 836 |
| » interviews | 5 | 840 |
| » intrusive formats | 148 | 697 |
| » Latin America | 2 | 843 |
| » legal, government & regulation | 434 | 411 |
| » loyalty & retention | 20 | 825 |
| » major account moves | 6 | 839 |
| » major brands | 71 | 774 |
| » major players news | 225 | 620 |
| » Marketing | 1 | 844 |
| » measurement & analytics | 95 | 750 |
| » media convergence | 30 | 815 |
| » minorities | 1 | 844 |
| » mobile marketing | 177 | 668 |
| » multi-channel marketing | 11 | 834 |
| » new and improved | 46 | 799 |
| » nonsense & parodies | 8 | 837 |
| » online ad market | 196 | 649 |
| » pearls of wisdom | 64 | 781 |
| » people | 59 | 786 |
| » personalization | 72 | 773 |
| » political parties & organizations | 99 | 746 |
| » promotions | 4 | 841 |
| » publishing | 164 | 681 |
| » real estate | 1 | 844 |
| » research & stats | 155 | 690 |
| » rich media | 22 | 823 |
| » search engine marketing | 195 | 650 |
| » Segmentation & Markets | 1 | 844 |
| » seniors | 3 | 842 |
| » sex sells | 6 | 839 |
| » signs of doom | 91 | 754 |
| » signs of recovery | 4 | 841 |
| » signs of what's to come | 167 | 678 |
| » small business | 6 | 839 |
| » spam & anti-spam | 118 | 727 |
| » Spanish-speaking | 2 | 843 |
| » syndication & RSS | 8 | 837 |
| » technical innovation | 70 | 775 |
| » telecom | 26 | 819 |
| » text ads | 24 | 821 |
| » tools & software | 158 | 687 |
| » top stories | 164 | 681 |
| » travel | 5 | 840 |
| » user experience | 206 | 639 |
| » viral marketing & social media | 178 | 667 |
| » weblog marketing | 20 | 825 |
| » women | 9 | 836 |
| » worst practices | 219 | 626 |
| » Youth | 17 | 828 |
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Gmail Compared to Gator
ClickZ: Gmail: the Next Gator?
Oh, you want themonster next doorSomehow in the past few months, advertisers have become more sensitive to the fact that people searching on their brand names and categories will find competitors advertising on search engines. This oddly timed awakening to the fact that they don [...]
Posted: Friday, April 23rd 2004
Tickle Provides 'People Search'
ClickZ: Ask Jeeves Brings Search to Tickle
Social network provider Tickle launched an Ask Jeeves-powered "people search" service. Users, in addition to the normal social networking activity (which seems to be sending out hundreds of invitations to distant acquaintances), can now also search for diffe [...]
Posted: Thursday, April 22nd 2004
Data Ownership Battle Forming Up
ClickZ: Who Owns the Data?
Dave Morgan lays out the data ownership battlefield forming between publishers, readers, advertisers and the technology plumbing bits in between. He points out the players and the major issues, but - as Tacoda's boss - studiously avoids stating any predictions or even opinions on the issues, aside from anticipating that 2004 will be the year in which the big, hairy fight will erupt [...]
Posted: Thursday, April 22nd 2004
Girding for Bad PR, Claria Hires Privacy Officer
ClickZ: Claria Hires Privacy Officer
IPO hopeful Claria hired a lawyer as chief privacy officer. D. Reed Freeman Jr., a professor at George Mason University, has worked at the Federal Trade Commission and a sizable D.C. law firm. The move mirrors one made by DoubleClick years ago, when that Internet firm was feeling legislative heat from privacy advocates in Congress due to over-wrought concerns about browser cookies tracking user beh [...]
Posted: Wednesday, April 21st 2004
Gmail Attacked in E.U.-Influenced Countries
CNET: Privacy group steps up Gmail complaints
This time privacy advocates got specific, lodging multiple privacy complaints against Google's new Gmail service in the E.U.'s current 15 state divisions as well as the sovereign nations of Australia and Canada. The London-based Privacy International group noted that E.U. law - mandatorily adopted by member governments - requires that data cannot be stored longer than necessary [...]
Posted: Tuesday, April 20th 2004
FTC Hearing Moves Past Spyware, Pits Privacy vs. Data, Targeting
ZDNet: Few solutions pop up at FTC adware workshop
A Federal Trade Commission hearing on spyware allowed various players to air their concerns, but they seemed to agree on very little. Software companies voiced concern that ill-tailored laws would create liability for them and reduce Internet innovation (t [...]
Posted: Tuesday, April 20th 2004
Can-Spam Sentence Guidelines to be Tough
The Register: US proposes rigorous spam sentencing
The U.S. Sentencing Commission is treating spammers as though they were the equivalent of thieves, frauds and vandals. The Commission is treating many Can-Spam Act offenses as felonies, with suggestions for stiff penalties, including jail time. The se [...]
Posted: Monday, April 19th 2004
FTC to Open Hearings on 'Spyware'
CNET: FTC to shine light on spyware
The Federal Trade Commission (FTC) plans to have a full day of hearings to get input as to what exactly "spyware" is, and what regulations may be necessary to make sure it doesn't do insidious things. The debate seems to be forming up much like the early anti-spam debate, wit [...]
Posted: Thursday, April 15th 2004
A9.com Already Attracting Worriers
PC Pro: Amazon risks privacy concerns with new search website
It hasn't been out more than a morning, and already Amazon.com's A9.com search service is attracting "concerns" about privacy. The fact that the interface allows for the st [...]
Posted: Thursday, April 15th 2004
DMA Not Publicly Policing Members
DM News: DMA Investigates 23 Ethics Cases
The Direct Marketing Association (DMA) dealt with 23 ethics complaints on members in the last half of 2003, but it issued no citations. A report by the DMA's Ethics Committee mentioned several concerns - among them negative-option trial offers, misleading copy and misuse of private information - but has not yet taken any self-policing actions that have been made known to the pub [...]
Posted: Tuesday, April 13th 2004
Gmail Faces State Resistance
Reuters: Calif. Lawmaker Moves to Block Google's Gmail
A Fremont, CA state senator bought the privacy hype on Google's new Gmail service, indicating she will draft legislation to prevent Google from putting "a massive billboard in the middle of your home." While apparently quite happy to have California pharmacies act on individuals' prescription drug consumption, Liz Figueroa drew the line at Intern [...]
Posted: Tuesday, April 13th 2004
IMs Must be Recorded to Comply with Sarbanes-Oxley
The Register: UK firms must monitor staff IMs
A U.S. law requiring publicly traded firms to keep track of internal communications - in an attempt to keep them honest on financial reporting issues, among other things - is running up against the ethereal nature of instant messaging. The pop-up messaging is most often not tracked by many corporate IT departments, never mind logged, and a few Europeans are beside themselves with p [...]
Posted: Tuesday, April 6th 2004
Gmail, Like Much Else, an E.U. Privacy Violation
CNET: U.K. privacy group wary of Google's Web mail
Privacy International filed a complaint in the U.K. to attempt to spur an investigation into Google's new Gmail service's privacy practices. European privacy laws make a great many information transactions illegal - even some extremely innocuous ones - unless they happen within a jurisdiction covered by E [...]
Posted: Tuesday, April 6th 2004
Database Savvy Leads to Personalized Publishing
Reason Magazine Editor Nick Gillespie asks, "What if you received a magazine that only had stories and ads that you were interested in and pertained to you? That would be a magazine that everyone would want to read." He's right and his magazine has already [...]
Posted: Tuesday, April 6th 2004
Privacy Advocates Shrill, Chill New Gmail Service
ClickZ: Google Responds to Gmail Privacy Concerns
The Register: Google mail is evil - privacy advocates
It could be quite useful if Google would keep a permanent record of everything searched and everything read in the new Gmail in boxes. Ads could become usefully relevant. But this isn't about to happen. When Google serves me an ad for SEO services while I read the latest rants ab [...]
Posted: Sunday, April 4th 2004
DMA Cries Wolf: Do-Not-Email Could Cost $5.8B
DM News: DMA: Do-Not-E-Mail Registry Would Cost Industry $5.8B
Peter Johnson, the Direct Mail Association's (DMA's) top economist, said that the proposed Do-Not-Email Registry could cost the direct marketing industry $5.8 billion. The study projected that the list would block about 21.3 billion non-spam messages, although the study defined spam not as unwanted email, but rather as email sent without fraud in the content [...]
Posted: Friday, April 2nd 2004
Spim Not a Spam-Level Threat
CNET: Experts downplay 'spim' threat
Analysts doubt that spim - spam through instant messaging - will ever arise to the level of cost and annoyance as spam. Especially now that the big three of AOL, Yahoo and MSN have closed off their "buddy lists" to third party databases, spamming IM'ers will prove easier to control. Yahoo also updated its IM client to make it harder to deliver unwanted messages. Just last summer, AOL add [...]
Posted: Friday, April 2nd 2004
Google Personal Profiles Shift Search Results
eWeek: Google Getting Personal with Search
PCWorld: Google Gets Personal
Chances are, new search ideas will pop up first in Google Labs. The lab at Google is playing now with personalization, and the toy they have put out there for us to play with is a personalization engine based on broad, categorical profiling.
The personalized p [...]
Posted: Tuesday, March 30th 2004
Privacy Reduced to Political Football
DM News: Privacy Issues Grow in Number, Complexity
Privacy has exceeded the bounds of calm discussion, according to a Direct Marketing Association executive, becoming a football for a melange of political interests, commercial interests, libertarians and even the odd nutcase.
More than 500 bills were introduced into various legislatures attempting to regulate privacy interests, perhaps because its free for the states t [...]
Posted: Friday, March 26th 2004
Sites Try to Weasel out of Privacy Responsibility
eCommerce Times: Firms Look To Limit Liability for Online Security Breaches
Worried that data systems remain vulnerable to hacking, many large e-commerce companies are putting weasel words into consumer agreements, making themselves theoretically immune to liability in the event of a security breach with private information.
The waivers may or may not be found to help the companies, some of which have already been sued by the Fe [...]
Posted: Tuesday, March 9th 2004
Social Networks Raise Privacy Concerns
BusinessWeek: The Perils and Promise of Online Schmoozing
Sure, it's fun (for a few days, anyway), to see how many friends and business associates you can link to on sites such as Friendster, Tribe and Orkut, but BusinessWeek worries that these sites may put users at risk of invasions of privacy. The worry might be misguided, as there are countless sites out there that store personal info. Why would [...]
Posted: Sunday, February 22nd 2004
Tivo Data 'Creeps Out' Subscribers
CNET: TiVo watchers uneasy after post-Super Bowl reports
The powerful media tracking capabilities of Tivo earned it much publicity following the Super Bowl's rated R half-time show. The company was able to point out that the interactive digital video recorder owners had replayed the Janet Jackson peep incident three times more than any other moment of a fairly exciting football game. But many subscribers, not previously re [...]
Posted: Friday, February 6th 2004
Some Anti-Spyware Programs Actually Spyware
CNET: Spyware cures may cause more harm than good
Web surfers are charging that some "anti-spyware" software companies are tricking users into installing still further spyware programs, merely eliminating the competing pieces of software. A large group of users has been monitoring th [...]
Posted: Thursday, February 5th 2004
Companies Shifting Privacy Policies to Gain Flexibility
IAR: Companies Alter Privacy Policies
Many companies are changing their privacy policies to reflect new realities. Those realities include more integrated businesses that require more information sharing between business units, as well as the increased penetration of the Internet and increasing use of the Internet for transactions. Those developments make private information more valuable to companies, both for their own use and [...]
Posted: Friday, January 2nd 2004
White-Collar Spam to Be Outed by New Laws
NYT: Big Companies Add to Spam Flow
The New York Times points out that now that anti-telemarketing and anti-spam bills are either passing or gaining momentum, "legitimate" companies will soon be outed as the source for much of what consumers today consider junk calls, junk mail and spam. MarketingWonk's own Nick Usborne is quoted coining an apt term: "white-collar spam."
A culture seems to have developed in the list acqu [...]
Posted: Tuesday, October 28th 2003
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