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Ad Coalition Preps Behavioral Ad Guidelines for '10

In yet another hard-pressed effort to keep federal regulation at bay, a coalition of major media and marketing trade associations have issued self-regulatory principles for behavioral advertising (pdf). The principles, drafted by American Association of Advertising Agencies, Association of National Advertisers, Direct Marketing Association, Interactive Advertising Bureau and Council of Better Business Bureaus, prioritize privacy and dema  [...]
Posted: Tuesday, July 7th 2009

Burst Vets Transparency Commitment with NAI Allegiance

Ad representation firm Burst Media has joined the Network Advertising Initiative (NAI), a gathering of online ad giants dedicated to transparency and user disclosure in behavioral advertising. The NAI is composed of companies like Google, Yahoo, Microsoft, AOL, and Fox Audience Network. Its objective is to act as a central body to police data use in the ad industry, as well as reward businesses that act responsibly. Late last year, the organization rel  [...]
Posted: Friday, June 26th 2009

'Cybercom' Ramps Up to Defend Military's Digital Networks

This week Defense Secretary Robert M. Gates began the process of developing the military's first-ever headquarters to defend the United States' government networks against cyber threats. Earlier this month, President Obama announced his intention to launch the first-ever cyber security arm to protect the nation's digital connections -- a matter he felt the previous administration failed t  [...]
Posted: Wednesday, June 24th 2009

Email Surveillance Ignites Congressional Concerns

The US' National Security Agency is facing scrutiny over the breadth of its domestic surveillance program. According to critics in Congress, its recent penetrations of private telephone calls and emails are broader than previously stated, The New York Times reports. A new law, enacted by Congress in 2008, gave the NSA greater freedom to collect American's private messages as long as such collectio  [...]
Posted: Friday, June 19th 2009

FetchBack Brings Privacy Data, Opt-Outs to Behavioral Ads

This week, FetchBack began adding a link in its behavioral ads that tell users how such ads were delivered -- as well as how they can opt out. "By providing greater consumer disclosure and clarity, Fetchback can enhance the consumer's ability to exercise meaningful choice," said President/CEO Chad Little. "It was only logical to deliver this information within the ad itself, rather than have consumers go to an advertiser’s privacy policy to fish through for details." Spearheads of the be  [...]
Posted: Friday, June 12th 2009

Obama Launches Cyber Security Arm; Seeks 'Tsar' to Oversee

On grounds that America's 21st century economic prosperity depends on them, President Barack Obama announced plans to protect the country's computer networks from cyber attacks. The Obama Administration   [...]
Posted: Monday, June 1st 2009

Americans Choose ID Protection over Weight Loss

Though two-thirds of US adults are now considered overweight or obese, nearly 60% of Americans would rather reduce their risk of identity theft by 20% than lose 20 pounds, according to a survey from Ipsos Public Affairs and ID Analytics.   [...]
Posted: Wednesday, May 27th 2009

Nielsen to Measure Internet Viewing by TV Ratings Sample

This week Nielsen begins a controversial move to measure the online behavior of a small subset of its national TV ratings sample, writes MediaBuyerPlanner. Because the test uses a portion of the same accredited, national TV sample that it uses to generate TV ratings, some researchers are pointing out that it could potentially impact TV ratings results. Nielsen   [...]
Posted: Wednesday, April 29th 2009

Amazon UK Says No to Phorm's Behavioral Ad Probe

In a symbolic stance against its business model, Amazon has stated it will not permit behavioral ad firm Phorm to scan its webpages for targeted ads. UK-based Phorm works directly with ISPs to build profiles of user interests, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. The company suffered hard times last year after a series of   [...]
Posted: Wednesday, April 15th 2009

Facebook Complexity Baffles Older Users

Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the 'net mainly for emailing and sending forwards (e.g., jokes, pictures). With an active audience of 200-300 million users, Facebook has definitely become a household item. And the fastest growing demographic is t  [...]
Posted: Wednesday, April 8th 2009

Google, CVS Provide Online Access to Prescription Drug History

Google yesterday announced it is partnering up with CVS Pharmacy, one of the largest pharmacy chains in the US, to provide patients with online access to their prescription drug history through Google Health accounts. Google Health allows users to import their medical records from over a dozen pharmacies, medical centers, and health insurance providers, which means they can review their records and stay updated on their health status. As part of the new service, more than 100 mi  [...]
Posted: Tuesday, April 7th 2009

Phorm Launches Newsletter, Tackles 'Distorted Reception' of BA Space

Today UK-based behavioral ad firm Phorm launched an e-newsletter, in part to address the negative press that attached itself to the company throughout 2008. Phorm works directly with ISPs to build profiles of user interest, based on their overall web surfing behavior, and serve relevant ads to them across participating websites. Early last year, privacy advocates attacked the firm   [...]
Posted: Monday, March 16th 2009

Google Toys with Behavioral Advertising, Keeps Users Apprised

Today Google will unveil revised privacy measures that give users more control over behavioral targeting. When Google serves banner ads on publishers' sites, ads will feature links that explain how and why they were served. Clicking through will lead to information about its behavioral advertising program -- which terraces consumers based on interests in goods or services, reports MediaPost. The pro  [...]
Posted: Wednesday, March 11th 2009

3 in 5 Web Users Think Sites Track Their Behavior

The vast majority of US web surfers are concerned about the privacy of their information online. And though there is significant concern among all ages, levels of concern are higher among older Americans, according to a study from Burst Media. The survey, undertaken to understand how privacy concerns affect the internet experience and perceptions of advertising, found  [...]
Posted: Monday, March 9th 2009

Search Engines Sign Off on New Behavioral Ad Guidelines

The United Kingdom arm of the Internet Advertising Bureau (IAB) has launched fresh guidelines for behavioral advertising (pdf). Behavioral advertising was a topic of controversy in 2008 when users in the US and the UK discovered I  [...]
Posted: Wednesday, March 4th 2009

Facebook's Zuckerberg Responds to TOS Freakout

CEO Mark Zuckerberg wrote a blog post late yesterday, responding to user concerns about a recent update to Facebook's Terms of Use (casually labeled "TOS" for "terms of service"). The TOS, changed on February 4, stipulates that Facebook owns all content uploaded onto the site, including material posted by users that shut  [...]
Posted: Tuesday, February 17th 2009

Revised TOS Gives Facebook Perpetual Rights to User Content

This month Facebook revised its Terms of Use, a document it is legally permitted to update at any time without informing users. Users demonstrate tacit acceptance of the Terms by continuous use of the site. The revision grants Facebook complete, perpetual ownership of content up  [...]
Posted: Monday, February 16th 2009

SocNets Sign Pact to Protect European Youth

Social networking sites operating in Europe signed a pact on Tuesday, dedicated to tackling the problem of "cyberbullying" and protect the privacy of underage users, reports The Globe and Mail. Hoping to make the internet safer for children, the European Commission (EC) announced that some 17 social networking sites -- including Facebook   [...]
Posted: Wednesday, February 11th 2009

ixquick Ceases User Data Storage

Search engine/phone directory ixquick has announced it will no longer record user IP addresses in connection with their searches. In July 2007, when concerns about search engines and privacy were high, ixquick stated its commitment to purge such data within 48 hours. The average amount of time a search engine stored user information was about 18 months. Last month, Yahoo a  [...]
Posted: Wednesday, January 28th 2009

Industry Unites to Salvage Battered Behavioral Ad Market

A constellation of marketing and ad associations are partnering with the Council of Better Business Bureaus to address user privacy and ethical data collection practices in behavioral advertising. Behavioral targeting -- the process of serving ads to users based on their search and web-surfing behavior -- took a beating in 2008. Congress held hearings where the business practic  [...]
Posted: Tuesday, January 13th 2009

China Knuckles Down Harder on 'Vulgar' Web Content

China expanded its crackdown on "vulgar" online content to 14 additional sites, including Microsoft's MSN, reports Reuters. The ruling Communist Party also accused Google of doing an insufficient job of policing its own search results. Google took significant flak from American users when in 2006 it   [...]
Posted: Monday, January 12th 2009

Website Rating System Hits Obama Administration's Table

Andy Burnham, the United Kingdom's minister of culture, says the country is contemplating the use of a rating system for websites. Like existing rating systems for films, American TV shows and video games, the online variant represents an attempt to prepare users for potentially provocative content and protect children from potentially harmful of offensive material. The results may be far-reaching. Burnham says the government will work with the Obama administration to draft "international   [...]
Posted: Monday, December 29th 2008

AmEx, eBay, IBM Most Trusted for Privacy

American Express, eBay and IBM were rated the top three most trusted companies for privacy in '08, at a time when identity theft is top-of-mind and consumers are more concerned than ever about losing control of personal information, according to annual rankings from Ponemon Institute and   [...]
Posted: Tuesday, December 23rd 2008

Japan to Purge Google Street View from Its Cities

Japanese lawyers and professors have banded together to ask Google to stop providing street-level images of the country's cities online. Google Street View lets Google Maps users zoom directly to the ground floor of certain cities, providing a photographic view of the area from the perspective of a pedestrian or driver. 12 Japanese cities have been profiled this way, as well as 50 US cities and certain parts of Europe,   [...]
Posted: Monday, December 22nd 2008

Yahoo Stores User Data for 90 Days, Max

With aspirations to set a new industry standard, Yahoo has executed a global 90-day data retention policy. According to the company, this stance "strengthens Yahoo!'s relationship of trust with its 500 million users world-wide and enhances its longtime leadership on privacy." Search engines like Yahoo and Google typically store user log data for 18 months -- a sticking point for institutions that worry abou  [...]
Posted: Wednesday, December 17th 2008