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Group that Cowed Search Engines Targets TV

Ad Age: FTC/FCC COMPLAINT CHALLENGES PRODUCT PLACEMENT First, there was the lawsuit that forced search engines to stop intermingling paid listings with the real search results. Now, the same Ralph Nader-backed group, Commercial Alert, is leveling its legal guns at television, making a very similar case. Commercial Alert Executive Director Gary Ruskin said that product placements in television shows are as deceptive as the now-avoided pra  [...]
Posted: Wednesday, October 1st 2003

U.K to Turn Pink For Breast Cancer

Digital Bulletin: Rose-Tinted Viral Success for Breast Cancer Campaign Dress pink, cure cancerA U.K viral email campaign for the Breast Cancer Campaign, called Wear It Pink, has experienced a 13 percent response rate since its Se  [...]
Posted: Friday, September 26th 2003

Huffington Campaign Gets Mileage from More Funny Flash Ads

Special Interest Brothel AP: Analysis of Huffington's new online campaign ad on special interests Arianna Huffington, candidate in the already-funny California gubernatorial recall election, p  [...]
Posted: Wednesday, September 24th 2003

House Votes to Permanently Extend Internet Tax Moratorium

IAR: House Approves Permanent Internet Access Tax Ban Yesterday, the U.S. House of Representative voted to permanently extend the temporary moratorium on Internet taxation which was due to expire on November 1. President Bush has indicated he will sign the extension. "Today, Republicans and Democrats have come together to say that no matter how we might choose to fund government services, we all agree that it would be counterproduct  [...]
Posted: Thursday, September 18th 2003

Online Group Study: Online is Great (for Political Ads)

IAR: Study: Internet Ripe for Political Advertising The Online Publishers Association (OPA) and University of Connecticut's Center for Survey and Research Analysis conducted a survey showing two thirds of voters will likely turn to the Internet to research political candidates. This year seems to mark the point where online political ads turned the corner from novelty to necessary. Many campaigns are beginning to think of planne  [...]
Posted: Monday, September 8th 2003

Huffington Kicks Schwarzenegger's Butt in Hybrid/Hummer Movie

Hybrid vs. Hummer: Arianna Huffington for Governor! Arianna Vs. Arnold Arianna Huffington, candidate for California Governor, has launched a three-minute Flash movie featuring a drag race between her economical hybrid vehicle and Arnold's  [...]
Posted: Thursday, September 4th 2003

Taco Bell Spoofs Recall Election in Promo

TacoBell.com: Who Says You Can't Buy Votes? Ahnold: Beef CrunchyJust when you thought the California recall election for governor couldn't get any sillier, Taco Bell has entered the race with a respectful promotion: for the next few weeks till the ele  [...]
Posted: Friday, August 22nd 2003

Senator and Porn Star-cum-Politician Both Sell Access Online

Reuters: Porn Candidate Offers Date to Big Donors Mary Carey  [...]
Posted: Wednesday, August 20th 2003

Reebok Character, Others Join CA Race

NYT: A Tongue-in-Cheek Candidate Lester Spreight, the actor who plays Terry Tate in Reebok's television commercials, has entered the now comical race for governor of California. Reebok, on behalf of Spreight, filed official documents y  [...]
Posted: Tuesday, August 12th 2003