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Local Ad Spend to Climb 2.2% through 2014; Shift to Digital Continues: BIA/Kelsey

BIA/Kelsey is predicting an annual growth rate of 2.2% from 2009 for the U.S. local advertising market, reaching $144.9 billion in 2014. Following a significant contraction in 2009, local media spending will be slow through 2011, with meaningful recovery beginning in 2012, BIA/Kelsey predicts.(  [...]
Posted: Friday, February 26th 2010

Industry Buzz & Snippets: 02/05/10

Campaigns: Adidas rewards consumers for sharing in online push. Analytics: Real time analytics makes for happy customers. Ad Technology: Study calls for more user choice  [...]
Posted: Friday, February 5th 2010

Industry Buzz & Snippets: 02/03/10

Campaigns: Dunkin' Donuts finds success with fan photos. American Greetings launches Twitter contest for Valentine's Day. Snickers uses social media, SEM to support 'lead spot' in Super Bowl ads. Ad Technologies: Google   [...]
Posted: Wednesday, February 3rd 2010

Industry Buzz & Snippets: 01/27/09

Campaigns: VA Senate majority leader to Dem candidate: you will use web ads. Why most digital ads still fail to work. Local Search: AT&T to go after Yelp with Buzz.com Media:   [...]
Posted: Wednesday, January 27th 2010

Supreme Court Ruling to Boost Online Political Ad Spend

The US Supreme Court has made a key ruling impacting campaign finance that could well translate into more political ads running online this campaign season. The Supreme Court has overturned a 63-year-old law, along with two of its own decisions, barring both corporations and unions from spending money directly on ads that advocate electing or defeating candidates. It also overturned parts of the McCain-Feingold Act, which barred issue-oriented ads paid for by corporations or unions 30 days be  [...]
Posted: Friday, January 22nd 2010

Obama Admin Delivers Video Streaming App

The Obama Administration has developed an app for the iPhone and iTouch that provides constituents with such features as news, web chats with Administration officials and live footage from the President's public events at the White House. It joins a small but growing numbe  [...]
Posted: Thursday, January 21st 2010

Industry Buzz & Snippets: 01/11/10

Campaigns: Aflac is leaving its agency and taking the duck. NJ governor's race yielded small online spends. Analytics: 5 tips for investing in analytics. E-Mail Marketing:  [...]
Posted: Monday, January 11th 2010

EU Privacy Policy May Reach Icy Hand Across Atlantic

If a new privacy proposal set forth by the European Union (EU) becomes law, it could potentially reach all the way across the Atlantic to have a chilling effect on US online marketing practices. In a nutshell, the proposed regulation would prohibit the use of 'cookies' unless users move to specifically allow them. The proposal is part of a larger piece of proposed legislation aimed at telecom providers, which requ  [...]
Posted: Monday, November 9th 2009

SocNets Poised to Follow Email Down Spam Path

Social networking sites are increasingly becoming a prime target for spammers - a point driven home recently by the massive $711 million judgment Facebook was awarded against the so-called "king of spam" Sanford Wallace. Spam has been a staple of most email inboxes for years - and has made it increasingly difficult for legitimate marketers' messages to reach their intended audience. Its volumes have   [...]
Posted: Monday, November 2nd 2009

Candidates Use Behavioral Targeting to Reach Voters

Social media, widely used in high-profile ways during the US 2008 presidential elections, is being used even more aggressively - and in more sophisticated applications - by politicians in this year's election cycle. Though it is rare nowadays to find a politician who doesn't have a Facebook profile or web page, some campaigns are going a step further, using online behavioral targeting to identify voters and target them with ads when they visit other websites. Targeting Online Behav  [...]
Posted: Monday, November 2nd 2009

Competing Groups Vie for .Gay Web Suffix

Two for-profit groups are planning to start the application process to create a top-level website domain, “.gay,” adding another suffix to a growing list that includes “.com,” “.edu,” “.org,” and “.net,” the New York Times reports. The petitions for the new gay-focused domain reflect a growing adoption of top-level internet domains by various causes - such as the en  [...]
Posted: Monday, October 26th 2009

FCC To Take First Crack at Neutrality Rules

As expected, the Federal Communications Commission (FCC) yesterday voted to begin the rule-making process that will move the US toward network neutrality - a major shift from its earlier 'hands off' policy on web regulation. The theory behind this principle is that as the number of broadband providers grow smaller and more concentrated, these players will favor access to their own products and services - a deep concern to Web 2.0 companies that offer competing offerings. FCC Chairman Juliu  [...]
Posted: Friday, October 23rd 2009

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Companies Prep Salvos for Net Neutrality War

Providers of social networking applications, telecom providers, carriers and ISPs are bracing for the expected announcement this Thursday of new net neutrality rules by the Federal Communications Commission. The impending release has launched last-minute lobbying from all quarters, from so-called 'Blue Dog' Democrats on behalf of carriers and cable companies, to CEOs of such companies as Google and Twitt  [...]
Posted: Tuesday, October 20th 2009

Help For Loud TV Commercials?

They're more annoying than anything, and some feel it's a waste of the government's time, but the issue of loud TV commercials is once again coming under scrutiny in Washington. Introduced by California Democratic Rep. Anna Eshoo, the   [...]
Posted: Friday, October 9th 2009

Obama Solicits Texts to 'See What's Happening' in Africa

Prior to his Friday trip to Ghana, President Barack Obama has received thousands of text messages about Africa -- messages of both support and criticism, says the White House. The texts were sent after the Administration set up country-specific SMS codes to which inhabitants of Africa were invited to send messages. The codes include: • Ghana - 1731 • Nigeria - 32969 • South Africa - 31958 • Kenya - 5683 Acc  [...]
Posted: Friday, July 10th 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Obama Launches Cyber Security Arm; Seeks 'Tsar' to Oversee

On grounds that America's 21st century economic prosperity depends on them, President Barack Obama announced plans to protect the country's computer networks from cyber attacks. The Obama Administration   [...]
Posted: Monday, June 1st 2009

Creative-Rich Dream Team to Refurb Interactive Ad Standards

The Interactive Advertising Bureau (IAB) called upon major online publishers, ad agency creatives and media firms for its first-ever gathering of the Re-Imagining Interactive Advertising Task Force. This ambitiously-monikered dream team will focus on forming "a comprehensive roadmap for the next stages [...] of interactive advertising to ensure that ad formats meet the growing business and creative needs of advertisers, agencies and publishers," the IAB state  [...]
Posted: Thursday, April 30th 2009

Google To Facilitate Indian Elections

Google launched the Google India Elections Center to help engage and prepare India’s 700 million eligible voters for next month’s general elections, reports TechCrunch. Google has organized similar web-based election centers in the US and Australia in the past, but Google India’s election center offers new features which  [...]
Posted: Wednesday, April 8th 2009

British PM to Give Citizens Online 'Voice'

UK Prime Minister Gordon Brown announced a plan to reform Britain's public services by using the web as a forum for the public voice, receiving online feedback from the electorate, writes the Globe and Mail.In the proposal, called "Working Together," the PM optimistically outlined the idea of setting up an online system for people to cr  [...]
Posted: Wednesday, March 11th 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

State of the DTV Transition: House Defeats Bill to Delay, Updated 1-29-09

1-29-09: House Defeats Bill to Delay Transition House Republicans on Wednesday defeated a bill to delay the upcoming DTV transition. The vote failed to clear the two-thirds threshold, with Republicans voting against the bill, in part, they say, because a delay will simply confuse consumers, MediaBuyerPlanner reports. As of last week, approximately 2.6 million consumers were on the waiti  [...]
Posted: Friday, January 30th 2009

Obama Inauguration Drives Droves to Web

Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix (  [...]
Posted: Thursday, January 29th 2009

State of the DTV Transition: Senate Approves Digital Delay

1-27-09: Senate Approves Digital TV Delay The Senate has voted to delay the transition to digital television - originally scheduled for Feb. 17 - until June 12, because some viewers are not yet ready for the switch. Similar legislation awaits action in the House, reports The New York Times (via  [...]
Posted: Wednesday, January 28th 2009