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2012 Presidential Campaign: the Email Marketing Version

Much has been made of the various presidential candidates mobile strategies, as well as the introduction of Square as a fund raising tool. Both the Obama and Romney campaigns are using it, the New York Times reports.  Search is being intensely tracked. Experian Hitwise data shows that the Mitt Romney site received the majority of visits from Florida f  [...]
Posted: Tuesday, January 31st 2012

The State of the Union Meets Crowdsourcing

Crowdsourcing is getting a place on mainstream America's map of emerging technology, thanks to a Mozilla project that is incorporating its use in President Obama’s annual state of the union address this week. Tuesday's State of the Union Address from U.S. President Barack Obama will include crowdsourced captions and subtitles provided by citizens around the world via new web tools fro  [...]
Posted: Monday, January 23rd 2012

Social Networks' Predictive Powers Will Be Highlighted In 2012 Election Cycle

Just in time for the Iowa Caucuses, Google launched an election page—or rather relaunched as it reserves space on its webpage every two years for the political cycle. This year’s page has been updated to reflect current social media and search trends. Besides the usual rundown of news, tools for activists and political campaign data, the site also has a   [...]
Posted: Wednesday, January 4th 2012

Google Readies for 2012 Campaign Season With New Webpage

The holiday season is over—unless one includes the Super Bowl in this stretch of winter. The next big focus, at least in the US, is the country's election cycle, which is gearing up for the Iowa Caucuses this month.  Google has launched a special page at Google.com/elections to follow the events. Besides aggregating the political ne  [...]
Posted: Tuesday, January 3rd 2012

Top News: Uninvited ads on Android | Xbox TV platform debuts | Facebook buys Gowalla

Mobile Marketing: Sneaky mobile ads invade Android phones. Convergence: Microsoft rolls out Xbox TV platform. Social Media: Facebook   [...]
Posted: Monday, December 5th 2011

Top News: Pandora locates voters for candidates | 200M Android activations | Skype and Facebook

Online Ad Targeting: Pandora tells candidates it can help locate voters. Business Strategies: Amazon takes a slight loss on each Kindle Fire, study says. Motorola Mobility   [...]
Posted: Friday, November 18th 2011

Paid Search Lessons Provided by Cain, Occupy Wall Street

Current events provide an interesting insight into how paid search can be used in response to fast moving trends. Or not, as publishers' nonreactions to Occupy Wall Street proved. Occupy Wall Street movement gained global acknowledgement. Yet, Se  [...]
Posted: Tuesday, November 15th 2011

Top News: Google+1 ads | Antitrust forces gather against Google | Twitter's political ads

Online Ad Market: Google +1s on ads added to Google display network. DoubleClick video ads & mobile ads join lineup of services for publishers. HasOffers off  [...]
Posted: Wednesday, September 21st 2011

Top News: Sites retool in response to Google | YouTube moves to life ad revenue | Loopt Qs | An Amazon tablet?

Search: Sites retool for Google effect. SEO projection modeling. How to optimize your brand's Facebook Page for search engines.  [...]
Posted: Thursday, April 21st 2011

Top News: Verizon iPhone coming soon. Really | Google as mobile service provider? | WPP buys Blue State Digital |

2011 Predictions/2010 in Review: Enterprise Mobility: 10 smartphone, tablet flaws that must disappear in 2011. 2010 and its year in IOS. Forget Android, Apple iPad will do   [...]
Posted: Thursday, December 30th 2010

Marketing Data RoundUp: The best day to send promotional emails last week | Politics and cell phones

Holiday Promotional Emails Peaked Last Tuesday December 22 was the most popular day to send retail emails last week, with 62% of major online retailers sending subscribers at least one promotional email that day, according to Chad White, research director at Responsys and auth  [...]
Posted: Wednesday, December 29th 2010

Top News: So far so good for Black Friday sales | E-commerce projections very robust | Chrome as a multi-tasker | Facebook privacy debate moves to UK

Black Friday: Promotions, tradition lure shoppers on Black Friday. Bargains bring out the crowds. Holiday sales forecast: E-Commerce growing  [...]
Posted: Friday, November 26th 2010

Toolkit News: Google Boost | Funding for new digital ad ventures | Marketing for non-profits | Social media election tracking tool

Local Search Google's introduced a new online advertising beta called Boost that enables business owners to create online search ads from directly within their Google Places account. The beta is available to select local businesses in San Francisco, Houston and Chicago. Boost ads can appear in the "Sponsored Links" section of Google.com and Google Maps search result pages. So, Go  [...]
Posted: Tuesday, October 26th 2010

Marketing Data RoundUp: Shoppers make increasingly complex purchase journey

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Shoppers Make Increasingly Complex Purchase Journey Shoppers no longer traverse linear paths to a purchase, but instead take a highly-dynamic and sometimes multidirectional route, according  [...]
Posted: Friday, September 24th 2010

Targeted Mobile Political Attack Ads a Precursor to Commercial Campaigns

Some tech-savvy politicians are running targeted mobile campaigns that at least one political and marketing consultant believes will be replicated in the commercial sector - minus, of course, the mudslinging. Companies - as other politicians - have been running mobile campaigns, many very effectively, for some time, David Johnson, principal of Strategic Vision tells MarketingVOX. "What is different about these is that they are highly targeted  [...]
Posted: Friday, September 3rd 2010

Top Industry News for 9-03-10: YouTube ads translate into revenue

Social Media: YouTube ads turn videos into revenue. Facebook tests 'stalk this friend' button. Facebook’s recent negotiations with Twitter and Apple have yet to   [...]
Posted: Friday, September 3rd 2010

DOOH at Doctors' Offices, Convenience Stores. What's Next?

Digital out-of-home advertising is finding its way into new venues such as doctors' offices and gas stations. At the same time, new industries - consumer goods for instance - are barely easing their way into this channel. In other words, even as DOOH expands its horizons, booking tends to be placed by such stalwart industries as automobile and financial services. "Food, beverage and candy categories are still kicking the tires," says Rob Gorrie, president and CEO and founder of Adcentricity. "  [...]
Posted: Wednesday, August 25th 2010

Industry Buzz & News: 6/04/10

Online Ad Market: Google quietly brings Twitter feeds to display ads. Publishing: Publishers see signs the iPad can restore ad money. Social Media: Why small businesses shouldn't   [...]
Posted: Friday, June 4th 2010

Industry Buzz & News: 5/24/10

Social Media: FarmVille creator Zynga moves into real-world branding. Twitter cuts cord on third-party ad networks. Yahoo allies with Nokia on maps. Can location-based services   [...]
Posted: Monday, May 24th 2010

Industry Buzz & News: 5/17/10

Ad Technologies: Hulu's new player asks users for feedback on ad targeting. Ad company Virtual Iris riding the HTML5 wave. Happy Birthday YouTube: our favorite videos.   [...]
Posted: Monday, May 17th 2010

Top March Websites Indicate Spring's Arrival

Increased consumer interest in website categories including home improvement, baseball and theme parks indicated that consumers were preparing for the arrival of spring in March 2010, according to Compete. Home Improvement Every spring, there is typically a spike in home improvement-related traffic online. March 2010 followed this trend. Home improvement sites Bedbathandbeyond.com (5,058,487 unique visitors), l  [...]
Posted: Wednesday, May 5th 2010

Industry Buzz & News: 4/21/10

Ad Technologies: Adobe calls it quits on Flash for the iPhone. Social Media: Is Foursquare's growth boxed in? Spotting the creators of peer   [...]
Posted: Wednesday, April 21st 2010

Industry Buzz & News: 4/05/10

Ad Targeting: Make friends and boost sales with a content marketing strategy. Ad Technologies & Vendors: YouTube's new look draws mostly cheers. Sharp to   [...]
Posted: Monday, April 5th 2010

Local Ad Spend to Climb 2.2% through 2014; Shift to Digital Continues: BIA/Kelsey

BIA/Kelsey is predicting an annual growth rate of 2.2% from 2009 for the U.S. local advertising market, reaching $144.9 billion in 2014. Following a significant contraction in 2009, local media spending will be slow through 2011, with meaningful recovery beginning in 2012, BIA/Kelsey predicts.(  [...]
Posted: Friday, February 26th 2010

Industry Buzz & Snippets: 02/05/10

Campaigns: Adidas rewards consumers for sharing in online push. Analytics: Real time analytics makes for happy customers. Ad Technology: Study calls for more user choice  [...]
Posted: Friday, February 5th 2010