Political parties & organizations
Articles and advice about online marketing by politicians, political parties and similar organizations.
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Obama Campaign Makes Cannes Coup
Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories.
The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app, [...]
Posted: Monday, June 29th 2009
Obama Launches Cyber Security Arm; Seeks 'Tsar' to Oversee
On grounds that America's 21st century economic prosperity depends on them, President Barack Obama announced plans to protect the country's computer networks from cyber attacks.
The Obama Administration [...]
Posted: Monday, June 1st 2009
Creative-Rich Dream Team to Refurb Interactive Ad Standards
The Interactive Advertising Bureau (IAB) called upon major online publishers, ad agency creatives and media firms for its first-ever gathering of the Re-Imagining Interactive Advertising Task Force.
This ambitiously-monikered dream team will focus on forming "a comprehensive roadmap for the next stages [...] of interactive advertising to ensure that ad formats meet the growing business and creative needs of advertisers, agencies and publishers," the IAB state [...]
Posted: Thursday, April 30th 2009
Google To Facilitate Indian Elections
Google launched the Google India Elections Center to help engage and prepare India’s 700 million eligible voters for next month’s general elections, reports TechCrunch.
Google has organized similar web-based election centers in the US and Australia in the past, but Google India’s election center offers new features which [...]
Posted: Wednesday, April 8th 2009
British PM to Give Citizens Online 'Voice'
UK Prime Minister Gordon Brown announced a plan to reform Britain's public services by using the web as a forum for the public voice, receiving online feedback from the electorate, writes the Globe and Mail.In the proposal, called "Working Together," the PM optimistically outlined the idea of setting up an online system for people to cr [...]
Posted: Wednesday, March 11th 2009
Twitter Users Black Out to Protest 'Guilty Upon Accusation'
Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand.
The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr [...]
Posted: Tuesday, February 17th 2009
State of the DTV Transition: House Defeats Bill to Delay, Updated 1-29-09
1-29-09: House Defeats Bill to Delay Transition
House Republicans on Wednesday defeated a bill to delay the upcoming DTV transition. The vote failed to clear the two-thirds threshold, with Republicans voting against the bill, in part, they say, because a delay will simply confuse consumers, MediaBuyerPlanner reports.
As of last week, approximately 2.6 million consumers were on the waiti [...]
Posted: Friday, January 30th 2009
Obama Inauguration Drives Droves to Web
Viewership at the top three US cable network news websites surged fourteen-fold from 12:00-1:00 p.m. EST on Inauguration Day, accounting for 30% of online event viewing, as millions of viewers tuned in to watch Barack Obama take the presidential oath and deliver his address, according to data from comScore Video Metrix ( [...]
Posted: Thursday, January 29th 2009
Downloads:
1 Man Dead. 2 Lives Ruined. It's a tragic tale from Oneupweb.
Learn the details & discover why you need to Be Relentless in online marketing.State of the DTV Transition: Senate Approves Digital Delay
1-27-09: Senate Approves Digital TV Delay
The Senate has voted to delay the transition to digital television - originally scheduled for Feb. 17 - until June 12, because some viewers are not yet ready for the switch.
Similar legislation awaits action in the House, reports The New York Times (via [...]
Posted: Wednesday, January 28th 2009
North America: Positive Outlook for Obama Presidency
Most Americans think many of the top national issues - including the economy, healthcare, education, the Iraq war and energy - will improve over the next four years with President Barack Obama in office, according to a pre-inauguration survey by HCD Research.
The study, conducted January 13-15 among 3,772 participants representing the the top three political parties and [...]
Posted: Thursday, January 22nd 2009
What Genachowski as FCC Chair Might Mean for Media
Former FCC chairman Dick Wiley thinks President Obama's likely choice for FCC chief, Julius Genachowski, will build a commission that is tough on media mergers and acquisitions.
Wiley, a partner at law firm Wiley Rein, believes Genachowski's focus will be broadband, technology innovation and net neutrality, [...]
Posted: Wednesday, January 21st 2009
Facebook Plays Host to Presidential Suggestion Box
With the assistance of a homepage tool developed in tandem with The New York Times, Facebook users can now make proposals to President Elect Barack Obama.
Through Presidential Select, members of the socnet giant can submit questions or comments in the site's suggestion box. Selected opinions will be showcased on a NYTimes.com microsite, but it isn't clear in what other ways user engagement will b [...]
Posted: Friday, January 16th 2009
Obama Eyeballs Former IAC Exec for FCC Chairman
The Associated Press and Reuters report that President Elect Barack Obama is nominating a "key technology advisor" to Chairman of the Federal Communications Commission (FCC).
The source was a person who worked directly with the transition team on technology issues.
Julius Genachowski served as law clerk at the Supreme Court from 1992 to 1994, follow [...]
Posted: Wednesday, January 14th 2009
Congress Steps onto the YouTube Soapbox
Until recently, "franking" rules dating back to the days of snail mail and newsletters limited the use of online tools by members of Congress.
But in September, thanks in part to a DC grassroots campaign called Let Our Congress Tweet, those rules were relaxed, enabling lawmakers t [...]
Posted: Tuesday, January 13th 2009
McCain Pushes New Org with Social Media Efforts
Ex presidential candidate John McCain announced the launch of a grassroots organization called "Country First," which is supported by many of the social media tools that contributed to President Elect Obama's historic win.
According to an email to McCain supporters -- whose contact data was gleaned during his run for President --, the goals of Country First a [...]
Posted: Friday, January 9th 2009
Israeli Gov't Holds First Twitter Press Conference
On Dec. 30, microblogging service Twitter hosted its first governmental press conference on behalf of Israel's Defense Forces -- whose microblogging tag was @IsraelConsulate.
Questions and answers were limited to 140 characters, the standard length of a Twitter message or "tweet." So even answers to the most complex questions -- about which entire books have been written -- had to be short and swe [...]
Posted: Monday, January 5th 2009
Tech Magnates Welcome Obama with Lavish (Financial) Support
Silicon Alley Insider compiled a list of tech icons that made sizable donations to Barack Obama's Presidential Inaugural Committee.
Listed endorsers from Google averaged $25,000 each, while executive donors (and spouses) at Microsoft averaged $50,000. Just one Yahoo notable made the cut -- Associate General Counsel Laura Covington, who gave $10, [...]
Posted: Tuesday, December 30th 2008
NY Governor Proposes iPod Tax
Hoping to expedite the close of the state's $15 billion budget gap, New York Governor David Paterson is proposing a tax on music and other downloads made online.
To download online content from a site like iTunes, for example, users must create an account with a billing address, so additional fees to New York residents can be applied with relative ease, observes the New York [...]
Posted: Wednesday, December 17th 2008
FCC Puts Wireless Spectrum Plan on Backburner
A project to avail portions of advanced wireless services-2 spectrum to telecommunications companies, in exchange for free nationwide public internet services, has been put on hold until next year, when the new administration takes office.
The Federal Communications Commission (FCC) canceled the meeting in which members would vote on the initiative soon after two Democratic lawmakers asked that it be temporarily suspended, Mediapost [...]
Posted: Tuesday, December 16th 2008
Aussie Gov't to Pilot Nationwide 'Net Filter
The Australian government is moving forward with plans to implement a nationwide online filter of objectionable material.
The filter is one component of an $82 million cybersafety effort to protect children from exploitation and discourage adults from downloading illegal content, including terrorist materials or child pornography, [...]
Posted: Tuesday, December 16th 2008
Change.gov Opens to Questions, Comments, 'American Stories'
Change.gov, the site where President Elect Obama's administration communicates with Americans, now permits users to submit questions and vote on those they most want answered.
The "Open for Questions" feature launched Wednesday, at which time over 1000 questions were logged [...]
Posted: Friday, December 12th 2008
Indian Gov May Censor Google Earth
Following last month's terrorist situation in Mumbai, legal advocates in India demand that the country's High Court implement a "blur" on certain locations featured in Google Earth.
Earlier this week it was revealed that the terrorists used a number of so-called "new" technologies, includi [...]
Posted: Friday, December 12th 2008
Google Zeitgeist Unearths Global Interest in Socializing, Politics
Equipped with data from over 30 countries, the objective of Google's Year-End Zeitgeist is to hone in on topics of global interest.
In 2008, "Sarah Palin," "Beijing 2008" and "Facebook login" topped the fastest-rising topics worldwide:
Meanwhile, top-of-min [...]
Posted: Wednesday, December 10th 2008
HuffPo's 'World Affairs' Enlists Bloggers Queen Noor, John Kerry
The Huffington Post, one of the fastest-growing independent political sites this year, is launching a World Affairs section.
The new channel shall include analysis from US foreign policy experts and bloggers worldwide. Contributors are expected to include Queen Noor of Jordan, John Kerry and Harvard professor Joseph Nye. Correspondents are expected to represent over 50 countries, and syndicated editorial content will also be f [...]
Posted: Friday, December 5th 2008
HuffPo Infused with $25M, Site Valued at $100M
Political news site The Huffington Post received $25 million in a financing round led by VC firm Oak Investment Partners.
HuffPo plans to invest in infrastructure, increase in-house advertising capabilities and expand content offerings. The site primarily curates political content from other web destinations, but plans to launch a new investigative journalism initiative and unveil local versions of HuffPo in select metropolises.
More video will [...]
Posted: Tuesday, December 2nd 2008




