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New Search Algorithm Focuses on Individual

CNET: Searching for the Personal Touch Kaltix, a start up formed by three Stanford University PageRank members, the group advancing the current Google algorithm, is heralding a new approach to search algorithms. Their new formula aims to deliver search results based on individuals needs and interests rather than the group consensus approach taken by Google.   [...]
Posted: Monday, August 11th 2003

Google Starts Beta Tool to Monitor News By Email

Google: Welcome to Google News Alerts CNET: Google Spreads Into News Alerts Following on the heels of the NYT starting to charge for its popular email news alerts, Google News steps in to fill the void, providing free email new alerts of its own: Google News Ale  [...]
Posted: Wednesday, August 6th 2003

Customer Segmentation: Get Profitable or Get Lost

Boston Globe: Facing Their Demons Is the customer always right, or is the customer right only when he's generating profits? That is the gist of a Boston Globe article that showcases how some companies are identifying their least profitable customers and sending them packing by presenting them with slow service or crummy pricing. These "demon customers" can represent a serious drain on resources and thus, pro  [...]
Posted: Monday, July 28th 2003

Companies Experiment With AI Customer Support

PC World: Chatting with Online Characters Ever wonder what happened to customer service chat avatars? According to this article, they're alive and well and, as Lucy explained to me in her creepy Star Trek-like voice, l  [...]
Posted: Friday, July 25th 2003

Back to Basics for Targeting CXOs

B2BMarketingBiz: How to Impress C-Level Executives with Guerilla Online Marketing MarketingSherpa published another useful case study. It details the efforts of CRM consultants Iunctura.com to reach senior executives. I was struck in particular by this observation:"Regular executives (outside of CIOs) don't spend a lot of time surfing web sites. They are primarily information gatherers, foraging here and there fo  [...]
Posted: Thursday, July 24th 2003

Targeting Trend Returns to Internet

MSNBC: Precise online ads promise less clutter MSNBC reports that online marketers are discovering that purchasing media in audience-targeted packages increases efficiency and presents less ad clutter to viewers. While narrow targeting has been one of the key benefits to marketing online from the beginning, the major spenders initially attempted to replicate the same broadcast demographic targeting they used elsewhere. That resistance to ne  [...]
Posted: Thursday, July 24th 2003

Talking Pictures

Demo: Match.com Veepers Demo: Sony Pictures S.W.A.T. Veppers Demo: Sharper Image Customer Service Veeper Demo: TurboTax Customer Service Veeper   [...]
Posted: Friday, July 11th 2003

Interview: Tower Record's Senior Vice President Kevin Ertell

eMarketer: Rising to Tower-ing Challenges Oh, the beleaguered music industry. What with Napster, Napster's re-birth and many other file swapping companies out there, you'd think most traditional records stores would just go away. Well, Tower Records seems to be holding its own. eMarketer's David Berkowitz interviews Tower Records' Kevin Ertell who says things are healthy and growing for the company. I was never a Napster user so I  [...]
Posted: Friday, July 11th 2003

24/7 to Sue Search Marketing Firms for Patent Infringement?

Press Release: 24/7 Real Media, Inc. Announces Expansion of Its Patent Licensing Program From the "When All Else Fails, Sue" Department: Just came across this press release from 24/7 Real Media. Looks like they're putting search marketing companies on warning for some potential patent infringement:24/7 Real Media, Inc....announced to  [...]
Posted: Tuesday, July 1st 2003

Interview: AvantGo's Neil Versen

eMarketer: AvantGo and the Business Pro eMarketer's David Berkowitz interviews Neil Versen of AvantGo. Versen says AvantGo has a 90% retention rate among its advertisers and is able to charge some fairly hefty CPMs ranging from $30 to $60. Campaign performance is pretty good too with average click throughs of 1.5 - 2% and conversion rates of 10 - 2-%. For their splash page option, click thr  [...]
Posted: Friday, June 27th 2003

How Cisco Uses Email as a Personal Sales Tool

ClickZ: Leveraging One-to-One E-Mail Marketing I've been paying attention to email marketing for a long time, and most companies do a really crap job of it. The direct marketing approach to email is so tired and futile in the face of spam. For a while now, I've been yammering that the true killer app for email is CRM. This case study is a brilliant example of that. Cisco, working with   [...]
Posted: Thursday, June 26th 2003

Wall Street Journal Online Introduces Interest Based Targeting

DM News: WSJ Online Debuts Interest-Based Targeting Technology Today, the Wall Street Journal has announced a new service for advertisers called Internet Based Targeting. This service will allow advertisers to target Wall Street Journal subscribers based on in-site behavior such as the propensity to habitually visit certain content areas of the site. The service is provided by th  [...]
Posted: Tuesday, June 17th 2003

Real-time Campaign Optimisation

avant marketer: Real-time Branding Optimization: The Future of Internet Branding An interesting interview with Rich Person, CEO, Poindexter Systems (get your website sorted out) providing insight into the process of real-time optimisation for online campaign. What I don't get though is why this is being put forward as new. Please correct me if I'm wrong, but I thought that companies su  [...]
Posted: Tuesday, June 10th 2003

Tacoda's Dave Morgan on Audience and Advertising

Media Life: Mining the Real Value of Web User Data Online advertising industry veteran Dave Morgan, founder of 24/7 Media and, more recently, Tacoda Systems, describes in a Q&A why an appreciation of audience has been a missing component in many online advertising programs to date. It's the data, stupid. In the interest of full disclosure, I was a close consultant to Tacoda two years ago, and I c  [...]
Posted: Friday, June 6th 2003

Can a Brand Truly Be Personalized?

MediaPost: Personalization vs. Community Validation Cory Treffiletti asks a very important question today in his Online Spin article. Can personalization and community co-exist? Can a marketer be so focused in their personalized marketing that they lose site of the benefits of building a community around a brand? He asks, "If Pepsi tried to target you as an individual rath  [...]
Posted: Wednesday, June 4th 2003

Drugstore.com Avoids Q1 Revenue Dip with Loyalty Programs

InternetRetailer: New loyalty programs boost sales at Drugstore.com After testing various loyalty-geared offers online, Drugstore settled on three elements. They include ìDrugstore Dollars,î a rebate credit on future purchases; ìDiamond Deals,î promotional offers that are personalized according to customer behavior; and free shipping on offers of $49 or more. Drugstore launched the three-part program with slightly  [...]
Posted: Friday, May 23rd 2003

Auto-Replenishment Secret to Some Etailers' Success

NYT: E-tailers Lock In Repeat Orders A small but growing number of online retailers are rolling out so-called auto-replenishment programs, in which customers sign up for periodic shipments of everything from pet food and steaks to diapers and acne medicine. The programs require a fair amount of finesse on the part of retailers, as they determine exactly how many razor blades a typical man uses in a mo  [...]
Posted: Monday, May 12th 2003

Interview: Regis McKenna

eMarketer: It's the Technology, Stupid Regis McKenna will speak at AD:TECH in SanFrancisco in June and he has warned that what he has to say might be a bit controversial. eMarketer grabbed an interview with the luminary to ask him about the future of marketing. He says there are big changes ahead for the marketing discipline and everyone better get ready to embrace them.  [...]
Posted: Friday, May 9th 2003

Boeing Uses the Web to Solict Product Input

DM News: Boeing Uses Web to Lift Interest in New Plane Boeing Aircraft is launching an online campaign designed to elicit input on the design for their new 7E7 aircraft to be delivered beginning in 2008. Users of AOL and AOL Time Warner sites are asked to vote on potential aircraft features. "Many times today when people fly, they don't care what airplane they fly," said Rob Poll  [...]
Posted: Tuesday, May 6th 2003

How Schwab Reduces Costs and Increased Profit With Email

eCRMGuide: Targeted E-mail: A Case in Point MarketingFix reader Cezanne Huq wrote to complain that too much of our email coverage is about spam and not enough about best practices. So here you are, a great case study of how Charles Schwab has used email to reduce call center costs and increase customer profitability by over 30%. The piece extensively quotes Jim Nail, senior analyst for Forrester Research, and   [...]
Posted: Saturday, April 26th 2003

Relevance the Advertising Panacea

Media Post: Relevance: Build it and Consumers and Advertisers Will Come When reading this article, please note that it is written by an employee of Gator Corp...which somewhat explains the inclusion of statements such as - "If an advertising message - regardless of its format - is relevant, it will elicit a positive response from the target audience." I'd argue that format, creative, timing and frequency were als  [...]
Posted: Friday, April 25th 2003

Vindigo Shares Client Results

MediaPost: Ads to Handhelds Get Results Press Release: Advertisers Capitalize on the Power of Vindigo Vindigo, contextual content provider for wireless devices, has announed results of marketers who used Vindigo 2.0 in their online campaigns. Moet, Perrier, and Avis all reported successful metrics.   [...]
Posted: Monday, April 21st 2003

Advertising Is Intrusive; Is That Good or Bad?

iMedia Connection: Leveraging Intrusiveness We all seem to agree that advertising is intrusive in some way. And prevailing wisdom says that's a good thing. But, have you checked the definition of Intrusiveness in the dictionary lately? Well it means "aggressiveness as evidenced by intruding-by advancing oneself or one's ideas without invitation" Is that what we do all day? Sounds pre  [...]
Posted: Tuesday, April 8th 2003

Danny Sullivan on Google and Privacy

Search Engine Watch: Google And The Big Brother Nomination and Search Privacy At Google & Other Search Engines It never ceases to amaze me how much thoughtful content on search engines that guru Danny Sullivan can pour forth, but there you go, the guy's in a league of his own. Very detailed analysis of Google's and other leading search engines' privacy   [...]
Posted: Wednesday, April 2nd 2003

Permission Marketing Versus Direct Marketing

OptIn News: Don't Call Yourself A Permission Marketer When You Are A Direct Marketer Are you a permission marketer or a direct marketer? Here's an article that defines the difference between the two. Permission Marketing is often confused with Direct Marketing because the latter can be a component within the Permission Marketing process. While Direct Marketing focuses on short-term profits and rap  [...]
Posted: Friday, March 28th 2003