Personalization
Articles and advice about one-to-one marketing, customized content, real-time targeting and other forms of online personalization.
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 194 | 390 |
| » ad pricing | 15 | 569 |
| » ad selling | 83 | 501 |
| » ad targeting | 214 | 370 |
| » ad technologies & vendors | 158 | 426 |
| » advertainment | 62 | 522 |
| » affiliate marketing | 3 | 581 |
| » agencies & ad departments | 34 | 550 |
| » alternative marketing | 132 | 452 |
| » Asia/Pacific | 11 | 573 |
| » automotive | 15 | 569 |
| » b2b | 12 | 572 |
| » best practices | 62 | 522 |
| » Big Picture | 2 | 582 |
| » biz buzz | 91 | 493 |
| » branding | 84 | 500 |
| » broadband | 35 | 549 |
| » campaigns & creatives of note | 77 | 507 |
| » case studies | 12 | 572 |
| » co-op marketing & partnerships | 47 | 537 |
| » computers & tech | 53 | 531 |
| » consumer packaged goods | 14 | 570 |
| » CRM | 15 | 569 |
| » cross media | 42 | 542 |
| » demographics | 88 | 496 |
| » direct marketing | 44 | 540 |
| » domain names | 30 | 554 |
| » don't believe the hype | 12 | 572 |
| » e-commerce | 83 | 501 |
| » email marketing | 44 | 540 |
| » entertainment | 120 | 464 |
| » Europe | 18 | 566 |
| » events | 7 | 577 |
| » finance | 5 | 579 |
| » global | 9 | 575 |
| » healthcare | 9 | 575 |
| » How-to | 7 | 577 |
| » I-PR & business communications | 7 | 577 |
| » instant messaging marketing | 10 | 574 |
| » interviews | 5 | 579 |
| » intrusive formats | 24 | 560 |
| » Latin America | 3 | 581 |
| » legal, government & regulation | 60 | 524 |
| » loyalty & retention | 48 | 536 |
| » major account moves | 3 | 581 |
| » major brands | 107 | 477 |
| » major players news | 181 | 403 |
| » measurement & analytics | 65 | 519 |
| » media convergence | 57 | 527 |
| » minorities | 4 | 580 |
| » mobile marketing | 88 | 496 |
| » multi-channel marketing | 25 | 559 |
| » new and improved | 116 | 468 |
| » nonsense & parodies | 2 | 582 |
| » online ad market | 136 | 448 |
| » pearls of wisdom | 34 | 550 |
| » people | 24 | 560 |
| » political parties & organizations | 18 | 566 |
| » privacy | 72 | 512 |
| » promotions | 25 | 559 |
| » publishing | 150 | 434 |
| » research & stats | 107 | 477 |
| » rich media | 51 | 533 |
| » search engine marketing | 129 | 455 |
| » seniors | 4 | 580 |
| » sex sells | 2 | 582 |
| » signs of doom | 16 | 568 |
| » signs of recovery | 6 | 578 |
| » signs of what's to come | 175 | 409 |
| » small business | 12 | 572 |
| » spam & anti-spam | 18 | 566 |
| » Spanish-speaking | 5 | 579 |
| » syndication & RSS | 22 | 562 |
| » technical innovation | 82 | 502 |
| » telecom | 12 | 572 |
| » text ads | 34 | 550 |
| » tools & software | 170 | 414 |
| » top stories | 71 | 513 |
| » travel | 8 | 576 |
| » user experience | 264 | 320 |
| » viral marketing & social media | 121 | 463 |
| » weblog marketing | 34 | 550 |
| » women | 22 | 562 |
| » worst practices | 19 | 565 |
| » Youth | 49 | 535 |
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Top News: Verizon iPhone is here | Yahoo preps for digital newsstand | Apple TV aims at Xbox? | How did Wordpress win?
Verizon iPhone:
Verizon iPhone launch greeted by small crowds.
Piper thinks Android [...]
Posted: Thursday, February 10th 2011
Top News: Super Bowl ads | AOL buys HuffPo | Yahoo moves to personalized content | Android 2.4 already?
Super Bowl:
Wireless players spar in Super Bowl ads.
Xoom, Groupon and Bieber - the web's Super ad attack.
Save the money: Groupon’s Super Bowl ads may [...]
Posted: Monday, February 7th 2011
Industry Buzz & News: 5/26/10
Online Ad Market:
Ad spending rebounded in Q1 for first gain in two years.
Ad Agencies & Departments:
Microsoft ready to reorganize marketing.
Search:
Google lets users [...]
Posted: Wednesday, May 26th 2010
Industry Buzz & News: 5/25/10
Online Ad Market:
Yahoo looks to direct mail partner to help it crack local ad markets.
Google transparency on sharing revenues as clear as mud.
Social Media:
Can AOL [...]
Posted: Tuesday, May 25th 2010
Industry Buzz & News: 5/24/10
Social Media:
FarmVille creator Zynga moves into real-world branding.
Twitter cuts cord on third-party ad networks.
Yahoo allies with Nokia on maps.
Can location-based services [...]
Posted: Monday, May 24th 2010
Industry Buzz & News: 5/21/10
Ad Technologies:
Google's WebM draws praise, critiques.
AdWords introduces click-to-call ads for mobile content and apps.
Ad Agencies:
Gannett [...]
Posted: Friday, May 21st 2010
My Favorite Online Marketing Tool
Every week, it seems, vendors introduce new tools for online marketing - from analytics applications to email marketing suites to online video tools. The constant onslaught got us at MarketingVOX thinking: of all these offerings, which do marketers like the best?
We asked around and following are the results of our informal survey.
Onl [...]
Posted: Wednesday, May 19th 2010
Industry Buzz & News: 5/13/10
Online Ad Market:
Q1 online ad spending drops from highest point.
Ad Agencies:
Mobile agencies look beyond apps as market evolves.
So your agency just got acquired. Now what?
Email Marketing:
7 B2B [...]
Posted: Thursday, May 13th 2010
Industry Buzz & News: 5/12/10
Agencies:
Ad.ly raises money, hires CEO.
Social Media:
Twitter tests business toolkit.
CoTweet vs. HootSuite: [...]
Posted: Wednesday, May 12th 2010
Industry Buzz & News: 5/10/10
Online Ad Market:
Citysearch plans reputation management product.
Campaigns & Creatives:
Concert promoters embrace new media for fan services.
Privacy: [...]
Posted: Monday, May 10th 2010
A Twitter Guide to Handling Anything Your Customers Throw at You
There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn't. Don't be in that latter group.
Following is a quick guide to handling the worst of what your customer [...]
Posted: Thursday, May 6th 2010
Some Retail Sites More Social Than Others
There are a growing number of retail sites that cater to the truly socially-inclined shopper. These include Kaboodle, ShopWiki, ThisNext and Giantner - all of which approach the market in a slightly different fashion, writes Entrepreneur magazine. Their end goal, though, is to bring together online shopp [...]
Posted: Thursday, May 6th 2010
Facebook, Twitter Post Strong March Growth
Facebook and Twitter clearly surpassed all other major social networks in US year-over-year growth during March 2010, according to data from The Nielsen Company.
In March 2010, Facebook reported 117.1 million unique US users at home and work. This represented 69% year-over-year growth from 69.1 million unique US users in March 2009, [...]
Posted: Thursday, May 6th 2010
Industry Buzz & News: 5/06/10
Legal/Regulatory:
New U.S. push to regulate internet access.
Campaigns & Creative:
Yahoo's new ad isn't bad but it's still a waste of $80 million.
Staples keeps customer [...]
Posted: Thursday, May 6th 2010
Top March Websites Indicate Spring's Arrival
Increased consumer interest in website categories including home improvement, baseball and theme parks indicated that consumers were preparing for the arrival of spring in March 2010, according to Compete.
Home Improvement
Every spring, there is typically a spike in home improvement-related traffic online. March 2010 followed this trend. Home improvement sites Bedbathandbeyond.com (5,058,487 unique visitors), l [...]
Posted: Wednesday, May 5th 2010
Industry Buzz & News: 5/04/10
Search:
Google invests in firm that tries to predict the future.
Ad Technologies:
Consolidation predicted for ad technology sector in 2010.
Social Media:
Twitter set to [...]
Posted: Tuesday, May 4th 2010
Is it Really Worthwhile to Market on Twitter?
A new study by Edison Research provides a complex and multi-layered picture of Twitter - along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the micro-blogging site. This, of course, contradicts other studies - at least about social media, not necessarily Twitter - as well as what has become conventional wisdom on how to advance a brand.
[...]
Posted: Monday, May 3rd 2010
Industry Buzz & News: 5/03/10
Big Brands:
A lost iPhone shows Apple's churlish side.
Privacy:
Online ads tracking capabilities curtailed by privacy concerns, says study.
Agencies and Ad Departments:
AOL: Premium [...]
Posted: Monday, May 3rd 2010
Industry Buzz & News: 4/22/10
Online Ad Market:
Google partners with Bazaarvoice, brings consumer ratings to product searches and ads.
Apple corners in-app ad market with changes to developer agreement.
Ad Targeting:
ShareThis unveils display ad targeting [...]
Posted: Thursday, April 22nd 2010
Industry Buzz & News: 4/16/10
Online Ad Market:
Rethinking deals in the online ad space.
Google's profit jumps 37%.
Measurements & Analytics:
Nielsen partners with Bazaarv [...]
Posted: Friday, April 16th 2010
Capturing A Fan's Valuation - But Minus the Crucial Engagement Factor
How much is Starbucks' 6.5 million fan base is worth? $23.4 million in media annually, or broken down to a per capita number, $3.60. So says Vitrue, which which has developed a way to value Facebook fans. According to its research, a Facebook Page with one million fans is worth a minimum of $3.6 million in earned media annually, it said in its blog.
Vitrue came to this conclusion by d [...]
Posted: Wednesday, April 14th 2010
Industry Buzz & News: 4/13/10
Ad Technologies & Vendors:
Some early iPad apps deliver better ad experience than others.
Online Ad Market:
1-800 Flowers attracts 78% of new customers through online channels.
Google's Ari Paparo [...]
Posted: Tuesday, April 13th 2010
Industry Buzz & News: 4/09/10
Online Ad Market:
Apple fights rival Google on new turf.
Bookmarking startup Xmarks launches ads with crowd-sourced ratings.
Campaigns & Creatives:
Studios [...]
Posted: Friday, April 9th 2010
Why Is it So Hard to See Who's What In Facebook Nation?
Thanks to a wealth of tools, companies have a good idea of who their followers are on the various social networks. Now, some of these tools are attempting the crack the next mystery - figuring out what these followers actually think, like and do.
Visual DNA is one example: it is getting set to roll out a service for online publishers to hel [...]
Posted: Wednesday, April 7th 2010
Is Facebook's Project Titan Really the End of Email Marketing?
When Facebook unveiled its latest round of proposed changes to its privacy policies last week, email marketers were looking for additional clues about the site's so-called Project Titan, the details of which were leaked last month.
Few indicators were to be found in the proposed changes, but that has not stopped email marketers from continuing to fret about the industry's demise once this mysterious service is finally rol [...]
Posted: Thursday, April 1st 2010
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