Personalization
Articles and advice about one-to-one marketing, customized content, real-time targeting and other forms of online personalization.
Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]
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To narrow down your selection of articles, click on the "AND" or "NOT" next to any of the categories below. Say you’re currently browsing entries in category "A", you can then drill down into entries that belong both to category A and another category, or belong to category A but not another category. For instance, you could list entries about demographics in the automotive sector, or entries about email marketing that are not about spam. Numbers in the columns below indicate how many entries the selected operation will narrow your query to. You can combine multiple intersection and exclusion criteria to further limit the number of entries.
| Your current selection | AND | NOT |
|---|---|---|
| » ad buying & planning | 184 | 389 |
| » ad pricing | 14 | 559 |
| » ad selling | 82 | 491 |
| » ad targeting | 208 | 365 |
| » ad technologies & vendors | 154 | 419 |
| » advertainment | 60 | 513 |
| » affiliate marketing | 3 | 570 |
| » agencies & ad departments | 33 | 540 |
| » alternative marketing | 131 | 442 |
| » Asia/Pacific | 11 | 562 |
| » automotive | 14 | 559 |
| » b2b | 11 | 562 |
| » best practices | 59 | 514 |
| » biz buzz | 89 | 484 |
| » branding | 81 | 492 |
| » broadband | 35 | 538 |
| » campaigns & creatives of note | 74 | 499 |
| » case studies | 12 | 561 |
| » co-op marketing & partnerships | 46 | 527 |
| » computers & tech | 53 | 520 |
| » consumer packaged goods | 13 | 560 |
| » CRM | 15 | 558 |
| » cross media | 41 | 532 |
| » demographics | 88 | 485 |
| » direct marketing | 43 | 530 |
| » domain names | 30 | 543 |
| » don't believe the hype | 10 | 563 |
| » e-commerce | 81 | 492 |
| » email marketing | 42 | 531 |
| » entertainment | 119 | 454 |
| » Europe | 18 | 555 |
| » events | 7 | 566 |
| » finance | 5 | 568 |
| » global | 9 | 564 |
| » healthcare | 9 | 564 |
| » How-to | 5 | 568 |
| » I-PR & business communications | 7 | 566 |
| » instant messaging marketing | 10 | 563 |
| » interviews | 5 | 568 |
| » intrusive formats | 23 | 550 |
| » Latin America | 3 | 570 |
| » legal, government & regulation | 59 | 514 |
| » loyalty & retention | 47 | 526 |
| » major account moves | 3 | 570 |
| » major brands | 105 | 468 |
| » major players news | 181 | 392 |
| » measurement & analytics | 63 | 510 |
| » media convergence | 57 | 516 |
| » minorities | 3 | 570 |
| » mobile marketing | 84 | 489 |
| » multi-channel marketing | 25 | 548 |
| » new and improved | 115 | 458 |
| » nonsense & parodies | 2 | 571 |
| » online ad market | 131 | 442 |
| » pearls of wisdom | 31 | 542 |
| » people | 24 | 549 |
| » political parties & organizations | 18 | 555 |
| » privacy | 71 | 502 |
| » promotions | 25 | 548 |
| » publishing | 149 | 424 |
| » research & stats | 105 | 468 |
| » rich media | 45 | 528 |
| » search engine marketing | 126 | 447 |
| » seniors | 4 | 569 |
| » sex sells | 2 | 571 |
| » signs of doom | 14 | 559 |
| » signs of recovery | 5 | 568 |
| » signs of what's to come | 173 | 400 |
| » small business | 12 | 561 |
| » spam & anti-spam | 17 | 556 |
| » Spanish-speaking | 5 | 568 |
| » syndication & RSS | 22 | 551 |
| » technical innovation | 82 | 491 |
| » telecom | 12 | 561 |
| » text ads | 33 | 540 |
| » tools & software | 167 | 406 |
| » top stories | 71 | 502 |
| » travel | 7 | 566 |
| » user experience | 260 | 313 |
| » viral marketing & social media | 115 | 458 |
| » weblog marketing | 34 | 539 |
| » women | 22 | 551 |
| » worst practices | 19 | 554 |
| » Youth | 49 | 524 |
Google's New Ad Format Brings Search Closer to E-Commerce
Google has unveiled a new ad format called Dynamic Search ads whose functionality suggests the search engine giant may be moving along the same path of AOL's Project Devil -- that is, a greater emphasis on e-commerce. Dynamic Search is aimed at larger retailers that have frequently changing inventory. The technology maintains a fresh index of that inventory using Google's organic web crawling technology. [...]
Posted: Thursday, October 20th 2011
Facebook Streamlines Users' Email Flow
Facebook is testing summary email notifications for very active users - that is, people who continually receive notifications for friends’ request, updates and so on. Rather than click - or more likely ignore - this stream of emails, users will get one email a day with these compiled notifications.
For marketers, feelings are mixed as to whether this developme [...]
Posted: Tuesday, September 13th 2011
Google Dives Deeper in Retail with Google Catalogs
Google is pushing further into the retail vertical with the introduction of Google Catalogs - a free app for tablet devices that lets users browse catalogs and interact with the content.
So far Google has partnered with Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands’ End, Macy’s, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, [...]
Posted: Tuesday, August 16th 2011
Testing Your CTA
Developing a high-converting landing page requires, among other elements, testing, writes Carol Fox on Marketo. "Getting the right elements in the right place can be the difference between a higher percentage of leads or lower conversions."
But what to test? Some elem [...]
Posted: Thursday, August 11th 2011
Facebook Buys iPad Book Publishing App
Facebook has acquired Push Pop Press, an application that publishes e-books optimized for the iPad. Not that Facebook is going to, well, publish e-books on the iPad, as Push Pop Press said in a blog post about its acquisition. "Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories."
The general consens [...]
Posted: Tuesday, August 2nd 2011
Top News: Google +'s female users | Adobe acquires EchoSign | Sears' iPad ad mistake
Google +:
Hashtag creator brings his idea to Google+.
The women on Google +.
Facebook bans Google+ ad.
Business Strategies:
[...]
Posted: Monday, July 18th 2011
Everything Counts in Online Ad Design - Except Gender
Two separate studies strongly suggest that an online ad's design does not have to take into account the likely gender of the viewer to make an impact. It is an interesting conclusion, given the ever-proliferating wealth of data that shows how important everything else is in this respect, down to the position, size and shape of a mobile ad's buttons.
No Pink
First, the gender studies: The Journal of Marketing Research recently [...]
Posted: Tuesday, July 12th 2011
Referrals, Data Mining Best in Targeting Various Ethnic Groups. Not Statistics
Minorities are significantly more likely than Caucasians to view social networking as a means of spreading word about and getting support for causes, according to Georgetown University's Center for Social Impact Communication. It found that 65% of Hispanics and African-Americans strongly or somewhat agree that online social networking sit [...]
Posted: Monday, June 6th 2011
Top News: Digital ad firms invade TV's upfront | Will voice recognition, navigation push Apple ahead of Android? | Gaming search |
Convergence:
Digital ad firms crash TV's upfront.
Mobile Marketing:
Mobile consumers are moving target in Canada.
Mobile Computing:
Nuance deal [...]
Posted: Monday, May 9th 2011
Top News: MySpace sued for releasing customer data | Google's costly growth | Gmail gets personalized | Study looks at content discovery trends
Legal/Regulatory:
Myspace sued for giving away data on members without consent.
Google faces antitrust complaints in South Korea on Android popularity.
Business Strategies [...]
Posted: Friday, April 15th 2011
Top News: Google ads real-time traffic graphs to transparency report | Epsilon highlights email marketing | YouTube rolls out new search options | Streaming TV will be $800M business for Netflix, Hulu
Ad Tools:
Google adds real-time traffic graphs to transparency report.
Free phone support for AdWords advertisers rolls out. [...]
Posted: Wednesday, April 6th 2011
Have You Considered the White Label Daily Deal Market?
OCRegister.com generated $188,000 in revenue on March 10, selling nearly 5,500 daily deals - a single day record, according to the provider from which it white-labeled the deals platform. The OCRegister's experience provides another alternative to marketers looking for a way to differentiate themsel [...]
Posted: Monday, March 28th 2011
With Trove, Washington Post Looks to Customize the News Experience
The Washington Post Co. is getting ready to roll out a website in which readers can customize the type of news they want to see. Called Trove, users will be able to build their own news page based on the topics of their choice by shifting through some 10,000 news sources ( [...]
Posted: Friday, February 11th 2011
Top News: Twitter's Promoted Trends gets price hike | RTB spend to double this year | RIM's PlayBook may integrate with Android apps | Nokia-Microsoft tie-up
Social Media:
Twitter tells advertisers to dig deeper: "Promoted Trends" get a price hike.
Twitter stops whitelisting applications.
Ad Technologies:
Forrester: Advertisers [...]
Posted: Friday, February 11th 2011
Top News: Verizon iPhone is here | Yahoo preps for digital newsstand | Apple TV aims at Xbox? | How did Wordpress win?
Verizon iPhone:
Verizon iPhone launch greeted by small crowds.
Piper thinks Android [...]
Posted: Thursday, February 10th 2011
Top News: Super Bowl ads | AOL buys HuffPo | Yahoo moves to personalized content | Android 2.4 already?
Super Bowl:
Wireless players spar in Super Bowl ads.
Xoom, Groupon and Bieber - the web's Super ad attack.
Save the money: Groupon’s Super Bowl ads may [...]
Posted: Monday, February 7th 2011
Industry Buzz & News: 5/26/10
Online Ad Market:
Ad spending rebounded in Q1 for first gain in two years.
Ad Agencies & Departments:
Microsoft ready to reorganize marketing.
Search:
Google lets users [...]
Posted: Wednesday, May 26th 2010
Industry Buzz & News: 5/25/10
Online Ad Market:
Yahoo looks to direct mail partner to help it crack local ad markets.
Google transparency on sharing revenues as clear as mud.
Social Media:
Can AOL [...]
Posted: Tuesday, May 25th 2010
Industry Buzz & News: 5/24/10
Social Media:
FarmVille creator Zynga moves into real-world branding.
Twitter cuts cord on third-party ad networks.
Yahoo allies with Nokia on maps.
Can location-based services [...]
Posted: Monday, May 24th 2010
Industry Buzz & News: 5/21/10
Ad Technologies:
Google's WebM draws praise, critiques.
AdWords introduces click-to-call ads for mobile content and apps.
Ad Agencies:
Gannett [...]
Posted: Friday, May 21st 2010
My Favorite Online Marketing Tool
Every week, it seems, vendors introduce new tools for online marketing - from analytics applications to email marketing suites to online video tools. The constant onslaught got us at MarketingVOX thinking: of all these offerings, which do marketers like the best?
We asked around and following are the results of our informal survey.
Onl [...]
Posted: Wednesday, May 19th 2010
Industry Buzz & News: 5/13/10
Online Ad Market:
Q1 online ad spending drops from highest point.
Ad Agencies:
Mobile agencies look beyond apps as market evolves.
So your agency just got acquired. Now what?
Email Marketing:
7 B2B [...]
Posted: Thursday, May 13th 2010
Industry Buzz & News: 5/12/10
Agencies:
Ad.ly raises money, hires CEO.
Social Media:
Twitter tests business toolkit.
CoTweet vs. HootSuite: [...]
Posted: Wednesday, May 12th 2010
Industry Buzz & News: 5/10/10
Online Ad Market:
Citysearch plans reputation management product.
Campaigns & Creatives:
Concert promoters embrace new media for fan services.
Privacy: [...]
Posted: Monday, May 10th 2010
A Twitter Guide to Handling Anything Your Customers Throw at You
There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn't. Don't be in that latter group.
Following is a quick guide to handling the worst of what your customer [...]
Posted: Thursday, May 6th 2010