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Stalzer Bows Out at IAC Ad Solutions

Rich Stalzer has resigned from his post as President of IAC Advertising Solutions, according to a report from paidContent. A spokeswoman stated Stalzer will depart to pursue other interests, but assist with the resulting management transition. In the meantime, CFO Tom McInerney is overseeing his sector, which manages sales for Citysearch, Evite, March.com and IAC's ad network. Stalzer j  [...]
Posted: Wednesday, July 22nd 2009

Obama Solicits Texts to 'See What's Happening' in Africa

Prior to his Friday trip to Ghana, President Barack Obama has received thousands of text messages about Africa -- messages of both support and criticism, says the White House. The texts were sent after the Administration set up country-specific SMS codes to which inhabitants of Africa were invited to send messages. The codes include: • Ghana - 1731 • Nigeria - 32969 • South Africa - 31958 • Kenya - 5683 Acc  [...]
Posted: Friday, July 10th 2009

78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less

Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Wednesday, June 3rd 2009

Domino's Patrick Doyle Apologizes in YouTube Video

Responding to a YouTube-based scandal in which Domino's employees recorded themselves playing with food before potentially serving it to customers, Domino's has responded with its own online video. The message features President Patrick Doyle of Domino's USA, who apologizes for the situation and recounts the steps Domino's will take to address such situations in the future.   [...]
Posted: Thursday, April 16th 2009

Domino's Employees Incite YouTube Brand Scandal

Two Domino's employees have released a series of YouTube videos in which they playfully molest food products before allegedly passing them on to customers. In the most recent video posted on YouTube, "Michael" -- one member of the duo -- inserts cheese into his nose and waves salami over his backside before placing both ingredients on a pair of sandwiches.   [...]
Posted: Wednesday, April 15th 2009

Facebook Complexity Baffles Older Users

Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the 'net mainly for emailing and sending forwards (e.g., jokes, pictures). With an active audience of 200-300 million users, Facebook has definitely become a household item. And the fastest growing demographic is t  [...]
Posted: Wednesday, April 8th 2009

Google To Facilitate Indian Elections

Google launched the Google India Elections Center to help engage and prepare India’s 700 million eligible voters for next month’s general elections, reports TechCrunch. Google has organized similar web-based election centers in the US and Australia in the past, but Google India’s election center offers new features which  [...]
Posted: Wednesday, April 8th 2009

Optimistic CMOs: Budgets, Jobs Stable; Need More Digital Focus

Global top marketers report budgets and staffs are holding up fairly well despite the recession. They are feeling more pressure to sharpen their focus, grow market share, show ROI and prepare their organizations to meet digital marketing and measurement challenges, according to a new report from the Chief Marketing Officer (CMO) Council, MarketingCharts   [...]
Posted: Thursday, March 19th 2009

AOL Taps Ex-Googler Tim Armstrong for CEO/Chairman

In a surprise announcement last week, Time Warner's Jeff Bewkes announced the appointment of ex-Google Advertising Head Tim Armstrong as AOL's new CEO and Chairman. Armstrong replaces ex-CEO Randy Falco; and President/COO Ron Grant. His position is effective April 7. In a debut email to AOL employees, the fresh-faced CEO wrote: My experience online started with AOL and I’ve followed the progress of the company for many years. From the early days of AIM and ICQ to the mode  [...]
Posted: Tuesday, March 17th 2009

Social Networking: Community Enabler or Detriment?

The debate on the effects of social networking is building steam, with supporters praising its ability to bring people together -- and critics warning against obsessive use, the Globe and Mail reports. In 2008, more than one in three adult i  [...]
Posted: Monday, March 9th 2009

YHOO's Bartz Announces Reorg, CFO Departure

Yesterday CEO Carol Bartz of Yahoo announced the departure of CFO Blake Jorgensen from the company. She also divulged intentions to begin a company reorg, which speculators have expected for the past week. In the blog post, titled "Getting our house in order," Bartz wrote: [You'd] be amazed at how complicated some things are here. So today I'm rolling out a new management structure that I believe will  [...]
Posted: Friday, February 27th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

Facebook's Zuckerberg Responds to TOS Freakout

CEO Mark Zuckerberg wrote a blog post late yesterday, responding to user concerns about a recent update to Facebook's Terms of Use (casually labeled "TOS" for "terms of service"). The TOS, changed on February 4, stipulates that Facebook owns all content uploaded onto the site, including material posted by users that shut  [...]
Posted: Tuesday, February 17th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Agency Squeezes, Cost Cutting Rise in Worse-than-Expected Market

Marketers are cutting costs, putting pressure on agencies to do more with less, and reducing budgets much more than they were six months ago, according to a survey from the Association of National Advertisers (ANA), which finds that the recession is having a more profound effect than previously expected. As a follow-up to a survey conducted in August 2008, a second ANA survey on this topic reve  [...]
Posted: Thursday, February 12th 2009

Commentary: Contact Centers Can Use Social Networking Sites to Improve Customer Service

The following is a commentary from Aphrodite Brinsmead, customer interaction technologies analyst at Datamonitor, on the opportunity for contact centers to use social media to improve customer service. This material was syndicated with permission from Retailer Daily. Twitter and Google as customer   [...]
Posted: Wednesday, February 11th 2009

SocNets Sign Pact to Protect European Youth

Social networking sites operating in Europe signed a pact on Tuesday, dedicated to tackling the problem of "cyberbullying" and protect the privacy of underage users, reports The Globe and Mail. Hoping to make the internet safer for children, the European Commission (EC) announced that some 17 social networking sites -- including Facebook   [...]
Posted: Wednesday, February 11th 2009

Murdoch to NYTimes.com: Charge a Fee!

Media emperor Rupert Murdoch is advocating charging an online subscription fee for The New York Times, much like the model currently in use by his own paper, the Wall Street Journal. Online, the Wall Street Journal implements a hybrid subscription/free content strategy. Subscribers pay $80 per year for access to all material. And all content, walled-back or not, is indexed by Google. Subscribers total about one million -- about half the traffic The New York Times has,   [...]
Posted: Monday, February 9th 2009

UK Pop Stars Unionize for Digital Revolution

A number of United Kingdom-based pop stars -- including Coldplay, Radiohead, Annie Lennox and Kate Nash -- gathered this week for the debut meeting of a new union, whose objective is to protect performers and musicians in the digital era. The Featured Artists Coalition was organized as a response to the so-called "digital revolution," which wreaked havoc on the music industry's traditional business model,   [...]
Posted: Wednesday, February 4th 2009

Ipsos: Hispanics Engage Online 'Often in Higher Numbers' than Average

US-based Hispanics are online in significant numbers. They are also taking full advantage of the internet as a primary tool for finding and contributing information, researching and making purchases, being entertained, and networking with others, according to recent research from Ipsos (v  [...]
Posted: Wednesday, February 4th 2009

Three of Four Execs Replace In-Person Events with Virtual

Three-fourths (76%) of corporate executives say they currently use, or plan to use, virtual events to replace physical ones in 2009. Most predict a steep decline for in-person trade shows, conventions and training seminars, according to a survey by ON24, Inc. (  [...]
Posted: Friday, January 30th 2009

YHOO Takes Q4 Loss of $303M; Bartz Keeps Eye on Silver Lining

In her first earning call for Yahoo, just-inaugurated CEO Carol Bartz touted the company's "wonderful energy" and vowed to directly address any viability issues Yahoo faces. She also denied any intention to sell Yahoo or any of its services, and did not indicate plans to reopen acquisition talks with Microsoft. "I would just make a plea that this is a fantastic Internet property and really doesn't deserve everybody trying to pick it and pull it apart," she is   [...]
Posted: Wednesday, January 28th 2009

Pope Benedict XVI Gets His Own YouTube Channel

Hoping to convict the hearts of "the digital generation," the Vatican has launched its own YouTube channel. Like respective channels for President Obama, The British Monarchy, and Queen Rania of Jordan, the Vatican YouTube channel features video and audio footage of its avatar's speeches, a  [...]
Posted: Tuesday, January 27th 2009

Consumers Seek Obama Lifeline amid Sinking Confidence

Consumer sentiment reached a six-year low this month as Americans are rocked by increasing job losses, poor holiday shopping reports and the government and private sector's inability to stabilize the economy, according to the most recent results of the RBC CASH Index,   [...]
Posted: Tuesday, January 27th 2009

Only 6% of US Households Not Digital-TV Ready

Though an overwhelming majority of US households are ready for the changeover to all-digital television next month, 5.7% -- 6.5 million homes -- remain unprepared and would not be able to receive TV at all if the switch occurred today, reports The Nielsen Company.   [...]
Posted: Tuesday, January 27th 2009