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Star Tribune, CarSoup.com Target Auto Ad Dollars

The Minneapolis Star Tribune is partnering with CarSoup.com to power the stagnant car-selling portion of the publication's website, StarTribune.com/cars. In exchange, the Star Tribune will become the local sales arm for CarSoup.com products and services in the Twin Cities metro area for both dealership and for-sale-by-owner advertising. The partnership, which begins Dec. 1, 2009, will give visi  [...]
Posted: Monday, November 16th 2009

Industry Buzz & Snippets: 10/21/09

Web 2.0 News and Trends: Rumor has it that Google will launch a music initiative called One Box to offer song previews, artist bios, graphics, and video - but no downloads or subscriptions. One Box won't be limited to music, according to CNET's Stephen Shankland. There are several different kin  [...]
Posted: Wednesday, October 21st 2009

Levinson Leaves Google Board; Formal Divide Between Google, Apple Grows

Two months after Google CEO Eric Schmidt departed Apple's board, Arthur Levinson, who serves on both boards, has resigned from Google's. The move was greeted with pleasure by the Federal Trade Commission, which is in the process of examining overlapping board memberships for companies whose interests compete. Google and Apple have increasingly crossed each other's paths with their introduction of rival mobile platforms: the iPhone and Android. Levinson "should be commended for recognizing   [...]
Posted: Tuesday, October 13th 2009

Industry Buzz & Snippets: 10/7/09

Ad Networks and Analytics: Facebook shutting out developers. Magazines band together for new ad network. Agencies and Marketing Execs:   [...]
Posted: Thursday, October 8th 2009

AOL Snaps Up Another GOOG Exec

This week Time Warner's AOL snapped up Shashi Seth for its SVP-Global Ad Products position. Seth worked at Google in a number of senior roles, such as product lead for web search and head of monetization efforts at YouTube. In June 2008, Seth left Google to become CRO of startup firm Cooliris. At AOL, Seth will manage the development of ad technologies and report to Jeff Levick, President-Global Ad Strategy. Levick also came from Google, as did AOL CEO Tim Armstrong. "As we move forward  [...]
Posted: Wednesday, September 30th 2009

Murdoch, Zucker Say Advertising on Upswing

News Corp. chief Rupert Murdoch said this week that US advertising markets are "very much better" than they were four months ago. And while revenue from News Corp.‘s local broadcast stations is down 20% from last year, results are getting better week by week, he added. Murdoch believes there will be a "nice bump," and that things will then settle down to a slow recovery, according to Dow Jones Newswire (  [...]
Posted: Thursday, September 17th 2009

Only 5% of Major Firms Have Sustainability Execs

Among companies in the Russell 1000 Index, only 125 have an executive-level committee with responsibility for corporate social responsibility or environmental, health and safety oversight, according to "The Road Not Yet Taken" report (pdf),   [...]
Posted: Monday, August 31st 2009

'Sunday Times' to Become Test Case for Murdoch's Paid Content Plans

Rupert Murdoch plans to use the Sunday Times as a test for his new push to charge for online content, beginning in November. The Sunday Times website is currently combined with sister title the Times, but it will be launched as a stand-alone site in the fall and will begin charging a fee to access content, according to the Guardian. So far, it is unclear whether the s  [...]
Posted: Thursday, August 6th 2009

Celeb Product Hawkers Don't Sway LinkedIn Users

Though the media feeds consumers a constant stream of minutiae about celebrities' private lives, and celebs who Tweet seem to have legions of avid followers, a new study of LinkedIn users by AdWeekMedia finds that most US consumers say they are not at all swayed by celebrity endorsements of products,   [...]
Posted: Thursday, August 6th 2009

Stalzer Bows Out at IAC Ad Solutions

Rich Stalzer has resigned from his post as President of IAC Advertising Solutions, according to a report from paidContent. A spokeswoman stated Stalzer will depart to pursue other interests, but assist with the resulting management transition. In the meantime, CFO Tom McInerney is overseeing his sector, which manages sales for Citysearch, Evite, March.com and IAC's ad network. Stalzer j  [...]
Posted: Wednesday, July 22nd 2009

Obama Solicits Texts to 'See What's Happening' in Africa

Prior to his Friday trip to Ghana, President Barack Obama has received thousands of text messages about Africa -- messages of both support and criticism, says the White House. The texts were sent after the Administration set up country-specific SMS codes to which inhabitants of Africa were invited to send messages. The codes include: • Ghana - 1731 • Nigeria - 32969 • South Africa - 31958 • Kenya - 5683 Acc  [...]
Posted: Friday, July 10th 2009

78% of Gen Y is 'Meh' About Twitter; They Also Retweet Less

Despite the fact that 99% of Generation Y consumers (ages 18-24) report having an active profile on at least one online social networking site, only 22% of this same age group say they currently use Twitter, according to a study from the Participatory Marketing Network (PMN).   [...]
Posted: Wednesday, June 3rd 2009

Domino's Patrick Doyle Apologizes in YouTube Video

Responding to a YouTube-based scandal in which Domino's employees recorded themselves playing with food before potentially serving it to customers, Domino's has responded with its own online video. The message features President Patrick Doyle of Domino's USA, who apologizes for the situation and recounts the steps Domino's will take to address such situations in the future.   [...]
Posted: Thursday, April 16th 2009

Domino's Employees Incite YouTube Brand Scandal

Two Domino's employees have released a series of YouTube videos in which they playfully molest food products before allegedly passing them on to customers. In the most recent video posted on YouTube, "Michael" -- one member of the duo -- inserts cheese into his nose and waves salami over his backside before placing both ingredients on a pair of sandwiches.   [...]
Posted: Wednesday, April 15th 2009

Facebook Complexity Baffles Older Users

Facebook, which likes to pride itself on the fact that more than half of its users are between 30-55 years old, appears to to alienating this very age group, many of whom use the 'net mainly for emailing and sending forwards (e.g., jokes, pictures). With an active audience of 200-300 million users, Facebook has definitely become a household item. And the fastest growing demographic is t  [...]
Posted: Wednesday, April 8th 2009

Google To Facilitate Indian Elections

Google launched the Google India Elections Center to help engage and prepare India’s 700 million eligible voters for next month’s general elections, reports TechCrunch. Google has organized similar web-based election centers in the US and Australia in the past, but Google India’s election center offers new features which  [...]
Posted: Wednesday, April 8th 2009

Optimistic CMOs: Budgets, Jobs Stable; Need More Digital Focus

Global top marketers report budgets and staffs are holding up fairly well despite the recession. They are feeling more pressure to sharpen their focus, grow market share, show ROI and prepare their organizations to meet digital marketing and measurement challenges, according to a new report from the Chief Marketing Officer (CMO) Council, MarketingCharts   [...]
Posted: Thursday, March 19th 2009

AOL Taps Ex-Googler Tim Armstrong for CEO/Chairman

In a surprise announcement last week, Time Warner's Jeff Bewkes announced the appointment of ex-Google Advertising Head Tim Armstrong as AOL's new CEO and Chairman. Armstrong replaces ex-CEO Randy Falco; and President/COO Ron Grant. His position is effective April 7. In a debut email to AOL employees, the fresh-faced CEO wrote: My experience online started with AOL and I’ve followed the progress of the company for many years. From the early days of AIM and ICQ to the mode  [...]
Posted: Tuesday, March 17th 2009

Social Networking: Community Enabler or Detriment?

The debate on the effects of social networking is building steam, with supporters praising its ability to bring people together -- and critics warning against obsessive use, the Globe and Mail reports. In 2008, more than one in three adult i  [...]
Posted: Monday, March 9th 2009

YHOO's Bartz Announces Reorg, CFO Departure

Yesterday CEO Carol Bartz of Yahoo announced the departure of CFO Blake Jorgensen from the company. She also divulged intentions to begin a company reorg, which speculators have expected for the past week. In the blog post, titled "Getting our house in order," Bartz wrote: [You'd] be amazed at how complicated some things are here. So today I'm rolling out a new management structure that I believe will  [...]
Posted: Friday, February 27th 2009

How-To: Lessons Worth Learning from Twitter's Success

This How-To was syndicated from Rohit Bhargava's Influential Marketing Blog. Mr. Bhargava is the SVP at Ogilvy PR and author of Personality Not Included. By any measure, the growth and popularity of Twitter has been phenomenal. To say that Twitter has   [...]
Posted: Wednesday, February 25th 2009

Facebook's Zuckerberg Responds to TOS Freakout

CEO Mark Zuckerberg wrote a blog post late yesterday, responding to user concerns about a recent update to Facebook's Terms of Use (casually labeled "TOS" for "terms of service"). The TOS, changed on February 4, stipulates that Facebook owns all content uploaded onto the site, including material posted by users that shut  [...]
Posted: Tuesday, February 17th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

Agency Squeezes, Cost Cutting Rise in Worse-than-Expected Market

Marketers are cutting costs, putting pressure on agencies to do more with less, and reducing budgets much more than they were six months ago, according to a survey from the Association of National Advertisers (ANA), which finds that the recession is having a more profound effect than previously expected. As a follow-up to a survey conducted in August 2008, a second ANA survey on this topic reve  [...]
Posted: Thursday, February 12th 2009

Commentary: Contact Centers Can Use Social Networking Sites to Improve Customer Service

The following is a commentary from Aphrodite Brinsmead, customer interaction technologies analyst at Datamonitor, on the opportunity for contact centers to use social media to improve customer service. This material was syndicated with permission from Retailer Daily. Twitter and Google as customer   [...]
Posted: Wednesday, February 11th 2009