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Pearls of wisdom

Articles and advice containing particularly valuable insights about Internet marketing and media.

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Top News: Facebook touts revamped pages | Corporates pick iPads | Top outlaw SEO tactics

Social Media: Facebook touts success in revamped pages for brands. Mobile Marketing: Facebook looks to mobile ads for next wave of growth. Mobile Computing:   [...]

Closing Bell: Google Play | New mobile ads | Guide to AdWorlds display

Mobile Marketing: Former Apple executive plots next wave of mobile ads. Online Content: Introducing Google Play: All your entertainment, anywhere you go. Mobile Computing: Clues to Apple's po  [...]

Top News: More about iPad 3 | Disney on YouTube | New tech coverage at Bloomberg

Mobile Computing: iPad 3 will have 4G LTE networking. Super-sized Android apps can reach 4GB. Convergence: Disney Channel content hits YouTube.   [...]

Closing Bell: Facebook mobile ad breakthrough? | Precision Health Media ad network | 7 steps to measure SEO

Mobile Marketing: Analysis: Facebook seeks breakthrough in mobile ad market. Online Ad Market: Facebook pushes ads that want to be liked, not tolerated. Search: 7 steps to   [...]

Top News: Mobile World Congress and smartphone trends | iOS security loophole | Groupon acquires Uptake

Mobile Computing: 5 smartphone trends at Mobile World Congress. More feds ditch BlackBerrys. Privacy: New Mozilla browser add-on visualizes who is tracking you online.   [...]

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Top News: Mounting minuses at Google+ | Mobile World Congress | AT&T's plan for developers

Social Media: The mounting minuses at Google+. Mobile Computing: Mobile World Congress: Best of day one. AT&T’s solution to   [...]

Top News: Google lets users block PPC ads | Online privacy bill of rights | Boku

Ad Technologies & Vendors: Google launches blocking option for PPC ads. Convergence: KT reviewing network fees on Youtube, Internet TVs. Privacy: White House   [...]

Top News: Android apps and PlayBook | Flurry study on mobile ads | Twitter in Russia

Mobile Marketing: Android apps on the PlayBook can keep their built-in ads, won't support RIM ads. Flurry: mobile ads still get the short straw in brand spend. Mobile Computing:   [...]

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Top News: Google looks at studios | Pinterest engages better than Twitter | Opera acquisition

Online Ad Market: As YouTube comes of age, Google eyes studios. Mobile Marketing: Opera acquires two mobile advertising firms. Social Media: Pinterest keeps and   [...]

Top News: HuffPo to launch streaming network | Facebook ads | EU targets Google privacy policy

Facebook IPO: Advertisers' free ride may end on Facebook. Facebook’s ad business is a $3 billion mystery. Analysis: A sobering   [...]

Top News: Buying online reviews | Twitter's censorship | Apple No.1 smartphone

Mobile Marketing: Advertisers will spend $2.61 billion on mobile this year. Ecommerce: For $2 a star, an online retailer gets 5-star product reviews. Social Media:   [...]

Top News: RIM's PlayBook | WiFi ad network | SOPA hearings

Mobile Computing: The PlayBook is killing RIM. 5 moves Microsoft must make in 2012. Amazon selling a million Kindles per week. Mobile Marketing:   [...]

Top News: Timeline goes live | Glam Media eyes IPO | The anti-Groupon

Social Media: Facebook Timeline goes live worldwide. Finance: Glam Media plans to file for an initial public offering. Groupon co-founders   [...]

Top News: Apple loses mobile ad market share | Kindle feels heat | Verizon eyes Netflix

Mobile Marketing: Apple loses mobile-ad market share to Google, Millennial Media. Mobile Computing: Kindle Fire feels the heat. Microsoft   [...]

Still the Question is Debated: Are Social Media Campaigns Worthwhile?

Yahoo has published a blog post touting the success of several social media campaigns it has helped orchestrate.In   one launched in October, Yahoo teamed with the William J. Clinton Foundation and Control Room to promote "A Decade of Difference," a concert featuring Lady Gaga, Bono and The Edge, to celebrate the 10-year anniversary of former President Clinton’s charitable foundati  [...]

The Cyber Sales Lessons of Thanksgiving 2011

By all accounts, online sales on Thanksgiving and Black Friday were a success – with similar activity expected for Cyber Monday. Total visits to the top 500 retail sites increased 9% on Thanksgiving Day, according to Experian Hitwise. On Black Friday, total visits to the top 500 retail sites increased 2%, compared to 2010. comScore has   [...]

Top News: Black Friday/Cyber Monday | Google+ community guides | Droid 4?

Black Friday/ Cyber Monday: Cyber Monday wired to hit record sales. Black Friday online sales growth lags last year. Mobile sales   [...]

Top News: Google product search | Android update | Zinio raises $20M

Ecommerce: Google updates product search. Mobile Computing: 16 mobile apps for surviving holiday 'fun'. Windows smartphones a joy to   [...]

Top News: Apple expands subscription to games | Another 5-inch Android tablet | How to seed branded videos

Gaming: Apple expands subscription service to games. Mobile Computing: Lenovo also working on a 5-inch Android tablet. Microsoft to   [...]

A Last-Minute Holiday Survival Checklist for Companies

eMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry--and a wave of spending that no brand can afford to miss. Yet missed or fumbled online sales opportunities will happen--not because of consumer frugality, although certainly that will be a factor. No, brands will lose ou  [...]

Top News: Google online music | Google TV 2.0 | Brightroll lands $30M

Online Music: Google to unveil online music store Wednesday. Mobile Computing: Nokia will make a Windows 8 tablet. Convergence: Sony   [...]

The Brandjacking Starts on Google+ Pages

Google+ Pages has had its first official brandjacking: someone has set up a fake page for Bank of America, poking fun of the bank’s processes with mocking posts and images. (via Talking Points Memo).  The page appears to have been live for a week, Talking Points say, which prompts concerns about Google’s  [...]

Top News: Google+ enterprise social collaboration | Firms seek ecommerce execs | Online ad future

Online Ad Market: Felix Salmon's take on the future of online advertising. AOL/Microsoft/Yahoo ad deal: 'The devil is in the details'. Ecommerce: Ecommerce executives a hot   [...]

How to Optimize Your Mobile Site in Time for the Holidays

The 2011 holiday season is shaping up to be the year of m-commerce. For retailers that don’t already have a website optimized for mobile, all is not lost – there are ways to get a site ready in time for the holiday onslaught. These are tips that are applicable to any company – not just merchants expecting to make a sale via the web. Increasingly, web traffic is shifting to the mobile arena and customers expect to be able to access a site via their devices as easily as t  [...]

Top News: Cellphone users get limit warning | Amazon pushes authors to go publisher-free | iPhone 4S sales tops 4M

Publishers: Amazon signs up authors, writing publishers out of deal. Mobile Computing: Cellphone users will be warned before hitting plan limits. Google's Honeycomb offensive   [...]