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Engage:BDR Claims to Fill A Void with Self-Serve RTB Display Platform

Digital advertising and marketing agency engage:BDR has launched its self-service real-time bidding (RTB) display platform, First Impression. The company claims First Impression is the “first platform to provide customers with direct access to publishers' inventory in addition to engage:BDR's exchange traffic,” which enables media buyers with full control to maximize the value of an impression and increase ROI. This fills a much-needed void, claims engage:BDR. Brands and agenci  [...]
Posted: Friday, May 4th 2012

Top News: Pepsi Resurrects Jackson | EBay/Paypal Localize | Responsys Email Tools | FB Privacy Concerns | FB IPO Figures

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Posted: Friday, May 4th 2012

Weather Channel at 30: A Local Ad Champ

The Weather Channel companies (TWCC) turned 30 yesterday, having first broadcast on cable on May 2, 1982. Since then it has gone online and mobile, and with a strategic relaunch (exclusively sponsored by Anheuser-Busch's Bud Light Lime), 95% of weather.com's 1 billion monthly page views now have a new look. The online properties are more personalized, “to help consumers better forecast and plan their lives” with a   [...]
Posted: Thursday, May 3rd 2012

Jelli Offers Terrestrial Radio with Social Media Analytics, Ad Engagement

Social radio provider Jelli is claiming to have “reimagined the radio spot, making it more engaging and interactive.” Jelli promises a radio/social media mashup for advertisers, and now promises it can quantify those exposures with social media analytics. TechCrunch described Jelli  [...]
Posted: Thursday, May 3rd 2012

Top News: Online Political Ads | Target Dumps Kindle | Hyperlocal Mobile Scale | LinkedIn Tops Conversions | Tumblr Ads | Amazon Web Shows

Business Buzz: 2012: Year of the Online Political Ad [INFOGRAPHIC] Business Strategies:  [...]
Posted: Thursday, May 3rd 2012

Google: Why a Mobile Site Over An App?

Google in its adSense blog has offered some pearls of wisdom about prioritizing between mobile sites or mobile apps. Aren't apps the step-change evolution over mobile sites? Not necessarily, advises Google’s app expert Tuyen Nguyen, who offered some questions to consider. First, decide how you want users to access content. Mobile sites require users to have data access, while apps enabl  [...]
Posted: Wednesday, May 2nd 2012

NBCUniversal Announces Social Gaming Network, Promises Advertisers 115 Million Fans

NBCUniversal yesterday announced what it calls an “arsenal of digital and Social TV opportunities” with the Universal Games Network (UGN). UGN will aggregate all of NBCU’s online, mobile and social gaming efforts around a single platform. The solution will allow fans to play games, engage and consume content, amass reward points and redeem them for real and vir  [...]
Posted: Wednesday, May 2nd 2012

Top News: MillerCoors Severs DraftFCB | Fuse DM, Video | "Twitter Pro?" | Weather.com SoMe Alerts | Spotify Arrives on iPad

Ad Technology: Google Inside adSense Blog: Introducing Redesigned Payments Pages Agencies: MillerCoors Shakes Up Shops, Cuts Ties With DraftFCB Business Strategies: 12 Reasons to   [...]
Posted: Wednesday, May 2nd 2012

Brand Execs Agree: Social Media Provides ROI But It's Immeasurable

Brand executives may not need convincing on the benefits of social media: A February 2012 survey of 329 such executives in the U.S. revealed that the majority had seen positive bottom line reports, say the experts at eMarketer. They in turn analyzed data from the digital consultancy PulsePoint Group and the Economist Intelligence Unit. Those executives whose companies had established an extensive social media presence re  [...]
Posted: Tuesday, May 1st 2012

Microsoft Announces adCenter Usability, Importing Upgrades

Microsoft on late Friday released an update of its adCenter, and ran down the improvements. Desktop Import Enhancements: Desktop import capabilities have been enhanced, which Microsoft claims “[makes] it even easier and faster for users to import your campaign data via source files (e.g. Mic  [...]
Posted: Monday, April 30th 2012

Streaming Entertainment Skyrockets, Authentication On The Rise

Some compelling evidence for the value of in-stream and preroll marketing. Streaming entertainment is strongly on the rise, according to DEG: The Digital Entertainment Group. As Hollywood Reporter describes, consumer spending on home entertainment rose in Q1 by 2.5% to $4.45 billion—largely due to the strength of streaming video. Subscription streaming rose an est  [...]
Posted: Monday, April 30th 2012

Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology: Meet the anti-Groupon Agencies: WPP Lifts Forecast Campaigns of Note: Flexjet   [...]
Posted: Monday, April 30th 2012

Nielsen: Spring Training, March Madness Took Over the Web

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Posted: Friday, April 27th 2012

Just What Is A "NewFront?" And Should Brands Be Interested?

It would have been fun to see cranky interviewer Piers Morgan meeting Mashable Editor Adam Ostrow, or to see if Tom Hanks and a Yahoo! executive have anything in common. (They do.) This was Digital Content NewFronts, a two-week event in New York that wraps next week, and which brings together brands, marketers, distributors, and talent to explore (and sell) digital content and media opportunities. These are much like the TV upfronts, but instead the “networks” included AOL, Google/YouTube, H  [...]
Posted: Friday, April 27th 2012

Top News: Clearstream's Video Analytics | Digiday's Content Marketing Launch | FTC vs. Google | Marketers Pressure ICANN | Last-Click Overrated? | Clout Not "Klout" | Pinterest's Waning Interest

Ad Technology: Clearstream Launches Clearview - Advanced Video Analytics Technology to Audit and Evaluate Online Video Venues Brands: Oscar de la Renta reinvents social commerce via   [...]
Posted: Friday, April 27th 2012

Newspaper Website Traffic Up, But Subscribers Elusive

Good news for newspaper websites and their advertisers. Newspapers improved upon website traffic in the first quarter of 2012 with a 4.4% increase year-over-year in adult unique visitors (113 million) and a 10% increase in adult average daily visitors (25 million). That according to the Newspaper Association of America (NAA), citin  [...]
Posted: Thursday, April 26th 2012

Research: Mobile Nets "Teeming With Streaming" From Ad-Friendly Providers

Mobile networks are “teeming with streaming,” finds Sandvine, the provider of broadband network solutions for fixed and mobile operators. Sandvine has released its Internet traffic trends report “Global Internet Phenomena Report 1H2012,” based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific. The news is good for  [...]
Posted: Thursday, April 26th 2012

Top News: Anheuser-Busch Scolds UFC | Digital Future "Blight?" | Commissions for "Likes" | Vevo Original Shows

Ad Technology: Issuu: A Tool for Marketing, Not Just Magazines Greystripe® Introduces PC-to-Mobile Ad Targeting with ValueClick Audience Mapping Technolo  [...]
Posted: Thursday, April 26th 2012

Top News: Chirpify Music Platform | Google Cloud Storage | Patents Boost Android | CrowdStar Quits Facebook

Business Buzz: Chirpify launches digital music platform Business Strategies: P&G Leans on Digital in Corporate-Image Push Corporations Must “Put on a Human Face” to   [...]
Posted: Wednesday, April 25th 2012

Microsoft Research: Target Young Men Online, But Know Their (Changing) Habits

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Posted: Wednesday, April 25th 2012

AOL Video Platform Takes A Swing at TV With Original Content, Ad Opps

AOL yesterday effectively relaunched its AOL On platform of video offerings and curated video hub. The move consolidates several of AOL's video hubs under one umbrella, and offers seven new web-only shows.  AOL On offers premium video across 14 content channels including food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 millio  [...]
Posted: Wednesday, April 25th 2012

Top News: DG Buys Peer39 | Porsche's QR Strategy | Google, FB Lobby | FB Revenue Falls | Netflix Vs. Comcast

Business Buzz: TV Ad-Services Company DG Buys Ad-Tech Startup Peer39 for $15.5 Million Business Strategies: How time of day   [...]
Posted: Tuesday, April 24th 2012

Is Age More A Factor Than Gender In Social Media Habits?

Facebook alone enjoys broad adoption across age groups and genders, reports Netpop research. As MarketingProfs described the findings, “Other social media sites do not have such ubiquitous appeal." Using women as an example, Facebook's penetration is about 90% among socially-networked adult Americans, and about 92% for networked women aged 18-34; and 35+. But YouTube is far mo  [...]
Posted: Tuesday, April 24th 2012

Black Consumer Market: Huge, Largely Untapped, Won Through Fair Representation

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Posted: Tuesday, April 24th 2012

ZenithOptimedia Group Rolls Out "Live ROI" Tools, Brand Image

Media agency network ZenithOptimedia Group has launched its global “Live ROI” strategic initiative, promising customers real-time performance measurement and return on investment (ROI). The value prop as Adweek describes it is to "give marketers immediate insights from  [...]
Posted: Monday, April 23rd 2012