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DoubleClick Wins NASDAQ Account

Press Release: DoubleClick Signs Two-Year DART for Publishers Deal with Nasdaq DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing tools for advertisers, direct marketers and web publishers, today announced it has signed a two-year exclusive DART for Publishers contract with NASDAQ, the world's largest electronic stoc  [...]
Posted: Wednesday, January 8th 2003

Selling The Internet -- Is It Time Yet?

Yahoo! News: Manager's Journal: Selling The Internet In an piece republished on Yahoo from todays' Wall Street Journal, Christopher Schroeder, CEO and publisher of Washingtonpost.com and Newsweek.MSNBC.com Interactive, sheds a little insight on what he thinks we'll see in 2003 in the online advertising market in this article:Hal Riney, one of the greatest advertising mavens of our time, said not long ago that the "m  [...]
Posted: Tuesday, January 7th 2003

How Could Online Advertising Affect Political Campaigns?

E&P Online: Republicans More Likely to Answer Web Polls While this story really tells us that Republicans are more likely to voice their opinions online, I think the more interesting thing is tells us is that "the percentage of Internet users who went online for election news in 2002 was 22%, up slightly from 15% in 1998, the year of the last midterm congressional election."   [...]
Posted: Tuesday, January 7th 2003

Ask Jeeves Bans Banners

Press Release: Ask Jeeves Is Banner Free in 2003 BayArea.com: Ask Jeeves Giving up Banner Ads DMNews: Ask Jeeves Dumps Traditional Banner Ad Unit Ask Jeeves is giving up the "banner" in favor of paid search placement and interactive display ads the company is calling "Branded   [...]
Posted: Sunday, January 5th 2003

Free 2003 Projections from eMarketer

eMarketer: Media Spending Outlook 2003 A free 72-page year-in-preview report from eMarketer: "A Review of the Latest Projections, Survey Data and Trends in the Online/Offline Media Landscape, December 2002." And you thought Christmas was over!   [...]
Posted: Thursday, January 2nd 2003

Internet Advertising Up in Israel

Globes[online]: 2002 advertising spending down 7% to $703 million - Mediaedge:cia While advertising in Isreal was down this past year, it seems that internet advertising was up: Internet advertising was the only advertising category to post an in impressive rise 33%, to $4 million. This, however, is still only 5% of total advertising. Mediaedge:cia forecasts that news  [...]
Posted: Tuesday, December 31st 2002

WashingtonPost.com Jumps on IAB Bandwagon

E&P Online: Washingtonpost.com Offers New Ad Units Following the IAB's announcement of new ad units, WashingtonPost.com seems to be one of the first major news agencies to add these sizes to their repetoire of available ad sizes for advertisers.   [...]
Posted: Monday, December 30th 2002

Company Sues Advertiser Over Gator Pop-Ups

Miami Herald: Popping mad -- and litigious -- over pop-ups Rather than taking on Gator, PetMed Express is going after the advertiser that is running GAIN delivered ads over its website. It will be interesting to see how this pans out. The Pompano Beach firm, which sells healthcare, prescription and nutritional products for pets through its w  [...]
Posted: Monday, December 23rd 2002

Interview with OgilvyOne

iMedia Connection: OgilvyOne’s Jonathan Adams This interview does a great job of covering many important current issues including relationship marketing, reach and frequency, and the importance of setting individual goal matrix. Adams: [...] We have consistently leveraged the subject of Reach & Frequency with our clients to our benefit over the past two years. One of our medium's Achilles&#8217  [...]
Posted: Friday, December 20th 2002

AOL Drags Down Online Ad Revenue Increases

MSNBC: As AOL struggles, other sites score IAB Press Release: Internet Ad Revenue at $1.47 Billion According to IAB/PwC Q3 Estimate In a study just conducted by PricewaterhouseCoopers for IAB, Internet advertising rose 1% to $1.47 billion Q2 to Q3, the first positive growth in six quarters. But, even though  [...]
Posted: Thursday, December 19th 2002

Ad Sales Strategy the FT.com Way

MarketingSherpa: How FT.com Kept Ad Sales Strong in 2002 An inside look at how the Financial Times managed to retain high ad sales during 2002. Worth reading in full, the tactics are broken down as follows: Tactic #1: Building closer advertiser relationships Tactic #2: Offering a wide range of formats Tactic #3: Developing sophisticated targeting capacity Tactic #4: Offering cutting edge   [...]
Posted: Thursday, December 19th 2002

Haven't Online Ad Sizes Really Kept to the Same Size?

A simple thought that just occured to me. Since new ad formats were introduced (e.g. CNet's square Flash ads,) conventional wisdom states that online graphical ads (as opposed to text ads) have been growing in size. That's of course true in absolute terms, but aren't we forgetting that computer screens increased in resolution at the same time? When the 468*60 banner was the overwhelming standard format, most people used screens set to 640*480 or 800*600, and at the time moving beyond 10  [...]
Posted: Thursday, December 19th 2002

Predictions for 2003

iMedia Connection: Jaffe Juice: Holiday Reflections Joseph Jaffe give us his thoughts on what to expect in 2003: Prediction 1: We will move ever closer to full-screen advertising in 2002. Now there’s a simple standard - a full page! Prediction 2: The United States will dominate the Cannes Awards in 2002 – indicative of a creative renaissance and a return to the fundamentals o  [...]
Posted: Thursday, December 19th 2002

Interactive Marketing Spend to Rise 23% in 2003

Media Guardian: Marketers turn backs on traditional advertising ElectricNews: Internet marketing predicted to rise c|net: Web advertising's glimmer of hope Marketers will increasingly move away from traditional media advertising in favour of cheaper alternatives such as direct  [...]
Posted: Wednesday, December 18th 2002

Recap of Pop Up/Under Scene

IAR: Are Pop-Ups Doomed? With Netscape announcing last week that they were joining the anti pop posse, Brain Morrissey has produced a great review of the last few months in pop world, discussing their survival potential. Tragically there is no real sign that pops warrant a place on any at risk list. As Steve Hall has point out previo  [...]
Posted: Tuesday, December 17th 2002

Atlas DMT Makes Online Buying Easier for Offline Buyers

Press Release: Atlas DMT Launches Its GRP and Reach Forecaster The Atlas GRP and Reach Forecaster 3.0 dramatically simplifies the process of planning for an advertising campaign by enabling media planners to use industry-standard "offline" advertising metrics such as GRP's, Targeted Rating Points (TRP's), Cost Per Point (CPP), reach, and frequency when planning and evaluating onl  [...]
Posted: Tuesday, December 17th 2002

Is "Kick Through" a New Ad Format?

I was just reading the New York Times Online, that low grade publication that still serves pop-unders. I wasn't fully concentrating and forgot to zap the pop-under as it launched. Presented on my screen was an Orbitz ad with 6 reindeer faces on it. For some reason I decided to play with the ad. As I rolled over the first face the reindeer said "Orbitz" in a lapland accent. On moving my mouse cursor over the 3rd face the ad kicked me through to Orbitz's website. Interestingly it appears t  [...]
Posted: Tuesday, December 17th 2002

Yahoo Mail Runs Rich Media Audio/Video Ads

I noticed about 6 weeks ago that Yahoo had started featuring rich media video ads within Yahoo mail. Today for the first time (that I've heard) a video ad included audio. I'd just sent a mail, and had turned to another browser window, when my speakers begun blasting out an ad speal. My immediate reaction was to think that I was under attack from some Gator clone or something equally disturbing. Eventually after searching the 12 window that I had open, I found the source - Yahoo Mail. The ad  [...]
Posted: Monday, December 16th 2002

Identifying a Role for the Internet in Marketing

iMedia Connection: iMedia Summit Coverage, Continued A roundup of the latest from the iMedia Summit. Particularly interesting were Doug Weaver president of the Upstream Group comments on making ideas the driver. Online advertising can maintain an advertiser’s presence between campaigns: When major TV campaigns go dark, the advertiser can use online to hold the gains made. Online advertising  [...]
Posted: Monday, December 16th 2002

Sponsored Searches Drive up Yahoo's Ad Revenue

Revolution: Yahoo! reports leap in advertising revenues Silicon: "Yahoo!" things are looking up: CEO Internet company Yahoo! is predicting a 22 per cent jump in advertising revenues for the fourth quarter, on the back of an increase in sponsored searches. [...] The company said revenues were set to hit   [...]
Posted: Friday, December 13th 2002

Online Ad Spend to Rise 50% in 2003

Media Guardian: Initiative predicts 50% hike in online ad spend Initiative Media, the media buying giant whose clients include Unilever and Vauxhall, has predicted a 48% increase in internet advertising in 2003 following this year's crippling 16% drop. [..] "Recovery is expected in 2003 with the medium still in a healthy state. Adverti  [...]
Posted: Friday, December 13th 2002

Eye Blaster Launches Platform Version 5.0

IAR: Eyeblaster Refreshes Rich Media Platform So what's new? Well: In addition to a user interface redesign, Eyeblaster 5.0 defines users according to their roles -- media planner, agency trafficker, creative designer, etc. -- and caters options to their functions. Publishers can now define a "flight" -- a certain impression volume within a set timeframe -- that agencies can operate within to rotate ads, set up a  [...]
Posted: Thursday, December 12th 2002

Newspaper Execs Acknowledge Value of Their Internet Properties

Newsday: Web Softening Ad Woes Media Post: New York Times: More Than Just Newspapers Now Top executives of The New York Times Co., Dow Jones & Co., Tribune Co. and others yesterday credited the improved performance of their Internet operations with helping to cushion th  [...]
Posted: Thursday, December 12th 2002

iMedia Summit Overview

iMedia Connection: iMedia Summit Coverage Much was discussed early this week at the iMedia Summit. Topics discussed were the importance of creative, the role of GRPs and RF, the future of the ad agency (it's about integration), advertainment, and one to one marketing. Out of this came a sense that there is a lot of hard work ahead yet there are more clearly defined directions than there hav  [...]
Posted: Thursday, December 12th 2002

FBI Recruits Lycos to Help Catch Fugitive

Business Week: FBI to cast Net over fugitive The FBI on Wednesday said it plans to launch an online manhunt for an alleged Boston mob boss, in a novel crime-fighting experiment in partnership with Web portal Terra Lycos. As part of the effort, Terra Lycos has agreed to donate advertising space on its network carrying a likeness of James "Whitey" Bulger and messages alerting people to the $1 million rew  [...]
Posted: Thursday, December 12th 2002