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Top News: Yelp ads| Halliburton switches to iOS | Smartphone shipments rose 61% globally |

Online Ad Market: Opinions vary about the validity of Yelp advertising. Mobile Computing: Halliburton to   [...]
Posted: Tuesday, February 7th 2012

P&G's Digital Ad Focus is Part of Larger Trend

Much has been made of Procter & Gamble's decision to lay off 1,600 advertising staffers because—as many publications reported tongue-in-check—digital advertising is free. Certainly, P&G chairman Robert McDonald’s comments that the company belatedly recognized the cost efficiency of digital marketing did little to paint the company as up on advertising trends or media savvy. However, even companies that are more aware of trends in the industry have been loathe to reevaluate budgets--un  [...]
Posted: Monday, February 6th 2012

Top News: Facebook IPO | Tumblr starts to promote itself | Yahoo mobile search

Facebook IPO: Zuckerberg snaps photo of desk; new Facebook layout 'leaked'? Facebook's Timeline: All my favorite mistakes, organized. Facebook’s S-1   [...]
Posted: Thursday, February 2nd 2012

Top News: Facebook IPO | A genuine brand on Twitter | Apple boycott

Finance: Will Facebook deliver an IPO surprise? Social Media: Can a brand be genuine on Twitter? Group   [...]
Posted: Wednesday, February 1st 2012

Top News: Facebook's lead in display ads | Apple's new retail chief | Email fights back against spam

Online Ad Market: Facebook builds lead in display ads as its IPO approaches. Retail/Ecommerce: Tim Cook taps John Browett, CEO of Dixons, to head his retail empire. Mobile Computing: Demand for iPhones in China c  [...]
Posted: Tuesday, January 31st 2012

Another Black Eye for Online Reviews

The New York Times tells of a best-selling product on the Amazon site that had quickly racked up a number of five-star reviews. As it turned out, the manufacturer of the product, which was already heavily discounted in a special offer, gave some customers the chance to review it. In exchange, it refunded their money. A Crackdown by Regulators  [...]
Posted: Friday, January 27th 2012

Top News: Buying online reviews | Twitter's censorship | Apple No.1 smartphone

Mobile Marketing: Advertisers will spend $2.61 billion on mobile this year. Ecommerce: For $2 a star, an online retailer gets 5-star product reviews. Social Media:   [...]
Posted: Friday, January 27th 2012

Top News: Apple results | EU privacy laws have steep fines | Facebook trading

Business News: Stellar Apple results point to a good year ahead. Legal/Regulatory: EU commissioner unleashes draft data protection bill. Companies face   [...]
Posted: Wednesday, January 25th 2012

Top News: Sexy Super Bowl ads | Display and Google | YouTube strategies

Campaigns & Creative: Super Bowl ads get racier, but does sex really sell? Ad Technologies: New display ad push adds to bag of tricks. Search still   [...]
Posted: Friday, January 20th 2012

Online Ad Spending to Grow 20% in 2012. TV Ads Come Along for the Ride

Spending on digital ads will grow 20% this year to reach nearly $40 billion, according to eMarketer. By 2014, it expects online ad spending to reach $52.8 billion and by 2016--$62 billion. "Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers—and more large brands—put a greater share of dollars online," said David Hallerman, eMarketer   [...]
Posted: Thursday, January 19th 2012

Facebook Gets Even More Sticky

Facebook is adding a slew of new apps and services to its site in the hopes that visitors never ever leave—or at least extend their stay on the site as long as possible. Some of these—such as new tools for cooking and fashion applications as well as services from Netflix and Spotify--were unveiled last fall. Now, a number of additional "lifestyle apps" are joining these, for a total of 60. These are provided by such companies as Ticketmaster, Rotten Tomatoes and travel site Gogobot.   [...]
Posted: Thursday, January 19th 2012

Top News: 2011 email campaigns | Windows phone | Google search

Email Marketing: Promotional email campaigns reach record high in 2011. Mobile Computing: LG Chrome OS device could be in pipeline. Windows Phone: Microsoft's   [...]
Posted: Thursday, January 12th 2012

WebMD Has to Navigate Tricky Waters with Pharma Advertising

Medical news website WebMD has announced that its 2012 revenue will likely be 2% to 8% less than what it posted in 2011. One reason that been cited is the pull back in pharmaceutical advertising. This is an area WebMD will clearly have to bee up: as recently as the beginning of this week, the site appeared to be on the brink of being purchased by Yahoo. Now, the site has said, i  [...]
Posted: Wednesday, January 11th 2012

ANA Suggests Compromise for ICANN TLD Plan

The Association of National Advertisers is proposing a compromise to the ICANN Board regarding its top-level domain (TLD) expansion program. Specifically, it is proposing that: · ICANN will proceed with its plan to begin accepting applications for new TLDs on January 12, as scheduled. · Concurrently, all NGOs, IGOs and commercial stakeholders concerned about protecting their brands will be given the opportunity to have those brands registered, without cost,  [...]
Posted: Tuesday, January 10th 2012

Top News: Google mobile ad revenues | Why CES matters | $100B social video market

CES: Why CES still matters. Online Ad Market: Digiday: Marketers will spend some 60% of their online budgets on brand ads. Gunning for the $100B social video space.   [...]
Posted: Tuesday, January 10th 2012

Closing Bell: Apple hires new iAd chief | Ice Cream | Yahoo's new CEO

Online Ad Industry: Apple hires former Adobe exec as its new iAd chief. Mobile Computing: Android Ice Cream Sandwich trickles onto phones. Business: Yahoo   [...]
Posted: Wednesday, January 4th 2012

Top News: Online ads expect banner year | Google missteps with Chrome campaign | Search predictions

Online Ad Market: Banner future for digital advertising. Search: Google’s jaw-dropping sponsored post campaign for Chrome. Google is   [...]
Posted: Tuesday, January 3rd 2012

What's On Your Car's Online Dashboard?

BMW is adding Yelp to BMW Online. The application will give drivers access to the typical content on Yelp, such as highly-reviewed local restaurants or pubs or banks or parking garages. As with many online auto services, the reviews are read out to drivers via the vehicle's text-to-speech feature. BMW recently updated the service’s layout, Yelp explained, thus allowing it to add applications. Yelp  [...]
Posted: Thursday, December 22nd 2011

Top News: Facebook explains adverts | Top trends in 2011 | Privacy changes

Social Media: Facebook explains adverts in bid to pacify users. Facebook reveals top games of 2011. Privacy: 45 privacy changes Facebook will make to   [...]
Posted: Thursday, December 22nd 2011

Radio Shack Beckons iPhone Owners With Interactive Ad

Radio Shack is hoping to drive its in-store traffic of Apple iPhone owners with a mobile campaign that lets users test out related products that can be purchased from the retailer. "The primary intent of the experience is to prompt existing Apple users to enhance their devices with accessories from RadioShack," Dave Hamlin, senior director of media at Radioshack, told  [...]
Posted: Wednesday, December 21st 2011

Top News: Nielsen, comScore enter cross-licensing deal | Facebook ads | Firefox, Google renew search

Measurement & Analytics: Nielsen and comScore put an end to their patent war, enter cross-licensing agreement. Social Media: Facebook gets ads in main news feed starting January.   [...]
Posted: Wednesday, December 21st 2011

'Eyes On' Metric Could Boost Growing DOOH Channel

Digital out-of-home advertising could get a boost from a new measurement being rolled out under a so-called "Eyes On" program. Described by Joseph Philport, president of the Traffic Audit Bureau for Media Measurement at the American Advertising Federation in Charlotte, Eyes On can deliver demographic information about the effectiveness of billboards, the Charlotte Observer reported.   [...]
Posted: Friday, December 9th 2011

Top News: Facebook subscribe button | Adware apps | Most expensive keywords

Online Ad Market: New 'Adware' apps bug Facebook, Google. Crisp Media acquires Smart Device Media. Social Media: Facebook   [...]
Posted: Friday, December 9th 2011

Top News: Ad market growth in 2012 | Ad network legal issues | Email pollution

Online Ad Industry: Quadrennial events to help ad market grow in 2012 despite economic troubles. Legal/ Regulatory: Publishers can't just blame ad network for having ads on a site that   [...]
Posted: Tuesday, December 6th 2011

China's Alibaba Group Moves to Become Next Social Networking Giant

Alibaba Group, China's e-commerce giant, is beta-testing a new social-networking-product. An Alibaba Group spokeswoman told Reuters the product will be called "Laiwang" and will be available on the PC and downloadable onto Android smartphones and iPhones. Laiwang is said to be similar to the Google+ network. China as Global Ad Growth Driver Laiwang is the latest   [...]
Posted: Friday, December 2nd 2011