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Millennials Fuel 19% Jump in Loyalty-Program Participation

Despite the recession, US consumer participation in loyalty and rewards programs is rising across all demographic segments and has grown 19% since 2007 among the general population, according to a study by COLLOQUY (via MarketingCharts).   [...]
Posted: Friday, July 10th 2009

Google Rules Search, but Bing Creeps Up Steadily

Bing increased Microsoft's share of the US search market by 1% last month and continues to slowly but steadily chip away at Yahoo and Google, according to an analysis conducted by StatCounter. Data for the month of June reveal that Microsoft (whose search share includes Bing, Live Search and MSN Search) had 8.23% market share for the month, up  [...]
Posted: Friday, July 10th 2009

FriendShopper Brings Online Shopping Social

FriendShopper.com is jumping on the retail social networking bandwagon with a service designed to connect consumers in a real-time, centralized environment. FriendShopper.com allows users to manipulate integrated social tools like instant messaging and content sharing in a customized environment meant to simulate live shoppi  [...]
Posted: Friday, July 10th 2009

Half of Communicators Think Twitter's a Fad

More than half (54%) of professional communicators think Twitter is a fad and believe that the burgeoning number of users and tweets will eventually reach a plateau and likely decline, according to a poll by Rag  [...]
Posted: Thursday, July 9th 2009

Twittorati Weds Twitter Trends to Blogosphere

In partnership with Sawhorse Media, which operates a handful of niche Twitter aggregator sites, Technorati has launched Twittorati.com, "where the blogosphere and twittersphere meet." Twittorati aggregates tweets from major blogs. Users can filter tweets by topic, see most-tweeted blog posts and compare blogosphere and Twitter trends. "Writer pages" also display each tweeter's blogs as well as Twitter data and Technorati Authority. Upon launch, the site  [...]
Posted: Wednesday, July 8th 2009

Zmags Makes PDF Pitches Socially Shareable

Zmags, which operates an Interactive Collateral Management service that enables traditional marketers to better reach online users, has released an update to its Publicator offering that automatically converts PDF-based marketing collateral into shareable digital material. Dititizable documents can include brochures, magazines, direct mail, and the like. PDFs are digitized and can be spread across networks like Facebook, Twitter,  [...]
Posted: Wednesday, July 8th 2009

Marketers See 'Customer Insight' Value in SocNets

Nearly 60% of marketing and management professionals think social networking can significantly influence their company's brand awareness. However, less than one-quarter say they are "actively engaged," with it, according to a survey from the Direct Marketing Association’s (DMA) Social Media Council (SMC) in partnership with HeadMix (  [...]
Posted: Wednesday, July 8th 2009

Patent Filings Divulge Ad Model for Kindle

Over the last 30 days, the US Patent Office has published several patents for Amazon that lend insight on the company's future plans for its Kindle book reader. One patent, filed in December 2006, will grant customers that purchase a print copy of a book the ability to access the electronic version as well. Two other patents go into detail about incorporating targeted advertising in on-demand content on Kindle. Under the terms of the patents, Amazon could inserts ads throughout its eboo  [...]
Posted: Tuesday, July 7th 2009

Michael Jackson's Death Overwhelms Media Outlets

Breaking news of Michael Jackson's sudden death dramatically slowed the internet, crippled Google, crashed Twitter, sent iTunes and BitTorrent downloads skyrocketing and made for a huge portion of TV news and radio airplay, according to The Nielsen Company, Billboard and other analysts that tracked coverage of the event.   [...]
Posted: Tuesday, July 7th 2009

Ad Coalition Preps Behavioral Ad Guidelines for '10

In yet another hard-pressed effort to keep federal regulation at bay, a coalition of major media and marketing trade associations have issued self-regulatory principles for behavioral advertising (pdf). The principles, drafted by American Association of Advertising Agencies, Association of National Advertisers, Direct Marketing Association, Interactive Advertising Bureau and Council of Better Business Bureaus, prioritize privacy and dema  [...]
Posted: Tuesday, July 7th 2009

Longer-Form Content Makes Slow Invasion of Online Video

Debunking the superstition that viewers are only willing to watch short films over the 'net, advertisers and producers are increasingly discovering that users are willing to watch streaming video that's over two minutes long. The popularity of slapstick amateur YouTube videos is increasingly being supplanted by production-rich oeuvres of 10 and 20 minutes, with scripts and even story arcs written specifically for the 'net,   [...]
Posted: Monday, July 6th 2009

Google Beefs Up Property Listings on Maps Site

Hoping to rock the waves in the real estate listings arena, Google has expanded its own property listings, buttressing them with extra search functionality for locating property listings on Google Maps. A search for "seattle real estate," for example, still features listings of real estate agents and brokers on a map. But below the search box -- and a souped-up search tool -- is a just-added invitation to search current listings,   [...]
Posted: Monday, July 6th 2009

Half of Twitter's Never Tweeted

Despite significant growth in the number of Twitter accounts since last year, 53% of those who registered with the much-publicized micro-blogging service have no followers. 56% are not following anyone, and 55% have never even tweeted, says a report from HubSpot (  [...]
Posted: Monday, July 6th 2009

Forecast: Overseas Online Ad Spend to Hit $25 Billion by 2013

Internet ad spend will keep growing despite the recession, but the nature of the spend will transition from display ads to online alternatives, writes AdAge.  Total internet ad spending in the Europe, Middle East and Africa region will grow from $19.4 billion in 2008 to $25.2 billion in 2013, stated PricewaterhouseCoopers. But online display ads will decline, dropping to $4.8 billion from $5.1 billion ove  [...]
Posted: Monday, July 6th 2009

Borders UK Connects Singles in Matchmaking Game

With its new Happily Ever After online dating service, Borders UK demonstrates book retailers using the internet to reach out to customers in non-traditional ways is not just a US phenomenon. Borders UK, which Risk Capital Partners acquired from US book retailer Borders Group, Inc. in 2007 and which now operates as an independent, privately-held company, runs Happily Ever After, a service for single customers looking to meet other singles with an interest in books.   [...]
Posted: Monday, July 6th 2009

Online Celeb Gossip Feeds Worktime 'Snack' Craving

Nearly 55 million Americans - or one out of every four internet users - visited an entertainment news website in May 2009, a 7% increase vs. the previous year, according to an analysis based on data from comScore's Media Metrix and Video Metrix services. Nearly half (44%) of all t  [...]
Posted: Monday, July 6th 2009

Most Marketers Pursue Email, Social Media Marriage

Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009. 48% have already formulated a strategy for achieving this initiative, according to a survey by StrongMail Systems, Inc.   [...]
Posted: Thursday, July 2nd 2009

Bing Sprinkles Tweets into Search Results

Bing is now displaying Twitter results for select users that it deems to be "prominent and prolific." Relevant Tweets will appear in search results, as will a link to "see more Tweets" from the same user. The data is fed to Bing via Twitter's API and is not the result of a liaison with Twitter, Search Engine Land points out. Bing's decision to incorporate real-time Twitter results into search speaks to growing   [...]
Posted: Thursday, July 2nd 2009

Bigger Ads Not Necessarily Better

Yesterday the Online Publishers Association announced that 37 members, including The New York Times, Forbes, ESPN, CNN and MSNBC.com, are planning to start running the new, larger ad units the organization introduced last March. With brands like Bank of America and Mercedes-Benz that reach about 68% of the total US internet audience, the formats have a strong launchpad. The three ad units are named and sized as follows: The Fixed Panel (336×700) - remains in v  [...]
Posted: Thursday, July 2nd 2009

Google to Target Users by FICO Score

Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive luxury goods and services than those with lower scores, writes Mashable. Google is launching the initiative in tandem with Compete, which has a database of about 2 million web users that agreed to provide info on their credit scores when they applied for a new credit   [...]
Posted: Wednesday, July 1st 2009

How-To: Use Customized Socnets to Meet Brand Goals without Overspending

Although the potential benefits of social media marketing are huge, many marketers are afraid to take the leap. But to remain relevant in the digital world and survive the economic downturn, businesses would be prudent to leverage social media networks to enhance marketing campaigns and connect with consumers in a cost-effective manner. Now users eagerly embrace, if not expect, the ability to contribute to and even drive the conversation around a brand and its products. While this often happ  [...]
Posted: Wednesday, July 1st 2009

Twitter Hits Right Notes for Music Industry

Twitter users are more engaged with music - both online and offline - than non-tweeting counterparts. They also are more likely to spend money on downloaded music, according to research from The NPD Group. Findings from the firm's latest music acquisition study suggest Twitter, if approached appropriately by marketers, has the potential to spread the word about new music and  [...]
Posted: Wednesday, July 1st 2009

To Protect Economy, China Sets Limits on Virtual Currency

Online transactions with virtual currency in online gaming has become so widespread in China that the government fears it will affect the actual economy, The New York Times reports. The country is currently one of the world's largest markets for massive multiplayer online games (MMOGs) like World of Warcraft; tens of millions of youth are reportedly trading virtual goods for real money or  [...]
Posted: Wednesday, July 1st 2009

Hy-Vee Weds Digital Experience to Supermarket Shopping

HyVee is partnering with content/software provider Grocery Shopping Network to bring its e-commerce site and brick-and-mortar stores closer together. Customers can use HyVee's e-commerce site to find items at local stores and place them on a printable shopping list with store coupons before leaving home. They can also add items from a clickable store circular, link to manufacturer coupons, find recipes on a 64,000-recipe database, and obtain information about unadvertised in-store specials.   [...]
Posted: Wednesday, July 1st 2009

YouTube CTA Overlay Lets You Drive Users Elsewhere

Today YouTube releases the Call-to-Action Overlay, a semi-transparent pop-up that enables advertisers to link viewers to any site they wish. For example, a company supporting a charity can send users watching a certain video to their charity subsite. Prior to this inclusion, advertisers that wished to drive users off YouTube had to include a link in the summary on the right-hand side of the video. TechCrunch   [...]
Posted: Tuesday, June 30th 2009