Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	751	1131
» ad pricing	91	1791
» ad selling	524	1358
» ad targeting	536	1346
» ad technologies & vendors	557	1325
» advertainment	71	1811
» affiliate marketing	18	1864
» agencies & ad departments	164	1718
» alternative marketing	217	1665
» Asia/Pacific	33	1849
» automotive	28	1854
» b2b	56	1826
» best practices	156	1726
» Beyond Marketing	2	1880
» biz buzz	439	1443
» branding	160	1722
» broadband	245	1637
» campaigns & creatives of note	98	1784
» case studies	15	1867
» co-op marketing & partnerships	158	1724
» computers & tech	223	1659
» consumer packaged goods	37	1845
» CRM	9	1873
» cross media	154	1728
» deep coverage	2	1880
» demographics	110	1772
» direct marketing	122	1760
» domain names	54	1828
» don't believe the hype	14	1868
» e-commerce	229	1653
» email marketing	87	1795
» entertainment	356	1526
» Europe	73	1809
» events	14	1868
» finance	16	1866
» global	26	1856
» healthcare	16	1866
» I-PR & business communications	20	1862
» Insider News	1	1881
» instant messaging marketing	28	1854
» interviews	6	1876
» intrusive formats	29	1853
» Latin America	6	1876
» legal, government & regulation	94	1788
» loyalty & retention	94	1788
» major account moves	14	1868
» major brands	376	1506
» major players news	911	971
» measurement & analytics	205	1677
» media convergence	164	1718
» minorities	5	1877
» mobile marketing	183	1699
» multi-channel marketing	53	1829
» nonsense & parodies	5	1877
» online ad market	400	1482
» pearls of wisdom	20	1862
» people	71	1811
» personalization	115	1767
» political parties & organizations	22	1860
» privacy	46	1836
» promotions	35	1847
» publishing	547	1335
» real estate	12	1870
» research & stats	113	1769
» rich media	208	1674
» Sales	1	1881
» search engine marketing	390	1492
» Segmentation & Markets	2	1880
» seniors	4	1878
» sex sells	3	1879
» signs of doom	16	1866
» signs of recovery	18	1864
» signs of what's to come	621	1261
» small business	61	1821
» spam & anti-spam	29	1853
» Spanish-speaking	7	1875
» syndication & RSS	83	1799
» technical innovation	314	1568
» telecom	53	1829
» text ads	174	1708
» tools & software	690	1192
» top stories	275	1607
» travel	14	1868
» user experience	483	1399
» Verticals & Sector	1	1881
» viral marketing & social media	69	1813
» weblog marketing	92	1790
» women	35	1847
» worst practices	27	1855
» Youth	78	1804

Closing Bell: Android grabs new smartphone buyers | More heat for Apple | Microsoft CRM

Mobile Computing: Android nabbing more than half of new smartphone buyers. Super Bowl: Samsung SuperBowl misses gigantic opportunity, fails socially. Business News:   [...]
Posted: Monday, February 6th 2012

Top News: CES Highlights | Medialets platform | Fragmented Android

CES Highlights: The Next Big Thing: Android in the home, and in the fridge. Razer's 'Project Fiona' gaming tablet concept is awesome. Hope to see the next iPad at CES? You   [...]
Posted: Wednesday, January 11th 2012

Experts, Public Split on Web 3.0

Technology experts and the general public are both split on the likelihood of the semantic web, or 'web 3.0,' becoming a reality by 2020, according to a study from the Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center. The semantic web is an internet concept that would allow software agents to carry out sophisticated tasks for users, making meaningful connection  [...]
Posted: Friday, May 14th 2010

DOOH Signs Get Smarter under Intel, Microsoft

Intel Corp. and Microsoft Corp. are envisioning a new generation of so-called smart signs that can recognize the age, gender and height of people in front of them. These digital signs could also serve as on-the-spot providers of raw analytics, conveying back to retailers what products and images have received the most attention on the store floor (via the Wall Street Journal).   [...]
Posted: Tuesday, January 12th 2010

Newly Funded VigLink Promises Boost for Affiliates

VigLink is getting set to launch new technology that promises to help web publishers better monetize hyperlinks that connect to affiliate marketers. The company has just closed on seed funding from First Round Capital, Google Ventures and other sources - thus positioning the start-up to deliver a generally available version of its curr  [...]
Posted: Tuesday, January 12th 2010

Google, Others Build New Connections Between Online Ads, Leads

Companies are finding there are more options to connect to, and track the leads that arise from their online ads as Google along with other companies continue to refine their offerings and approaches. Click-to-Call Recently Google has been testing the inclusion of click-to-call phone numbers in search ads on high-end mobile phones, according to Search Engine L  [...]
Posted: Friday, January 8th 2010

Discount Site Groupon Goes Hyper Local

Groupon, a site that offers deep discounts for local services such as restaurants, auto detailing, spas and holistic healing, is refining its segmentation even further: in some markets, such as Washington, DC, it has begun offering hyper local discounts. Instead of a coupon served up to the entire region of Northern Virginia, the District and southern Maryland, viewers can ask to see only, say, coupons from southern Maryland. Launched in November 2008 in  [...]
Posted: Monday, January 4th 2010

Retailers Invest in Search Tech

In growing numbers, retailers are upgrading their website's search functionality to make it easier for customers to find specific products or sizes. The enhancements are long in coming for the retail industry, which has treated search as a second tier function, providing only rudimentary functionality - a fact that Google highlighted when it rolled out Google Commerce Search, a $50,000 search engine for   [...]
Posted: Monday, December 14th 2009

Even Human Resources Wants Twitter

Google is incorporating Tweets into the search results of its Google Search Appliance - a server-based offering that is deployed behind a corporate firewall. This move is a nod to the huge demand that internal corporate divisions, such as human resources, R&D and even finance, have for these 140-character messages. This news   [...]
Posted: Friday, December 11th 2009

Industry Buzz & Snippets: 12/03/09

Ad Industry: It's synergy time at Razorfish and Digitas. Social Media: Google experiments with public domain name system (DNS). Google Friend Connect competes with Facebook Connect.  [...]
Posted: Thursday, December 3rd 2009

Linked Landing Pages Deliver Bigger Benefits

Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the communication and has a specific call to action can improve lift by 40% and is a necessity for marketers, according to a survey by CrownPeak. However, the survey also shows that a majority of marketers still do not take the basic st  [...]
Posted: Tuesday, December 1st 2009

Industry Buzz & Snippets: 11/30/09

Ad Industry: Ad industry produces ads and logos in response to pending privacy legislation. Holiday Shopping: Amazon tops Black Friday retail web traffic. After 'Black Friday,' industry   [...]
Posted: Monday, November 30th 2009

Tech Meets Turkey-Day: Searches Yield Better Insights

During most of the year, web analytics focused on the food industry - including dining, cooking and grocery shopping - reveal fairly stable trends that tend to occur over long periods of time. Thanksgiving season in the US, however, is a clear exception. During this unique period, marketers have the once-a-year opportunity to use the web as a barometer for Americans' food tastes, as well as their eating and cooking habits. They can also see the extent to which consumers are turning online   [...]
Posted: Friday, November 27th 2009

Online Recipe Sites See Pre-Thanksgiving Surge

Online recipe and cooking sites are hot commodities right now and - if last year's stats are any indication - are not likely to see any decrease in traffic before the end of the year. In 2008, the first and highest peak in visits to these sites took place on the days before Christmas and Thanksgiving - the second happened three to four days prior to the holidays, according to Heather Dougherty, research director at Hitwise, who   [...]
Posted: Tuesday, November 24th 2009

Industry Buzz & Snippets: 11/20/09

Ad Strategies: Marketers hop on augmented reality bandwagon to promote 'Avatar.' AT&T's anti-Verizon ad is a stinker. Social Media: Facebook Ads customer support   [...]
Posted: Friday, November 20th 2009

'Share-to-Social' Email Tools Grow Up

As more email marketers adopt 'Share-to-Social' or 'Share-to-Network' tools, best practices are emerging that can serve as role models for future campaigns. Share-to-Social is the next generation of the 'forward-to-a-friend' forms found on many websites and email campaigns. It now enables a recipient to share an item with an entire social network. New Offerings Many new offerings in this area have come to market this year. Exact Target, for example,   [...]
Posted: Wednesday, November 18th 2009

comScore Puts Page-Load Time Under Microscope

Page load time, a do-or-die website-performance issue 10 years ago, is still enough of a concern today that Google is now under pressure to introduce a ranking factor into its algorithm to account for how fast a site or page loads, Search Engine Land reports. The issue particularly resonates with web publishers that hope to benchmark their site performance and measure how they stack up against their competi  [...]
Posted: Tuesday, November 17th 2009

Industry Buzz & Snippets: 11/16/09

Online Advertising: Google trademark policy worries holiday advertisers. Online Payments: More ways to avoid cash or plastic at checkout. Media Strategies: Comcast   [...]
Posted: Monday, November 16th 2009

Tweetlevel Measures Relevance, Not Followers

PR-firm Edelman has developed a new tool that measures an individual's importance or "gravitas" on Twitter using metrics that go beyond a mere tally of followers. The tool, Tweetlevel, joins a growing number of third party data mining and analysis tools developed to tease out user trends and influence on the popular microblogging site. Importance and Trust  Tweetlevel does take into account how many people are  [...]
Posted: Friday, November 13th 2009

Industry Buzz & Snippets: 11/13/09

Pharma Marketing: FDA tackles gray area of social media. Media Strategies: Forbes buys online photo platform FlipGloss. Search: Google   [...]
Posted: Friday, November 13th 2009

Industry Buzz & Snippets: 11/11/09

Online Ads: Online ads are booming, if they're attached to a video. Media Strategies: Murdoch bets on survival without Google. Google   [...]
Posted: Wednesday, November 11th 2009

Android Ads Get Boost from Admob Deal

Google's just-announced $750 million acquisition of AdMob has several important implications for mobile marketers. First, it will help consolidate the mobile ad space, which is currently fragmented and populated with smaller players. Second, it will almost certainly increase overall availability in the now-tiny mobile ad market, while at the same time giving a huge boost to inventory specifically aimed at the Android platform. While Google itself points out that mobile ads currently make u  [...]
Posted: Tuesday, November 10th 2009

Digital Kids' Books Show Robust Growth

Booksellers and content providers are focusing more attention on a specialty niche that is showing robust growth: digital books for children and teens. The splashiest effort to date has been the launch of Disney Digital Books, but there have been many others, most recently by Barnes & Noble. As these initiatives stack up, marketers are revving their own online strategies to harness the demand. Some of these digital-book i  [...]
Posted: Monday, November 9th 2009

Industry Buzz & Snippets: 11/09/09

Media Strategies: Murdoch will likely remove sites from Google's index. Social Media: Which ad networks did Facebook shut down? Panel advice: Take deliberate approach to social medi  [...]
Posted: Monday, November 9th 2009

Toshiba Takes Online Contests, Humor to ESPN

Online contests and humor are a significant part of Toshiba's new multi-platform ad and sponsorship campaign, which is slated to run on ESPN and ABC next year. The inclusion of the contests and other online elements represents a shift in the company's usual marketing, which has not been as focused in social media as have campaigns for other electronics makers. The bulk of Toshiba's campaign, called "It's a  [...]
Posted: Friday, November 6th 2009