Narrow down your results by adding or subtracting another category. Numbers in the columns below indicate how many stories will be shown as a result of adding / removing each category. [ Help ]

Your current selection	AND	NOT
» ad buying & planning	327	407
» ad pricing	11	723
» ad selling	92	642
» ad targeting	175	559
» ad technologies & vendors	126	608
» advertainment	95	639
» Advertising	2	732
» affiliate marketing	16	718
» agencies & ad departments	117	617
» alternative marketing	137	597
» Asia/Pacific	8	726
» automotive	32	702
» b2b	34	700
» best practices	94	640
» Beyond Marketing	1	733
» biz buzz	142	592
» branding	147	587
» broadband	63	671
» campaigns & creatives of note	138	596
» case studies	28	706
» co-op marketing & partnerships	90	644
» computers & tech	58	676
» consumer packaged goods	37	697
» CRM	9	725
» cross media	165	569
» deep coverage	2	732
» demographics	85	649
» direct marketing	160	574
» domain names	27	707
» don't believe the hype	4	730
» e-commerce	205	529
» email marketing	84	650
» entertainment	162	572
» Europe	32	702
» events	23	711
» finance	20	714
» global	12	722
» healthcare	10	724
» How-to	6	728
» I-PR & business communications	9	725
» Insider News	1	733
» instant messaging marketing	18	716
» interviews	6	728
» intrusive formats	11	723
» Latin America	5	729
» legal, government & regulation	30	704
» loyalty & retention	39	695
» major account moves	10	724
» major brands	164	570
» major players news	196	538
» Marketing	3	731
» measurement & analytics	72	662
» media convergence	137	597
» minorities	4	730
» mobile marketing	82	652
» new and improved	54	680
» nonsense & parodies	3	731
» online ad market	192	542
» pearls of wisdom	26	708
» people	27	707
» personalization	25	709
» political parties & organizations	18	716
» privacy	11	723
» promotions	65	669
» publishing	122	612
» real estate	5	729
» research & stats	220	514
» rich media	82	652
» Sales	1	733
» search engine marketing	104	630
» Segmentation & Markets	2	732
» seniors	3	731
» sex sells	4	730
» signs of doom	10	724
» signs of recovery	12	722
» signs of what's to come	217	517
» small business	15	719
» spam & anti-spam	7	727
» Spanish-speaking	2	732
» syndication & RSS	27	707
» technical innovation	46	688
» telecom	23	711
» text ads	38	696
» tools & software	80	654
» top stories	90	644
» travel	7	727
» user experience	105	629
» viral marketing & social media	104	630
» weblog marketing	50	684
» women	29	705
» worst practices	11	723
» Youth	41	693

Online Video Ads Beat Regular TV Ads

Video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads, according to data from The Nielsen Company and Microsoft. Consumers Prefer Online Video Ads by Wide Margin The across-the-board superior performance of online video ads compared to traditional TV ads is significant,   [...]
Posted: Wednesday, April 21st 2010

Mobile TV Coalition Vague on Advertising Plans

A coalition of twelve local broadcasting station groups, including stations from NBCU, Fox, and ION Television, have formed a consortium to offer television content via mobile devices. The group represents 173 stations and collectively reaches 150 million people - an appealing target for advertisers. Unfortunately, it has not put forth clear cut advertising strategies yet. Speaking to Broadcasting Cable, Cox Media Group President Sandy Schwartz   [...]
Posted: Thursday, April 15th 2010

Industry Buzz & News: 3/15/10

Ad Technologies: Exploring ways to build a better consumer profile. Google-funded Pixazza courts advertisers with new platform. Legal/Regulatory: U.S. to roll out major broadband pol  [...]
Posted: Monday, March 15th 2010

Industry Buzz & News: 3/12/10

Ad Technologies: Instant ads set the pace on the web. Jumptap mulling mobile ad licensing program. E-Commerce: E-tailers should act fast to comply with Colorado's  [...]
Posted: Friday, March 12th 2010

What Toyota Still Doesn't Get About Social Media

Toyota is undergoing the largest recall in its history. Not surprisingly it is scrambling to make amends with its global customer base through a multi-platform marketing campaign. More surprisingly, Toyota's efforts in this area - at least the social media component - appear to be falling flat. First a caveat though: The timing for this crisis is unfortunate for Toyota. The public is sick of any sort of corporate malfeasance - or even incompetence -  and when the economic consequences are hi  [...]
Posted: Monday, February 15th 2010

Progressive's 'Help Flo' Campaign Aims for Engagement, Brand Building

Progressive Insurance is going online to find its popular TV commercial character 'Flo the helpful insurance expert' a 'helper'. Besides holding auditions in Miami next week, the insurance company is also encouraging hopefuls to submit their auditions online at its Help Flo website. Progressive has been using 'Flo' for customer outreach and engagement online ever since she was introduced with the launch of the comp  [...]
Posted: Friday, February 12th 2010

P&G Launches eStore to Test Marketing Concepts

Procter & Gamble is launching a new ecommerce "learning lab" that the packaged goods giant says will test concepts and programs that can be reapplied across P&G’s retail partners in the hopes of growing consumer affinity for P&G brands and ultimately increasing sales. The eStore is coming out now in beta with 5,000 invited consumers; it will roll out broadly in the U.S. in March or April, the company   [...]
Posted: Wednesday, February 10th 2010

Americans Watch 33B Online Videos in Dec. '09

Americans watched 33.2 billion online videos in December 2009, according to data from the comScore Video Metrix service. Nearly 178 million US internet users watched online video during the month. Online Video Watchers Prefer Google Sites Google Sites accounted for 13.2 billion videos, or almost 40% of total   [...]
Posted: Wednesday, February 10th 2010

Online Video Replaces DVR

The habits of US visitors to online TV sites reveal that online TV-viewing acts as a replacement for DVR (digital video recorder) viewing, according to research from Nielsen. Online Video - The New DVR? The broader usage patterns suggest that online video is, for the most part, a replacement of DVR use, or used by those who do not have immediate access to TV.  [...]
Posted: Friday, February 5th 2010

‘Go Red for Women’ PSA Campaign Hits Screens in Bars, Taverns

AMI Entertainment, a provider of on-location digital entertainment including touchscreen games and jukeboxes as well as streaming news, music, and video programming, plans to use its national digital out-of-home (DOOH) network to promote the American Heart Association’s Go Red For Women campaign throughout the month of February. The national campaign raises awareness about the prevalence and risks of heart disease, the No. 1 killer of women in the U.S., using inspirational stories from real  [...]
Posted: Thursday, February 4th 2010

Britain Turns to Social Media to Promote 2012 Games

Britain's national tourism agency is turning to social media to promote the country well before the start of the 2012 Olympic Games. VisitBritain is quite aware of the tourism value the Games can deliver - roughly $2 billion. It wants to increase that amount through savvy marketing with Facebook and Twitter and local blogs to tempt tourists to go beyond the beaten path in London - as well as entice other sporting, cultural and business events. "Outsmart Our Competitors"   [...]
Posted: Friday, January 29th 2010

Industry Buzz & Snippets: 01/27/09

Campaigns: VA Senate majority leader to Dem candidate: you will use web ads. Why most digital ads still fail to work. Local Search: AT&T to go after Yelp with Buzz.com Media:   [...]
Posted: Wednesday, January 27th 2010

Bargain-Hunting Consumers Choose Print Ads over Online

Age, gender and educational level all play a role in whether a consumer will more inclined to seek out bargains from online ads or print ads, according to a new Adweek Media/Harris Poll survey. In general, the survey found that newspaper and magazine ads are considered the best place to f  [...]
Posted: Monday, January 25th 2010

Top US Companies in Need of "Twittervention"

Top US companies are missing out on a large portion of the potential Twitter holds for their businesses, according to two separate studies from PR firm Weber Shandwick and the University of Massachusetts Dartmouth. Both studies indicate that while Corporate America is familiar with Twitter, it is not taking advantage of the full range of Twitter’s business capabilities. (via MarketingChar  [...]
Posted: Wednesday, January 13th 2010

Discount Site Groupon Goes Hyper Local

Groupon, a site that offers deep discounts for local services such as restaurants, auto detailing, spas and holistic healing, is refining its segmentation even further: in some markets, such as Washington, DC, it has begun offering hyper local discounts. Instead of a coupon served up to the entire region of Northern Virginia, the District and southern Maryland, viewers can ask to see only, say, coupons from southern Maryland. Launched in November 2008 in  [...]
Posted: Monday, January 4th 2010

Local Service Companies Intrigued by Pay Per Call

Local service companies such as attorneys, dentists and credit and debt counseling firms are primed to embrace pay per call advertising platforms next year. Pay-per-call models in general are poised to experience explosive growth in 2010, according to Telmetrics. If 2009's activity is any guide, it will be local campaigns driving adoption next year - the number of local search pay-per-call advertising programs the company monitors tripled from January 2009 to June 2009,   [...]
Posted: Wednesday, December 16th 2009

'Googlephone' Update 12-15: Two Versions Hit the Market Jan. 5

The rumored Google-branded smartphone is a reality and could be made available as early as January 5, according to a source familiar with the matter. Google will be marketing two versions of its own cell phone, one with a service contract with T-Mobile, and another that is "unlocked," the source said (via Reuters). The T-Mobile version will subsidize the cost of the phone for U.S. consumers. While the phone is said to be simil  [...]
Posted: Monday, December 14th 2009

Social Media Influencing 28% of Shoppers

Nearly $16 billion has been spent during the first 36 days of the 2009 holiday shopping season, marking a 3% increase vs. the corresponding days last year, according to new data from comScore, Inc., which also found that 28% of US shoppers say social media has influenced their purchases this year. The most recent week ending December 6, 2009 reached $4.6 billion in holiday spending, heavier than any individual spending week in 2008 but still below two individual weeks in 2007, comScore said (  [...]
Posted: Thursday, December 10th 2009

Email Marketing? There's an App for That

A growing number of email marketing vendors are rolling out iPhone Apps of their products, despite the relatively small role email marketing messaging currently plays with mobile, at least among retailers. According to the Retail Email Guide to Multichannel Engagement by Responsys, less than 10% of major retailers are promoting SMS subscr  [...]
Posted: Wednesday, December 9th 2009

Top 10 Internet Marketing Strategies of 2009

SEO, social media marketing and keyword research are tops on the list of the 10 best internet marketing strategies of 2009, according to a list released by SEO.com. In issuing the list, the firm said that the best strategies this year have been the ones that are directly related to establishing credibility, eliciting trust and directly targeting a desired demographic, writes MarketingCharts.   [...]
Posted: Wednesday, December 9th 2009

Industry Buzz & Snippets: 12/09/09

Media Strategies: NYTimes, Washington Post partner with Google to create living stories. Digital publications may be a hard sell. Yahoo to sell HotJobs for right pric  [...]
Posted: Wednesday, December 9th 2009

Industry Buzz & Snippets: 12/04/09

Ad Campaigns: New Droid ad claims iPhone is clueless. Southwest Airlines tests Facebook video contest. Online Media: Google CEO deflects blame for news media woes. Google   [...]
Posted: Friday, December 4th 2009

Middle-Aged Moms Swoon over New Moon

Adult women are responsible for a big portion of ticket sales for the recently released 'The Twilight Saga: New Moon' film, which took in $140.7 million opening weekend and $42.5 million the following weekend. While "Twi-hard" teen girls were the expected and most obvious fan base, it is now clear that the vampire-meets-werewolf film has also drawn in their mothers, who are flocking to social media sites to discuss and promote the film as eagerly as their Millennial offspring. As an exampl  [...]
Posted: Tuesday, December 1st 2009

Email Marketers Combine Tactics for Echo Mondays

In recent years, retailers have sent more email marketing messages on Cyber Monday than on any other day of the year. This year will be no exception, according to Responsys. In 2009, email marketers are hoping to be out in force with emails - not only on the Monday directly after Thanksgiving, but on all four Mondays in December. It is on these so-called 'Echo Mondays,' when marketers say consumers are most most likely to be   [...]
Posted: Monday, November 30th 2009

Video Games Rev Up Holiday-Season Ads, Promos

The video-game industry is ramping up its holiday-season promotional activity and ad spending for popular game titles in hopes that a Q409 consumer spending spree will help defray a year-long sales decline. These efforts were notable on Black Friday and Cyber Monday, according to the Wall Street Journal, which reported that Best Buy, for example, is selling Electronics Arts' Dragon   [...]
Posted: Monday, November 30th 2009