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Warner Music UK Shares Ad-Supported Tunes with We7

Warner Music United Kingdom has agreed to offer on-demand, ad-funded music downloads to We7 listeners. We7 lets listeners play complete tracks and albums at no cost. They can also create playlists, share favorites and embed songs onto their online profiles -- not unlike the offerings of rivals Last.fm (owned by CBS), which pairs potential "friends" based on musical compatibility; or   [...]
Posted: Thursday, August 14th 2008

Direct Mail is Marketers' Primary Promotions Channel

90 percent of marketers, agencies, and other suppliers of direct marketing services use non-catalog direct mail. And nearly half (46 percent) say it is their primary channel for promotions, according to a news study from the Direct Marketing Association (DMA) - MarketingCharts report  [...]
Posted: Tuesday, August 12th 2008

Public Feedback Wanted on Global Mobile Ad Guidelines

The Mobile Marketing Association is soliciting public feedback for its global Mobile Advertising Guidelines. Like the Interactive Ad Bureau (IAB), which releases guidelines for various forms of interactive marketing, the MMA believes unified guid  [...]
Posted: Monday, August 11th 2008

Food Co's Spend Mucho on Kid/Teen Marketing

44 of the largest food and beverage marketers in the US spent $1.6 billion in 2006 hawking their products to children and adolescents, according to a report from the US Federal Trade Commission, MarketingCharts reports. Those marketers frequently used integrated camp  [...]
Posted: Friday, August 8th 2008

Marchex Local Ad Platform Goes 2.0

Local search and advertising firm Marchex launched Marchex Connect 2.0, a more current iteration of its local ad platform, which already supports about 65,000 advertisers. The offering addresses three marketing needs: online advertising, call-based advertising and Business Profile Pages -- trackable branded webpages for companies that currently lack an online presence. Other services include: performance-based lead generation, diversified ad distribution (the option to disseminate an ad ac  [...]
Posted: Wednesday, July 30th 2008

Social Media, Mobile -- and Microsoft -- Top Off Beijing Olympic Coverage

With the Beijing Olympics fast approaching, NBC Universal announced it would provide 2200 hours of live competition coverage across 25 sports on NBCOlympics.com. Others will appear on-demand. NBCOlympics.com will also include home video-style content and blogs fr  [...]
Posted: Tuesday, July 29th 2008

Opinions Sought for Ad Campaign Measurement Guidelines

The Interactive Advertising Bureau released its ad campaign measurement guidelines for community review. The document was put together to bring uniformity to the interactive ad industry and maintain a standard of quality. Comment upon the document at the IAB website, which divides commentary by type: publishers, ad agencies, brand marketers and technology vendors.  [...]
Posted: Friday, July 25th 2008

Study: Offline Retailers Should Be 'Net Strategists

The web's role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to (pdf) a recent Nielsen Online survey, which found that of those that recently made consumer electronics purchases in a store, 80 percent visited the store's website first, reports MarketingCharts.   [...]
Posted: Wednesday, July 23rd 2008

TiVo, Amazon Launch In-TV Product Advertising

TiVo, the company that turned on-demand TV -- and ad-skipping -- into a middle-class norm, wants to transform remote controls into purchasing tools, reports The New York Times. In partnership with Amazon.com, TiVo is expected to introduce a "product purchase" feature later today. TiVo users will be exposed to links for products like CDs, DVDs and books promoted on talk shows or infomercials. With a click or   [...]
Posted: Tuesday, July 22nd 2008

TiVo Enables Users to Stream YouTube to TVs

TiVo subscribers can now stream YouTube videos onto their TVs through broadband-enabled TiVo boxes, per a new deal between the companies, reports MediaBuyerPlanner. Users will not be able to store YouTube clips, but they can bookmark them on TiVo for easy retrieval. The partnership is the first whereby TiVo streams internet content, though the company has deals with 60 other sites that al  [...]
Posted: Friday, July 18th 2008

Procter & Gamble Loses Global Marketing Chief Jim Stengel

Procter & Gamble announced that Jeff Stengel, who manages its $5.2 billion marketing budget, shall depart his post this October 1st. Marc Pritchard of P&G's cosmetics sector will adopt the role. It is unclear what path Stengel plans to tread after his departure. A P&G spokesman told Advertising Age he has "a very personal passion to influence all marketers to embrace the power of marketing as a positive force in the world. He now wants   [...]
Posted: Wednesday, July 16th 2008

Gannett Selects AOL's Adtech to Serve Digital Ads

Gannett Co. announced plans to use Adtech, a German technology owned by AOL, to serve digital ads across its suite of sites. Gannett runs 20 news groups in the United Kingdom. In the United States, it operates 23 TV stations and 85 newspapers, including USA Today. Nielsen says Gannett's online sites alone serve about 25 million   [...]
Posted: Tuesday, July 15th 2008

VideoEgg Launches 5 'Engagement-Building' Ad Units

VideoEgg launches five new video ad units today: 1. LIVE, which uses RSS feeds to continuously update text or images in ads. 2. LOCAL, which serves ads by zip code. Advertisers can also add a map feature to the execution. 3. RICH, a simple means to launch and track rich multi-video ads. Tabbed widgets appear at the bottom of each video, so users can see different versions of the ad or request more information. 4. SHOP, which enables advertisers to promote multiple items from a single spot.  [...]
Posted: Thursday, July 10th 2008

Weather.com Has Secret Arsenal: Zip Code Data

NBC Universal may have scored a geo-targeting coup by purchasing The Weather Channel. The Weather Channel's weather.com sports 36.4 million unique visitors. In May it was the 15th most popular site in the US -- and what's more, it collects zip code data from users seeking local weather reports. "That data is better than the ZIP code in your Facebook profile, because it  [...]
Posted: Wednesday, July 9th 2008

Tennis.com to Sport Rolex on Its Backhands

Luxury watchmaker Rolex was chosen as the exclusive sponsor of Tennis.com's Wimbledon newsletter, which runs daily until July 9th. Breakfast@Wimbledon is a recent creation, dedicated to giving subscribers an early-morning preview of upcoming matches, as well as synopses of matches that took place the day before. Rolex ad units will appear throughout the newsletter. Rolex also sponsors a clock on Tennis.com's website. Set to "Wimbledon time" (Greenwich ti  [...]
Posted: Monday, June 30th 2008

Multi-Channel Consumers Not Necessarily Most Loyal or Profitable

Multi-channel shoppers spend nearly twice as much on goods and services as single-channel counterparts. They are also more astute about pricing and more likely to purchase from multiple retailers, according to (pdf) a study from Opinion Research Corporation (ORC) --   [...]
Posted: Friday, June 27th 2008

Global Entertainment, Media to Hit $2.2T in 2012, Driven by Digital, Mobile

The global entertainment and media (E&M) industry will reach $2.2 trillion in 2012, growing at a 2008-2012 compound annual growth rate (CAGR) of 6.6 percent, according to PricewaterhouseCoopers's "Global Entertainment and Media Outlook: 2008-2012,"   [...]
Posted: Monday, June 23rd 2008

'Evolution of Dance' Creator Seeks Sponsors

Judson Laipply, the hipster who developed the hit YouTube video Evolution of Dance, travels to high schools to motivate students. Now, Campus Media Group is lining up marketers to sponsor Laipply’s tour, reports MediaBuyerPlanner. The sponsored tour will take place September through November,  [...]
Posted: Thursday, June 19th 2008

UCSF Tackles Dementia with Video, Widget-Based Outreach

In partnership with YouTube, the University of California, San Francisco (UCSF) launched Memory and Aging, an online video channel that teaches viewers about neurodegenerative brain diseases ("dementia"). The channel is one component in a broader online campaign to educate the public about brain disease and potentially raise funds. The effort also includes a dedicated Memory and Aging website, a   [...]
Posted: Tuesday, June 17th 2008

Online, Cross-Media Networks to Syndicate WB TV Shows

Dailymotion, Joost, Sling Media, TiVo and Veoh have signed agreements to distribute content from Warner Bros. Television Group (WB TV). All networks, with the exception of DVR service TiVo, serve content online. Each will create an ad-supported branded channel for the WB's shows. The channels are slated to launch in mid-September. WB TV will use the opportunity to cross-promote TheWB.com and KidsWB.com, two proprietary sites where it shall serve content   [...]
Posted: Monday, June 16th 2008

Catalyst:SF Launches Ad Network-Agnostic Media Buying Service

Marketing capital firm Catalyst:SF launched the Xchange Media Service, which lets advertisers create and launch campaigns on multiple ad exchanges, including AdBrite, the ADSDAQ and Right Media. President Cory Treffiletti says the Xchange factors "brand strategy and campaign goals, brand standards and content appropriateness, methodologies for both direct response and brand initiatives and insights from past and current online efforts" into cross-platform   [...]
Posted: Thursday, June 12th 2008

Project Canoe Finds Figurehead in David Verklin

Project Canoe, a unified advertising initiative by the nation's largest cable companies, has selected David Verklin to lead it, reports The Wall Street Journal. Project Canoe   [...]
Posted: Wednesday, June 11th 2008

Advertiser Perceptions: Cross Media Builds Purchase Intent

Cross-platform exposure to advertising results in higher intent to buy on the part of consumers, reports Advertising Age. The illuminating finding comes from a report by research firm Advertising Perceptions. The firm surveyed 25,000 people, looking at a broad range of websites, TV networks and other media. The study found consumers expressed a stronger intent to buy a particular product after the  [...]
Posted: Wednesday, June 4th 2008

Youth Pulse Tracked on Ypulse Research Site

Ypulse, a youth media and marketing site, launched Ypulse Research today. In addition to providing context on Millennials (youth ages 16-27) and Tweens (ages 8-12), Ypulse Research will sell research reports and white papers. Existing r  [...]
Posted: Thursday, May 29th 2008

GlamTV Fuels Online/TV Fusion Fantasy

Women's network Glam Media has launched GlamTV, a video distribution site with sponsors like E! Online, Lifetime and Sony BMG. The channel brings Glam a step closer to becoming a recognized online/TV media hybrid. GlamTV launches in tangent with Glam Evolution for Video, an ad server capable of designating creative placements based on audience, content, primetime, user behavior and other factors. It also makes practical use of Glam Media's Digit  [...]
Posted: Thursday, May 29th 2008