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Most Marketers Pursue Email, Social Media Marriage

Two-thirds of email marketers plan to integrate their email and social media campaigns in the second half of 2009. 48% have already formulated a strategy for achieving this initiative, according to a survey by StrongMail Systems, Inc.   [...]
Posted: Thursday, July 2nd 2009

Urban Outfitters Mobilizes Brand

Specialty youth lifestyle retailer Urban Outfitters is extending its brand to mobile with help from mobile marketing content delivery solutions provider Acuity. Urban Outfitters will deploy Acuity solutions to manage activities such as text messaging and more in-depth mobile commerce (m-commerce),   [...]
Posted: Tuesday, June 30th 2009

Obama Campaign Makes Cannes Coup

Obama's political -- and media-fluent -- campaign for President last year won the two major awards at the Cannes Lions International Advertising Festival this year. Submitted by Obama for America, the effort swept two Grands Prix in both the Titanium and Integrated Lions categories. The Obama campaign incorporated tactical use of traditional TV advertising, grassroots campaigning, the ability to mobilize via an iPhone app,   [...]
Posted: Monday, June 29th 2009

Abercrombie & Fitch Debuts Multi-Sensory Store Format

Specialty youth apparel retailer Abercrombie & Fitch will open a new store format called EPIC Hollister in New York, NY on July 16. Abercrombie describes the 40,000-square-foot, four-story store as "pure California fantasy." The format will feature "sight, sound, scent, taste, touch and positive energy,"   [...]
Posted: Thursday, June 25th 2009

Veodia Snaps Up Screen Capture Startup

Enterprise video firm Veodia has purchased ScreenToaster, a web-based screen recording platform vendor based in Paris, France. ScreenToaster enables users to record the contents of their screens, then share and stream those videos in Flash format. The content can be embedded onto sites or sent via email. It launched in private beta eight months ago; the founders say it has enjoyed 40% month-to-month average user grow  [...]
Posted: Friday, June 19th 2009

Nielsen, Digimarc Plan Platform-Agnostic Video Tracking; Mull Video Commerce Opps

Metrics leader Nielsen has announced plans to track how users watch -- and possibly spread -- video across all platforms, including "enhanced" TV, online and mobile, MediaPost reports. The offering is the natural result of an existing relationship between Nielsen and copyright production firm Digimarc, with which it has worked since 2007. Digimarc possesses patents that let content developers digitally  [...]
Posted: Tuesday, June 16th 2009

Meebo Unifies SocNets, Content Sites on Engagement Platform

IM service aggregation site Meebo has launched "multi-network IM access," which enables users to unify other social graphs on its platform, including major social networks and gaming sites. A sharing interface also enables them to swap content with greater ease. "Content sites interested in increasing the volume of content sharing, but without their own social graph, can use the multi-network IM feature to expand their reach and drive social interactions," the company said. Mother-driven   [...]
Posted: Wednesday, June 10th 2009

Starbucks Seeks to Stimulate Social Media Engagement

In its latest marketing campaign, Starbucks encourages tech-savvy coffee drinkers to disseminates its coffee manifestos -- and their own -- over social media. The campaign is expected to float on the viral potential proffered by the brand's nearly 1.5 million Facebook fans and 185,000 Twitter followers. The ads spout trite wit  [...]
Posted: Wednesday, May 20th 2009

Online Ads Trigger Nearly as Many Searches as Clicks

Over half of internet users (52%) actively respond to display advertising on ad-supported websites. Among them, almost as many initially respond to an ad by conducting a search as those who click on the ad, according to a study from iProspect, conducted by Forrester Consulting, MarketingCharts   [...]
Posted: Wednesday, May 13th 2009

Sears and Kmart Try the Social Media 'My'

Hoping to ingratiate themselves to today's social media-savvy shoppers, Kmart and parent company Sears are test-driving two new community sites: MySears and MyKmart. Built with help from consumer review socnet Viewpoints, the site enables users to write reviews, view polls and blogs, and follow either retailer on Facebook, Twitter, YouTube and LinkedIn. Videos, a "featured revi  [...]
Posted: Thursday, May 7th 2009

Hospital Creative Draws Inspiration from YouTube, Facebook

Rather than slash ad budgets, recession-hit hospitals are changing creative tactics with the times Hospitals typically emphasize messages about their skilled doctors, caring nurses, and teamwork - or plug ratings given from a magazine or website, The New York Times observes. One campaign by the Marcus Thomas agency in Cleveland runs   [...]
Posted: Tuesday, May 5th 2009

Internet Ad Revenues Top $23B in '08

Internet advertising revenues in the US remain strong, with Q408 revenues hitting $6.1 billion, and revenues for the year topping $23 billion, according to the 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), writes MarketingCharts. Despite   [...]
Posted: Tuesday, March 31st 2009

Newspapers Fail To Harness Readers' Social Power

Newspapers are not doing enough to harness the online social power of their readers and - as a result - are missing opportunities to help their biggest supporters boost their brands in cost-effective ways, finds a recent survey by Gartner Inc., writes MarketingCharts. Findings from the   [...]
Posted: Monday, March 30th 2009

TV Dominates Americans' 8.7 Hours of Daily Video Time

The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative research on video-viewing habits in the US, writes MarketingCharts. The large-scale Video Consumer Mapping study, which was conducted on  [...]
Posted: Monday, March 30th 2009

ABC Holds Nine of Top 10 Slots for Online TV Viewing

While Fox maintains its usual spring lead in terms of the 18-49 television crowd, and CBS reigns supreme in terms of total viewers, ABC dominates prime time online, MediaBuyerPlanner reports. ABC shows account for nine of the top 10 series ranked by Nielsen's February VideoCensus report. The top shows viewed online include Lost -- with 2.5 million unique viewers and a 41% increase o  [...]
Posted: Monday, March 16th 2009

Twitter Users Black Out to Protest 'Guilty Upon Accusation'

Avatars on Twitter are blacking out their avatars in protest against a new law, Section 92A, that has passed in New Zealand. The law stipulates that internet service providers (ISPs) "adopt and reasonably implement a policy that provides for termination, in appropriate circumstances of the account of a repeat [copyright] infr  [...]
Posted: Tuesday, February 17th 2009

Google to Exit Radio Ad Business, Cut 40 Staffers

Google is shutting down its Audio Ads and Adsense for Audio products. It is also making plans to sell Google Radio Automation. About 40 employees working in Google's broadcast radio advertising sector can expect to lose their jobs. The move comes a month shy of Google's decision to shut down its print ad business. In January, services like Dodgeball, Jaiku and Google Video, were either   [...]
Posted: Friday, February 13th 2009

Trends in Leadership Conferences: Fewer Keynotes, More Tweeting

Two-thirds (62%) of global conference organizers say the demand for executive conferences increased in the past three years. 46% claim it is still growing despite the recession, according to a survey by Weber Shandwick (  [...]
Posted: Friday, February 13th 2009

MSFT's 'Gaze' Eyes Snap.com Territory

Aspiring to compete with technologies like Snap, which lets users preview content by mousing over hyperlinks, Microsoft is preparing an ad-infused offering called Gaze. Snap delivers "Snap Shots" of web destinations or content, using pop-ups that appear when users hover over hyperlinked text. Users can identify Snap-optimized links by the small Snap favicon perched   [...]
Posted: Thursday, February 5th 2009

Smart Versioning Optimizes Digital Ads on the Fly

Yesterday Eyeblaster launched Smart Versioning, a tool that lets users modify aspects of new or currently-running ads, including images, text, video, audio, typeface and language. Updates can be made dynamically, maximizing an ad's potential to convert users as marketers gather new data about them. The feature set promises to improve relevancy, cut costs and make global campaigns more amenable to local markets. It can be integrated into regional and s  [...]
Posted: Thursday, February 5th 2009

Data Vulnerability Plagues 44% of Retailer Wireless Devices

44% of the wireless devices used by retailers -- including laptops, mobile computers and barcode scanners -- could be compromised by data leaks and other security problems, according to the second annual Motorola AirDefense Retail Shopping Wireless Security Survey,   [...]
Posted: Thursday, February 5th 2009

SeeSaw Networks Adds 2,500 Locations

Place-based service SeeSaw Networks now lets advertisers reach consumers in stores and other shopping locations, with the addition of eight additional networks, reports MediaBuyerPlanner. SeeSaw announced partnerships with eight new networks including Digital Promo Network, InStore Vision, QuickStore24(TM), WNC Checkout, WNC Aisles, RDS Media, BuzzHub Network and Cabco’s TV Kart Network. The new n  [...]
Posted: Friday, January 30th 2009

Wah - Marketing Execs Struggle with ROI Measurement

Marketing executives are under increasing pressure from CEOs to show a return on investment for their programs, but many  struggle with complex processes, technological difficulties and internal resistance to measurement systems, according to a report from The Conference Board, MarketingCharts   [...]
Posted: Friday, January 23rd 2009

Online Video: Primary Focus of 2009 Campaigns

Over two-thirds (67%) of advertising, marketing and media executives say online video is a primary focus in their 2009 digital marketing campaigns. They also expect to migrate from planning and experimentation to widespread implementation this year, according to a recent survey by PermissionTV, reports MarketingCharts.   [...]
Posted: Tuesday, January 13th 2009

In 2009, $0.88 of Every M&A Dollar Goes to Tech, Digital, Interactive Marketing

Mergers and acquisitions (M&A) deal value for media, information, marketing services and related technologies dropped to $33 billion in 2008. Meanwhile, activity in the sector suggested its "center of gravity" is shifting from large traditional media deals to mid-sized digital and data deals, reported (pdf) the Jordan, Edmiston Group, Inc. (JEGI) (  [...]
Posted: Monday, January 12th 2009